The Saas Org Chart
You need to staff up. Here’s what that looks like.
David Sacks
General Partner
Craft Ventures
@DavidSacks
Series A
50 Employee Org
Series B
125 Employee Org
Series C
400 Employee Org
The Saas Org Chart
How Many Employees Should You Have?
Rules of Thumb Based on ARR
Series A Series B
$1 million ARR $5 million ARR
40-50 employees 100-125 employees
$20,000-25,000 of ARR per employee $40,000-50,000 of ARR per employee
Series C At IPO (average)
$20 million ARR $100 million ARR
300-400 employees 1,000 employees
$50,000-66,666 of ARR per employee $100,000 of ARR per employee
10% G&A : 40% R&D : 50% S&M
1 Manager : 5-10 Reports
1 SDR : 2 AE
1 Sales Ops : 10 AE
1 PM : 5-8 Dev
1 DevOps : 15 Dev
1 Designer : 5-10 Dev
1 User Research : 10 Design
How Much Overhead Do You Need?
Typical Ratios for Scaling
Series A Target
50 Employee Org
SERIES A
Head of Sales (10-13)
• Enterprise AE (2)
• Mid-Market AE (2)
• SMB AE (2)
• SDR (2-4)
• Sales Ops (1)
• Sales Engineer (0-1)
CTO (12)
• Front End (4)
• Back End (2)
• Client Applications (2)
• Core Services/Platform (1)
• Analytics (1)
• DevOps/Infra (1)
Head of Product (4-5)
• PM (1-2)
• Designer (2)
Head of Marketing (5-6)
• Demand Gen (1-2)
• Product Marketing (1)
• Sales Enablement (1)
• Events/Community (1)
Director Finance (6-7)
• FP&A Analyst (1)
• Accountant (1)
• HR (1)
• Ops (1)
• Recruiter (1-2)
Director CSM (4-8)
• CSM Enterprise (1-2)
• CSM Mid-Market (1-2)
• Customer Support Rep (1-2)
• Implementation / Solutions
Engineer (0-1)
Founder/CEO (~50)
Series B Target
125 Employee Org
SERIES B
CTO
(40)
Founder/CEO (~125)
Building the Exec Team
VP Product
(11)
VP Sales
(45)
VP Marketing
(15)
VP Finance
(13)
Key takeaways:
● Building out exec team: VP or C-level for major functional areas.
● IC becomes a team for almost every function. Promote or hire mid-level managers.
SERIES B
CTO
• Director, Web (14)
• Director, Client Apps (6)
• Director, Platform/Core Services
(4)
• Manager, QA (2)
• Director, Infrastructure (3)
• Director, Security (2)
• Director, Analytics (4)
• Manager, IT (2)
CPO / VP Product
• PM (5)
• Design (5)
R&D: 12 --> 40; Building Out Mid-Level Management
New Leaders
• Director, Web
• Director, Infrastructure
• Manager, IT team
• Manager, QA team
VP Sales (15)
• Enterprise AE (5)
• MM AE (4)
• SMB AE (4)
• Renewals Specialist (1)
• Director, SDR (6)
• Director, Sales Ops (3)
SERIES B
Sales & Marketing: 27 --> 60
CMO (15)
• Director, Product
Marketing (4)
• Director, Lead Gen (4)
• Director, Sales
Enablement (3)
• Director, Brand
Marketing (3)
- PR & Analyst
Relations
- Events
New Functions
• Renewals specialist
• Brand marketing
• PR & analyst relations
New Leaders
• VP, BD/Partnerships
• Director, Brand
Marketing
VP CSM (19)
• CSM Enterprise (6)
• CSM SMB & MM (5)
• Director, Implementation
/ Solutions (3)
• Director, CS (4)
VP BD/Partnerships
SERIES B
G&A: 6 --> 13
CFO (13)
• Director FP&A (2)
• Controller (2-3)
• Director Recruiting (4)
• Director HR (2)
• Ops (2)
New Leaders
• Controller
• Director of Recruiting
Series C Target
400 Employee Org
SERIES C
CRO
(185)
CTO
(114)
CPO
(23)
CMO
(33)
CFO
(39)
Founder/CEO (~400)
Building the C-level Team
Key takeaways:
● Finalizing C-level exec team
● Mid-level VPs (who don’t report to CEO)
● More specialized roles
● International expansion
● Ability to take on Acquahire project
SERIES C
CTO (114)
VP, Engineering (92)
• Web Front End (30)
• Web Back End (18)
• Client Applications (14)
• Core Services (14)
• Acquihire Project (9)
• QA (6)
Director, Infrastructure (6)
Director, Security (3)
VP Analytics (7)
VP IT (5)
CPO (23)
Director, PM (10)
Director, Design (12)
• Designer (8)
• User Research (2)
• Copywriter (1)
R&D: 51 --> 137
New Functions
• Acquahire Project?
• User researcher
• Copywriter
New Leaders
• VP of Engineering
• Director, Design
• Director, QA
• VP of IT
VP, CSM (52)
• Director, Enterprise (17)
• Director, Mid-Market (7)
• Director, Implementation
(12)
• Director, CS, (11)
• Renewals Coordinator
• Training (3)
SERIES C
Sales & Marketing: 60 --> 219
CMO (33)
• Director PMM (7)
• Director Demand Gen (6)
• Director Sales
Enablement (5)
- Solutions Marketer (3)
- Competitive Intel (1)
• VP, Corporate
• Marketing (14)
- PR (2-3)
- AR (1-2)
- Events (3)
- Community (2)
- Creative (5)
SVP, U.S. Sales (73)
• VP, Enterprise (10)
• VP, Mid-Market (10)
• VP, SMB (16)
• Director, SDR (25)
• VP, Sales Ops (6)
• Training (5)
**VP of Biz Dev (3)
GM, International (60)
• Director, Enterprise (10)
• Director, SMB & MM (10)
• Manager, SDR (9)
• Director, CSM (17)
• Sales / Solutions
Engineer (5)
• Recruiting (3)
• Ops (5)
SERIES C
G&A: 13 --> 40
CFO (39)
Controller (6)
VP of Recruiting (17)
VP of People (4)
VP of FP&A (3)
Ops (8)
**General Counsel (1)
New Leaders
- General Counsel
- VP of FP&A
- VP of People
Org of ICs
Series A
50 Employees
Org of Team Leads
Series B
125 Employees
Org of Executives
Series C
400 Employees
Growing Your SaaS Company
THANK YOU
David Sacks
General Partner
Craft Ventures
@DavidSacks

Mastermind Masterclass: The SaaS Org Chart with David Sacks

  • 1.
    The Saas OrgChart You need to staff up. Here’s what that looks like. David Sacks General Partner Craft Ventures @DavidSacks
  • 2.
    Series A 50 EmployeeOrg Series B 125 Employee Org Series C 400 Employee Org The Saas Org Chart
  • 3.
    How Many EmployeesShould You Have? Rules of Thumb Based on ARR Series A Series B $1 million ARR $5 million ARR 40-50 employees 100-125 employees $20,000-25,000 of ARR per employee $40,000-50,000 of ARR per employee Series C At IPO (average) $20 million ARR $100 million ARR 300-400 employees 1,000 employees $50,000-66,666 of ARR per employee $100,000 of ARR per employee
  • 4.
    10% G&A :40% R&D : 50% S&M 1 Manager : 5-10 Reports 1 SDR : 2 AE 1 Sales Ops : 10 AE 1 PM : 5-8 Dev 1 DevOps : 15 Dev 1 Designer : 5-10 Dev 1 User Research : 10 Design How Much Overhead Do You Need? Typical Ratios for Scaling
  • 5.
    Series A Target 50Employee Org
  • 6.
    SERIES A Head ofSales (10-13) • Enterprise AE (2) • Mid-Market AE (2) • SMB AE (2) • SDR (2-4) • Sales Ops (1) • Sales Engineer (0-1) CTO (12) • Front End (4) • Back End (2) • Client Applications (2) • Core Services/Platform (1) • Analytics (1) • DevOps/Infra (1) Head of Product (4-5) • PM (1-2) • Designer (2) Head of Marketing (5-6) • Demand Gen (1-2) • Product Marketing (1) • Sales Enablement (1) • Events/Community (1) Director Finance (6-7) • FP&A Analyst (1) • Accountant (1) • HR (1) • Ops (1) • Recruiter (1-2) Director CSM (4-8) • CSM Enterprise (1-2) • CSM Mid-Market (1-2) • Customer Support Rep (1-2) • Implementation / Solutions Engineer (0-1) Founder/CEO (~50)
  • 7.
    Series B Target 125Employee Org
  • 8.
    SERIES B CTO (40) Founder/CEO (~125) Buildingthe Exec Team VP Product (11) VP Sales (45) VP Marketing (15) VP Finance (13) Key takeaways: ● Building out exec team: VP or C-level for major functional areas. ● IC becomes a team for almost every function. Promote or hire mid-level managers.
  • 9.
    SERIES B CTO • Director,Web (14) • Director, Client Apps (6) • Director, Platform/Core Services (4) • Manager, QA (2) • Director, Infrastructure (3) • Director, Security (2) • Director, Analytics (4) • Manager, IT (2) CPO / VP Product • PM (5) • Design (5) R&D: 12 --> 40; Building Out Mid-Level Management New Leaders • Director, Web • Director, Infrastructure • Manager, IT team • Manager, QA team
  • 10.
    VP Sales (15) •Enterprise AE (5) • MM AE (4) • SMB AE (4) • Renewals Specialist (1) • Director, SDR (6) • Director, Sales Ops (3) SERIES B Sales & Marketing: 27 --> 60 CMO (15) • Director, Product Marketing (4) • Director, Lead Gen (4) • Director, Sales Enablement (3) • Director, Brand Marketing (3) - PR & Analyst Relations - Events New Functions • Renewals specialist • Brand marketing • PR & analyst relations New Leaders • VP, BD/Partnerships • Director, Brand Marketing VP CSM (19) • CSM Enterprise (6) • CSM SMB & MM (5) • Director, Implementation / Solutions (3) • Director, CS (4) VP BD/Partnerships
  • 11.
    SERIES B G&A: 6--> 13 CFO (13) • Director FP&A (2) • Controller (2-3) • Director Recruiting (4) • Director HR (2) • Ops (2) New Leaders • Controller • Director of Recruiting
  • 12.
    Series C Target 400Employee Org
  • 13.
    SERIES C CRO (185) CTO (114) CPO (23) CMO (33) CFO (39) Founder/CEO (~400) Buildingthe C-level Team Key takeaways: ● Finalizing C-level exec team ● Mid-level VPs (who don’t report to CEO) ● More specialized roles ● International expansion ● Ability to take on Acquahire project
  • 14.
    SERIES C CTO (114) VP,Engineering (92) • Web Front End (30) • Web Back End (18) • Client Applications (14) • Core Services (14) • Acquihire Project (9) • QA (6) Director, Infrastructure (6) Director, Security (3) VP Analytics (7) VP IT (5) CPO (23) Director, PM (10) Director, Design (12) • Designer (8) • User Research (2) • Copywriter (1) R&D: 51 --> 137 New Functions • Acquahire Project? • User researcher • Copywriter New Leaders • VP of Engineering • Director, Design • Director, QA • VP of IT
  • 15.
    VP, CSM (52) •Director, Enterprise (17) • Director, Mid-Market (7) • Director, Implementation (12) • Director, CS, (11) • Renewals Coordinator • Training (3) SERIES C Sales & Marketing: 60 --> 219 CMO (33) • Director PMM (7) • Director Demand Gen (6) • Director Sales Enablement (5) - Solutions Marketer (3) - Competitive Intel (1) • VP, Corporate • Marketing (14) - PR (2-3) - AR (1-2) - Events (3) - Community (2) - Creative (5) SVP, U.S. Sales (73) • VP, Enterprise (10) • VP, Mid-Market (10) • VP, SMB (16) • Director, SDR (25) • VP, Sales Ops (6) • Training (5) **VP of Biz Dev (3) GM, International (60) • Director, Enterprise (10) • Director, SMB & MM (10) • Manager, SDR (9) • Director, CSM (17) • Sales / Solutions Engineer (5) • Recruiting (3) • Ops (5)
  • 16.
    SERIES C G&A: 13--> 40 CFO (39) Controller (6) VP of Recruiting (17) VP of People (4) VP of FP&A (3) Ops (8) **General Counsel (1) New Leaders - General Counsel - VP of FP&A - VP of People
  • 17.
    Org of ICs SeriesA 50 Employees Org of Team Leads Series B 125 Employees Org of Executives Series C 400 Employees Growing Your SaaS Company
  • 18.
    THANK YOU David Sacks GeneralPartner Craft Ventures @DavidSacks

Editor's Notes