2. Learning Objectives
• Increase proficiency in analytic problem
solving
• Recognize personal conceptual blocks
• Enhance creativity by overcoming
conceptual blocks
• Foster innovation among others
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3. A Model of
Problem Solving
• Step 1: Define the Problem
– Differentiate fact from opinion
– Specify underlying causes
– Tap everyone involved for information
– State the problem explicitly
– Identify what standard is violated
– Determine whose problem it is
– Avoid stating the problem as a disguised solution
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4. A Model of
Problem Solving
• Step 2: Generate Alternative Solutions
– Postpone evaluating alternatives until several
alternatives has been proposed
– Be sure all involved individuals generate alternatives
– Specify alternatives that are consistent with
organizational goals or policies
– Specify both short- and long-term consequences
– Build on one another. combined and modified
– Specify alternatives that solve the problem
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5. A Model of
Problem Solving
• Step 3: Evaluate and Select an Alternative
– Evaluate relative to an optimal standard rather than
satisfactory standard
– Evaluate systematically without short circuiting
– Evaluate relative to goals of the organization and the
individuals involved
– Evaluate main effects and side effects
– State the selected alternative explicitly
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6. A Model of Problem Solving
• Step 4: Implement and Follow Up on the
Solution
– Implement at proper time and in the right
sequence
– Most effective when it is accomplished in small
steps or increments
– Provide opportunities for feedback
– Stimulate acceptance
– Establish ongoing monitoring system
– Evaluate based on problem solution
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7. Limitations of the Analytical Problem-
Solving Model
• Defining the problems
– Lack of consensus as to the definition of the
problem
– Uncertainty as to whose definition will be
accepted
– Usually defined in terms of the solutions
already possessed
– Symptoms are often get confused with the
real problem
– Confusing information inhibits problem
identification 7
8. Constraints on the Analytical Problem-
Solving Model
• Generating Alternatives
• Alternatives are evaluated one at a time as
they are proposed
• Few of the possible alternatives are usually
known
• The first acceptable solution is usually
accepted
• Alternatives are based on what was successful
in the past
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9. Constraints on the Analytical Problem-
Solving Model
• Evaluating and Select an Alternative
• Information on alternatives is limited
• Search for information occurs close to home
• The type of information is constrained by other factors
• Gathering information is costly
• Preferences for the best alternatives are not always
known
• Satisfactory solution, not optimal ones are usually
accepted
• Solutions often are implemented before the problem is
defined
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10. Constraints on the Analytical Problem-
Solving Model
• Implementation and Follow up
– Acceptance is not always forthcoming
– Resistance to change
– Uncertainty about what part of solution to
monitor
– Political and organizational processes must be
managed
– It may take a long time to implement a solution
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12. Conceptual blocks
• Conceptual blocks are mental obstacles that
constrain the way problems are defined and limit
the number of alternative solutions thought to be
relevant.
• Almost everyone has created blocks that inhibit
our creativity over time.
• In fact, we need some of them to cope with
everyday life.
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14. Conceptual Blocks
Constancy –vertical thinking, one thinking language
Individual become wedded to one way of looking at a problem or to using
one approach to define, describe or solve it.
Commitment- Stereotyping based on past experience, ignoring
commonalities
Once individuals become committed to a particular point of view,
definition, or solution, it is likely that they will follow through on that
commitment.
Compression- Distinguishing figure from ground, Artificial constraint
Looking too narrowly at a problem, screening out too much relevant data,
and making assumptions that inhibit problem solution
Complacency – Noninquisitiveness (not asking questions), Nonthinking,
(Bias Against Thinking).
Some conceptual blocks occur because of fear, ignorance, insecurity, or
just plain mental laziness. Block are a lack of questioning and a bias against
thinking.
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15. deBono’s Ways of Thinking
•Vertical Thinking
– Continuity
– Chooses
– Stability
– Searches for what
is right
– Analytic
– Where the idea
came from
– Develops an idea
• Lateral Thinking
– Discontinuity
– Changes
– Instability
– Searches for what is
different
– Provocative
– Where the idea is
going
– Discovers the idea
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16. Multiple Thinking Languages
• Words
• Symbols
• Sensory (i.e. smell)
• Feelings and emotions
• Visual imagery
• The more languages available to problem
solvers, the more creative the solution will
be.
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17. Stereotyping
When individuals define present problems
in terms of problems that they have faced
in the past. So the alternatives proposed
to solve the current problem are one that
have proven successfully in the past.
However, it may prevent individuals from
viewing a problem in novel way.
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18. Ignoring Commonalities
Creativity is blocked when
individuals fail to find the common
thread that exist between dissimilar
problems.
Using the code letters for the smaller
ships as a guide, what is the name of
the larger ship?
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20. Examples of Compression
Artificial Constraints
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1) Without lifting your
pencil from the paper,
draw four straight lines
that pass through all
nine dots.
2) Can you do it only with
three line?
3) If you are successful
try to do the task with
one line.
21. Examples of Compression
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Separating Figure
From Ground
The inability to separate the
important from the
unimportant, and to
compress problems
appropriately, will
exaggerates the complexity
of a problem and inhibits
simple definition.
1) For each fair, find the
pattern on the left that is
embedded in the more
complex pattern on the right.
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22. Examples of Complacency
• Noninquisitiveness: Unwillingness to ask
questions
We often stop being inquisitive as we get older because we learn that it is good
to be intelligent, and being intelligent is interpreted as already knowing the
answers instead of asking questions. Creative problem solvers, however are
frequently engaged in inquisitive and experimental behavior.
• Bias against thinking: To avoid doing mental
work
Left-hemisphere thinking is concerned with logical, analytical, linear, or
sequential tasks.
Right-hemisphere thinking is concerned with intuition, synthesis, and qualitative
judgment.
Most creative problem solvers use both left and right hemisphere thinking and
easily switch from one to the other. 22
23. Conceptual Blockbusting
Conceptual blocks cannot be overcome all at once because most
blocks are a product of years of habit forming thought process.
Overcoming them requires practice in thinking in different ways
over a long period of time.
Stages in Creative Thought
• Preparation-gathering data, define problem,
gathering alternatives
• Incubation- mind combine unrelated things
• Illumination-insight is recognized and a creative
solution is articulated
• Verification- evaluating the creative solution related
to some standard. 23
24. Methods to Improve Problem
Definition
• Make the strange familiar and the familiar
strange – (Synectics) By analyzing what you know
and applying it to what you don’t know, you can
develop new insight.
• Elaborate the definition- there can be more
than one problem definition, more than one right
answer, more than one perspective
• Reverse the definition
than one problem definition, more than one right
answer, more than one perspective 24
25. Technique to Generate More
Alternatives
1. Defer judgment – Brainstorming
• No evaluation of ideas is permitted
• Wild ideas are encouraged
• Quantity before quality
• Build on ideas of others
2. Expand current alternatives-
Subdivision
3. Combine unrelated attributes
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26. Hints to Facilitate Creative
Problem Solving
• Give yourself relaxation time
• Find a place where you can think
• Talk to other people about ideas
• Ask other people for their suggestions
about your problems
• Read a lot
• Protect yourself from idea-killers
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27. Three Principles for Fostering
Creativity
1. Pull people apart; put people together
• Let individuals work alone as well as with team
• Encourage minority reports and legitimize roles
• Encourage heterogeneous membership in teams
• Separate competing groups or subgroups
2. Monitor and prod
• Talk to customers, Identify customer expectations
• Hold people accountable, Use ‘sharp-pointed’ prods
3. Reward multiple roles
• Idea champion, Sponsor and mentor, Orchestrator and facilitator,
Rule breaker.
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