Download to read offline
Uploaded byTalkwalker
Software stars on social case study part 2
The document discusses the top 20 software brands on Facebook and YouTube, highlighting key findings such as Cisco and VMware being the most active on these platforms. It notes that HP, IBM, and Cisco have the largest Facebook fanbases, with Cisco leading in engagement while BMC shows impressive performance. The content emphasizes effective strategies for social media, including thought leadership, innovation, and clarity in graphics, and acknowledges Cisco's dominance in YouTube usage and IBM's production of the most viewed content.
More Related Content
Similar to Software stars on social case study part 2
Software stars on social case study part 2
- 1. October, 2015 Software Starson Social Part 2: The Top 20 Software Brands on Facebook and YouTube
- 2. Introduction – GettingMore From Facebook & YouTube
- 3.
- 5. Post Kings: CiscoAnd VMware The Most Active • • • •
- 6. Fan Power: HP,IBM & Cisco Have The Biggest Facebook Fanbases • • • •
- 7. Cisco Lead OnFacebook Engagement But BMC Most Impressive • • • •
- 8. Stars Of TheShow: The Most Liked & Most Shared
- 9. What Works: ThoughtLeadership Lead the Way
- 10. What Works: IntroducingInnovation Forward Thinking
- 11. What Works: AwardsAnd Achievements Time to Show Off
- 12. What Doesn’t Work:Unclear Graphics • • Be Clear
- 14.
- 16. General Stats: GettingTo Grips With Video • • • •
- 17. And…Action! Cisco LeadThe Way For YouTube Usage • • •
- 18. Attention Grabbers: IBMProducing The Most Viewed Content • • •
- 19.
- 21.
- 24.
- 25.
- 26.