Airlines are pretty savvy when it comes to social media with a few top performers even winning cross-industry awards for their social media strategy. But how do they compare against each other? Which airlines are the best at responding to customers? Which airlines lead the way in engaging their audience? And what can we learn from the best in the business? Using Talkwalker social media analytics, we analyzed over 200 social media accounts of the world’s 40 largest airlines to provide a definitive guide to airlines social media performance and determine once and for all, which airline is the Star of Social Media. You’ll also find plenty of tips and tricks to help your brand reach the next level on social whether you’re an airline or from another industry. Here are some of the key findings from our analysis: - KLM are the most responsive airline on Twitter responding to over 87% of queries and mentions - Qatar Airways have the most Facebook fans and have the best engagement rate on Facebook - Emirates and American Airlines are dominating Instagram worldwide - And the Social Media Champion is…?

1. Flying Higher on
Social: The Top 40
Airlines Ranked on Social
Media

2. FLYING HIGHER ON SOCIAL: THE TOP 40 AIRLINES RANKED ON SOCIAL MEDIA 1
Table of Contents

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1 AIRLINES ON TWITTER
1.1. UNITED & AA: THE MOST DISCUSSED FOR THE WRONG
REASONS

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1.2. AIR ASIA: PROACTIVITY BOOSTS VISIBILITY

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1.3. KLM: FIRST RESPONDERS

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1.4. TWITTER HANDLES: MORE IS BETTER FOR RESPONSIVENESS

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1.5. LOW COST CARRIERS HAVE MORE FANS
1.6. THE BIG WINNER: KLM

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2 AIRLINES ON FACEBOOK

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2.1. MID-EAST CARRIERS GET THE MOST FACEBOOK LOVE

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2.2. IT’S TIME FOR A VIDEO

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2.3. ASIAN AIRLINES LEAD THE WAY FOR FACEBOOK FANDOM

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2.4. THE BIG WINNER: QATAR AIRWAYS
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3 A QUICK LOOK AT AIRLINES ON INSTAGRAM

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3.1. EMIRATES AND AMERICAN AIRLINES ARE THE INSTA CHAMPS
3.2. AMERICAN AIRLINES: HASHTAG WIZARDS

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3.3. EMIRATES: AMBASSADORS OF ENGAGEMENT

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3.4. THE BIG WINNER: EMIRATES
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4 AND THE OVERALL SOCIAL MEDIA CHAMPION OF THE AIRLINES IS…

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