An in-depth analysis of the social buzz surrounding the match between Tottenham and Manchester City at Etihad Stadium in September 2014. The analysis was part of a PR Week feature, showing the different possibilities offered by social listening and social analytics around different events.
Software stars on social case study part 2Talkwalker
0
In Part 1 of our social media analysis of the software industry we focused on Twitter. In Part 2 we looked to the two biggest social networks: Facebook and YouTube.
We examined the official Facebook and YouTube pages of the 20 largest software companies such as IBM, Oracle and Symantec and discovered how they compare on these social channels and what we can learn from what they do.
Here is what we found:
Cisco and VMware were the most active companies on Facebook
On Facebook, BMC Software outperformed industry giants like SAP and Salesforce despite having a fanbase 1/10th the size
Cisco upload almost 4 videos per day on YouTube, three times their closest competitor
IBM’s top 5 YouTube videos received over 1 million views
Overall, on all social channels, IBM was the top performer
Migliorare il segnale - una guida in 3 step per un servizio clienti di prima ...Talkwalker
Le compagnie di telefonia mobile, in un mercato costantemente scosso da nuovi competitor, non possono permettersi di rendere scontenti i propri clienti per troppo tempo se non vogliono vederli passare ad un’altra offerta. Questo è il perché tenere traccia delle conversazioni con i clienti – il bello, il brutto, e il terribile – è la chiave del successo nel mercato della telefonia mobile. Ed ecco perché ricevere un buon customer service dal vostro operatore mobile è adesso più importante che mai.
Quickly find out more about any slice of data:
Quickly get an overview of any spike in results
Click on chart/tables and show top results/themes for that selection
Possibility to apply the same filters to all analytics pages in order to further drill down
Available across all analytics, dashboards and IQ apps
Software stars on social case study part 2Talkwalker
0
In Part 1 of our social media analysis of the software industry we focused on Twitter. In Part 2 we looked to the two biggest social networks: Facebook and YouTube.
We examined the official Facebook and YouTube pages of the 20 largest software companies such as IBM, Oracle and Symantec and discovered how they compare on these social channels and what we can learn from what they do.
Here is what we found:
Cisco and VMware were the most active companies on Facebook
On Facebook, BMC Software outperformed industry giants like SAP and Salesforce despite having a fanbase 1/10th the size
Cisco upload almost 4 videos per day on YouTube, three times their closest competitor
IBM’s top 5 YouTube videos received over 1 million views
Overall, on all social channels, IBM was the top performer
Migliorare il segnale - una guida in 3 step per un servizio clienti di prima ...Talkwalker
Le compagnie di telefonia mobile, in un mercato costantemente scosso da nuovi competitor, non possono permettersi di rendere scontenti i propri clienti per troppo tempo se non vogliono vederli passare ad un’altra offerta. Questo è il perché tenere traccia delle conversazioni con i clienti – il bello, il brutto, e il terribile – è la chiave del successo nel mercato della telefonia mobile. Ed ecco perché ricevere un buon customer service dal vostro operatore mobile è adesso più importante che mai.
Quickly find out more about any slice of data:
Quickly get an overview of any spike in results
Click on chart/tables and show top results/themes for that selection
Possibility to apply the same filters to all analytics pages in order to further drill down
Available across all analytics, dashboards and IQ apps
Case Study Airlines: Flying Higher on Social - The Top 40 Airlines Ranked on ...Talkwalker
Airlines are pretty savvy when it comes to social media with a few top performers even winning cross-industry awards for their social media strategy. But how do they compare against each other? Which airlines are the best at responding to customers? Which airlines lead the way in engaging their audience? And what can we learn from the best in the business?
Using Talkwalker social media analytics, we analyzed over 200 social media accounts of the world’s 40 largest airlines to provide a definitive guide to airlines social media performance and determine once and for all, which airline is the Star of Social Media. You’ll also find plenty of tips and tricks to help your brand reach the next level on social whether you’re an airline or from another industry.
Here are some of the key findings from our analysis:
- KLM are the most responsive airline on Twitter responding to over 87% of queries and mentions
- Qatar Airways have the most Facebook fans and have the best engagement rate on Facebook
- Emirates and American Airlines are dominating Instagram worldwide
- And the Social Media Champion is…?
Luxury Wars On Social Media - Ten Top Luxury Brands Go Head to HeadTalkwalker
Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. This stereotype is no more. Today, 75% of luxury shoppers use social media, according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception.
Our latest report used Talkwalker’s social listening platform to analyze how ten giants of the luxury industry, from Dior and Chanel to Tesla and Ferrari, are using Twitter, Facebook and Instagram to see what worked and what didn’t work.
Gestion de crise & médias sociaux : les erreurs à ne pas commettreTalkwalker
Un client mécontent, des échanges qui dérapent, un fait divers qui s'amplifie sur le web... De l'affaire de "l'homme nu" de la Redoute au Dieselgate de Volkswagen, plus de 45% des communicants ont déjà vécu une crise sur les réseaux sociaux. Quelle que soit la nature de l'activité de votre marque ou de votre agence, vous devez avoir une stratégie en cas de bad buzz. Mais quelles sont les erreurs à ne pas commettre ?
7 tendances à surveiller en 2017 sur les médias sociaux : l'avis des expertsTalkwalker
Après la micro-vidéo et l'avènement de la réalité augmentée en 2016, quelles seront les grandes tendances qui définiront la communication des marques sur les réseaux sociaux en 2017 ? Nous avons demandé à une dizaine d'experts de France et d'outre-Atlantique de nous faire part de leurs prédictions pour l'année à venir dans le secteur du social media marketing.
Lisez les prédictions de nos influenceurs dans leur entièreté sur notre blog : https://www.talkwalker.com/fr/blog/social-media-marketing-tendances-2017
A taste of social 28 top food brands and their social media performance hdTalkwalker
With food trends and preferences changing constantly, the fast-paced environment of social media offers the ideal platform for food brands to not only keep track of new developments, but also promote their products and offers. But which brands understand social the best and use it to effectively engage with customers and prospects?
Using Talkwalker social intelligence, we analysed the social media performance of 28 leading food brands, from Oreo and Ben & Jerry’s, to Maggi and Marmite, to see which truly understand the value of Facebook, Twitter and Instagram. By taking an in-depth look at the social media performance of these brands, you’ll also be able to discover best practices and tricks to boost your social media strategy.
Some of our key findings:
• Men accounted for 54% of mentions for savoury food brands, while 55% of mentions for sweeter brands came from a female audience
• Sweet brands dominated the overall conversation – in the Southern hemisphere, chocolate brands were the most popular
• Oreo cookies is the social star with a strong presence on all major platforms and a clear strategy for each
La stratégie en temps réel: Comment l'optimiser?Talkwalker
La stratégie en temps réel représente deux enjeux. Le premier est d’entretenir l’échange avec sa communauté même si l’entreprise n’a pas d’actualités pertinentes (lancement de produit, promotions…). Le second est de soigner sa réputation, en se montrant à l’écoute des remontées.
Projet de veille internationale: Comment la mettre en place?Talkwalker
La veille internationale représente plusieurs défis à relever : méthodologiques, linguistiques et organisationnels. Risques, consommateurs, concurrents, performance, campagne : découvrez les spécificités de la veille internationale.
Panorama des réseaux sociaux: Où sont les communautés de demain?Talkwalker
Observer les réseaux sociaux revient à s’offrir le spectacle des éphémères, qui naissent par milliers la nuit tombée, et disparaissent à la lumière du jour. A ce rythme, mener une stratégie sociale est un vrai casse-tête !
Quelle stratégie de contenu pour les médias en ligne?Talkwalker
Le contenu est le cœur de la stratégie sociale. Pour être efficace il faut répondre à un ensemble de questions. De la charte éditoriale au reporting, la présentation reprend les différentes étapes d’une stratégie de contenus.
Un meilleur signal : Le guide en 3 étapes pour offrir un service client de qu...Talkwalker
Les compagnies de téléphonie mobile, qui jouent sur un marché sans cesse secoué par de nouveaux concurrents, ne peuvent pas se permettre de frustrer leurs clients trop longtemps avant que ceux-ci ne les abandonnent pour une autre compagnie. C'est pour cela que le monitoring des conversations avec les clients (les bonnes comme les mauvaises) est si important sur le marché de la téléphonie mobile. Et c'est pourquoi il est plus important que jamais de recevoir un bon service clientèle de la part de votre opérateur de téléphonie mobile.
Stratégie de ciblage: qui, quoi, quand, où, comment?Talkwalker
L’idée qu’on puisse tout connaître de ses fans à partir du moment où ils suivent la marque sur un réseau relève de l’utopie. Néanmoins pour être efficace, il faut effectuer un ciblage en fonctions des centres d’intérêt de son audience.
Microtransaction Politics in FIFA Ultimate Team: Game Fans, Twitch Streamers,...Piotr Siuda
01/12/2022; event: The World Cup Conference, MultiPlay
The video game FIFA (Electronic Arts) is an annually released title with a very profitable “FIFA Ultimate Team” (FUT) game mode played by a large community of gamers. This has led to the emergence of celebrity FUT content creators on Twitch and on YouTube, yet also tensions between these individuals, the “average” player, and the game’s developers. The chapter explores players’ attitudes to and issues with the more powerful actors within the FUT ecosystem, offering us an incisive case study of ongoing changes and tensions in the relationships between players, developers, and content creators. In study design and analysis, the qualitative directed content analysis approach was used, as the chapter extands the project conducted over three years on the official FUT forum by one of the authors. Key categories of gamers’ criticism of content creators are indicated, keeping in mind biases that could result from this deductive approach. The players see content creators on Twitch and YouTube as a source of numerous frustrations related to gameplay, as reinforcing the game’s micropayment, and even as solely self-interested profit-makers with little “true” interest in the game. This even extends to what can only be termed conspiracy theories about the relationships between EA and FUT’s most visible content creators, with players proposing numerous surreptious connectinos between the two. The chapter hence shows what happens when successful game content creators, and the “average” player, clash, and how FUT is a valuable case study of emerging power dynamics within gaming and game culture more broadly.
Digital and Social Media Sports Podcast, episode 1 with Bryan SrabianNeil Horowitz
In episode 1 of the Digital and Social Media Sports Podcast, San Francisco Giants Director of Social Media discusses his career path, the success and evolution of the Giants' social media, and their recent buzz and ROI with AT&T Park's social media "Cafe."
Digital transformation, the use of Data, and AI have been transforming businesses in every industry. Sports are no exception. Football has been implementing new technology in order to guarantee succes and better engage with fans.
signmesh snapshot - the best of NBA leaguesignmesh
Explore the best of NBA. NBA is one of the most successful sports leagues across the world. In this report, we take a closer look at what NBA is doing to maintain leader status and stay relevant with their audience.
Case Study Airlines: Flying Higher on Social - The Top 40 Airlines Ranked on ...Talkwalker
Airlines are pretty savvy when it comes to social media with a few top performers even winning cross-industry awards for their social media strategy. But how do they compare against each other? Which airlines are the best at responding to customers? Which airlines lead the way in engaging their audience? And what can we learn from the best in the business?
Using Talkwalker social media analytics, we analyzed over 200 social media accounts of the world’s 40 largest airlines to provide a definitive guide to airlines social media performance and determine once and for all, which airline is the Star of Social Media. You’ll also find plenty of tips and tricks to help your brand reach the next level on social whether you’re an airline or from another industry.
Here are some of the key findings from our analysis:
- KLM are the most responsive airline on Twitter responding to over 87% of queries and mentions
- Qatar Airways have the most Facebook fans and have the best engagement rate on Facebook
- Emirates and American Airlines are dominating Instagram worldwide
- And the Social Media Champion is…?
Luxury Wars On Social Media - Ten Top Luxury Brands Go Head to HeadTalkwalker
Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. This stereotype is no more. Today, 75% of luxury shoppers use social media, according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception.
Our latest report used Talkwalker’s social listening platform to analyze how ten giants of the luxury industry, from Dior and Chanel to Tesla and Ferrari, are using Twitter, Facebook and Instagram to see what worked and what didn’t work.
Gestion de crise & médias sociaux : les erreurs à ne pas commettreTalkwalker
Un client mécontent, des échanges qui dérapent, un fait divers qui s'amplifie sur le web... De l'affaire de "l'homme nu" de la Redoute au Dieselgate de Volkswagen, plus de 45% des communicants ont déjà vécu une crise sur les réseaux sociaux. Quelle que soit la nature de l'activité de votre marque ou de votre agence, vous devez avoir une stratégie en cas de bad buzz. Mais quelles sont les erreurs à ne pas commettre ?
7 tendances à surveiller en 2017 sur les médias sociaux : l'avis des expertsTalkwalker
Après la micro-vidéo et l'avènement de la réalité augmentée en 2016, quelles seront les grandes tendances qui définiront la communication des marques sur les réseaux sociaux en 2017 ? Nous avons demandé à une dizaine d'experts de France et d'outre-Atlantique de nous faire part de leurs prédictions pour l'année à venir dans le secteur du social media marketing.
Lisez les prédictions de nos influenceurs dans leur entièreté sur notre blog : https://www.talkwalker.com/fr/blog/social-media-marketing-tendances-2017
A taste of social 28 top food brands and their social media performance hdTalkwalker
With food trends and preferences changing constantly, the fast-paced environment of social media offers the ideal platform for food brands to not only keep track of new developments, but also promote their products and offers. But which brands understand social the best and use it to effectively engage with customers and prospects?
Using Talkwalker social intelligence, we analysed the social media performance of 28 leading food brands, from Oreo and Ben & Jerry’s, to Maggi and Marmite, to see which truly understand the value of Facebook, Twitter and Instagram. By taking an in-depth look at the social media performance of these brands, you’ll also be able to discover best practices and tricks to boost your social media strategy.
Some of our key findings:
• Men accounted for 54% of mentions for savoury food brands, while 55% of mentions for sweeter brands came from a female audience
• Sweet brands dominated the overall conversation – in the Southern hemisphere, chocolate brands were the most popular
• Oreo cookies is the social star with a strong presence on all major platforms and a clear strategy for each
La stratégie en temps réel: Comment l'optimiser?Talkwalker
La stratégie en temps réel représente deux enjeux. Le premier est d’entretenir l’échange avec sa communauté même si l’entreprise n’a pas d’actualités pertinentes (lancement de produit, promotions…). Le second est de soigner sa réputation, en se montrant à l’écoute des remontées.
Projet de veille internationale: Comment la mettre en place?Talkwalker
La veille internationale représente plusieurs défis à relever : méthodologiques, linguistiques et organisationnels. Risques, consommateurs, concurrents, performance, campagne : découvrez les spécificités de la veille internationale.
Panorama des réseaux sociaux: Où sont les communautés de demain?Talkwalker
Observer les réseaux sociaux revient à s’offrir le spectacle des éphémères, qui naissent par milliers la nuit tombée, et disparaissent à la lumière du jour. A ce rythme, mener une stratégie sociale est un vrai casse-tête !
Quelle stratégie de contenu pour les médias en ligne?Talkwalker
Le contenu est le cœur de la stratégie sociale. Pour être efficace il faut répondre à un ensemble de questions. De la charte éditoriale au reporting, la présentation reprend les différentes étapes d’une stratégie de contenus.
Un meilleur signal : Le guide en 3 étapes pour offrir un service client de qu...Talkwalker
Les compagnies de téléphonie mobile, qui jouent sur un marché sans cesse secoué par de nouveaux concurrents, ne peuvent pas se permettre de frustrer leurs clients trop longtemps avant que ceux-ci ne les abandonnent pour une autre compagnie. C'est pour cela que le monitoring des conversations avec les clients (les bonnes comme les mauvaises) est si important sur le marché de la téléphonie mobile. Et c'est pourquoi il est plus important que jamais de recevoir un bon service clientèle de la part de votre opérateur de téléphonie mobile.
Stratégie de ciblage: qui, quoi, quand, où, comment?Talkwalker
L’idée qu’on puisse tout connaître de ses fans à partir du moment où ils suivent la marque sur un réseau relève de l’utopie. Néanmoins pour être efficace, il faut effectuer un ciblage en fonctions des centres d’intérêt de son audience.
Microtransaction Politics in FIFA Ultimate Team: Game Fans, Twitch Streamers,...Piotr Siuda
01/12/2022; event: The World Cup Conference, MultiPlay
The video game FIFA (Electronic Arts) is an annually released title with a very profitable “FIFA Ultimate Team” (FUT) game mode played by a large community of gamers. This has led to the emergence of celebrity FUT content creators on Twitch and on YouTube, yet also tensions between these individuals, the “average” player, and the game’s developers. The chapter explores players’ attitudes to and issues with the more powerful actors within the FUT ecosystem, offering us an incisive case study of ongoing changes and tensions in the relationships between players, developers, and content creators. In study design and analysis, the qualitative directed content analysis approach was used, as the chapter extands the project conducted over three years on the official FUT forum by one of the authors. Key categories of gamers’ criticism of content creators are indicated, keeping in mind biases that could result from this deductive approach. The players see content creators on Twitch and YouTube as a source of numerous frustrations related to gameplay, as reinforcing the game’s micropayment, and even as solely self-interested profit-makers with little “true” interest in the game. This even extends to what can only be termed conspiracy theories about the relationships between EA and FUT’s most visible content creators, with players proposing numerous surreptious connectinos between the two. The chapter hence shows what happens when successful game content creators, and the “average” player, clash, and how FUT is a valuable case study of emerging power dynamics within gaming and game culture more broadly.
Digital and Social Media Sports Podcast, episode 1 with Bryan SrabianNeil Horowitz
In episode 1 of the Digital and Social Media Sports Podcast, San Francisco Giants Director of Social Media discusses his career path, the success and evolution of the Giants' social media, and their recent buzz and ROI with AT&T Park's social media "Cafe."
Digital transformation, the use of Data, and AI have been transforming businesses in every industry. Sports are no exception. Football has been implementing new technology in order to guarantee succes and better engage with fans.
signmesh snapshot - the best of NBA leaguesignmesh
Explore the best of NBA. NBA is one of the most successful sports leagues across the world. In this report, we take a closer look at what NBA is doing to maintain leader status and stay relevant with their audience.
Learn from an industry leader how the world of gaming and esports has become the most popular activity for GenZ & GenAlpha(6-24 year olds) overtaking social media, listening to music, browsing internet, and even watching tv or movies*. Deep dive into gaming publishers and the most popular games and esports titles along with insights into live streaming (Twitch, Youtube). Discussion on how brands can utilize these mediums to connect with this next generation of consumer.
Special World Cup Whitepaper - Fantasy football is proven to increase TV ratingsFanXT
Here’re some facts about Fantasy Football
-Proven to increase TV viewership of football matches (especially the less popular ones)
-3 TIMES more engaging than top sites like Yahoo, CNN, ESPN or Wikipedia
-Proven to get sponsors and advertisers
If you're looking to run a Fantasy Football on World Cup, give us a buzz at info@fantasy4all.com. Or visit us at www.fantasy4all.com
Episode 58 of the DSMSports Podcast w/ Mark J. Burns of Forbes on 2016 Sports...Neil Horowitz
Episode 58 of the DSMSports Podcast featured Mark J. Burns, who discussed his Forbes Sports Money blog article in which 130+ leaders in the sports business gave their thoughts on what to watch in 2016.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 22 of the DSMSports Podcast w/ Andrew Brandt of ESPN and Sports Illus...Neil Horowitz
On episode 22 of the Digital and Social Media Sports Podcast, NFL Business Analyst Andrew Brandt of ESPN and Sports Illustrated discussed his roles in and around football, the insatiable fan and media appetite for details, the pace and effect of social media, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Besserer Empfang: 3 Schritte zu erstklassigem Social Media SupportTalkwalker
Mobilfunkbetreiber agieren in einem Markt, der einem ständig wachsenden Wettbewerbsdruck unterworfen ist und in dem fortwährend neue Konkurrenten auftreten. Daher können es sich diese Unternehmen nicht leisten, ihre Kunden über eine längere Zeitspanne hinweg zu enttäuschen. Sind ihre Kunden unzufrieden, so werden sie sich schon sehr bald einem anderen Unternehmen zuwenden. Daher ist auf dem Mobilfunkmarkt die ständige Beobachtung der positiven und negativen Kundenreaktionen einen Schlüssel zum Erfolg, denn heute ist es für Mobilfunkbetreiber wichtiger denn je, ihren Kunden einen hervorragenden Kundenservice zu bieten.
Partner auf Social Media: Wie Sie Partnernetzwerke durch Social Listening för...Talkwalker
Partner- und Vertriebsnetzwerke sind zentrale Elemente für die unterschiedlichsten Branchen, doch wie behält man den Überblick über die Aktivitäten von Partnern? Mit wachsenden Netzwerken und globaler Expansion ist es arbeitsintensiv und zeitaufwändig, Marken und Produkte effizient zu managen.
Insbesondere für Software-Unternehmen ist der Vertrieb durch Partner ein wichtiger Geschäftsaspekt. Für höchste Effektivität müssen diese Partnerschaften umsichtig gehandhabt werden.
In unserem neuen Report haben wir die Ergebnisse der letzten 6 Monate für große Software-Unternehmen wie SAP, IBM und Oracle sowie ihre Partner analysiert. Anhand dieser Beispiele zeigen wir, wie Marken Social Listening nutzen können, um:
-den Überblick über ihre indirekten Vertriebskanäle behalten, indem sie die Social Media-Aktivitäten ihrer Partner analysieren
-durch die Optimierung ihrer Social Media-Performance die Sichtbarkeit ihrer Marke steigern
-die Rendite aus Partner-Netzwerken durch konsequentes Reporting und die Integration von Social Data steigern
La soif de réussir le développement produit basé sur la social data dans le s...Talkwalker
Nos habitudes et notre régime alimentaire évoluent constamment. Pour les entreprises du secteur alimentaire il est important de suivre ces changements pour continuer à satisfaire leurs clients. L'analyse des médias sociaux peut aider les industriels du secteur à obtenir des données clients de forte valeur et à les utiliser tel un avantage compétitif pour une multitiude de raisons, de la veille de marque au développement produit.
Dans ce tutoriel, nous avons analysé les conversations en ligne entourant les 6 plus grandes entreprises du secteur alimentaire telles que Unilever, Kraft Foods ou Nestlé et leurs 28 marques principales telles que Oreo, M&M's ou Hägen-Dazs pour découvrir comment elles s'assurent du succès de leur produits sur le marché.
Dans ce rapport, vous découvrirez comment utiliser la veille des médias sociaux pour:
Faire des économies en réduisant les cycles de recherche et développement pour les nouveaux produits.
Adapter les poduits pour rester en phase avec les changements sur le marché.
Améliorer les ventes en évaluant la performance individuelle des marques et en optimisant les catalogues de produits.
Améliorer le bas de la chaîne en mesurant le succès des produits au travers de l'intégration des données sociales avec les données des ventes.
- See more at: http://www.talkwalker.com/fr/academy/guides-how-to/how-to-hungry-for-success-how-food-companies-can-use-social-data-for-product-development/#sthash.X0jAEvxj.dpuf
Erfolgshunger: Wie Social Media Lebensmittel-Produzenten bei der Produktentwi...Talkwalker
Wie können Lebensmittelfirmen in einer sich ständig entwickelnden Branche auf dem Laufenden bleiben? Dieser Guide erklärt, wie Social Analytics für Marktforschung und Produktentwicklung genutzt werden können.
Hungry for success: How food companies can use social data for product develo...Talkwalker
How can FMCG companies create & launch successful new food products? Learn how social data helps them to keep up with trends and develop products customers want to buy.
Passagierstimmen: 5 Schritte zu glücklichen Fluggästen für AirlinesTalkwalker
Alle Unternehmen wollen ihre Kunden besser verstehen und soziale Netzwerke sorgen bereits dafür, dass sie ihren Kunden näher kommen als je zuvor.
Besonders für Airlines hat Social Media die Spielregeln verändert, wenn es darum geht, Kundenstimmen zu finden. Zuvor fast ungreifbare Unterhaltungen unter Kunden finden zunehmend auf öffentlichen Plattformen wie Twitter und in Foren statt. Damit haben Fluggesellschaften Zugriff auf eine nie gekannte Menge an Informationen und Kundenmeinungen.
Mittels fortschrittlicher Social Media-Analysen werden in diesem Guide Kundenkommentare und Meinungen zu 40 der weltgrößten Airlines ausgewertet. Darunter sind United Airlines, Lufthansa und EasyJet. Ziel ist das Finden und Nutzen von versteckten Einblicken, mit denen Airlines die Zufriedenheit ihrer Kunden verbessern können.
In diesem Bericht erfahren Sie, wie Sie:
• die Kundenwahrnehmung Ihrer Marke verstehen, indem Sie wertvolles Kundenfeedback aus der Masse der Daten herausfiltern
• ausgewählte Flugservices analysieren und die Kundenzufriedenheit steigern, indem Sie die Meinung Ihrer Passagiere analysieren
• die Kundenbindung steigern und Verkaufszahlen steigern, indem Sie neue Trends aus den Unterhaltungen Ihrer Kunden ablesen
• Ihr Influencer-Marketing aufbauen und Ihre Sichtbarkeit steigern, indem Sie Meinungsführer identifizieren
Vestido para el éxito la guía definitiva para la gestión de campañas en la in...Talkwalker
Debido a los continuos lanzamientos de productos nuevos, rebajas y promociones, las marcas de moda no dan abasto para seguir todo. Por suerte, la escucha de Internet y de los medios sociales puede ayudar a manejar una gran cantidad de procesos que resultan fundamentales para planear y llevar a cabo una campaña, desde la fase de exploración a la de monitorización en tiempo real, para llegar a la fase final en la que se mide el éxito de la campaña.
En este how-to se han analizado algunas marcas famosas como Mango, H&M y Zara, y se ha mostrado como sacar provecho a los análisis de los medios sociales para gestionar mejor las campañas.
En esta guía vas a descubrir cómo:
• Planear una nueva campaña basándote en las necesidades de los consumidores, con el objetivo de aumentar tanto el alcance como el engagement
• Rastrear cómo se desarrolla la campaña, con la posibilidad de reaccionar de inmediato
• Entender quiénes son los influenciadores para ampliar el efecto de la campaña
• Medir el ROI de la campaña asociando los datos sociales a los de ventas
• Aprender de los éxitos y de los fracasos de tu competencia
Le guide ultime de la gestion de campagne dans le secteur de la modeTalkwalker
Avec une gamme constante de nouveaux lancements, de soldes et de promotions, les marques de mode peuvent avoir du mal à suivre. Mais la veille des médias sociaux peut les aider à gérer une multitude de tâches importantes pour la planification et l'exécution de campagnes de communication, l’analyse des progrès après chaque campagne, et enfin, l'évaluation du succès.
Dans ce guide pratique, nous avons analysé certaines marques de mode bien connues telles que Mango, H & M et Zara, et avons identifié comment ils peuvent utiliser la veille et l’analyse des médias sociaux à leur avantage pour une meilleure gestion de campagne de communication.
Dans ce guide, vous découvrirez comment:
• Planifier de nouvelles campagnes et lancements selon les préférences des clients pour augmenter la portée et l'engagement
• Suivre le développement de la campagne et réagir à des pics de mentions positifs et négatifs immédiatement
• Comprendre les principaux influenceurs et d'identifier les meilleurs ambassadeurs de la marque
• Mesurer le ROI d'une campagne en combinant les données sociales avec les données de ventes et d’autres indicateurs financiers
• Garder un œil sur la concurrence et apprendre de leurs succès (et de leurs échecs)
Dressed for Success: The Ultimate Guide to Campaign Management in the Fashion...Talkwalker
With a constant array of new launches, sales and promotions, fashion brands can have trouble keeping up. But social listening can help them manage a multitude of tasks that are important in planning and executing such campaigns, from planning to monitoring progress and finally evaluating success.
In this How-To guide we analysed some well-known fashion retailers such as Mango, H&M and Zara, and identified how they can use social media analytics to their advantage for better campaign management.
In this guide you’ll discover how to:
• Plan new campaigns according to customers’ needs to increase reach and engagement
• Keep track of campaign development and react immediately
• Understand key influencers to amplify the effect of your campaign
• Measure a campaign’s ROI by combining social data with sales figures
• Learn from competitors’ successes and failures
Google Fi & die Telekom-Branche - 5 Schritte zum Umgang mit Disruption im Mob...Talkwalker
Technische Innovationen haben in den letzten Jahren viele Branchen verändert, doch wenige haben die Auswirkungen so massiv zu spüren bekommen wie Mobilfunkanbieter. Smartphones ersetzen zunehmend den Festnetzanschluss und auch das Surfen im Internet geschieht vermehrt über mobile Endgeräte. Durch diese Änderungen haben Kunden heute andere Anforderungen an ihre Anbieter als noch vor wenigen Jahren. Auch durch neue Spieler im Markt, von Instant Messaging-Diensten bis zu sozialen Netzwerken, wird die Branche regelmäßig aufgewirbelt. Das jüngste Beispiel: Google will sich mit seinem neuen Mobilfunkangebot Google Fi nun auch im Markt etablieren.
Als neuer Teilnehmer im Markt bietet Google nicht nur die Möglichkeit, Anrufe über WLAN-Verbindungen zu tätigen, sondern verspricht auch einen nahtlosen Übergang von WLAN- zu mobilen Datenverbindungen. Zusätzlich lockt der Suchmaschinenriese im US-Markt mit günstigen Preisen und mit Rückzahlungen für nicht genutztes Datenvolumen.
Größere Ereignisse wie der Markeintritt eines neuen Spielers oder der Start eines vielversprechenden neuen Produktes durch etablierte Konkurrenten sind Entwicklungen, die in jeder Branche genau beobachtet werden sollten. Gerade in der Telekommunikationsbranche, in der die Produktdifferenzierung schwierig sein kann, aber unerlässlich für Kundenakquise und –bindung ist, ist das umso wichtiger.
Social Listening kann PR- und Kommunikationsteams in der Branche helfen, Zeit zu sparen und die eigene Performance im Social Web besser zu verstehen. Gleichzeitig liefert es wertvolle Business Intelligence-Daten für andere Abteilungen wie Marktforschung, Forschung & Entwicklung, Risikomanagement und Produktentwickler.
In dieser Anleitung haben wir am Beispiel von Google Fi und seinen Auswirkungen für Telefonanbieter zusammengefasst, wie Social Media Monitoring der Telekommunikationsbranche den entscheidenden Wettbewerbsvorteil verschaffen kann. Unsere 5 Grundlagen liefern einen Einblick, wie Social Listening Ihnen dabei helfen kann: neue Trends zu beobachten und mögliche Gefahren frühzeitig zu erkennen, Informationen aus der Branche zu sammeln, die Marktposition Ihres Unternehmens zu stärken, die Produktentwicklung anzupassen und mit regulatorischen Änderungen Schritt zu halten.
La predicción de tendencias y Medición de la economíaTalkwalker
Entender las tendencias del sector y predecir el comportamiento del cliente es importante para todas las empresas, pero para los bancos puede ser un punto crítico. Las tendencias económicas generales pueden tener un impacto importante en las decisiones empresariales tomadas por las entidades financieras, desde la creación de nuevos productos financieros hasta mayores inversiones en áreas específicas. La recopilación de datos necesarios para descubrir estos conocimientos puede tener un coste elevado y consume mucho tiempo, pero la escucha social puede facilitar este proceso.
Con el monitoreo y análisis de redes sociales, los bancos pueden obtener información importante acerca de un cambio de actitud del público hacia eventos clave como la compra de una casa o el cambio en tarjetas de crédito. Las principales entidades, como por ejemplo el Banco de Inglaterra, también han reconocido el valor del análisis de redes sociales para tener conocimientos en tiempo real de estos aspectos.
A continuación te mostramos una guía de cómo hacerlo paso a paso:
1) Analiza el sentimiento del público y la percepción de la evolución económica actual
2) Identifica e incorpore conocimientos del consumidor para el desarrollo de sus productos
3) Inicia un diálogo con sus clientes
4) Utiliza la inteligencia de datos sociales para lanzar con éxito nuevos productos
5) Descubre las nuevas tendencias y vigile los movimientos económicos generales
Veille de crise globale 3 étapes pour une meilleure gestion de crise dans l...Talkwalker
Avec des plaintes allant des prix du gaz et du pétrole jusqu’aux techniques de forage, l’industrie pétrolière doit affronter beaucoup de critiques. De plus ces plaintes peuvent rapidement se transformer en crise menaçant la réputation des entreprises. Comment la veille des médias sociaux peut aider des géants tels que BP ou Shell à éviter une crise et à gérer les conversations critiques sur le net ?
En suivant les conversations en ligne concernant des sujets sensibles, les entreprises du secteur pétrolier peuvent préparer leur stratégie de communication de crise. Notre guide how-to analyse les éléments clés d’une communication de crise efficace durant les 3 phases d’une crise. Il détaille comment :
• Détecter rapidement les sujets critiques pour prévenir une crise.
• Préparer des stratégies de communication de crise en avance.
• Personnaliser la communication de crise aux différentes audiences pour augmenter l’efficacité.
• Evaluer les performances des campagnes de communication de se préparer pour les futures crises.
3 Schritte zu besserem Krisenmanagement in der Öl- & Gas-IndustrieTalkwalker
Von Beschwerden über Öl- oder Gas-Preise zu Protesten gegen neue Bohrungen, die Öl- und Gas-Branche sieht sich häufig mit Kritik konfrontiert – und diese kann schnell zu einer Krise werden, die die Reputation eines Unternehmens massiv bedroht. Wie können daher Ölriesen wie BP oder Shell Krisen verhindern und mit kritische Unterhaltungen über sich umgehen?
Das Monitoring sozialer Netzwerke im Hinblick auf ausgewählte Themen bietet Firmen die Chance, ihre Krisenkommunikation vorzubereiten, ehe sich eine Krise überhaupt entwickelt. Unsere Anleitung enthält sich Schlüsselelemente effektiver Krisenkommunikation während der 3 Phasen einer Krise. Sie bietet detaillierte Erläuterungen dazu, wie Sie:
• Kritische Themen frühzeitig aufzuspüren, um eine Krise zu vermeiden
• Bereits im Vorfeld eine Krisenkommunikationsstrategie planen
• Ihre Krisenkommunikation für höchste Effektivität an verschiedene Zielgruppen anpassen
• Krisenkommunikationsstrategien evaluieren und zur Vorbereitung für zukünftige Krisen nutzen
Global Crisis Tracking: 3 Steps to Better Crisis Management in the Oil & Gas ...Talkwalker
With complaints ranging from oil & gas prices to protests against drilling practices, the oil industry faces much criticism – and those complaints can easily turn into a crisis threatening a brand’s reputation. So how can social listening help oil giants like BP or Shell help prevent a crisis or manage critical conversations about their brands?
Monitoring social media conversations about selected issues gives oil companies the chance to prepare their crisis communication strategy before a crisis hits. Our how-to guide contains the key elements of effective crisis communication during the 3 phases of a crisis. It explains in detail how to:
• Detect critical topics early on to prevent a crisis
• Prepare crisis communication strategies well in advance
• Tailor crisis communication to different audiences for maximum effectiveness
• Evaluate crisis communications campaign’s performance and be prepared for future crises
Anticipare i trend e misurare l’economia quando le banche sanno leggere i dat...Talkwalker
In qualsiasi tipo di attività la comprensione dei trend e la previsione del comportamento degli utenti sono importanti, mentre per il settore bancario si possono rivelare addirittura fondamentali. Gli andamenti economici a livello macro possono avere un forte impatto sulle decisioni commerciali degli istituti finanziari, dalla creazione di nuovi prodotti a investimenti ingenti in aree specifiche. Raccogliere i dati per scoprire questo tipo di informazioni può risultare impegnativo sia in termini di tempo che di denaro, ma la buona notizia è che il social listening può rendere questo processo molto più facile.
Tramite l’ascolto e il monitoraggio dei social media, le banche possono scoprire informazioni chiave riguardo determinati comportamenti del pubblico relativamente a passi importanti come acquistare una casa o cambiare carta di credito. Gli istituti di maggior peso come la Bank of England hanno riconosciuto il valore delle analisi sui social media, grazie a cui è possibile ottenere informazioni in tempo reale in merito ai cambiamenti delle opinioni del pubblico.
Questa guida step by step ti mostra come:
• Analizzare il sentiment del pubblico e capire come vengono percepiti gli attuali sviluppi economici
• Identificare ed assimilare le informazioni sui consumatori per sviluppare meglio i tuoi prodotti
• Dare il via a un dialogo con i tuoi clienti
• Usare dati di qualità coniugati alla social intelligence per lanciare correttamente le tue novità
• Individuare i trend di settore e monitorare i cambiamenti dell’economia
Denmark vs England England Euro Cup squad guide Fixtures, predictions and bes...Eticketing.co
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Results for LtCol Thomas Jasper, Marine, for the 2010 Marine Corps Marathon held October 31, 2010, marking the 35th annual marathon known as "The People's Marathon."
An impressive finishing time of 3:46:39, placing 324th in the Male division ages 40-44.
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Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
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at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
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Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
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Croatia vs Italy Croatia vs Italy Predictions, Tips & Odds Azzurri looking t...
Sentiment Analysis: Tottenham vs Manchester City
1. Match highlights
Man City vs.
Tottenham
4 - 1
October 18, 2014 @ Etihad Stadium
13:45 (GMT +1)
2. Index
I. Management summary
II. Detailed report
a) The unexpected
b) Zoom on sentiment
c) #analysis of the
teams
d) Every cloud has a
silver lining
e) UK vs. Worldwide
f) Pundits
g) Influencers on earned
media
h) Influencers on owned
media
i) Buzz (all media types)
j) How to tackle a player
k) Demographics
5. GENERIC THEME CLOUDS
Top themes: City ranked 1° with
43,325 results
A look at the players for Manchester
City. Clearly, the hype was
concentrated around the man of the
game
MANAGEMENT SUMMARY
Top pundits: a battle of tweets
between Jamie Carragher and Rio
Ferdinand
A look at the players for
Tottenham. Unlike for Man City, the
players most talked about were the
ones whose match wasn’t praised.
*Highlighted in green are the very positive results, in yellow neutral results and
in red the results letting away a more negative mood or impression
6. TOP THEMES
CONCERNING
ALL THE GAMES
TOP MEDIAS.
TWITTER SWEPT
THE BOARD!
TOP THEMES
CONCERNING
ALL THE GAMES
OF ALL THE GAMES OF THE PREMIER LEAGUE
MONITORED ON SATURDAY, MAN CITY VS. TOTTENHAM
WAS THE ONE WITH THE HIGHEST SHARE IN SOCIAL AND
MANAGEMENT SUMMARY
ONLINE MEDIA
7. RESULTS SHOWING THE SHARE OF
TOPICS
The peak of mentions for Manchester
City coincided with the first 2 goals
scored by Aguero.
On the right a specimen of the results
carrying the highest engagement
coinciding with the peak is shown.
MANAGEMENT SUMMARY
8. Only Twitter is considered for these
metrics.
The match itself and Manchester players
and management were the topics that
had people talk and engage online.
The chart on the left hand side shows
how the two topics had quite the same
reach and engagement: they could
potentially reach 300 million people
worldwide and engage 20 thousand.
BUZZ DURING THE GAME: AMOUNT OF HYPE
THE GAME STIRRED ON TWITTER
UK Worldwide
MANAGEMENT SUMMARY
9. BUZZ FOR THE CITIZENS: AMOUNT OF HYPE
THE GAME STIRRED ON TWITTER
UK Worldwide
BUZZ FOR THE HOTSPURS: AMOUNT OF HYPE
TUKHE GAME STIRRED ON TWITTER Worldwide
Intuitive user interface with interactive graphs. Please note that for the two teams, regardless of the country considered, the following on Twitter was
strictly related to the match: during the interval a negative spike in results is found, to be swiftly recovered by an opposite spike when the referee starts
the second half of the game.
MANAGEMENT SUMMARY
12. DURING THE GAME TWITTER WAS USED,
WHEREAS BEFORE AND AFTER THE GAME
ALSO OTHER SOURCES, SUCH AS ONLINE
NEWS, WERE CONSIDERED.
Results sorted by media types
THE UNEXPECTED
13. A post-hoc monitoring had to be
carried out, due to the impossibility of
forecasting rare events such as those
which took place on the occasion of
Saturday’s game. A more consistent
focus on sentiment will be delivered in
the dedicated set of slides.
WHO COULD’VE EVER THOUGHT IT
THE UNEXPECTED COULD HAPPEN?
15. SENTIMENT REGARDING THE MATCH
In this case the negative spike is
connected to the word «penalty»,
which is considered negative by
default. By taking a closer look,
though, there are negative
impressions and positive
impressions. After all, it’s a football
match with two teams playing
against one another.
UK Worldwide
Top 25 positive emotions connected
to the spike
SENTIMENT ZOOM (ON THE
PITCH)
Top 25 negative emotions connected
to the spike
16. Here are some of the results defining
as «impressive» Aguero’s
performance, and mentioning
penalties as well. By the way, who
couldn’t in such a match?
SENTIMENT ZOOM (ON THE
PITCH)
17. SENTIMENT REGARDING
MAN CITY
Clearly, sentiment, especially if monitored on
the pitch, follows the most impressive topics
and players. Even if Aguero played well, he’s
mentioned even when the sentiment is
negative.
On the right is an example of this.
The question is: negative for whom?
SENTIMENT ZOOM (ON THE
PITCH)
Top emotions and themes
Worldwide
UK Worldwide
18. SENTIMENT REGARDING
TOTTENHAM
UK Worldwide
For the Hotspurs the sentiment
is far worse than for the Citizens.
It’s due to the high occurrence of
words such as «penalty», «red
card», and descriptions of
player’s positive performance,
who was referred to as «terrible»
even in positive occurrences.
See following slide
SENTIMENT ZOOM (ON THE
PITCH)
19. Here’s an excerpt of what the most
engaging comments regarding the
Spurs sound like.
Many seem to be negative towards the
players’ performance.
SENTIMENT ZOOM (ON THE
PITCH)
20. The mentions for the referee follow the
hottest and most delicate moments of
the game.
Most likely the negative comments are
from Tottenham fans – unhappy with
the outcome of the game.
SENTIMENT ZOOM (ON THE
PITCH)
21. REFEREE-RELATED TOPICS:
PENALTIES AND CARDS
Penalties – perceived in the UK A tweet by the Premier League Twitter account had a huge
SENTIMENT ZOOM (ON THE
PITCH)
impact and was retweeted several times:
Penalties – perceived worldwide
22. Red card – perceived in the UK
Red card – perceived worldwide
SENTIMENT ZOOM (ON THE
PITCH)
The majority of comments in this case doesn’t mention directly
the referee, but focuses on the card itself.
A tweet by @FootballStuff had a big impact on the followers
who retweeted quickly.
23. Results A GLIMPSE ON @FOOTBALL
STUFF ONLINE ACTIVITY
Admin activity
SENTIMENT ZOOM (ON THE
PITCH)
They were active ONLY on Saturday, mainly
with pictures, links and text contents.
Despite their meagre activity, they stirred the
audience, which was prone to sending
retweets and mentions.
Audience activity
25. SHARE OF NEGATIVE VS. POSITIVE SENTIMENT
WORLDWIDE
THE GAME HASHTAGWAS #MCITOT
Sentiment for Man City
#
#ANALYSIS OF THE TEAMS
Sentiment for the match #
Sentiment for Tottenham
#
General hashtags related to the match generated mainly negative
results – due to the penalty as can be seen in the tweets below. The
Tottenham fans stayed on the positive side of the game despite
loosing.
26. A LOOK AT THE EMOTIONS PEOPLE SHARED
AND THE MOST INTERESTING TOPICS
Top hashtags for the
game
Top hashtags for
Tottenham
#ANALYSIS OF THE TEAMS
Top emotions connected to
hashtags
Top hashtags for Man City
28. AN EXPLANATORY NOTE ABOUT SENTIMENT
AND HOWIT’SMEASURED
SENTIMiEs mNeTasured starting from a set of predefined words, which are categorized automatically by our algorithm. In cases
such as this, where a strong emotional content is conveyed, the accuracy reaches 70-80%. Nonetheless, in this case
the word «penalty» is highlighted as negative.
No need to despair, though. By applying filters and cross-sifting the results with the range of human emotions –broken
down into positive and negative ones- the accuracy increases dramatically. On top of that, emotions provide a more
human feel to an otherwise quite aseptic categorization.
Let’s take a look at negative results for the match
EVERY CLOUD HAS A SILVER
LINING
29. IN-DEPTHANALYSIS OF A NEGATIVE SPIKE
Let’s take a look at when negative results
occurred
From the right hand excerpt of results, it can be
clearly seen how the game, despite being fun for
watchers, stirred lower emotions.
EVERY CLOUD HAS A SILVER
LINING
30. THE IMPORTANCE OF GIVING EMOTIONS THE
RIGHT VALUE
Excerpt of results by filtering with positive
emotions.
In cases characterized by high emotional content
such as this, results need further refining, as that
which we’re showing in these slides.
Range of positive emotions found in articles
categorized as negative at the beginning:
EVERY CLOUD HAS A SILVER
LINING
32. UK VS WORLDWIDE
GLOBAL MONITORING: THE MAPAND THE
TERRITORY
Globally, Man City - Tottenhamn was the most talked about topic, closely followed by Man City’s team.
Interestingly, the US talked slightly more about the game than Europe did.
35. PUNDITS
SOCIAL MEDIA INFLUENCE OF PUNDITS
Vincent Kompany Player follower base increased the most during the
game whereas Ruud Gullit lost more than 500 followers.
Top influencers during the match -among the pundits
36. PUNDITS
PUNDITS’ TWITTER RESULTS DURINGTHE
MATCH
There were three pundits who stood out of the crowd,
sharing the most followed comments, which allowed
them to engage with the audience during the match.
37. WHO TWEETED MORE AND WHO WAS MOST INFLUENTIAL –
FILTERED BY MATCH-RELATED FILTERS AND WITHIN A SPECIFIC
PUNDITS
TIME FRAME
Pundits on Twitter during the match
38. PUNDITS
EMOTIONALLY SPEAKING
Emotions within pundits tweets – the positive
emotions are more striking than the negative.
Emotions within pundits tweets: positive emotions
Emotions within pundits tweets: negative emotions
39. PUNDITS
JAMIE CARRAGHER
Jamie was highly active during the match and quite positive in his comments as
well.
Only during the game Jamie earned over 600 new
followers!
40. PUNDITS
RIO FERDINAND
Even though Rio Ferdinand was positive towards the game he also expressed
some negative feelings – the sentiment clearly shifted during the course of the
game.
41. II.g Any other
influencers?
On & off-the-pitch conversations
42. OVERVIEW OF MOST AUTHORITATIVE
INFLUENCERS, OWNEDAND EARNEDMEDIA
Influencers on all media types, worldwide, sorted by engagement, i.e. their capacity to engage people in conversation
INFLUENCERS
43. INFLUENCERS
AGLIMPSE ON THE SPORT
BIBLE ONLINE ACTIVITY
Activity
Content appreciation
Owner activity: very few results, with a huge impact
Static content is king on Facebook. Videos
are meant for an audience who will watch
that content after the game, without the risk
of getting lost in the flow of messages, as
happens on Twitter.
44. Unlike Twitter, the activity on
Facebook is slower, but can
reach thousands –if not
millions- of people, even
more if a page boasts 3.6
million fans like this one.
Through their Facebook
page, The Sport Bible
shared different content and
don’t aim to report or
comment the game in real
time.
INFLUENCERS
45. Influencers on Twitter, worldwide, sorted by engagement, i.e. their capacity to engage people in
conversation
INFLUENCERS
46. Results regarding Premier League Twitter’s profile
INFLUENCERS
Content appreciation: thousands of retweets made by
users
Even the audience activity is concentrated from 2 p.m. to 4 p.m.
(G.M.T. +1)
47. INFLUENCERS
Below an excerpt of his activity of Premier
League’s account can be seen. They have a
large follow, therefore people tend to retweet
their content shared on this page.
Top themes related to the negative sentiment spike
48. INFLUENCERS
This user has a big follow on Twitter (590K), therefore
although he tweets just on Saturday, his tweets have
a wide echo online.
He shares mainly textual content which his followers
appreciate and share with others, making him one of
the most influential players on Twitter as far as football
is concerned.
49. On the right hand side of the slide an excerpt of
his activity and how it propagates is shown. A
tweet sent by Opta Joe’s account have a domino
effect on Twitter, leading to several retweets.
INFLUENCERS
50. INFLUENCERS
The same tweet was retweeted hundreds of times, and the word
deadly perceived as negative.
Again, the line between sarcasm and literal meaning is rather thin
and depends on the views of who utters it.
51. TOP INFLUENCERS BELONGING TO
TRADITIONAL PRESS, SORTED BY
ENGAGEMENT, I.E. THEIR CAPACITY TO
ENGAGE PEOPLE IN CONVERSATION
INFLUENCERS
52. Just two publications were made by The
Mirror during the game, but these two have
a potential impact which exceeds by far the
one of Twitter and Facebook sources, and
an engagement which was higher than that
which other online newspapers can boast.
Detail of negative sentiment
INFLUENCERS
Top emotions found in these two articles
53. II.h Who are the
influencers?
On & off-the-pitch conversations –
54. TOTTENHAM HOTSPUR –
FACEBOOK PROFILE
A lot of the activity was made by the audience
Content appreciation was very high: Facebook likes during
the match and immediately after can be counted by the
thousands
INFLUENCERS
55. TOTTENHAM HOTSPUR –
FACEBOOK PROFILE
Audience peaks coincide with the busiest sports hours
And so does the owner’s activity
INFLUENCERS
The content people like to share on Facebook
consists mainly of pictures and text.
56. TOTTENHAM HOTSPUR –
FACEBOOK PROFILE
Hotspurs’ fans talked a lot about Aguero and other
players belonging to the opponent team.
INFLUENCERS
Here are the emotions the match stirred in HotSpurs’ fans.
Not surprisingly, they were sort of unhappy with the result.
Sentiment shared on the official Facebook page
during the event
57. TOTTENHAM HOTSPUR –
FACEBOOK PROFILE
A hands-on view of
negative sentiment
towards the Spurs, as
expressed on their
Facebook page during the
match.
INFLUENCERS
59. BUZZ
WORLDWIDE VIEWON REACHAND
ENGAGEMENT FOR DIFFERENT TOPICS
VIEWON REACHAND ENGAGEMENT FOR
DIFFERENT TOPICS IN THE UK
60. BUZZ
BUZZ ON ALLMEDIA FOR THE MATCH
(ON AND OFF THE PITCH)
The interest in the UK
mirrors almost perfectly the
one found on a global scale.
Total buzz worldwide. It refers to the total amount of
hype generated by the topic analysed. The
percentage is referred to the rise in results with
respect to the six hours prior to the match.
Total buzz in the UK
61. Total engagement in the UK
Total engagement in the rest of the world
BUZZ
Surprisingly, in this case the
figures related to the UK
aren’t set in the shade by
those of the rest of the
world.
In the UK the match had a
really big follow.
62. Total buzz in the UK
Comparing the Buzz in the UK with the rest of the world, they follow the same curve time-wise
Total engagement in the
UK
BUZZ
BUZZ ON ALLMEDIA FOR MAN CITY
(ON AND OFF THE PITCH)
Total buzz in the rest of the world
Total engagement in the rest of the
world
Comparing the engagement, we can see that people in the UK reacted to way more situations while we find one peak in the rest of the
world
63. BUZZ
BUZZ ON ALLMEDIA FOR TOTTENHAM
(ON AND OFF THE PITCH)
Total buzz in the UK
Total engagement in the
UK
Total buzz worldwide
Total engagement worldwide
The engagement during the game for the UK is more consistent with the timing of the event with respect to the
rest of the world. This may tell us that the Brits just followed the game more attentively and wanted to share their
views in real time, or even check for what pundits had to say, as the following slides will show.
65. The players the audience focused on.
Clearly Aguero is by far considered the man of
the match, and he was quoted mainly on
Twitter.
HOW TO TACKLE A PLAYER
What the net thinks about Aguero
Positive impressions towards Aguero exceed negative emotions. Where they’re
found in relation to him, they’re referred to the other team being, for example,
incapable of doing something.
67. FINALLY, WHATAGUERO SAIDAND HOWIT
WAS PERCEIVED BY THE NET
HOW TO TACKLE A PLAYER
Sentiment as expressed by his
followers on his Twitter account.
Thanks to his performance and to
his wide follow on Twitter,
Aguero’s tweets were well
perceived online.
68. The player tweeted in English and
Spanish, his native language.
Given his impressive follow on
Twitter -7.5 million people-, his
messages reached a lot of people
and engaging with them came
naturally.
HOW TO TACKLE A PLAYER
69. HOW TO TACKLE A PLAYER
Interestingly, people starting engaging on
Aguero’s Twitter account after the match,
mainly in response to his own tweets.
Top influencers on his Twitter profile, ranked by engagement.
Can you spot any famous names?
71. DEMOGRAPHICS AND
GENDER
In Europe, the game was by far discussed the most in the UK. In
particular the referee was the most talked about in the UK.
Maybe not surprisingly, more men than women talked about the
game.
73. FILTERS Filters enable you to add further restrictions to your topics. This can greatly
help focus on one or more elements of the results.
APPENDIX
CALLINGA SPADE A SPADE
ENGAGEM
ENT
The engagement of an article/post is the sum of actions made by others on
that article/post. The engagement of a topic is the sum of the engagement of
all articles/posts of the topic.
ENGAGEMENT
RATE
Facebook Engagement Rate: ((Number of Likes + Number of Comments +
Number of Shares by others) / Number of Fans) * 100
Twitter Engagement Rate: ((Number of Retweets by others) / Number of
Follows) * 100
Engagement is calculated in the following ways:
Blogs; News Sites; Forums: Number of Facebook Likes + Number of
Comments on the article + Number of Shares on Facebook of the URL +
Number of Tweets on Twitter of the URL
Facebook: Sum of shares, likes and comments
Twitter: Number of Retweets
MEDIA TYPE Media in which the article/post was published. Media types can be news
(and its sub categories), blogs, forums, social media networks, …
74. REACH The reach of an article/post represents the number of people who were
reached by this article/post.
Note that the views only get set to a proper value if the host of the URL is
either a domain (like theguardian.com) or if it is a domain with a well-known
3rd-level-subdomain in front (mainly applies to www, e.g.
www.theguardian.com). Reach is set to 0 for other hosts, i.e. hosts with
other 3rd-level-subdomains, like on foobar.blogspot.com, as using the Alexa
views of the domain would assign much too high reach to mere sub-hosts
otherwise.
Reach is calculated in the ways:
Blogs; News Sites; Forums: Number of Page Views
Facebook: The Number of Fans of the Page (Note: Only available for public
pages)
Twitter: The number of Followers of the author
SENTIMENSeTntiment that is associated with an article/post. As default, a generic
sentiment analysis is being calculated for each result based on our own
sentiment analysis. All articles/posts are then attributed a positive, neutral or
negative sentiment.
TOPIC A topic contains the keywords and phrases you wish to search for within
posts and articles, in the form of search queries. The first topic is usually
your brand and subsequent topics are typically competitor brands.
APPENDIX
75. Alvise De Nardi
Account manager for IT, ES and LATAM
Email: alvise@talkwalker.com
Telephone: +352 203 335 3924