SlideShare a Scribd company logo
Sodexo USA, Inc.
Spencer Taylor
Target Audience
• Currently trying to reach potential clients, existing
clients, employees and the communities in which they
currently do business.
The Big Idea
• Currently active on many social media sites.
• Snapchat is the untapped social media
• Could post stories from events and fundraisers
Display Advertising
• Target sites that have to do with
-promoting the community
-bettering yourself professionally
• Their social media targets these two main areas
Search Engine Marketing
• Keywords to target
-philanthropy
-community
-giving
-professional
-business
-success
-etc.
Analytics
• For the ads on websites measure with
-clicks
• For social media advertising measure with
-follows
Blog Posts
• Currently has a very active blog
-Variety of posts
-Majority are about furthering yourself professionally
Email Marketing
• Target existing clients and people who read our blog posts
• People who read blog posts similar to the ones that we
write about workplace advancement
Metrics
• Overall traffic of the content
• Referral traffic
• Email collection
• Increases in brand mentions
• Growth in brand following
• Returning visitors
Mobile App & Mobile Website
• App
-Make this the first app that comes up instead of being
several down
-Reduce how many apps they have but not reduce to just
one app
• Website
-Very user friendly and easy to navigate
• Had a revenue of 16.4 Billion, reasonable for them to
allocate at least $5,000,000 towards their advertising

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Sodexo Final Presentation

  • 2. Target Audience • Currently trying to reach potential clients, existing clients, employees and the communities in which they currently do business.
  • 3. The Big Idea • Currently active on many social media sites. • Snapchat is the untapped social media • Could post stories from events and fundraisers
  • 4. Display Advertising • Target sites that have to do with -promoting the community -bettering yourself professionally • Their social media targets these two main areas
  • 5. Search Engine Marketing • Keywords to target -philanthropy -community -giving -professional -business -success -etc.
  • 6. Analytics • For the ads on websites measure with -clicks • For social media advertising measure with -follows
  • 7. Blog Posts • Currently has a very active blog -Variety of posts -Majority are about furthering yourself professionally
  • 8. Email Marketing • Target existing clients and people who read our blog posts • People who read blog posts similar to the ones that we write about workplace advancement
  • 9. Metrics • Overall traffic of the content • Referral traffic • Email collection • Increases in brand mentions • Growth in brand following • Returning visitors
  • 10. Mobile App & Mobile Website • App -Make this the first app that comes up instead of being several down -Reduce how many apps they have but not reduce to just one app • Website -Very user friendly and easy to navigate • Had a revenue of 16.4 Billion, reasonable for them to allocate at least $5,000,000 towards their advertising