Sodexo USA is looking to expand its reach to potential and existing clients, employees, and local communities through various social media platforms and digital marketing strategies. They currently have a strong presence on many social media sites but see an opportunity with Snapchat to share stories from events and fundraisers. Their advertising would target sites promoting community and professional development. Analytics and metrics would focus on clicks, follows, traffic sources, email captures, and brand awareness over time. Their mobile app and website also need optimization for discoverability and usability.