The glass recovery target of 60% had not yet been reached, lagging behind other materials like plastic, paper, metal, and wood, which had all converged near their recovery targets. A chart showed glass recovery rates over the years were 45% in 1998, 40% in 2000, and 56% in 2010, still below the 60% target. A social solidarity campaign was launched with goals of increasing glass recycling and appealing to volunteers, using a roadshow in central locations with animation and media partners to raise involvement.

2. Over the years, the recoveries of all materials have converged to its targets.
The glass was the only one that has not yet reached the target (60%)
Glass Plastic Paper
33%
250 100 30% 83% 100%
60%
45% 25% 300 80%
Taxa de Retoma
200 80
20%
40% 60 60%
150 15% 200
40%
‘000 tons
100 40 10%
20% 100
20 5% 20%
50
0% 0% 0%
0 0 0
98 00 02 04 06 08 10 98 00 02 04 06 08 10 98 00 02 04 06 08 10
Metal Wood Total
80% 100% 60 59%
50 80% 50
78% 100% 800
60%
Taxa de Retoma
40 80% 600 50%
60% 40
60% 40%
30 40% 30 400 30%
40%
‘000 tons
20 20% 20 20%
20% 200
10 0% 10 10%
0 -20% 0 0% 0 0%
98 00 02 04 06 08 10 98 00 02 04 06 08 10 98 00 02 04 06 08 10
Quantidades Taxa Retoma
Retomadas

3. 420.000ton
40% 60%
168.000ton
Where is 252.000ton
the Glass?
56% 62%
94.000ton 156.000ton
75% 80%
70.000ton 124.000ton
194.000ton

4. Customer Analysis
The total number of posts increased
over the year 2009, again reversing the
downward trend registered earlier.
However it does not yet reach the
numbers of 2006.
Not Separated
37% 48% 44%
Partial
Total 52% 21% 21%
11% 31% 35%
2006 2009 2010

5. Social Solidarity
Campaign
Goals
 Increase the amount of glass
recicled
 Appealing to the volunteer of the
Portuguese population in the
European Year of Volunteering

6. Roadshow Apr-Jul
Glass
Animation
Central locations Materialization Registration
Capital District of the action media partners
Presence SPV +
Animation Involvement Roadshow
partners

8. Thank You!