This presentation was creates by Kate Peterson, Plamen Miltenoff, and Melissa Prescott for the Five Weeks to a Social Library Project and is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. The original can be found here: http://sociallibraries.com/course/week5

1. Library 2.0? No, thank you!
Obstacles to Creating a Social Library
“Five Weeks to a Social Library”
February 12 – March 17, 2007
Kate Peterson, Information Literacy Librarian,
Capella University
Melissa Prescott, Reference/Instruction Librarian & Assistant
Professor, St. Cloud State University
Plamen Miltenoff, Information Specialist & Associate Professor,
St. Cloud State University

2. Presenters
Kate Peterson Melissa Prescott Plamen Miltenoff
• MLIS University of • MLIS University of
• MLIS Dominican
Wisconsin – Wisconsin – Madison
University
Madison • Experience in
• Experience in reference, • Experience in
science and instruction, multimedia
engineering, information literacy, interactivity web
information literacy cataloging development
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 2

3. Agenda
• Obstacles
• Solutions
• Examples
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 3

4. Examples of Social Software
• Podcasts / RSS / Wikis / Blogs
• Social bookmarking
• Instant Messaging
• Photo- videosharing (Flickr, YouTube)
• MySpace/Facebook
• Distributive learning software for
technology-mediated learning for virtual
learning environments (Breeze)
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 4

5. Obstacles
• Workflow
• Technical
• Professional / Organizational
• Environmental / Personal
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 5

6. Workflow Obstacles
• Money not obstacle—most applications
free or very low cost
• Librarians are chronically overworked
– Lack of time to learn, plan, create and
maintain
– Often need to do as an “add on”
• Lack of radical trust
• Slow pace of change
– “Analysis Paralysis”
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 6

7. Technical Obstacles
• Limited control over library web pages
• Lack of programming knowledge and
administrative support to obtain such
• No servers and support with open source
software (PHP, MySQL, etc.)
• Library or campus technology bureaucracy
– Difficult to get technological support
– Must have support from administration first
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 7

8. Professional/
Organizational Obstacles
• Lack of tenure/promotion mechanisms that
value learning of new technologies
– Challenges values
• Slow acceptance by professional library
organizations
• Slow acceptance by library schools
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 8

9. Environmental/
Personal Obstacles
• Generational Differences
– Administrators less comfortable with Web 2.0
• Do not use it in their personal lives
• Culture of library
– Do new ideas come from top down or bottom
up?
• Personal peculiarities
– Everybody learns at a different pace and style
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 9

10. “…social software does not
indicate a sharp break with
the old but, rather, the
gradual emergence of a new
type of practice”
Bryan Alexander, “Web 2.0: A New Wave of Innovation
for Teaching and Learning?” EDUCAUSE Review
41,no.2 (March/April 2006): 33-44.

11. Why bother?
• Innovation in teaching and learning
• Low cost, easy to use and maintain
• Information literacy possibilities
• Increasingly used in non-library world (i.e. business)
• Transitions from content collector to content creator
• Harness power of collaboration, foster community
• Reach students where they are at
• It’s fun
• Keep libraries relevant using 21st century technologies,
personalize the library
• Being a “hip” librarian who is able to relate to Millennials,
generate ideas for new user services
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12. Solutions
• Other Libraries
• Make a Demo
• The Pilot
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13. Other Libraries
• Find good examples of libraries using social
software and the talk to them....
– local libraries or comparable institutions
• Do screen shots and show concrete examples to
your colleagues and administrators
• Find evidence in scholarly publications to give
those unfamiliar with social software quot;trusted,
authoritativequot; sources
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14. Examples
• University of Minnesota Intranet (Wiki)
– http://wiki.lib.umn.edu/
• Library Success Wiki
– http://www.libsucess.org/
• Graduate school class on social software
– http://ssa05.blogspot.com/
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 14

15. University of Minnesota Intranet (Wiki)
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 15

16. Library Success Wiki
Includes:
• Collaborative Tools in
Libraries (Blogs, Wikis, etc.)
• Social Networking Software
• Courseware (Blackboard,
WebCT, Angel, etc.)
• Online Communities
• Podcasting
• And more…
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 16

17. Library Success Wiki: Podcasting
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 17

18. Course
• Teachers College, Columbia University during Fall
2005
– MSTU 5510 (Topical Seminar): Social Software Affordances
– Instructor: Ulises A. Mejias
– Course Objectives
• The class will develop competency in the use of blogs, wikis,
distributed classification systems, and RSS feeds.
• The class will perform a state-of-the-art review of social software
tools, applications, and theory, focusing on a critical assessment of
the affordances of social software.
• Class members will conduct an individual exercise on the potential
of social software to effect change at a personal and social level.
– Class blog: http://ssa05.blogspot.com/
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 18

19. Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 19

20. Getting Your Feet Wet
• Easy
– Use hosted services
• Social bookmarking (del.icio.us), Flickr, IM, Facebook,
MySpace, blogs (Blogger, LiveJournal), wikis (PBWiki)
– Create your own apps vs. entire library
• More challenging (more control)
– Host your own
• Blog (TypePad, WordPress), wiki (MediaWiki)
– Create library application
• Find a “cause”: http://
web.stcloudstate.edu/schoolmediapodcast/
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 20

21. Make a Demo
• Create something on your own behalf
– Subject-specific blog or social bookmarks
– Wiki for project you are working on
• You can always delete it later
• Work with admin to create demo
– Library Director’s blogs
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 21

22. Examples
• Blogs
– Subject-specific blog (using Blogger)
• http://culinfolit.blogspot.com/
• http://lrtstenuresupportgroup.blogspot.com/
– Library Director’s Blogs
• SirsiDynix's Vice President of Innovation, Stephen Abram,
Stephen's Lighthouse (http://stephenslighthouse.sirsi.com/)
• Ann Arbor Public Library (MI) Director, Josie Parker,
Director's Blog (http://www.aadl.org/taxonomy/term/86)
• MySpace
– Brooklyn College Library
• http://www.myspace.com/brooklyncollegelibrary)
• Social Bookmarks/Tags
– PennTags (http://tags.library.upenn.edu/)
– H20 Playlist (http://h2obeta.law.harvard.edu/home.do)
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 22

23. Stephen Abram’s blog
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 23

24. AADL’s Dirctors Blog
(with Patron Comments)
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 24

25. Brooklyn College Library MySpace Profile
Blogs are integrated into the
Myspace profile
Links can be imbedded in Myspace
Profiles directly to your services
Individualized URL ideal for
Marketing
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 25

26. PennTags
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 26

27. H20 Playlist (Harvard)
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 27

28. The Pilot (formal demo)
• Define goals (i.e. increase awareness of library
workshops) and length of demo (one semester)
• Measure: Pre-test and post-test or survey at
workshops
• Work to get high visibility or market to specific
group (i.e. engineering students)
• Write up analysis and work to move to next
phase
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 28

29. Recap
• Try, get your feet wet
• Yes, there are lots of obstacles
• Talk with librarians who have been
successful
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 29

30. Sources
 EDUCASE Horizon Report. 2006 Ed. (
http://www.nmc.org/pdf/2006_Horizon_Report.pdf)
 EDUCAUSE Learning Initiative. 7 Things You Should Know About.
(http://www.educause.edu/7ThingsYouShouldKnowAboutSeries/7495)
 Blogs, Instant Messaging, Facebook, Screencasting, Video Blogs,
Wikis, Social Bookmarks, etc.
 Richardson, W. Blogs, Wikis, Podcasts, and Other Powerful Web Tools for
Classrooms. Thousand Oaks, CA: Corwin Press, 2006.
 A SirsiDynix Institute Conversation: The 2.0 Meme - Web 2.0, Library 2.0,
Librarian 2.0. Feb. 22, 2006. (http://
www.sirsidynixinstitute.com/seminar_page.php?sid=56)
 Thomas, C. & McDonald, R. Millennial Net Value(s): Disconnects Between
Libraries and the Information Age Mindset. Florida State University D-
Scholarship Repository. 2005. (http://dscholarship.lib.fsu.edu)
 Villano, Matt. “Social Software is Here to Stay, But What Is It Really, and Is
It a Good Thing?” Campus Technology 20 no.4 (Jan. 2007): 40-45.
(http://campustechnology.com/article.asp?id=19881)
 Castells, M., et al. The Mobile Communication Society: A Cross-Cultural
Analysis of Available Evidence on the Social Use of Wireless
Communication Technology. Annenberg Research Network on International
Communication, University of Southern California. 2004. (http://
arnic.info/WirelessWorkshop/MCS.pdf)
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 30

31. Q/s,Discussion
Contact us
Kate Peterson
katepeterson@gmail.com
Melissa Prescott
mkprescott@stcloudstate.edu
Plamen Miltenoff
pmiltenoff@stcloudstate.edu
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 31

32. Live chat
• Date and Time: March 15, 2PM Central
• Let’s chat:
– Kate, AOL: katethegreatmpls
– Melissa, AOL: missyannangel
– Plamen, AOL: aidemoreto
Peterson, Prescott, & Miltenoff, quot;Library 2.0? No, thank you!quot; 32