The document discusses how non-governmental organizations (NGOs) in India can better leverage new media tools to increase their impact and connect with wider audiences. It notes that while over 0.5 million NGOs are doing commendable work in India, many have little online presence. It recommends that NGOs use blogs, social networking, and other new media initiatives to showcase their work, share success stories and failures, and build online communities to expand involvement beyond donations. The document introduces SocialSync as a platform that provides tools to help organizations establish an online identity and involve people in their initiatives for positive social change.

2. Scope of Presentation india,ngos,positive change,new media

3. 0.5million+ ngos doing commendable work on the field. effecting positive social change . creating social impact . ( registered,unregistered,nss,etc. )

4. Where are THEY? some... some couldn’t get it right. some did it right, but didn’t find the right audience. some feel its not essential... ( nearly nonexistent web presence )

5. How BIG is the Web in India?

6. 40 million users orkut,youtube,blogger,facebook are now mainstream . ( 28mn active users,10mn on orkut )

7. Changed perspective orkuting,blogging,streaming video is now a chore . ( beyond using mail and chat )

8. Indians are ready!

9. Potential its about time to channelize user involvement. ( largely untapped and undirected )

10. Leverage potential! But How?

11. New Media Initiatives ( blogs,social networking,web-services ) reach wider audience . connect with your constituencies. open channels for involvement.

12. Distinctive Presence must reflect one’s identity . showcase your work. share your success stories and also your failures. ( leverage new media but don’t get lost )

13. Build social capital opt for social campaigning, online communities,idea forces, user representation, user involvement & collaboration. ( move beyond online donations )

14. Web Identity Social Capital SocialSync is a platform for organizations working for a positive social change. We provide tools to establish a web-identity , showcase initiatives and involve like-minded people . www.socialsync.org New Media