The document discusses Ads4Good, an organization that allows bloggers to generate donations for charitable causes by embedding an ad widget on their blog. Bloggers are not required to donate money or time; the ads displayed through partnerships with ad networks generate revenue, of which most is donated to the blogger's chosen cause. The organization has piloted its program with over 100 users and donors, and it aims to expand by recruiting more bloggers and nonprofit partners.

1. AkshaySurve 9819319609 akshay@Ads4Good.org Blogging4Good February 20, 2010 BlogCamp Mumbai

2. Background Serial Social Innovator Experimenting with scalable models for social change.

3. State of Blogosphere 2010 Blog vs. Twitter (Words vs. Characters) Dead blogs (How many do you have?) Blogging for Profit (Are you part of the 8%?) People want to do good but not necessarily go out of their way to do it!

4. How does it work? Meet Rahul!Rahul likes to travel and take pictures. He blogs occasionally and uses Facebook & Twitter to keep in touch with his friends. I would like to contribute back to the society but I don't have the financial resources nor the time to volunteer for NGO activities Rahul learns about Ads4Good.org Within 2 minutes he registers online with his favorite cause (eg: Education) & embeds the ad-widget code in his blog.

5. How does it work? (contd.) Ads4Good now shows ads through partner ad-networks in the widget on his blog. It also prominently displays the cause and highlights it as a Ads4Good widget.

6. How does it work? (contd.) Ads4Good is able to generate 13$ from Rahul’s blog Ads4Good donates 11$ to a NGO working for educating children in rural India on behalf of Rahul Ads4Good reports back regularly the change effected by the partner NGOs on the ground. Rahul was not just happy to see the positive social change his blog could effect but also invited all his friends to try Ads4Good

7. Value Proposition Users Donate actionable funds for free Showcase support to their favorite cause Education, Poverty Alleviation, Environment & Animal Rights NGOs Involves a new segment of donors with the NGO Receive actionable funds Brands/Advertising Networks Increased reach Win-win situation for all stake holders namely – Users, NGOs and Advertising networks

8. Win-Win Users Causes Brands Win-Win situation for all involved!

9. Platforms Supported We support easy integration with all of these platforms

10. Current State Pilot Program Launched in October 2009 ~100Changemakers, 545 Facebook fans and 87 Twitter followers Partnerships Komli Ad-network 3 NGO partners (in talks with others) Mentorship & Recognition Incubated at GoodCompany Ventures, Philadelphia Won the ISB iDiya National Social Ideas Challenge in Dec 2009 City Winner (Mumbai) at the Think Big Challenge Jan 2010 Concept acceptance has been validated in the pilot program

11. FAQs Which ads show in the adjet’s (ad + widget)? Are you a for-profit? What do you have to gain? Can I support a non-profit organization that I work with? Can I get a split of the revenue share? (Casual blogger vs. Pro blogger)

12. Join Us We are actively looking for bloggers, ambassadors & friends. Signup with us at www.Ads4Good.org Fan us on Facebook: www.facebook.com/Ads4Good Follow us on Twitter @Ads4Good

13. AkshaySurve 9819319609 akshay@Ads4Good.org Blogging4Good February 20, 2010 BlogCamp Mumbai