Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
Presentation given by panelists at the recent DigitalNow Conference in Orlando.
Contact George Dearing for questions about Telligent's work with the National Breast Cancer Foundation.
Georgia Product Development Management Association invited me, Peter Fasano, to present at the December 21, 2010 meeting at the Savannah College of Art and Design in Atlanta, Ga., on the topic of Social Media.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Outlining the Enterprise Social Media growth stages: pioneering, facilitating, strategic. Introducing the VI3 model (value, impact, innovation, investment) to assess social media initiatives. Definition of the Enterprise Social Media Maturity Model (ESM3) in 4 dimensions and 12 categories.
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
Presentation given by panelists at the recent DigitalNow Conference in Orlando.
Contact George Dearing for questions about Telligent's work with the National Breast Cancer Foundation.
Georgia Product Development Management Association invited me, Peter Fasano, to present at the December 21, 2010 meeting at the Savannah College of Art and Design in Atlanta, Ga., on the topic of Social Media.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Outlining the Enterprise Social Media growth stages: pioneering, facilitating, strategic. Introducing the VI3 model (value, impact, innovation, investment) to assess social media initiatives. Definition of the Enterprise Social Media Maturity Model (ESM3) in 4 dimensions and 12 categories.
In this slide, first we understand what social media is and what applications that are viewed as social media tools and services.
Then, we learn about how social media can be used for business and the success stories of the businesses that have used social media.
Next, we look at the implication of the technology that needs to be developed in order to support social media data creation, edition, and search.
We also look at how social media changes the way we live in society. Like any other technologies, social media also has side effects which we will discuss some of those.
An introduction to social media for nonprofits, and how they can use the many social platforms and tools to advance ideas. Includes real ways organizations are using social media, pros & cons, and best practices.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
110112 Introduction to social media for Novas Scarman Can DoersMark Walker
A made a short presentation to a group being supported by Novas Scarman in Brighton. ALl were volunteers setting up and/or running local community activities.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
The Use of Social Media in Local AuthoritiesMark O'Toole
A presentation on the applications of Social Media (Web 2.0) tools in
Local Authorities.
Knowledge Management, Collaboration, Communications, openness and transparency
Brands with blogs often rely on social platforms to drive web traffic. The standard amplification tactic typically involves posting the blog headline and link on Twitter, Facebook, LinkedIn or Google+, and hoping people click on them. According to Social Media Examiner’s annual Social Media Marketing Industry report, 75% of those surveyed said that increased website traffic was the second major benefit of being on social media. This statistic really justifies the need to ensure that once you get people to your blog, they continue to talk about your content and optimize your social activity. Amplification isn’t just when you push your content out…it’s when you do so, then other people do so and then their connections do the same.
By developing an ecosystem that operates collaboratively as one strategic machine, you’ll more effectively get your content out to your potential audience while optimizing reach and ROI. In a successful ecosystem, a blog is well integrated to your social activity. That means that your blog is driving traffic to social and social drives traffic to your blog. You are generating new traffic from immediate social connections and taking advantage of the full, extended network.
So what are you doing now? You probably (hopefully) have at least the basics. Your posts likely have sharing buttons at the top and/or bottom of the article. Maybe your sidebar has links for people to connect with you directly on social networks or Twitter and Facebook feeds. Hopefully you have a way for readers to subscribe to your RSS feed or even an email newsletter. All of these components are great – and highly recommend. But let’s talk about ways you can uplevel the integration of social into your blog to have more than just the basics.
This presentation was delivered at the 2013 Viralheat Blogathon in San Francisco.
In this slide, first we understand what social media is and what applications that are viewed as social media tools and services.
Then, we learn about how social media can be used for business and the success stories of the businesses that have used social media.
Next, we look at the implication of the technology that needs to be developed in order to support social media data creation, edition, and search.
We also look at how social media changes the way we live in society. Like any other technologies, social media also has side effects which we will discuss some of those.
An introduction to social media for nonprofits, and how they can use the many social platforms and tools to advance ideas. Includes real ways organizations are using social media, pros & cons, and best practices.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
110112 Introduction to social media for Novas Scarman Can DoersMark Walker
A made a short presentation to a group being supported by Novas Scarman in Brighton. ALl were volunteers setting up and/or running local community activities.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
The Use of Social Media in Local AuthoritiesMark O'Toole
A presentation on the applications of Social Media (Web 2.0) tools in
Local Authorities.
Knowledge Management, Collaboration, Communications, openness and transparency
Brands with blogs often rely on social platforms to drive web traffic. The standard amplification tactic typically involves posting the blog headline and link on Twitter, Facebook, LinkedIn or Google+, and hoping people click on them. According to Social Media Examiner’s annual Social Media Marketing Industry report, 75% of those surveyed said that increased website traffic was the second major benefit of being on social media. This statistic really justifies the need to ensure that once you get people to your blog, they continue to talk about your content and optimize your social activity. Amplification isn’t just when you push your content out…it’s when you do so, then other people do so and then their connections do the same.
By developing an ecosystem that operates collaboratively as one strategic machine, you’ll more effectively get your content out to your potential audience while optimizing reach and ROI. In a successful ecosystem, a blog is well integrated to your social activity. That means that your blog is driving traffic to social and social drives traffic to your blog. You are generating new traffic from immediate social connections and taking advantage of the full, extended network.
So what are you doing now? You probably (hopefully) have at least the basics. Your posts likely have sharing buttons at the top and/or bottom of the article. Maybe your sidebar has links for people to connect with you directly on social networks or Twitter and Facebook feeds. Hopefully you have a way for readers to subscribe to your RSS feed or even an email newsletter. All of these components are great – and highly recommend. But let’s talk about ways you can uplevel the integration of social into your blog to have more than just the basics.
This presentation was delivered at the 2013 Viralheat Blogathon in San Francisco.
17 reasons your organisation should use microbloggingHighQ
This quick guide suggests ways you can use microblogging to improve communication across your business and help your colleagues to build connections, easily share ideas and information, and break down organisational boundaries.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
While the main processes of knowledge management is a challenge in the organizations, it must be some technical tools to help organization to enhance their service and create competitive advantage.
In the following papers, I will explore some tools and social Medias that influence the Knowledge Management in the organizations.
Primer for Accounting Students on how CPAs are using social media to connect, collaborate, learn, and establish themselves as thought leaders.
Using examples from across the CPA Profession and business, Tom Hood provides guidance on tools, techniques, and people worth following.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Community management for instructors Langara College 2015Anyssa Jane
This course will assist you to update your professional skills and profiles on social media though instruction about social platforms, profiles and and community building.
This workshop is hands on today between 9:30 to 4 PM at the Langara Campus in Vancouver, British Columbia, Canada.
You will leave with professional looking profiles and the confidence to use them in a safe, productive manner.
The extended goal is to leave instructors with tools to efficiently communicate online in social spaces, expand your influence, improve outreach and connect to similar communities in your profession.
3. objectives of this session THE MAIN THING is to know more and feel more empowered about using social networking/media when we leave than when we arrived; identify as content “producers” TO ACHIEVE THIS, WE WILL re-cap what we know about organizing, social networking/media, and open campaigning discuss challenges, potential practical applications of social media for unions share skills, experiences, ideas evaluate examples of what’s ‘out there’
4. content ahead evolution of ‘organizing’ social networking/media – who, what pros and cons practical applications of social media for union locals, labour movement principles and components of a social media campaign real-time review of real examples
5. 1. the evolution of organizing Q: what comes to mind when you recall organizing back in the day? A: church basements, phone trees, leafleting, carbon paper, cigs ...
6. discussion item what are some of the tactics and tools of a modern-day organizer? - - - - - - what/who is an organizer? - - - - - -
7.
8.
9. 2. social networking/media:who, what who? facebook has 400 million active users 78% of the labour force (USA) is on facebook internet users (USA) who visited a social networking site in the 2nd quarter of ’09 rose 16% over 2008 women still lead males in use of social networking most estimates say 70% of users are under 35
15. expand networkssocial media is the where and how of this most popular social networking sites, in order: facebook, myspace, linkedin, twitter
16.
17.
18. on social networking/media total game changer, not flash-in-the-pan even if you don’t understand it, don’t avoid it impact on organizing and campaigning has been undeniable (recent bump=obama factor) represents infinite potential for our work, but not a magic solution for maximum, sustainable results – need to integrate social media at org level http://slideshare.net/pamused/5-issues-and-10-steps
19. 3. pros and cons pros locate co-workers, potential members, allies facilitate mobilizing of target networks easy way to support and empower members no/low cost real-time monitoring of results cheap advertising cons security - data theft, privacy, predators, viruses, spam resources – expertise, capacity, commitment ever-evolving, hard to keep up Discussion: what else?
29. union organizing in the digital age the objective stays the same – persuade, unite, mobilize unions can make use of new media to employ same techniques more ways to put relevant information in front of employees during an organizing drive or advocacy campaign then = bulletin board, leaflets, mainstreeting, meetings, mailings now = websites, intranet, social media, viral emails still a need for vigilance on regs and compliance to ensure appropriate (i.e. legal) tactics are employed so the drive/campaign cannot be challenged need to be cautious in terms of privacy issues – some newer communications techniques may be deemed intrusive by employers resisting unionization or even unsupportive co-workers
30. 5. principles and components of a social media campaign strategy strategystrategy understand who you want to engage, and why listen and trust (members, supporters, public) open your organization (open campaigning) democratize access give people something to believe in and to do connect online with offline strategies http://slideshare.net/pamused/presentation-to-wusc-nov09
31. 6. real time review of real examples “Our Nurses Matter” – BCNU http://facebook.com/OurNursesMatter CUPE 3903 strike ads http://youtube.com/watch?v=3-ynDLmRIA4&feature=related “Tweet-in for Colombia” – CUPE/CoC http://cupe.ca/global-justice/tweet-in-colombia-stop-free-trade *your* work
32. sources “The Future of Organizations” – 2009, presentation to Web of Change by http://birocreative.com/ “Social media and labor campaigns” – 2009, Lawson, Perkins, Friend http://jungle.ca/labornotes/ “42% of Canadians are on Facebook” – 2009, Todd Lucier http://tourismkeys.ca/blog/2009/12/42-of-canadians-are-on-facebook/ “Organizing in an electronic age” – 2006, Sean McGee for Nelligan O’Brien Payne http://nelligan.ca/e/pdf/Organizing_in_an_Electronic_Age_(SLM).pdf “Monitor. Engage. Organize.” – 2009, Phillip Smith http://slideshare.net/phillipadsmith/monitor-engage-organize