socially responsible marketing and marketing ethicsNandan Muralidhar
This presentation will help you understand how marketing is done in a socially responsible manner. with simple and cool examples, understanding is very easy.
socially responsible marketing and marketing ethicsNandan Muralidhar
This presentation will help you understand how marketing is done in a socially responsible manner. with simple and cool examples, understanding is very easy.
Meaning of CSR
Social Responsibility theories
Pyramid of CSR
Contemporary CSR
Corporate Sustainability
Reputation Management
Environmental aspect of CSR
Companies Practices : Environmental aspect of CSR
CSR models
Triple bottom Line
Drivers of CSR
CSR and business ethics
Cases on CSR
CSR and corporate governance
Environmental, social, and governance (ESG) criteria are a set of indicators used by socially conscious investors to evaluate possible investments. In today's business world, which is becoming more competitive and erratic, ESG factors are becoming more crucial in determining things like profitability, operational performance, due diligence practices, and divestments. Despite the fact that ethical, sustainable, and corporate governance metrics are not monetary in nature, they serve a crucial function by holding businesses accountable for their actions and offering ways to mitigate negative consequences in areas like climate change, human rights, etc.
Business Ethic Chap 8: Ethics and MarketingShandy Aditya
Berdasarkan buku Hartman, L. P., DesJardins, J., & Macdonald, C. (2014). Business Ethic Decision Making for Personal Integrity & Social Responsibility. United State of America: McGraw Hill Education.
kali ini kita akan membahas chapter 8: Ethics and Marketing
Video Presentation Link:
https://youtu.be/noKsyEBldF0
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
Business and sustainability: Understanding what being sustainable means, how to be aware of greenwash, and changes that every business should implement.
Presentation on consumer behaviour and marketing strategyKARISHMA KUMARI
It is based on the consumer behaviour and their process and the marketing strategy how it influence on different products or brands. I took the example of PUMA its marketing strategy how it works and how it is brought to the market.
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
This presentation analyses the growing importance of social media marketing. It looks at the factors that are driving the trend towards social media marketing. It evaluate the value of social media marketing for organisations.
Meaning of CSR
Social Responsibility theories
Pyramid of CSR
Contemporary CSR
Corporate Sustainability
Reputation Management
Environmental aspect of CSR
Companies Practices : Environmental aspect of CSR
CSR models
Triple bottom Line
Drivers of CSR
CSR and business ethics
Cases on CSR
CSR and corporate governance
Environmental, social, and governance (ESG) criteria are a set of indicators used by socially conscious investors to evaluate possible investments. In today's business world, which is becoming more competitive and erratic, ESG factors are becoming more crucial in determining things like profitability, operational performance, due diligence practices, and divestments. Despite the fact that ethical, sustainable, and corporate governance metrics are not monetary in nature, they serve a crucial function by holding businesses accountable for their actions and offering ways to mitigate negative consequences in areas like climate change, human rights, etc.
Business Ethic Chap 8: Ethics and MarketingShandy Aditya
Berdasarkan buku Hartman, L. P., DesJardins, J., & Macdonald, C. (2014). Business Ethic Decision Making for Personal Integrity & Social Responsibility. United State of America: McGraw Hill Education.
kali ini kita akan membahas chapter 8: Ethics and Marketing
Video Presentation Link:
https://youtu.be/noKsyEBldF0
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
Business and sustainability: Understanding what being sustainable means, how to be aware of greenwash, and changes that every business should implement.
Presentation on consumer behaviour and marketing strategyKARISHMA KUMARI
It is based on the consumer behaviour and their process and the marketing strategy how it influence on different products or brands. I took the example of PUMA its marketing strategy how it works and how it is brought to the market.
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
This presentation analyses the growing importance of social media marketing. It looks at the factors that are driving the trend towards social media marketing. It evaluate the value of social media marketing for organisations.
What is strategic planning?
Identify and explain different levels of planning in organisations.
Understand the relationship between corporate & functional plans.
What should be included in the strategic plan?
Evaluate the role of strategic planning.
What are the benefits of strategic planning to the firm?
What challenges are associated with strategic planning?
What is strategy?
Identify and examine different meanings of strategy?
What are the theoretical & practical implications of these diverse meanings?
Discuss the nature of strategy in various organisation types.
Identify different levels of strategy in organisations.
Distinguish between corporate strategy, business unit strategy, functional strategy and tactical strategy.
What exactly is leadership?
In what ways can individuals exercise leadership?
What makes an effective leader?
What is effective leadership?
What are the indicators of effective leadership?
Use and critique models of evaluating effective leadership.
What is an innovation?
Why the case for innovation is even stronger today?
Product innovation
Explain why some product innovations are unsuccessful.
Examine the process of product innovation.
New Product Development (NPD) framework.
Evaluate the merits of NPD framework.
Why some innovations are popular/unpopular?
This presentation evaluates the additional elements—process, people and physical layout—of the marketing mix. It begins with a brief historical account of the emergence of the marketing mix. It then examines the weakness of using the traditional marketing mix (4Ps) to market a service. The presentation demonstrates how process, "people", and physical layout could be designed to provide a superior service experience or augment the value of a product for customers and clients.
What exactly is business environment?
What are the constituents of a business environment?
Identify & examine three classes of business environment?
What is the behaviour and performance outcomes of management for each class of business environment?
Business Environment Scanning and analysis (BESA).
What are the benefits of conducting a BESA?
Where should you focus the analysis?
Macro Environment Analysis (BESA).
Using the PESTEL model to conduct macro environment analysis.
Where should you focus the analysis?
What are the attributes of an excellent macro-environment analysis?
What is strategy-execution?
Understanding the distinction between strategy-execution and strategy.
Understanding the distinction between strategy-execution failure and strategy failure.
Why strategy execution is a critical activity of organisational success?
What are the causes of strategy-execution failures?
How can the quality of strategy-executions be improved?
This presentation analyses strategic options of growing a business. It begins with an understanding of the term—growth. This understanding helps in appreciating various growth strategies available to companies.
I.
Be able to measure customer satisfaction.
i.
Understand the importance of measuring customer satisfaction.
ii.
Evaluate techniques of assessing customer response.
iii.
Design a customer satisfaction survey.
iv.
Review the success of a completed survey.
What exactly is culture?
Understand culture using metaphors.
Understanding organisational culture.
Why organisational culture matters?
Explain and use techniques to evaluate organisational culture.
Cultural web
Cultural iceberg
Handy’s four culture types
Competing values framework
How is organisational culture created and preserved?
Can organisational culture be changed?
Discuss cases of cultural blunders.
What are the causes of cultural blunders?
How to minimise cultural blunders.
¿Qué es ejecución estratégica?
Entendiendo la diferencia entre ejecución estratégica y ejecución.
Entendiendo la diferencia entre el fracaso de la ejecución estratégica y el fracaso de la estrategia.
¿Por qué la ejecución e estratégica es una actividad critica del éxito de la organización?
¿Cuáles con las causas de los fracasos en la ejecución estratégica?
¿Cómo puede mejorarse la calidad de la ejecución estratégica?
What is product management?
What are the constituents of a product?
Why those constituents matter?
Does product packaging affect consumers’ buying decisions?
Describe and evaluate four product-growth decisions.
Identify, evaluate and use techniques of product management.
What are firms often criticised of?
Understand the link between those criticisms and the subject of ethics.
How should firms respond to those criticism?
Through ethics?
Understanding the challenges to ethical decision-making.
What is Green Marketing?
Is green marketing a fad?
What is Corporate Social Responsibility (CSR)?.
Understand the drivers of CSR.
Do firms benefit from engaging in CSR activities?
We live in a world where our decisions are impacted by the results Google displays to us. When we need a second opinion we turn to our favorite Social Media outlet. You might not think that the world being described impacts the Skilled Nursing Facilities you run; but it does. Learn how the Best-In-Class Skilled Nursing Facilities are using Google and Social Media to position themselves for success in the age of digital marketing.
Understanding the forces of innovation that brought us to our present world condition helps us to understand the sustainable choices available for the future. A look at current corporate and consumer behavior and communication. Suggestions for the SME who wishes to authentically position his company as a sustainable business.
Smart content in insurance - Presentation from The Digital InsurerThe Digital Insurer
In this Presentation at the Mandarin Oriental on 8th April 2014 The Digital Insurer talked about content strategies in the insurance industry
The objectves of the presentation were to make the case for more content in insurance , to illustrate good example of smart content and to briefly look at how insurers can gear up for the "content wars" in insurance.
APM event hosted by the London Branch on 22 February 2024.
Speaker: Helen Barge - Managing Director & Lead Consultant, Risk Evolves
In this session, we will look at some of the risks facing all organisations, regardless of size or sector, and consider how they may impact the organisation and its stakeholders. From emerging risks found in new technologies such as AI to complex risks in supply chains and the now ‘every day’ risks such as cybercrime, we will discuss how each of these presents both threat and opportunity, identify mitigation techniques and understand how each may need to be considered in projects. We’ll close the session by looking at the technique of ‘horizon scanning’ and why looking ahead is important.
The world around us is complex and ever-changing – whether it be political conflict, environmental pressures, financial insecurity, or cyber threat, no two days ever seem to be the same. For project managers, these risks may appear to be external to their day-to-day role and not have a direct impact however awareness is crucial if a project is to be delivered and to have longevity.
ASA (Advertising Standards Authority ) Annual Report 2014yann le gigan
ASA (Advertising Standards Authority ) Annual Report 2014
[asa.org.uk 26.05.15]
Advertising Standards Authority Committee of Advertising Practice Internet ads received more complaints than TV ads for the first time in 2014, according to the annual report from the Advertising Standards Authority and the Committee of Advertising Practice.
http://www.asa.org.uk/News-resources/Media-Centre/2015/~/media/Files/ASA/Annual%20reports/Annual%20Report%202014_FULL.ashx
Strategic Planning and Ethics, Corporate Social Responsibility, an.docxflorriezhamphrey3065
Strategic Planning and Ethics, Corporate Social Responsibility, and Sustainability
Ethics are not universal. Ethics are driven by culture, religion, and the environment. However, many companies do have an ethics statement that employees need to respect. With this construct in mind, it may be assumed that senior leadership will follow the same code of ethics for the company.
In times past, there were US companies (and other countries) that did not respect the environment, employees, the law, and regulations. In fact, today, there are still incidents where companies are fined or are called to task in the media. In 1984, Union Carbide had a gas leak in Bhopal, India, which resulted in over 5,000 deaths and countless injuries. The laws in India were more lenient than in the US. Union Carbide specifically had a presence in India because the company was not obligated to follow the same safety protocols as it would have in the US. The company broke no laws. However, ethically this was wrong.
Did Union Carbide have a strategic initiative to build manufacturing plants in countries where the environmental and safety laws/regulations were less stringent? Probably. However, Union Carbide was not the only company that followed this strategic initiative.
Let’s look at the retail industry. As recently as 2006, several US retail firms were caught using child labor (children 11 years and younger) in Bangladesh (http://www.law.harvard.edu/programs/lwp/NLC_childlabor.html). The companies involved were Wal-Mart, Hanes, J.C. Penney, and Puma. The children worked more than 10 hours a day and only had one day off. This was only 10 years after Kathie Lee Gifford was publicly humiliated for using child labor for her fashion line. There was nothing illegal. However, the media backlash for using children in such a manner was ethically disgusting to many Americans.
As with Union Carbide, these companies made a decision to use cheaper labor without checking the manufacturing plants. In the long run was it a good strategic move. Perhaps for the bottom line. But the amount of money that it took to address the media backlash and the need to start to oversee the manufacturing plants for more than quality of craftsmanship probably cost more than the cheap labor.
Have companies learned a lesson? Possibly. The incidents mentioned above and others that have made the news has led companies to introduce Corporate Social Responsibility (CSR) and Sustainability. What is CSR? CSR is a manner where companies’ self-regulation is integrated into its business model and hence, into the strategic objectives. Most US companies have embraced CSR but argue that they can only go so far. Why? Because it affects the bottom line or profitability. Whether the company is a for-profit or a non-profit, it needs to have enough revenue generated to pay for CSR.
In theory, companies that have an active CSR monitor their activities against social norms, domestic and international, ethical standards and l.
In a speech to some of the world’s leading business leaders last year, President Obama said that, “All the business leaders who are here and our global economy companies have a responsibility to make sure that their supply chains, stretching into the far corners of the globe, are free of forced labor.” The connected global economy has both challenges and opportunities in the area of human rights, specifically forced labor.
Given growing consumer awareness, and emerging legislation, the issue has become impossible to ignore. Come learn about how Made In A Free World, an organization included in the President’s remarks, has developed supply management solutions to diagnose and address forced labor.
TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK ATakishaPeck109
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
Resilience and adaptability are the driving forces behind the
top global consumer trends in 2021. The pandemic created,
influenced or accelerated each of these 10 trends, forever
altering consumer behaviour. Despite the hardships faced in
2020, consumers have not given up. They continue to find their
voice and push forward to advocate for a better tomorrow.
WHAT
ARE WE
IN 2021?
BuIld Back Better 3
BUILD BACK
BETTER
a Second cHance to create a
Better Future
Consumers demand that companies care beyond revenue, and they
no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
following COVID-19, in order to Build Back Better.
Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
BuIld Back Better 4
THE GREAT BEHAVIOURAL RESET
Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
and wellbeing of their workforce while also helping local
communities.
The health crisis profoundly impacted people’s needs and
shopping habits. Higher empathy for brands with a strong
sense of social re ...
The current economic meltdown escalated by the recent chaos in the banking and financial industry has rekindled discussions about the ethical practices of businesses. Are business schools to blame or are we all responsible for the meltdown? What guiding principles should future decision-makers follow? Answer these questions by revisiting the complex subject of ethics in this presentation.
I. Define product management.
II. Discuss the constituents of a product.
i.Examine the significance product elements.
III. Evaluate the role of product packaging in consumers’ buying decisions.
IV. Evaluate four product-growth decisions.
V. Use techniques for product management.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.