The document discusses integrated marketing communications (IMC). It explains that promotion involves communicating value to existing and prospective customers using various tools. An effective IMC strategy requires identifying target audiences, determining objectives, designing clear messages, deciding on appropriate media mixes, establishing budgets, implementing the strategy, and assessing effectiveness. The document provides examples of different promotional tools and principles for ensuring promotional messages are strategically integrated to communicate consistent value.
Corporate Communication, Coordination and CooperationGerald Fricke
Lectures by Prof. Dr. Susanne Robra-Bissantz at Summer School, TU Braunschweig, Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2). July 2009.
Article The Strategy Accelerator - Which businessmodels and strategies are va...Alfred Griffioen
How to improve your businessmodel and find an attractive position in the value chain or value network. How valid are the strategies of Porter, Treacy & Wiersema and the BCG portfolio matrix in this internet age and globalised world? The strategy accelerator gives a concise alternative, combining the Resource Based View and strategic marketing.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The Journal will bring together leading researchers, engineers and scientists in the domain of interest from around the world. Topics of interest for submission include, but are not limited to
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...Neolane, Inc.
Today's highly mobile and engaged economy rewards businesses that deliver relevant, timely, and personalized customer interactions. An engaging customer experience wins business, but managing this experience between corporate marketing and local entities is challenging. Alignment between the corporate and local marketing functions is often hobbled by lack of communication, uncontrolled use of the brand, and redundant systems and processes. How can an organization overcome these obstacles to achieve top-line growth and maximize bottom-line efficiencies?
This comprehensive white paper from Neolane explores the intricacies of delivering a consistent brand while recognizing the need to customize the brand to local target audiences. Learn how marketers can leverage a unified technology solution to steer corporate and local entities towards a common business goal; to improve the customer experience and increase sales.
Corporate Communication, Coordination and CooperationGerald Fricke
Lectures by Prof. Dr. Susanne Robra-Bissantz at Summer School, TU Braunschweig, Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2). July 2009.
Article The Strategy Accelerator - Which businessmodels and strategies are va...Alfred Griffioen
How to improve your businessmodel and find an attractive position in the value chain or value network. How valid are the strategies of Porter, Treacy & Wiersema and the BCG portfolio matrix in this internet age and globalised world? The strategy accelerator gives a concise alternative, combining the Resource Based View and strategic marketing.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The Journal will bring together leading researchers, engineers and scientists in the domain of interest from around the world. Topics of interest for submission include, but are not limited to
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...Neolane, Inc.
Today's highly mobile and engaged economy rewards businesses that deliver relevant, timely, and personalized customer interactions. An engaging customer experience wins business, but managing this experience between corporate marketing and local entities is challenging. Alignment between the corporate and local marketing functions is often hobbled by lack of communication, uncontrolled use of the brand, and redundant systems and processes. How can an organization overcome these obstacles to achieve top-line growth and maximize bottom-line efficiencies?
This comprehensive white paper from Neolane explores the intricacies of delivering a consistent brand while recognizing the need to customize the brand to local target audiences. Learn how marketers can leverage a unified technology solution to steer corporate and local entities towards a common business goal; to improve the customer experience and increase sales.
Marketing Mix terdiri dari 4 elemen, salah satunya adalah PROMOTION. Di slide ini menerangkan apa itu marketing, marketing management, marketing mix dan aspek promotion.
This presentation analyses the growing importance of social media marketing. It looks at the factors that are driving the trend towards social media marketing. It evaluate the value of social media marketing for organisations.
What is an innovation?
Why the case for innovation is even stronger today?
Product innovation
Explain why some product innovations are unsuccessful.
Examine the process of product innovation.
New Product Development (NPD) framework.
Evaluate the merits of NPD framework.
Why some innovations are popular/unpopular?
The document is based on findings from an analysis of over 85 management contracts compiled by TRI, as well as executive level interviews with hospitality professionals. The survey is an update of TRI's 2006 analysis of hotel management contracts covering Bahrain, Kuwait, Qatar, Oman, Saudi Arabia, and the United Arab Emirates.
The power-point presentation is a summary of a HBR article on creativity in advertising. It also demonstrates its relation to theory from the book "Introduction to marketing management " by Philip Kotler and advertisements supporting the theory. Be sure to view this with good internet facility. It is 130 MB in size and contains few video commercials.
Inbound Marketing Summit Boston Tim Marklein Oct809Tim Marklein
"Advocacy, Badvocacy & Upsetting Apple Carts" presentation at Inbound Marketing Summit 2009 in Boston -- presented by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick
The Marketing Revolution - caused by 3.000.000.000 peopleJoakim Vars Nilsen
Why you and 3.000.000.000 people are the cause of the biggest marketing revolution in 50 years - And how empowering people is the Tour De Force in marketing.
The Marketing Revolution - Caused by you and 3.000.000.000 peopleMediaFront
Why you and 3.000.000.000 people are the cause of the biggest marketing revolution in 50 years - And how empowering people is the Tour De Force in marketing.
Our presentation to the Digital Hub Non-Conference: The Dichotomy of Digital Marketing. Reach vs. engagement, push vs. pull; which is the right strategy? What is the role of the brand website in this evolving realm? We share measurement methodology and best practices.
This presentation evaluates the additional elements—process, people and physical layout—of the marketing mix. It begins with a brief historical account of the emergence of the marketing mix. It then examines the weakness of using the traditional marketing mix (4Ps) to market a service. The presentation demonstrates how process, "people", and physical layout could be designed to provide a superior service experience or augment the value of a product for customers and clients.
I.
Be able to measure customer satisfaction.
i.
Understand the importance of measuring customer satisfaction.
ii.
Evaluate techniques of assessing customer response.
iii.
Design a customer satisfaction survey.
iv.
Review the success of a completed survey.
¿Qué es ejecución estratégica?
Entendiendo la diferencia entre ejecución estratégica y ejecución.
Entendiendo la diferencia entre el fracaso de la ejecución estratégica y el fracaso de la estrategia.
¿Por qué la ejecución e estratégica es una actividad critica del éxito de la organización?
¿Cuáles con las causas de los fracasos en la ejecución estratégica?
¿Cómo puede mejorarse la calidad de la ejecución estratégica?
What exactly is business environment?
What are the constituents of a business environment?
Identify & examine three classes of business environment?
What is the behaviour and performance outcomes of management for each class of business environment?
Business Environment Scanning and analysis (BESA).
What are the benefits of conducting a BESA?
Where should you focus the analysis?
Macro Environment Analysis (BESA).
Using the PESTEL model to conduct macro environment analysis.
Where should you focus the analysis?
What are the attributes of an excellent macro-environment analysis?
This presentation analyses strategic options of growing a business. It begins with an understanding of the term—growth. This understanding helps in appreciating various growth strategies available to companies.
What is strategic planning?
Identify and explain different levels of planning in organisations.
Understand the relationship between corporate & functional plans.
What should be included in the strategic plan?
Evaluate the role of strategic planning.
What are the benefits of strategic planning to the firm?
What challenges are associated with strategic planning?
What is strategy?
Identify and examine different meanings of strategy?
What are the theoretical & practical implications of these diverse meanings?
Discuss the nature of strategy in various organisation types.
Identify different levels of strategy in organisations.
Distinguish between corporate strategy, business unit strategy, functional strategy and tactical strategy.
What is strategy-execution?
Understanding the distinction between strategy-execution and strategy.
Understanding the distinction between strategy-execution failure and strategy failure.
Why strategy execution is a critical activity of organisational success?
What are the causes of strategy-execution failures?
How can the quality of strategy-executions be improved?
What exactly is culture?
Understand culture using metaphors.
Understanding organisational culture.
Why organisational culture matters?
Explain and use techniques to evaluate organisational culture.
Cultural web
Cultural iceberg
Handy’s four culture types
Competing values framework
How is organisational culture created and preserved?
Can organisational culture be changed?
Discuss cases of cultural blunders.
What are the causes of cultural blunders?
How to minimise cultural blunders.
What exactly is leadership?
In what ways can individuals exercise leadership?
What makes an effective leader?
What is effective leadership?
What are the indicators of effective leadership?
Use and critique models of evaluating effective leadership.
What is product management?
What are the constituents of a product?
Why those constituents matter?
Does product packaging affect consumers’ buying decisions?
Describe and evaluate four product-growth decisions.
Identify, evaluate and use techniques of product management.
The current economic meltdown escalated by the recent chaos in the banking and financial industry has rekindled discussions about the ethical practices of businesses. Are business schools to blame or are we all responsible for the meltdown? What guiding principles should future decision-makers follow? Answer these questions by revisiting the complex subject of ethics in this presentation.
I. Define product management.
II. Discuss the constituents of a product.
i.Examine the significance product elements.
III. Evaluate the role of product packaging in consumers’ buying decisions.
IV. Evaluate four product-growth decisions.
V. Use techniques for product management.
What are firms often criticised of?
Understand the link between those criticisms and the subject of ethics.
How should firms respond to those criticism?
Through ethics?
Understanding the challenges to ethical decision-making.
What is Green Marketing?
Is green marketing a fad?
What is Corporate Social Responsibility (CSR)?.
Understand the drivers of CSR.
Do firms benefit from engaging in CSR activities?
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
