McDonald's Corp. 2009

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McDonald's Corp. 2009

  1. 1. © 2009 Berlin Asong. All rights reserved. 1
  2. 2. © 2009 Berlin Asong. All rights reserved. 2
  3. 3. © 2009 Berlin Asong. All rights reserved. 3
  4. 4. © 2009 Berlin Asong. All rights reserved. 4
  5. 5. © 2009 Berlin Asong. All rights reserved. 5
  6. 6. © 2009 Berlin Asong. All rights reserved. 6
  7. 7. © 2009 Berlin Asong. All rights reserved. 7
  8. 8. Source: Wikinvest © 2009 Berlin Asong. All rights reserved. 8
  9. 9. © 2009 Berlin Asong. All rights reserved. 9
  10. 10. Local Fast Food Shops © 2009 Berlin Asong. All rights reserved. 10
  11. 11. CEO Jim Skinner © 2009 Berlin Asong. All rights reserved. 11
  12. 12. Global Chief Marketing Officer – Mary Dillon © 2009 Berlin Asong. All rights reserved. 12
  13. 13. © 2009 Berlin Asong. All rights reserved. 13
  14. 14. © 2009 Berlin Asong. All rights reserved. 14
  15. 15. © 2009 Berlin Asong. All rights reserved. 15
  16. 16. © 2009 Berlin Asong. All rights reserved. 16
  17. 17. © 2009 Berlin Asong. All rights reserved. 17
  18. 18. © 2009 Berlin Asong. All rights reserved. 18
  19. 19. 1 Access to new markets © 2009 Berlin Asong. All rights reserved. 19
  20. 20. 2 Additional income streams © 2009 Berlin Asong. All rights reserved. 20
  21. 21. 1 Access to cheaper labour © 2009 Berlin Asong. All rights reserved. 21
  22. 22. 3 Access to operational efficiency © 2009 Berlin Asong. All rights reserved. 22
  23. 23. © 2009 Berlin Asong. All rights reserved. 23
  24. 24. 1 Competition © 2009 Berlin Asong. All rights reserved. 24
  25. 25. 2 Anti-globalisationists © 2009 Berlin Asong. All rights reserved. 25
  26. 26. © 2009 Berlin Asong. All rights reserved. 26
  27. 27. © 2009 Berlin Asong. All rights reserved. 27
  28. 28. Source: IMF 2009 © 2009 Berlin Asong. All rights reserved. 28
  29. 29. Source: IMF 2009 © 2009 Berlin Asong. All rights reserved. 29
  30. 30. © 2009 Berlin Asong. All rights reserved. 30
  31. 31. Some of many job cuts announced in Jan. 2009 © 2009 Berlin Asong. All rights reserved. 31
  32. 32. © 2009 Berlin Asong. All rights reserved. 32
  33. 33. © 2009 Berlin Asong. All rights reserved. 33
  34. 34. © 2009 Berlin Asong. All rights reserved. 34
  35. 35. Source: Economist © 2009 Berlin Asong. All rights reserved. 35
  36. 36. Source: Economist © 2009 Berlin Asong. All rights reserved. 36
  37. 37. © 2009 Berlin Asong. All rights reserved. 37
  38. 38. © 2009 Berlin Asong. All rights reserved. 38
  39. 39. © 2009 Berlin Asong. All rights reserved. 39
  40. 40. © 2009 Berlin Asong. All rights reserved. 40
  41. 41. © 2009 Berlin Asong. All rights reserved. 41
  42. 42. © 2009 Berlin Asong. All rights reserved. 42
  43. 43. © 2009 Berlin Asong. All rights reserved. 43
  44. 44. © 2009 Berlin Asong. All rights reserved. 44
  45. 45. © 2009 Berlin Asong. All rights reserved. 45
  46. 46. © 2009 Berlin Asong. All rights reserved. 46
  47. 47. © 2009 Berlin Asong. All rights reserved. 47
  48. 48. © 2009 Berlin Asong. All rights reserved. 48
  49. 49. © 2009 Berlin Asong. All rights reserved. 49
  50. 50. © 2009 Berlin Asong. All rights reserved. 50
  51. 51. © 2009 Berlin Asong. All rights reserved. 51
  52. 52. © 2009 Berlin Asong. All rights reserved. 52
  53. 53. Source: Bonini, McKillop, & Mendonca 2007 © 2009 Berlin Asong. All rights reserved. 53
  54. 54. © 2009 Berlin Asong. All rights reserved. 54
  55. 55. © 2009 Berlin Asong. All rights reserved. 55
  56. 56. © 2009 Berlin Asong. All rights reserved. 56
  57. 57. © 2009 Berlin Asong. All rights reserved. 57
  58. 58. ... how much is your carbon footprint ? © 2009 Berlin Asong. All rights reserved. 58
  59. 59. © 2009 Berlin Asong. All rights reserved. 59
  60. 60. © 2009 Berlin Asong. All rights reserved. 60
  61. 61. © 2009 Berlin Asong. All rights reserved. 61
  62. 62. © 2009 Berlin Asong. All rights reserved. 62
  63. 63. © 2009 Berlin Asong. All rights reserved. 63
  64. 64. © 2009 Berlin Asong. All rights reserved. 64
  65. 65. Datamonitor 2008 © 2009 Berlin Asong. All rights reserved. 65
  66. 66. Datamonitor 2008 © 2009 Berlin Asong. All rights reserved. 66
  67. 67. Source: Wikinvest © 2009 Berlin Asong. All rights reserved. 67
  68. 68. © 2009 Berlin Asong. All rights reserved. 68
  69. 69. competitive forces © 2009 Berlin Asong. All rights reserved. 69
  70. 70. © 2009 Berlin Asong. All rights reserved. 70
  71. 71. © 2009 Berlin Asong. All rights reserved. 71
  72. 72. © 2009 Berlin Asong. All rights reserved. 72
  73. 73. Datamonitor 2008 © 2009 Berlin Asong. All rights reserved. 73
  74. 74. © 2009 Berlin Asong. All rights reserved. 74
  75. 75. © 2009 Berlin Asong. All rights reserved. 75
  76. 76. © 2009 Berlin Asong. All rights reserved. 76
  77. 77. © 2009 Berlin Asong. All rights reserved. 77
  78. 78. © 2009 Berlin Asong. All rights reserved. 78
  79. 79. © 2009 Berlin Asong. All rights reserved. 79
  80. 80. © 2009 Berlin Asong. All rights reserved. 80
  81. 81. © 2009 Berlin Asong. All rights reserved. 81
  82. 82. © 2009 Berlin Asong. All rights reserved. 82
  83. 83. Local Fast Food Shops © 2009 Berlin Asong. All rights reserved. 83
  84. 84. Workplace canteens Starbucks Cafe Nero Hotels Third layer competitors M&S TESCO Local Fast Food Shops Direct Convenience Competitors Indirect Subway Shops Competitors Pubs Home made meals © 2009 Berlin Asong. All rights reserved. 84
  85. 85. © 2009 Berlin Asong. All rights reserved. 85
  86. 86. © 2009 Berlin Asong. All rights reserved. 86
  87. 87. © 2009 Berlin Asong. All rights reserved. 87
  88. 88. © 2009 Berlin Asong. All rights reserved. 88
  89. 89. © 2009 Berlin Asong. All rights reserved. 89
  90. 90. © 2009 Berlin Asong. All rights reserved. 90
  91. 91. valued pricing © 2009 Berlin Asong. All rights reserved. 91
  92. 92. © 2009 Berlin Asong. All rights reserved. 92
  93. 93. Rank Company Headquarter No. Countries Outlets % Franchise 1 McDonald’s USA 118 31,000 75 Yum!(KFC, Pizza Hut, 2 USA 110 36,000 80 etc) 3 Burger King USA 74 11,141 90 4 Wendy’s | Arby’s USA 19 8,000 ? © 2009 Berlin Asong. All rights reserved. 93
  94. 94. © 2009 Berlin Asong. All rights reserved. 94
  95. 95. © 2009 Berlin Asong. All rights reserved. 95
  96. 96. © 2009 Berlin Asong. All rights reserved. 96
  97. 97. © 2009 Berlin Asong. All rights reserved. 97
  98. 98. Strengths Opportunities Weaknesses Threats © 2009 Berlin Asong. All rights reserved. 98
  99. 99. © 2009 Berlin Asong. All rights reserved. 99
  100. 100. 7ps 7ps 7ps 7ps 7ps 7ps 7ps 7ps 7ps 7ps 7ps © 2009 Berlin Asong. All rights reserved. 100
  101. 101. Product Process Price Marketing Mix Physical Place Layout People Promotion © 2009 Berlin Asong. All rights reserved. 101
  102. 102. © 2009 Berlin Asong. All rights reserved. 102
  103. 103. © 2009 Berlin Asong. All rights reserved. 103
  104. 104. Source: Wikinvest © 2009 Berlin Asong. All rights reserved. 104
  105. 105. Key Markets © 2009 Berlin Asong. All rights reserved. 105
  106. 106. © 2009 Berlin Asong. All rights reserved. 106
  107. 107. © 2009 Berlin Asong. All rights reserved. 107
  108. 108. © 2009 Berlin Asong. All rights reserved. 108
  109. 109. © 2009 Berlin Asong. All rights reserved. 109
  110. 110. © 2009 Berlin Asong. All rights reserved. 110
  111. 111. © 2009 Berlin Asong. All rights reserved. 111
  112. 112. Source: Economist © 2009 Berlin Asong. All rights reserved. 112
  113. 113. Source: Economist © 2009 Berlin Asong. All rights reserved. 113
  114. 114. © 2009 Berlin Asong. All rights reserved. 114
  115. 115. © 2009 Berlin Asong. All rights reserved. 115
  116. 116. © 2009 Berlin Asong. All rights reserved. 116
  117. 117. © 2009 Berlin Asong. All rights reserved. 117
  118. 118. Local Fast Food Shops © 2009 Berlin Asong. All rights reserved. 118
  119. 119. © 2009 Berlin Asong. All rights reserved. 119
  120. 120. © 2009 Berlin Asong. All rights reserved. 120
  121. 121. © 2009 Berlin Asong. All rights reserved. 121
  122. 122. Match Strengths Opportunities Convert Convert Weaknesses Threats Minimise Minimise © 2009 Berlin Asong. All rights reserved. 122
  123. 123. Ansoff (Growth) Matrix Existing Market New Market Market Market Existing Product Penetration Extension Product New Product Diversification Development © 2009 Berlin Asong. All rights reserved. 123
  124. 124. 4P s Process Product Price 7P s Marketing Mix Physical Place Layout Marketing Mix People Promotion © 2009 Berlin Asong. All rights reserved. 124
  125. 125. 1 Expand menu to include wide variety of healthy options © 2009 Berlin Asong. All rights reserved. 125
  126. 126. 2 Continue to differentiate the brand. © 2009 Berlin Asong. All rights reserved. 126
  127. 127. 3 Defend Key markets in Europe, Asia-pacific and USA © 2009 Berlin Asong. All rights reserved. 127
  128. 128. 5 Simplify operations for improved services. © 2009 Berlin Asong. All rights reserved. 128
  129. 129. 4 Continue to offer competitive pricing © 2009 Berlin Asong. All rights reserved. 129
  130. 130. 6 Better staff training for improved services. © 2009 Berlin Asong. All rights reserved. 130
  131. 131. 7 Seek to remove “McJob” from dictionaries. © 2009 Berlin Asong. All rights reserved. 131
  132. 132. © 2009 Berlin Asong. All rights reserved. 132

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