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SocialBrando: from an idea to acquisition RockPaperStartups 2014 en

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Mario Frančešević
Mario Frančešević

SocialVrando: Ad Agency to Ad Startup to... Acquisition

Technology
1 of 19
SocialBrando: from an idea to acquisition Mario Frančešević www.seekandhit.com www.socialbrando.com
What Is SocialBrando?
Facebook Ads API: only way to work with Facebook ads
1 Billion USD in 2011 (ad spend) 7.6M USD Investment 32.5M USD Investment others...
30$ invested in ads = Facebook rep contact
Landing page
Facebook Ads Targeting: location, workplace, age...
2 days of advertising
Result Less than 30 USD spent, access to API approved after 2 days of advertising (compared to 8 months of failed attempts)
3 months later...
Google AdWords, Campaign Monitor, Remarketing, Beta testers, articles...
Twitter = Scheduled Meeting
Clickable Prototype, Website...
Negotiations and development at the same time (with already existing business in the agency)
Lawyers, lawyers, lawyers...
11 months later...

Thank You! Twitter: @mariofr www.seekandhit.com (agency) www.socialbrando.com (before) ads.socialbakers.com (now)

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