Jerry BernhartBernhart & Associates Executive Search, LLC
 Introduction & Background Employment Survey Results Recruiting
What changes do you expect in your hiring  plans for Q4 2010? Add to staff – 41% (30% one year ago) Reduce staff – 8% (8...
Do you currently have a hiring freeze? Yes – 35% (45% one year ago)
Median length of unemployment among Direct  Marketers: 12.0 months (2X a year ago)
Other Findings: One-third looking for more than 18 months Best odds of finding a DM job – 1-3 months,  or after 7 months...
 Paid Job Boards      Niche Boards Job Distributors     Campaigns Print and Offline    Events Sourcing Tools      ...
 No Recycling or Remarketing No Search Engine Traffic No Web 2.0 Tools No RSS/XML Feeds Minimal Reporting No Capture...
1.   Pre-Web – Newspapers2.   Web 1.0 – Job Posting Websites3.   Web 2.0 – Google, Yahoo, Bing, LinkedIn,     Twitter, Zoo...
300,000,000 “Job” Searches Per Month500,000,000 Users50,000,000 Profiles5 Billion Tweets Per Day6 Billion Messages Sent Da...
 Email Subscribe/Job Alerts Join Talent Community RSS Subscribe Follow on Twitter Join LinkedIn Group Become a Fan/F...
 Job Alerts/RSS/Tweets Repeat Visitors/Applicants Referral Email Agents Social Sharing With Friends Social Profile Ap...
 SEO and SEM Social and Professional Networks (Facebook,  Twitter, LinkedIn) Career Site (TSS Feeds, Site Widgets) Bui...
 Thousands of Google searches monthly for  digital and direct marketing jobs SEO efforts will drive targeted candidates...
 List jobs on Facebook, LinkedIn Facebook, LinkedIn Ads
 Share job postings via Email, IM, Twitter,  Blog, Facebook, Bookmark, Social Media,  etc. RSS feed of job listings
 Captures passive candidates (“members”) Automates job marketing Puts talent in control Branded to company
 YouTube (employee testimonials, branding  messages) Blogs
 Budget for sponsored/hard to fill jobs Beware of job jacking, competitor keyword targeting
 Identify Early Adopters in Your Organization Share Excitement Set Reasonable Expectations
 Search engine traffic will go up Visitor to applicant conversion rates will rise Time spent on career website will go ...
 Jobs2Web
Jerry BernhartPrincipalBernhart Associates Executive Search LLC, since 1989   concentrating exclusively in Digital and Dir...
October presentation
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October presentation

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October presentation

  1. 1. Jerry BernhartBernhart & Associates Executive Search, LLC
  2. 2.  Introduction & Background Employment Survey Results Recruiting
  3. 3. What changes do you expect in your hiring plans for Q4 2010? Add to staff – 41% (30% one year ago) Reduce staff – 8% (8% one year ago)
  4. 4. Do you currently have a hiring freeze? Yes – 35% (45% one year ago)
  5. 5. Median length of unemployment among Direct Marketers: 12.0 months (2X a year ago)
  6. 6. Other Findings: One-third looking for more than 18 months Best odds of finding a DM job – 1-3 months, or after 7 months Older, higher-paid facing relatively long search times
  7. 7.  Paid Job Boards  Niche Boards Job Distributors  Campaigns Print and Offline  Events Sourcing Tools  Micro Sites Email Marketing  Resume Search
  8. 8.  No Recycling or Remarketing No Search Engine Traffic No Web 2.0 Tools No RSS/XML Feeds Minimal Reporting No Capture of Passives/Developing Brand No Employee or ViralReferrals Minimal Social Networking Recruiting
  9. 9. 1. Pre-Web – Newspapers2. Web 1.0 – Job Posting Websites3. Web 2.0 – Google, Yahoo, Bing, LinkedIn, Twitter, Zoominfo, Facebook, Indeed.com
  10. 10. 300,000,000 “Job” Searches Per Month500,000,000 Users50,000,000 Profiles5 Billion Tweets Per Day6 Billion Messages Sent Daily1 Billion Videos Viewed Per Day
  11. 11.  Email Subscribe/Job Alerts Join Talent Community RSS Subscribe Follow on Twitter Join LinkedIn Group Become a Fan/Facebook Join a Private Community
  12. 12.  Job Alerts/RSS/Tweets Repeat Visitors/Applicants Referral Email Agents Social Sharing With Friends Social Profile Applications Group/Fan Involvement
  13. 13.  SEO and SEM Social and Professional Networks (Facebook, Twitter, LinkedIn) Career Site (TSS Feeds, Site Widgets) Building Talent Community Social Media (YouTube, Blogs) Ob Aggregators (Sponsored Feeds/PPC)
  14. 14.  Thousands of Google searches monthly for digital and direct marketing jobs SEO efforts will drive targeted candidates Good “search to visitor” conversion ratios
  15. 15.  List jobs on Facebook, LinkedIn Facebook, LinkedIn Ads
  16. 16.  Share job postings via Email, IM, Twitter, Blog, Facebook, Bookmark, Social Media, etc. RSS feed of job listings
  17. 17.  Captures passive candidates (“members”) Automates job marketing Puts talent in control Branded to company
  18. 18.  YouTube (employee testimonials, branding messages) Blogs
  19. 19.  Budget for sponsored/hard to fill jobs Beware of job jacking, competitor keyword targeting
  20. 20.  Identify Early Adopters in Your Organization Share Excitement Set Reasonable Expectations
  21. 21.  Search engine traffic will go up Visitor to applicant conversion rates will rise Time spent on career website will go up Site traffic and leads will grow
  22. 22.  Jobs2Web
  23. 23. Jerry BernhartPrincipalBernhart Associates Executive Search LLC, since 1989 concentrating exclusively in Digital and Direct Marketing, CRM/Database Marketing, Quantitative Analysis, and Sales/Business DevelopmentBernhart Associates Executive Search, LLC2068 Greenwood DriveOwatonna, MN 55060Email: jerry@Bernhart.comPhone: (507) 451-4270Website: www.bernhart.com

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