Uploaded byCindy Yang
MRKT438 Brand Management: Saint Laurent Paris
The document discusses Yves Saint Laurent and the brand's significant contributions to the fashion industry, including notable collections and collaborations. It highlights strategies for increasing brand awareness, particularly through expansions in Canada and events like a Boiler Room event. Additionally, it covers the importance of brand associations and targeted marketing strategies related to upcoming products and collaborations.
MRKT438 Brand Management: Saint Laurent Paris
- 2. 1 PORTRAIT: YVESSAINT LAURENT FOUNDER AND DESIGNER OF YSL 2 YVES SAINT LAURENT LE SMOKING TUXEDO SUIT, 1966 3 SAINT LAURENT PARIS S/S 2013 PARIS FASHION WEEK 4 SAINT LAURENT PARIS FIRST COLLECTION, 2012 5 PORTRAIT: HEDI SLIMANE CREATIVE DIRECTOR OF SAINT LAURENT PARIS 6 SAINT LAURENT PARIS MUSIC PROJECT: MARILYN MANSON 1 2 3 4 5 6
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- 4. D I ST O R T E D C U E T E S T S A I N T L A U R E N T P A R I S Y V E S S A I N T L A U R E N T
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- 8. 1 BLOOR STREET LOCATIONOF FLAGSHIP STORE 2 SAINT LAURENT PARIS STORE FRONT IN SHANGHAI 3 SAINT LAURENT PARIS INTERIOR OF FLAGSHIP STORE 21 3 F L A G S H I P S T O R E I N T O R O N T O
- 9. 1 HOLT RENFREWMONTREAL LOCATION OF BOUTIQUE 2 SAINT LAURENT PARIS STORE VISUAL MERCHANDISING 3 SAINT LAURENT PARIS INTERIOR OF BOUTIQUE B O U T I Q U E I N M O N T R E A L 1 2 3
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- 11. 1 EVENT VENUE UNDERGROUNDCONCEPT 2 EVENT VENUE INDUSTRIAL CHIC CONCEPT 4 POLAROID PICTURES OFFICIAL EVENT PHOTOGRAPHS 1 2 4 3 4 BANKS EVENT PERFORMER 5 HENDRICK’S GIN OFFICIAL EVENT LIQUOR 6 PERRIER OFFICIAL EVENT WATER 7 KRONENBOURG OFFICIAL EVENT BEER 5 6 7
- 12. SEPARATION OF YSL& SLP
- 13. GIORGIO ARMANI BEAUTY LINENAMING YVES SAINT LAURENT BEAUTY LIP GLOSS ADVERTISEMENT
- 14. P R OD U C T WEBSITE: SAINT LAURENT PARIS WOMEN’S HANDBAGS
- 15. P L AC E 1 ALEXANDER WANG FLAGSHIP INTERIOR 2 TOM FORD FLAGSHIP INTERIOR 3 GIVENCHY STORE FRONT 2 1 3
- 16. POWER OF ASSOCIATION BETWEEN SLP AND YSL (IN %) TIME (IN DAYS) DAY 1 DAY 60 DAY 300 100 0 P R O P O S E D E X T I N C T I O N C U R V E F O R A S S O C I AT I O N B E T W E E M S L P A N D Y S L O V E R T I M E
- 17. 1 SAINT LAURENTPARIS FACEBOOK USER NAME VS. PICTURE 2 SAINT LAURENT PARIS FACEBOOK ALL CAPS POST 3 SAINT LAURENT PARIS YOUTUBE USER NAME VS. PICTURE 4 SAINT LAURENT PARIS TWITTER USER NAME VS. PICTURE 1 2 3 4 P R O M O T I O N
- 18. O u t- d a t e d f a v i c o n O u t - d a t e d d o m a i n n a m e P R O M O T I O N SAINT LAURENT PARIS OFFICIAL WEBSITE
- 19. 1 WOMEN’S COLLECTION PERMANENTCOLLECTION CAMPAIGN 2 SAINT LAURENT PARIS ATELIER 3 PARIS FASHION WEEK S/S 2015 4 MUSIC PROJECT CAMPAIGN CHRISTOPHER OWENS
- 20. P R OM O T I O N S O U N D C L O U D : W E B & A P P MUSIC SHARING PLATFORM
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- 24. P R OD U C T T A R G E T E D T O W A R D S S A I N T L A U R E N T P O T E N T I A L B U Y E R S 4 0 D E S I G N S T H A T W I L L E P I T O M I Z E S A I N T L A U R E N T S T Y L E , W I T H A N E V E R Y D A Y S T R E E T W E A R A P P E A L T H A T I S C O N S I S T E N T W I T H H & M L A Y O U T D E S I G N E D B Y S A I N T L A U R E N T S T Y L I S T S M A R K E T I N G P R O G R A M S FOR! Dress! $199 P R I C E $ 2 0 - $ 4 0 0 P L A C E S E L E C T H & M S T O R E S C A N A D A : T O R O N T O / M O N T R E A L / V A N C O U V E R W W W . H M . C O M / S A I N T L A U R E N T P A R I S
- 25. S A IN T L A U R E N T P A R I S P A C K A G I N G FROM WHICH THE H&M COLLABORATION PACKAGING WILL BE INSPIRED
- 26. P R OM O T I O N J A N U A R Y 2 0 1 5 C O L L A B O R A T I O N I S A N N O U N C E D O C T O B E R 2 0 1 5 L O O K B O O K R E L E A S E D P A R I S R U N W A Y S H O W N O V E M B E R 2 0 1 5 S E L E C T S T O R E S O P E N W I T H E X C L U S I V E S A I N T L A U R E N T X H & M C O L L E C T I O N
- 27. S E CO N D A RY A S S O C I AT I O N S 1 AYMELINE VALADE AT PREMIERE OF THE SAINT LAURENT MOVIE 2 SAINT LAURENT MOVIE POSTER 2 1
- 28. B R AN D N A R R AT I V E S h e w a k e s u p t o t h e s o u n d o f h e r t w i t t e r n o t i fi c a t i o n s , h e r h a i r i n a m e s s , a n i g h t o f p a r t y i n g b e h i n d h e r, a d a y o f a r t a n d c a f e s h o p s a h e a d . S h e o p e n s t h e c u r t a i n s o f h e r v a s t a p a r t m e n t , e x p o s i n g h e r v i e w o f t h e m e t r o p o l i s . S h e l i e s a t t h e h e a r t o f t h e u n d e r g r o u n d s c e n e i n a l l i t s e x c l u s i v i t y , a d m i r e d b y a l l w h o p a s s h e r b y . S h e t a k e s o u t a c i g a r e t t e t o w a k e h e r s e l f u p , a l l w h i l e s t i l l i n h e r b a s i c b l a c k u n d e r w e a r, h i p b o n e s p r o t r u d i n g a n d l i m b s e x p o s e d . H e r t a l l s l e n d e r b o d y s l o w l y s l i d e s i n t o h e r o u t fi t f o r t h e d a y : e d g y , m o n o c h r o m e , a n d e x p e n s i v e . S h e c l o s e s t h e d o o r b e h i n d h e r, p u t s h e r e a r p h o n e s o n , h i d i n g t h e m b e h i n d h e r b l o n d e h a i r a n d p u t s o n s o m e R o c k n ’ R o l l t o c a l m h e r s e l f . S h e ’ s o u t t h e d o o r.