This document discusses how to develop an effective social media strategy to grow a business. It defines social media and explains why it is important for connecting with customers. It recommends a four-part strategy of communicating who you are, educating customers, cultivating followers, and generating sales. Specific social media tools like Facebook, Twitter, LinkedIn and blogs are outlined along with tips for success, common mistakes to avoid, and how to measure results. Employee participation in social media is also addressed.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
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Check out our favorite Modern Marketing materials. Utilize our tips and suggestions to start implementing effective marketing campaigns. At Modernized Mobile, we are committed to enhancing your customer engagement and growing your business. Does your company have a mobile marketing strategy? If not, here's some insight into creating one.
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The World Wide Web has changed the way companies advertise and market their businesses. Its time for the PR companies to adopt the practices of Social Media as this New Age Media just cannot be ignored. This is my presentation made at National Seminar on New Media, Corporate Communications and Ethical Issues organised by Department of Communication and Journalism, Gujarat University in association with Public Relations Society of India.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
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With so many platforms to choose from, how do you know where to start? Or which one is best for your content? Senior strategists Kim Stockley and Lauren Zoltick uncovered the who, what, where, when, and why of your small business’s social media strategy. Business owners left with an understanding of social media best practices including how to understand your audience, develop a brand voice, and maximize your content’s reach.
Read more at: https://isl.co/2017/08/small-biz-big-impact-four-key-steps-to-build-your-brand
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Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
Check out our favorite Modern Marketing materials. Utilize our tips and suggestions to start implementing effective marketing campaigns. At Modernized Mobile, we are committed to enhancing your customer engagement and growing your business. Does your company have a mobile marketing strategy? If not, here's some insight into creating one.
This slide is about how social media is impacting on large as well as small businesses(SMBs).How social media is influencing customers to reach companies through facebook, instagram etc social networks.
The Impact of Social Media on Public RelationsMorgan Drdak
As organizations embrace social media as a marketing tool, they must understand that it is also a communication forum that will impact their public relations. This presentation is part of a lesson plan designed for a Mass Communications course addressing theories and practice of organization-stakeholder communication.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
The World Wide Web has changed the way companies advertise and market their businesses. Its time for the PR companies to adopt the practices of Social Media as this New Age Media just cannot be ignored. This is my presentation made at National Seminar on New Media, Corporate Communications and Ethical Issues organised by Department of Communication and Journalism, Gujarat University in association with Public Relations Society of India.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
With so many platforms to choose from, how do you know where to start? Or which one is best for your content? Senior strategists Kim Stockley and Lauren Zoltick uncovered the who, what, where, when, and why of your small business’s social media strategy. Business owners left with an understanding of social media best practices including how to understand your audience, develop a brand voice, and maximize your content’s reach.
Read more at: https://isl.co/2017/08/small-biz-big-impact-four-key-steps-to-build-your-brand
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Social media presents real estate agents with the opportunity to build reach and relationships, generate referrals and increase loyalty. This presentation focuses on seven steps every agent can take to get started.
You can find the Social Media Proposal for Real Estate . We are leading digital marketing agency and provides you best Digital services at very affordable price.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
Introduction to Social Media - Pacific New Media - Sept 2015Shelley Simpson
New to Social Media? Confused about which platforms you should be on or how to connect with your Target Market? Watch our slideshow as we take you through several well-known social media networks, giving you an overview of each, as well as demographics and how to get the most out of each platform. We also (briefly) talk about Content Marketing and how to create a content calendar. This slideshow premiered at Pacific New Media, University of Hawaii on September 19, 2015
Watch the attached presentation to learn more about the Energy Efficiency and Conservation Block Grant program and how to access funds. You 'll also learn how Drexel Metals products and services will assist you with the EECBG.
Explore all of the Sustainable Design options metal roofing has to offer offer! This presentation walks you through topics such as: Solar Reflectance, emittance, recycled content, LEED credits and the use of Solar and Metal roofing. Build green with metal roofing!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Social Marketing Strategy
1. CREATING A SOCIAL MEDIA CAMPAIGNTO
GROWYOUR BUSINESS
Metalcon - October 22, 2010
LasVegas, Nevada
1
Monday, October 18, 2010
2. WHAT IS SOCIAL MEDIA?
And how do you develop a Social Media strategy?!
2
Monday, October 18, 2010
3. DEFINITION OF SOCIAL MEDIA
• Social Media is an EXTENSION of the experiences you
already create with people and markets... on steroids!
• It is a MIRROR of real world behavior.
• Social Media enables you to sell IDEAS,ATTITUDES and
BEHAVIORS... product follows.
• Social Media is another tool to communicate with your
customers in a way thatTHEY WANT to be
communicated with.
3
Monday, October 18, 2010
4. WHY IS SOCIAL MEDIA IMPORTANTTOYOU?
4
Monday, October 18, 2010
6. WEB BASED SOCIAL MEDIA IS
HERETO STAY... LIKE IT OR NOT
• Facebook has a population of REGULAR users that is LARGER than the United
States!
• Fully half (150 million) of regular Facebook users are Americans
• Google has become a verb
• 100 million people viewYouTube videos more than once per week
• There are 75 millionTwitter accounts... and growing by 6.2 million per day
• Facebook,Twitter andYouTube are becoming major search platforms in addition to
Google
• 72% of Americans between the ages of 25 - 49 send text messages daily
6
Monday, October 18, 2010
7. AMERICANS SPEND MORE TIME ON SOCIAL
NETWORKSTHAN OTHER ONLINE ACTIVITY
7
Monday, October 18, 2010
8. PEOPLE WHO USE SOCIAL NETWORKS ARE
YOUR CUSTOMERS
Facebook
LinkedIn
8
Monday, October 18, 2010
9. CONSUMERS AND COMMERCIAL BUYERS RELY ON SOCIAL
MEDIA FOR BUYING DECISIONS
• 70% of buyers said customer reviews and ratings
were very important when selecting a product.
• 56% of Social Media users feel both a stronger
connection with and better served by companies
when they can interact with them in a social media
environment.
0 10 20 30 40
Word of Mouth
Brand/Product Awareness
Increased Customer Loyalty
Customer Generated New Ideas
Top Objectives Achieved
Source: Beeline Labs, Deloitte and the Society for New Communications Research9
Monday, October 18, 2010
10. SO, HOW COULD ANY
SERIOUS BUSINESS PERSON
IGNORE SOCIAL MARKETING?
10
Monday, October 18, 2010
11. HOWTO CREATE A SOCIAL
MEDIA STRATEGY
11
Monday, October 18, 2010
12. FOUR PART STRATEGY
• Communicate - Who you are, what you do and how you do it
• Educate - how you can help customers and potential customers with their problems, make
them money, etc
• Cultivate - a following of customers and potential customers
• Generate - by Communicating, Educating and Cultivating you are then in the position to
generate all of that into SALES.
12
Monday, October 18, 2010
13. COMMUNICATE, EDUCATE, CULTIVATE, GENERATE
Online Tool Purpose of Tool KPI
Website
To recreate your best sales person
Provide PRODUCT information
GENERATE leads
Leads generated
SEO Rank
Time spent/number of pages viewed
Facebook
Personal connection (Communicate)
Highly targeted advertising (Cultivate)
Number of “friends” that are potential customers
Engagement - dialogue, click throughs
Twitter
Rapid COMMUNICATION of timely
information (Educate)
Number of followers
Click throughs
ReTweets & @ mentions
LinkedIn
Professional networking (Communication,
Cultivation)
Number of connections
Click throughs
Email inquiries
YouTube
Demonstrations (Educate) Number of views
Ratings
Click throughs
Blog
Timely detailed information (Educate,
Cultivate)
Number of hits
Click throughs
Comments
Constant Contact
Targeted COMMUNICATION
GENERATE response
Click throughs
Promotion results
Texting Campaign
Targeted COMMUNICATION
GENERATE response
Calls generated
Map-a-list
An online map showing the location of each
project you’ve done (Cultivate)
Customer visits
Flickr
Site to capture all of your project
photography (Communicate)
Number of hits
Click throughs
Google Reviews
Encourage customers to write positive
reviews on their experience (Cultivate)
Number of positive reviews
Angie’s List
Encourage customers to write positive
reviews on their experience (Cultivate)
Number of positive reviews
Monday, October 18, 2010
15. WHO SHOULD LEADTHE SOCIAL MEDIA
CAMPAIGN?
•Owner or President!!!
•Marketing lead
15
Monday, October 18, 2010
16. Online Tool Purpose of Tool KPI
Website
To recreate your best sales person
Provide PRODUCT information
GENERATE leads
Leads generated
SEO Rank
Time spent/number of pages viewed
Facebook
Personal connection (Communicate)
Highly targeted advertising (Cultivate)
Number of “friends” that are potential customers
Engagement - dialogue, click throughs
Twitter
Rapid COMMUNICATION of timely
information (Educate)
Number of followers
Click throughs
ReTweets & @ mentions
LinkedIn
Professional networking (Communication,
Cultivation)
Number of connections
Click throughs
Email inquiries
YouTube
Demonstrations (Educate) Number of views
Ratings
Click throughs
Blog
Timely detailed information (Educate,
Cultivate)
Number of hits
Click throughs
Comments
Constant Contact
Targeted COMMUNICATION
GENERATE response
Click throughs
Promotion results
Texting Campaign
Targeted COMMUNICATION
GENERATE response
Calls generated
Map-a-list
An online map showing the location of each
project you’ve done (Cultivate)
Customer visits
Flickr
Site to capture all of your project
photography (Communicate)
Number of hits
Click throughs
Google Reviews
Encourage customers to write positive
reviews on their experience (Cultivate)
Number of positive reviews
Angie’s List
Encourage customers to write positive
reviews on their experience (Cultivate)
Number of positive reviews
COMMUNICATE, EDUCATE, CULTIVATE, GENERATE
Monday, October 18, 2010
17. TOOLSTO HELP
Tool Purpose Website
Twello Find targeted people to follow onTwitter www.twellow.com
Google Alerts Get daily notification of web mentions on
key words you specify
www.google.com/alerts
Website Grader See how your site ranks in attracting clients www.websitegrader.com
Bing Track yours and others social media hits www.bing.com
17
Monday, October 18, 2010
19. SOCIAL MEDIA COMPANIES
Resource
Social Media
Strategy
Development
Set up Social
Media Platform
Content
Development and
Management
Coaching/Training
(DYI)
Web
Development
SEO
www.mediamarketers.com
X X X X
www.inklingmedia.net
X X X
www.twospuds.com
X X X X X X
19
Monday, October 18, 2010
20. KEYSTO SUCCESS
• Understand that success in social media is a MARATHON, not a sprint!
• Content is king - engage in a two way conversation
• Identify the right friends, followers and connections
• Measure your results monthly
• Test new ideas regularly
• Be current
• Study
20
Monday, October 18, 2010
21. AVOIDTHESETRAPS
• Infrequent up dates
• The hard sell
• Bad grammar and spelling
• Keep it short - the Internet causes ADHD
• Not managing your connections
• Spamming... its easier than you think
• Avoid arguments, politics and religion
21
Monday, October 18, 2010
22. EMPLOYEE USE OF SOCIAL MEDIA
• ENCOURAGE IT!
• Have a well defined policy
• Have your employees sign off on the policy
• Train them in the use of social media tools
22
Monday, October 18, 2010
23. SOME FINAL NOTES...
• Social Media is here to stay
• It directly impacts the construction industry
• Done properly, it is a force multiplier
• A Social Media strategy has to be integrated with your overall
strategy
23
Monday, October 18, 2010