The document discusses search engine optimization (SEO) for photography websites. It provides a checklist of SEO best practices, including registering a relevant domain name, optimizing on-page factors like page titles and image captions, building backlinks through a blog and link exchanges, using analytics to measure results, and regularly updating content. The key factors for SEO success are said to be domain authority, page-level link popularity, anchor text, and on-page keyword usage.
The document provides information about redesigning the website for a dating site called Superwedland.com. It includes details about stakeholders, user profiles, problems with the original design, a redesign process, and reactions to different iterations of the redesign. The goal of the redesign was to make the site more professional, safe, well-organized and visually appealing in order to better meet users' needs and the objectives of the dating site. Through multiple rounds of redesign and user feedback, a final design was created with a "coffee shop" theme intended to feel softer, more elegant and professional.
The document discusses the rise of social media and its influence on marketing. It notes that social networks now attract three quarters of European internet users and outlines growth statistics for platforms like Facebook, YouTube, and Twitter. The text also examines how brands are leveraging social media for advertising, including examples of campaigns by Coca-Cola and Toyota on sites like MySpace, Hi5 and YouTube. It suggests social influence marketing is the third dimension of marketing alongside direct response and brand marketing.
The document provides an overview of common Microsoft Office applications including Word, Access, Excel, and PowerPoint. It lists and describes key features and components of each program such as the ribbon in Word, tables and queries in Access, workbooks and formulas in Excel, and slides, clip art, and animations in PowerPoint. The applications are used for tasks like creating documents, databases, spreadsheets, and presentations.
Social Studies: Understanding Social Media for BusinessPhotoShelter, Inc.
This document discusses how photographers can use social media, including Twitter, Facebook, and blogging, to promote and grow their business. It provides an overview of social media and its benefits for photographers. Key tips include engaging followers, posting regularly with valuable content, and setting goals and metrics to measure the impact of social media efforts.
The document discusses how SEO, social media, analytics, and online marketing can help photographers and multimedia creators make video and other multimedia content viable. It provides tips on optimizing websites, building links, using social media and analytics to drive traffic and measure results, and blogging to improve SEO and build an audience. The overall message is that multimedia creators need to take a strategic, metrics-driven approach used by startups to realize the full potential of multimedia and overcome challenges in distribution and monetization.
Digital storytelling can help motivate and challenge students by engaging them through their preferred digital learning styles. It makes projects more fun and meaningful for students who enjoy technology and creating digital media. Digital storytelling also benefits students with learning disabilities or writing difficulties by allowing them to use technology to effectively complete tasks and optimize their learning.
The document provides information about redesigning the website for a dating site called Superwedland.com. It includes details about stakeholders, user profiles, problems with the original design, a redesign process, and reactions to different iterations of the redesign. The goal of the redesign was to make the site more professional, safe, well-organized and visually appealing in order to better meet users' needs and the objectives of the dating site. Through multiple rounds of redesign and user feedback, a final design was created with a "coffee shop" theme intended to feel softer, more elegant and professional.
The document discusses the rise of social media and its influence on marketing. It notes that social networks now attract three quarters of European internet users and outlines growth statistics for platforms like Facebook, YouTube, and Twitter. The text also examines how brands are leveraging social media for advertising, including examples of campaigns by Coca-Cola and Toyota on sites like MySpace, Hi5 and YouTube. It suggests social influence marketing is the third dimension of marketing alongside direct response and brand marketing.
The document provides an overview of common Microsoft Office applications including Word, Access, Excel, and PowerPoint. It lists and describes key features and components of each program such as the ribbon in Word, tables and queries in Access, workbooks and formulas in Excel, and slides, clip art, and animations in PowerPoint. The applications are used for tasks like creating documents, databases, spreadsheets, and presentations.
Social Studies: Understanding Social Media for BusinessPhotoShelter, Inc.
This document discusses how photographers can use social media, including Twitter, Facebook, and blogging, to promote and grow their business. It provides an overview of social media and its benefits for photographers. Key tips include engaging followers, posting regularly with valuable content, and setting goals and metrics to measure the impact of social media efforts.
The document discusses how SEO, social media, analytics, and online marketing can help photographers and multimedia creators make video and other multimedia content viable. It provides tips on optimizing websites, building links, using social media and analytics to drive traffic and measure results, and blogging to improve SEO and build an audience. The overall message is that multimedia creators need to take a strategic, metrics-driven approach used by startups to realize the full potential of multimedia and overcome challenges in distribution and monetization.
Digital storytelling can help motivate and challenge students by engaging them through their preferred digital learning styles. It makes projects more fun and meaningful for students who enjoy technology and creating digital media. Digital storytelling also benefits students with learning disabilities or writing difficulties by allowing them to use technology to effectively complete tasks and optimize their learning.
Abraham Lincoln was the 16th President of the United States, most famous for issuing the Emancipation Proclamation that freed slaves and ending slavery. He was born in 1809 in Kentucky, had little formal education but was a voracious reader. Lincoln possessed strong leadership qualities and was able to communicate effectively, guiding the country during the Civil War until his assassination in 1865.
The document provides an overview of common Microsoft Office applications including Word, Access, Excel, and PowerPoint. It lists and describes key features and components of each program such as the ribbon in Word, tables and queries in Access, workbooks and formulas in Excel, and slides, clip art, and animations in PowerPoint. The applications are used for tasks like document creation in Word, database management in Access, data analysis in Excel, and presentations in PowerPoint.
The document discusses how taking good photos is no longer enough to succeed in the 21st century. It emphasizes the importance of online marketing and search engine optimization. Key recommendations include optimizing on-page elements like titles, captions and keywords; building links by blogging and sharing compelling content; and measuring website analytics to improve search engine rankings. Regularly updating content and expanding an online presence on platforms like social media is also encouraged.
Abraham Lincoln was the 16th President of the United States, most famous for issuing the Emancipation Proclamation that freed slaves and ending slavery. He was born in 1809 in Kentucky, had little formal education but was a voracious reader. Lincoln possessed strong leadership qualities and was able to communicate effectively, guiding the country during the Civil War until his assassination in 1865.
PhotoShelter VP of Marketing, Andrew Fingerman, presents "Extreme Website Makeover." Learn how to make the most of your photography website to drive business, increase visibility, and generate sales.
Greate Introduction to Oracle Fusion Middleware and ADFMohamed Shahpoup
The document discusses Mohamed Shahpoup's presentation on Oracle Application Development Framework (ADF) and JavaServer Faces (JSF). The presentation covers an introduction to ADF and JSF, their architectures and components, and how they can be used together in application development. It also provides information on Mohamed Shahpoup's background and experience as an Oracle ADF/Java instructor.
This document discusses guidelines for creating secure usernames and passwords. It recommends usernames that do not attract negative attention, reveal personal information, or use real names, ages or genders. The document notes the most commonly used passwords can be easily guessed. It provides tips for strong passwords, such as mixing uppercase and lowercase letters, numbers, and symbols; having at least 8 characters; and not using personal information. The document encourages creating acronyms from phrases and adding numbers to passwords for increased security.
This document provides an introduction to JavaScript scripting. It discusses how JavaScript was originally created by Netscape to enhance web page functions and displays. It then presents some simple JavaScript programs to print text on a web page using methods like document.write() and document.writeln(). The programs demonstrate using variables, data types, operators, and conditional statements.
This document discusses Christmas traditions and preferences. It shares that the author's favorite Christmas song is Jingle Bells, and includes the full lyrics. It also lists their favorite Christmas character as Heatmiser and tradition as eating dinner with family. The author states they want a new phone for Christmas and would buy their friend Jeff a snowmobile.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
Digital Marketing Strategy: Planning for Present & Future SuccessBob Johnson, Ph.D.
Digital marketing overview for higher education, with emphasis on student recruitment. Includes online advertising options, social media, content review, mobile technology. Special section on mistakes that frustrate visitors and harm brand reputation.
5Q Communications - Top 10 Tips for Effective Web MinistryFive Q
The document provides tips from speakers Todd Turner and Chad Williams on effective web ministry, including developing a strategy by understanding your audience and goals, asking the right questions, and taking a team approach to web design and content management rather than relying on a single webmaster. Key recommendations include focusing on users, prioritizing primary actions for visitors, and ensuring your site is integrated and compliant with relevant regulations.
This document discusses strategies for digital marketing success in higher education. It begins by defining marketing strategy and discussing key strategy points for digital marketing, including the importance of social media, mobile access, privacy, engagement, new technologies, and measuring return on investment. It then provides background on the growth of smartphones and tablets driving the digital marketing revolution.
Fundamentals of blogging for active rain universityJeremy Blanton
The document contains information about blogging best practices. It discusses 5 keys to successful blogging: 1) have realistic expectations, 2) develop a writing strategy, 3) incorporate basic blog post components like word count and images, 4) focus content on local topics and communities, and 5) write in a personal, authentic voice. Each key is accompanied by 1-2 explanatory sentences.
Database Management for Real Estate ProfessionalsDoug Devitre
Fine tune your database of prospects, clients, and raving fans into an income generating machine using systems, automation, and effective social media management.
Learning Objectives:
1. Identify the 5 most common mistakes that real estate professionals make with their database
2. Compare database management systems that real estate professionals most commonly use.
3. List the steps used to import/export your database into email marketing software, Linkedin, Facebook, and Twitter
This document summarizes a presentation on psychology and social media. It discusses key concepts like behavioral drivers of social media use, including positive reinforcement and variable ratio reinforcement. It also covers social phenomena like information cascades and herd mentality. The presentation emphasizes understanding human psychology and behavior in order to effectively use social media for marketing. It stresses positive reinforcement, building good information cascades and conformity to influence audiences in a way that benefits society.
A cursory view of the psychology behind some of the most effective tactics leveraged in social media. Check out this video of Ines Peschiera giving the presentation at Startingbloc -- New York, 2010: http://www.ustream.tv/recorded/5236850
Getting started with social media for ctbx 2010 finalKathy Hennessy
The document provides guidance on getting started with social media. It discusses identifying objectives and key social media platforms like Facebook, Twitter, LinkedIn, and blogs. It emphasizes creating profiles on these platforms, engaging with connections, and consistently participating over time to build an audience and see results like increased traffic, leads, and business. The overall message is that an integrated social media strategy can provide benefits but requires ongoing involvement across multiple channels.
Somatica Digital's econsultancy Training Snapshot from #TFMA 230210Somatica
Here are the slides from the presentation (econsultancy training insight session) given by Karl Havard in the econsultancy seminar theatre at the Technology for Marketing and Advertising show February 2010. It specifically focuses on social media "advocacy" buttons and how these can be measured effectively, tracking back to onsite conversion
This document discusses social media analysis and measurement. It provides examples of metrics that can be used to measure social media engagement, including comments, shares, followers, and conversations. It also presents a case study on how Knight News Challenge increased awareness of its program through blogger outreach, online communities, and real-life meetups. Tools for competitive analysis and measuring social media success are also recommended. The overall document serves as a guide for organizations to understand how to analyze and quantify their social media efforts.
Abraham Lincoln was the 16th President of the United States, most famous for issuing the Emancipation Proclamation that freed slaves and ending slavery. He was born in 1809 in Kentucky, had little formal education but was a voracious reader. Lincoln possessed strong leadership qualities and was able to communicate effectively, guiding the country during the Civil War until his assassination in 1865.
The document provides an overview of common Microsoft Office applications including Word, Access, Excel, and PowerPoint. It lists and describes key features and components of each program such as the ribbon in Word, tables and queries in Access, workbooks and formulas in Excel, and slides, clip art, and animations in PowerPoint. The applications are used for tasks like document creation in Word, database management in Access, data analysis in Excel, and presentations in PowerPoint.
The document discusses how taking good photos is no longer enough to succeed in the 21st century. It emphasizes the importance of online marketing and search engine optimization. Key recommendations include optimizing on-page elements like titles, captions and keywords; building links by blogging and sharing compelling content; and measuring website analytics to improve search engine rankings. Regularly updating content and expanding an online presence on platforms like social media is also encouraged.
Abraham Lincoln was the 16th President of the United States, most famous for issuing the Emancipation Proclamation that freed slaves and ending slavery. He was born in 1809 in Kentucky, had little formal education but was a voracious reader. Lincoln possessed strong leadership qualities and was able to communicate effectively, guiding the country during the Civil War until his assassination in 1865.
PhotoShelter VP of Marketing, Andrew Fingerman, presents "Extreme Website Makeover." Learn how to make the most of your photography website to drive business, increase visibility, and generate sales.
Greate Introduction to Oracle Fusion Middleware and ADFMohamed Shahpoup
The document discusses Mohamed Shahpoup's presentation on Oracle Application Development Framework (ADF) and JavaServer Faces (JSF). The presentation covers an introduction to ADF and JSF, their architectures and components, and how they can be used together in application development. It also provides information on Mohamed Shahpoup's background and experience as an Oracle ADF/Java instructor.
This document discusses guidelines for creating secure usernames and passwords. It recommends usernames that do not attract negative attention, reveal personal information, or use real names, ages or genders. The document notes the most commonly used passwords can be easily guessed. It provides tips for strong passwords, such as mixing uppercase and lowercase letters, numbers, and symbols; having at least 8 characters; and not using personal information. The document encourages creating acronyms from phrases and adding numbers to passwords for increased security.
This document provides an introduction to JavaScript scripting. It discusses how JavaScript was originally created by Netscape to enhance web page functions and displays. It then presents some simple JavaScript programs to print text on a web page using methods like document.write() and document.writeln(). The programs demonstrate using variables, data types, operators, and conditional statements.
This document discusses Christmas traditions and preferences. It shares that the author's favorite Christmas song is Jingle Bells, and includes the full lyrics. It also lists their favorite Christmas character as Heatmiser and tradition as eating dinner with family. The author states they want a new phone for Christmas and would buy their friend Jeff a snowmobile.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
Digital Marketing Strategy: Planning for Present & Future SuccessBob Johnson, Ph.D.
Digital marketing overview for higher education, with emphasis on student recruitment. Includes online advertising options, social media, content review, mobile technology. Special section on mistakes that frustrate visitors and harm brand reputation.
5Q Communications - Top 10 Tips for Effective Web MinistryFive Q
The document provides tips from speakers Todd Turner and Chad Williams on effective web ministry, including developing a strategy by understanding your audience and goals, asking the right questions, and taking a team approach to web design and content management rather than relying on a single webmaster. Key recommendations include focusing on users, prioritizing primary actions for visitors, and ensuring your site is integrated and compliant with relevant regulations.
This document discusses strategies for digital marketing success in higher education. It begins by defining marketing strategy and discussing key strategy points for digital marketing, including the importance of social media, mobile access, privacy, engagement, new technologies, and measuring return on investment. It then provides background on the growth of smartphones and tablets driving the digital marketing revolution.
Fundamentals of blogging for active rain universityJeremy Blanton
The document contains information about blogging best practices. It discusses 5 keys to successful blogging: 1) have realistic expectations, 2) develop a writing strategy, 3) incorporate basic blog post components like word count and images, 4) focus content on local topics and communities, and 5) write in a personal, authentic voice. Each key is accompanied by 1-2 explanatory sentences.
Database Management for Real Estate ProfessionalsDoug Devitre
Fine tune your database of prospects, clients, and raving fans into an income generating machine using systems, automation, and effective social media management.
Learning Objectives:
1. Identify the 5 most common mistakes that real estate professionals make with their database
2. Compare database management systems that real estate professionals most commonly use.
3. List the steps used to import/export your database into email marketing software, Linkedin, Facebook, and Twitter
This document summarizes a presentation on psychology and social media. It discusses key concepts like behavioral drivers of social media use, including positive reinforcement and variable ratio reinforcement. It also covers social phenomena like information cascades and herd mentality. The presentation emphasizes understanding human psychology and behavior in order to effectively use social media for marketing. It stresses positive reinforcement, building good information cascades and conformity to influence audiences in a way that benefits society.
A cursory view of the psychology behind some of the most effective tactics leveraged in social media. Check out this video of Ines Peschiera giving the presentation at Startingbloc -- New York, 2010: http://www.ustream.tv/recorded/5236850
Getting started with social media for ctbx 2010 finalKathy Hennessy
The document provides guidance on getting started with social media. It discusses identifying objectives and key social media platforms like Facebook, Twitter, LinkedIn, and blogs. It emphasizes creating profiles on these platforms, engaging with connections, and consistently participating over time to build an audience and see results like increased traffic, leads, and business. The overall message is that an integrated social media strategy can provide benefits but requires ongoing involvement across multiple channels.
Somatica Digital's econsultancy Training Snapshot from #TFMA 230210Somatica
Here are the slides from the presentation (econsultancy training insight session) given by Karl Havard in the econsultancy seminar theatre at the Technology for Marketing and Advertising show February 2010. It specifically focuses on social media "advocacy" buttons and how these can be measured effectively, tracking back to onsite conversion
This document discusses social media analysis and measurement. It provides examples of metrics that can be used to measure social media engagement, including comments, shares, followers, and conversations. It also presents a case study on how Knight News Challenge increased awareness of its program through blogger outreach, online communities, and real-life meetups. Tools for competitive analysis and measuring social media success are also recommended. The overall document serves as a guide for organizations to understand how to analyze and quantify their social media efforts.
San Juan County Tourism Conference 2010Thomas Cooke
This was a presentation I gave to about 100 attendees at the 2010 San Juan County Tourism Conference held on November 30, 2010, at Goulding\'s Lodge in San Juan County, Utah. The main message was encouraging hospitality and tourism related businesses to dive into social, mobile and digital.
Google continues to be the dominant search engine in the US and worldwide. Search is evolving rapidly with innovations like mobile search surpassing desktop, and local search growing exponentially. Social media is also influencing search through integration into search engine results pages. Social signals from sites like Facebook and Twitter now impact search rankings as search gets social. This represents a significant change for SEO, which must now optimize a brand's presence across social media channels in addition to on-site content and links.
Google continues to be the dominant search engine in the US and worldwide. Search engine result pages have evolved to include more types of content like images, videos and social media mentions. Mobile search queries are growing rapidly and will soon surpass desktop search queries. Local search and social search are also growing areas. Social media sites like Facebook and Twitter now have massive reach and influence how people find and share information online. Google recognizes this influence and now integrates social signals into its search algorithm and results pages. This changes how SEO must be approached to include optimizing assets and relationships across social media channels.
This document provides an overview of SEO basics for social media marketers. It discusses why search and SEO are important, important things to understand about SEO including algorithm basics, different types of content, and how social media can impact SEO. It also provides a bonus tip on content scrapers and a glimpse into the future of search incorporating semantic analysis of relationships between web pages.
The story of how Wingify was bootstrapped from ZERO to millions of dollars in annual revenue without raising of external funding. This is also a story of the genesis of Visual Website Optimizer as Wingify's flagship product and the world's easiest A/B testing tool.
This document summarizes Alexander Limi's experiment presenting 100 paper cuts, or user experience issues, from Firefox users on the social news website Reddit to the Firefox User Experience team. Over 2300 comments were received from Reddit users identifying paper cuts, which were categorized into 7 main areas: focus, startup, control, add-ons/plugins, tab behaviors, UI consistency, and OS integration. The experiment provided a large amount of useful feedback directly from influential and technically knowledgeable Firefox users to help improve the user experience of the Firefox browser.
The document discusses Tim O'Reilly's views on the future of digital publishing and ebook marketing. It covers that publishers will still be needed to perform specialized services like production, distribution, pricing, and marketing that authors cannot do alone at scale. It also discusses the need for publishers to focus on analytics and social media marketing to help increase visibility and sales for authors. Publishers should aim to create more value for their communities than they capture themselves through these services.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
SEO & Why It Matters
1. SEO & WHY
IT MATTERS
Why taking good pictures isn’t
enough to succeed in the 21st
century
1
Thursday, March 18, 2010
2. THERE ONCE WAS A MAN...
• Googled “toilet seats”
• Clicked Kohler.com
• Found a “quiet close” seat
• Ordered online
• Installed it
• Much happiness
2
2
Thursday, March 18, 2010
3. MAD LIB
DECONSTRUCTION
4
3
Thursday, March 18, 2010
4. MAD LIB: RAISING THE BAR BY LOWERING THE SEAT
guy toilet seat
A __________ needed a __________, but didn’t know
much about it. So he Googled for toilet seat and
________,
clicked on one of the top search results. The website,
kohler.com was information-rich, and he was able to
________,
toilet seats
learn more about ___________ without having to pick
up the phone or send an e-mail.
Because the website had e-commerce, he was able to
toilet seat
purchase the _________ online at night from the
toilet seat
comfort of his own home. The __________ arrived a
days
few __________ later, and the customer was very
_________, and made a mad lib about his experience.
happy
5
4
Thursday, March 18, 2010
5. MAD LIB: THINGS ARE STARTING TO CLICK
magazine editor travel image
A _____________ needed a __________, but didn’t
waikiki photo
know much about it. So he Googled for __________,
and clicked on one of the top search results. The
website, hawaiipics.com was information-rich, and he
____________,
beach photos
was able to learn more about ___________ without
having to pick up the phone or send an e-mail.
Because the website had e-commerce, he was able to
image
purchase the _________ online at night from the
image
comfort of his own home. The __________ arrived a
seconds
few __________ later, and the customer was very
relieved
_________, and made a mad lib about his experience.
6
5
Thursday, March 18, 2010
6. THE ONE THAT GOT AWAY
7
6
Thursday, March 18, 2010
7. Searching for your name and finding
your own website isn’t SEO.
The goal is unsolicited web traffic.
PHOTOGRAPHY WEBSITES: SEO & WHY IT MATTERS | PHOTOSHELTER RESEARCH 2009 |
7
Thursday, March 18, 2010
8. WHERE’S YOUR WEBSITE?
When a user searches for:
– austin wedding photographer
– perla’s photo
– commercial photographers houston
– jerry jones portrait
8
Thursday, March 18, 2010
13. GOLDEN TRIANGLE
• In eye-tracking and
mouse-tracking studies,
most clicking occurs in
the top 3 positions
• Drops dramatically
“below fold”
• SEO is about being on
page 1
13
Thursday, March 18, 2010
14. WHAT FACTORS AFFECT SEO?
Usage
13
Domain
On-Page
30
15
Links
44
Source: Rand Fishkin/SEOMoz.org
Thursday, March 18, 2010
15. WHAT FACTORS AFFECT SEO?
Usage
13
Links & Anchor Text
Domain
On-Page
30
15 • Inbound Links
• Distance from
Trusted Domain
• PageRank
• Anchor Text
The most
Links important factors
44
15
Thursday, March 18, 2010
16. WHAT FACTORS AFFECT SEO?
Usage
13
On-Page Factors
On-Page Domain
15 30
• Page Titles
• Meta Desc
• Descriptive
URL
• ALT data
You can do it!
Links
44
16
Thursday, March 18, 2010
17. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
17
Thursday, March 18, 2010
18. DOMAIN: REGISTER A DOMAIN
• Register a domain
• Be geographically
aware
• Register for a few
years
18
Thursday, March 18, 2010
19. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
19
Thursday, March 18, 2010
20. google.com/local/add ecom.yahoo.com/dir/submit/intro/
Free $299/year
20
Thursday, March 18, 2010
21. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
• On-Page Factors
– Create unique page titles
21
Thursday, March 18, 2010
27. ON-PAGE: TITLE & META DESCRIPTION
• Page title is the most important on-page factor
• Create unique page titles and meta descriptions
• The order of keywords in titles correlates
strongly with SEO ranking
• Title: 70 char; Desc: 140 char
• Put your name at the end of the title
• Description should be considered as “ad copy”
for your SERP
27
Thursday, March 18, 2010
28. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
• On-Page Factors
– Create unique page titles
– Caption & keyword your images
28
Thursday, March 18, 2010
30. ON-PAGE: KEYWORDS & CAPTIONS
• Search engines cannot read embedded meta
data (yet)
• Your website needs to redisplay this data next
to your images
• Create a keyword “hit list” to determine which
keywords you’re trying to optimize against
30
Thursday, March 18, 2010
31. GOOGLE ADWORDS
ADWORDS.GOOGLE.COM
Thursday, March 18, 2010
32. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
• On-Page Factors
– Create unique page titles
– Caption & keyword your images
– Use the ALT attribute in your IMG tag
32
Thursday, March 18, 2010
36. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
• On-Page Factors
– Create unique page titles
– Caption & keyword your images
– Use the ALT attribute in your IMG tag
– Avoid FLASH
36
Thursday, March 18, 2010
38. “Most SEO experts would recommend
not using Flash.”
“Flash pages attract far fewer links
than their HTML brethren”
– Rand Fishkin, SEOMoz
38
Thursday, March 18, 2010
39. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
• On-Page Factors
– Create unique page titles
– Caption & keyword your images
– Use the ALT attribute in your IMG tag
– Avoid FLASH
• Build Links!
– Photograph compelling material
39
Thursday, March 18, 2010
42. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
• On-Page Factors
– Create unique page titles
– Caption & keyword your images
– Use the ALT attribute in your IMG tag
– Avoid FLASH
• Build Links!
– Photograph compelling material
– Update frequently
42
Thursday, March 18, 2010
43. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
• On-Page Factors
– Create unique page titles
– Caption & keyword your images
– Use the ALT attribute in your IMG tag
– Avoid FLASH
• Build Links!
– Photograph compelling material
– Update frequently
– Consider a blog
43
Thursday, March 18, 2010
44. • Not an online journal
• An SEO machine
• Don’t forget anchor
text
• Create compelling
content regularly
• Beneficial even if no
one is reading
44
Thursday, March 18, 2010
45. ANCHOR TEXT MATTERS
POORLY OPTIMIZED
Grover took some shots of the Empire State Building.
STILL POORLY OPTIMIZED
Grover took some photos of the Empire State Building.
OPTIMIZED
Grover took the best photos of the Empire State
Building.
45
Thursday, March 18, 2010
46. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
• On-Page Factors
– Create unique page titles
– Caption & keyword your images
– Use the ALT attribute in your IMG tag
– Avoid FLASH
• Build Links!
– Photograph compelling material
– Update frequently
– Consider a blog
– Trade links (do not buy them)
46
Thursday, March 18, 2010
47. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
• On-Page Factors
– Create unique page titles
– Caption & keyword your images
– Use the ALT attribute in your IMG tag
– Avoid FLASH
• Build Links!
– Photograph compelling material
– Update frequently
– Consider a blog
– Trade links (do not buy them)
• Measure & Analyze
– Install analytics and webmaster
47
Thursday, March 18, 2010
48. If you cannot measure,
you cannot progress.
PHOTOGRAPHY WEBSITES: SEO & WHY IT MATTERS | PHOTOSHELTER RESEARCH 2009 |
48
Thursday, March 18, 2010
49. GOOGLE ANALYTICS
WWW.GOOGLE.COM/ANALYTICS
Thursday, March 18, 2010
51. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
• On-Page Factors
– Create unique page titles
– Caption & keyword your images
– Use the ALT attribute in your IMG tag
– Avoid FLASH
• Build Links!
– Photograph compelling material
– Update frequently
– Consider a blog
– Trade links (do not buy them)
• Measure & Analyze
– Install analytics and webmaster
– Track the # of indexed pages and backlinks
51
Thursday, March 18, 2010
53. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
• On-Page Factors
– Create unique page titles
– Caption & keyword your images
– Use the ALT attribute in your IMG tag
– Avoid FLASH
• Build Links!
– Photograph compelling material
– Update frequently
– Consider a blog
– Trade links (do not buy them)
• Measure & Analyze
– Install analytics and webmaster
– Track the # of indexed pages and backlinks
– Track the # of keywords and pages getting traffic from search engines
53
Thursday, March 18, 2010
56. SEO CHECKLIST
• Domain
– Register a domain (in your own country)
– Add it to business directories, trade organization directories
• On-Page Factors
– Create unique page titles
– Caption & keyword your images
– Use the ALT attribute in your IMG tag
– Avoid FLASH
• Build Links!
– Photograph compelling material
– Update frequently
– Consider a blog
– Trade links (do not buy them)
• Measure & Analyze
– Install analytics and webmaster
– Track the # of indexed pages and backlinks
– Track the # of keywords and pages getting traffic from search engines
56
Thursday, March 18, 2010
57. The Google algorithm
changed more than
450 times last year alone.
Thursday, March 18, 2010
58. Trust /authority of the
domain, link popularity of
the specific page, anchor text
of external links, and on
page keyword usage are the
four most important factors.
Thursday, March 18, 2010
59. ABOUT PHOTOSHELTER
Why photographers are using PhotoShelter
•Instant portfolio
•Websites Sales tools
•Website features that buyers demand
•Image delivery options that fit your workflow
•Viral marketing tools
•Search engine optimization & guidance
•Secure and redundant hosting
•Scalability
Thursday, March 18, 2010