Digital marketing tools, tips, and techniques by Social Media speaker Dawn Raquel Jensen @dawnrjensen of Virtual Options Coaching & Training @virtualoptions
Dawn is a social media coach, speaker, and digital marketing trainer who supports CEOs, leadership teams, and committed entrepreneurs in utilizing social platforms and tools to create visibility, establish wider credibility or become trusted advisors and industry leaders. For more information about Dawn, visit: www.virtualoptions.net or on Facebook - www.fb.me/virtualoptions
A beginner's overview of how to publish and promote your work online, presented at the Association of Health Care Journalists conference in Chicago - April 25, 2010.
Accompanying handouts are available at http://www.christine2.com
Digital marketing tools, tips, and techniques by Social Media speaker Dawn Raquel Jensen @dawnrjensen of Virtual Options Coaching & Training @virtualoptions
Dawn is a social media coach, speaker, and digital marketing trainer who supports CEOs, leadership teams, and committed entrepreneurs in utilizing social platforms and tools to create visibility, establish wider credibility or become trusted advisors and industry leaders. For more information about Dawn, visit: www.virtualoptions.net or on Facebook - www.fb.me/virtualoptions
A beginner's overview of how to publish and promote your work online, presented at the Association of Health Care Journalists conference in Chicago - April 25, 2010.
Accompanying handouts are available at http://www.christine2.com
How to make a Customer journey a successful tool.Geert Stox
How to make a thorough Customer Journey?
This presentation will guide you through every step to make an insightful Customer Journey and make it a helpful tool for your marketing and communication strategies. The perfect starting point for your next product service design or innovation :-)
An update to my presentation on crowdfunding, this time with more emphasis on Belgium.
You can see the presentation video here:
https://www.youtube.com/watch?v=KnHExqzHUY0
The presentation consists of 11 + 1 tips for successful crowdfunding in our little country.
Training session for new academics at the University of Manchester in March 2011. Objectives of the session:
Explore the digital world and how you can use it to:
- Understand why your online profile is important
- Develop your reputation through your digital identity
- Extend your research connections
Are you looking to integrate Facebook with your nonprofit’s online presence and use Facebook to better connect with key constituents?
Register for this session and learn the following topics:
How do I get started on Facebook?
How do I get buy-and support from my board and executive team?
Understanding Facebook terminology: Likes, Friends, Subscribers, Apps, Timeline
Setting up your organization’s Facebook Timeline
Using Facebook to engage supporters
Facebook Case Study
Session aims:
Get your Facebook presence setup correctly the first time
Understand Facebook Timeline for brands
Engage with your existing supporters and use Facebook for peer-to-peer fundraising
Reach new supporters via a medium they are already using
How to make a Customer journey a successful tool.Geert Stox
How to make a thorough Customer Journey?
This presentation will guide you through every step to make an insightful Customer Journey and make it a helpful tool for your marketing and communication strategies. The perfect starting point for your next product service design or innovation :-)
An update to my presentation on crowdfunding, this time with more emphasis on Belgium.
You can see the presentation video here:
https://www.youtube.com/watch?v=KnHExqzHUY0
The presentation consists of 11 + 1 tips for successful crowdfunding in our little country.
Training session for new academics at the University of Manchester in March 2011. Objectives of the session:
Explore the digital world and how you can use it to:
- Understand why your online profile is important
- Develop your reputation through your digital identity
- Extend your research connections
Are you looking to integrate Facebook with your nonprofit’s online presence and use Facebook to better connect with key constituents?
Register for this session and learn the following topics:
How do I get started on Facebook?
How do I get buy-and support from my board and executive team?
Understanding Facebook terminology: Likes, Friends, Subscribers, Apps, Timeline
Setting up your organization’s Facebook Timeline
Using Facebook to engage supporters
Facebook Case Study
Session aims:
Get your Facebook presence setup correctly the first time
Understand Facebook Timeline for brands
Engage with your existing supporters and use Facebook for peer-to-peer fundraising
Reach new supporters via a medium they are already using
Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones. Join us for this webinar and find out about Timeline for Brand Pages and what else is new on Facebook.
This presentation was given at the 2011 Texas School Public Relations Association Conference. The purpose of this session is to give school PR people some strategies and tips beyond just simply having a Facebook Page or Twitter profile. Leave lazy work behind and put social media tools to work
Blogs, Wikis and more: Web 2.0 demystified for learning and teaching profess...Marieke Guy
Presentation (Blogs, Wikis and more: Web 2.0 demystified for learning and teaching professionals) given by Marieke Guy, UKOLN at Eastern RSC event: on Wednesday 25th February from 11:00 - 12:00 .
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Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
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UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
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Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
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Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
7. COLLABORATION PLATFORMS
Web 2.0 Platforms
Already known, learning curve is shallow
Web accessible
Free
Ning lessons
Inconsistent features
Fiddly
Don’t spend more time setting up the platform than
you will spend working on the project!
12. COLLABORATION WITH PATRONS PT. 2
Questions (Facebook “descriptive words
about the library, Twitter “how do you use
your library)
Harvard’s Library Labs -
http://chronicle.com/blogs/wiredcampus/librar
y-labs-turn-to-their-patrons-for-project-
ideas/27111
13. COLLABORATION WITH PATRONS PT. 3
Trolls and complaints
Moderate trolls
Deal with complaints
Policies
19. MARKETING 2.0 BASICS
From
http://www.infotoday.com/mls/mar07/Ficht
er.shtml
Learn
Create a plan
Participate
Be remarkable
Help content travel
Be part of the multimedia wave
Monitor engagement and learn as you go
20. MARKETING CONSIDERATIONS
Targeted content
Events to Twitter
New Materials to Facebook
Etc.
Automate for convenience, but don’t lose the
personal touch
Post non-auto posts occasionally!
Be human
22. MARKETING WITH SOCIAL MEDIA
RSS
Use and manipulate content
Filter (Yahoo! Pipes)
Twitter
Twitterfeed – send RSS from calendar, blog, etc. to
Twitter automatically (categories?)
FriendFeed
Pull RSS from all of your social sites (Twitter, Flickr,
etc.) into one interface
Make the “badge” available to other orgs
Filter if necessary!
24. GO OUTSIDE THE LIBRARY BOX
I’m not a marketer – learn from someone
who is!
Lots of great marketing blogs that don’t deal
with libraries
Chrisbrogan.com
www.toprankblog.com
adage.com/power150
Collaboration tools ≠ Collaborative workplace
Collaborative attitudes
Share the love (and the credit)
Work with folks outside of your department
Work with patrons and community organizations
Create value with coworkers
Gen Y (born between 1982-1994) not using Web 2.0 tools to support learning & collaboration (http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=408942&c=1)
Standardize (for each project, at least)
Consider learning curve
Consider features
Consider access (Coworkers can’t access Facebook from work? Don’t use it!!)
Consider mobile issues (is it easily used from iPhone/iPad? Is that a concern with your coworkers?)
Newer than my report…
Contain groupware features & social networking features
Can be hooked into social networks
Not necessarily free
Project Management 2.0 = Collaboration
Basecamp
Nirvana
Web 2.0 GTD
Getting Things Done – David Allen
Not intended to be collaborative
Works well with collaborative teams, though
Nozbe (not cheap!!)
Remember The Milk (not as functional!!)
Evernote (free, pretty functional!!)
Provide ways for patrons to contribute content
Publicize tags for Flickr and YouTube
Open a Dropbox folder for file transfers
Areas of interest (you can’t stay on top of it all)
Smart friending
Personal Learning Networks
How do I know my efforts are working?
Analytics
Google Analytics
Twitter/Tumbler/FriendFeed
Facebook Insights
Metrics – page views, comments, retweets…
Comment issues
Offline marketing surveys – front desk comments, ask people at programs where they heard about it, circ stats for featured books, etc.
Selling the use of your time for this effort
