This document discusses how providing assurances of information security, merchant reliability, and price guarantees can increase consumer confidence and website conversions. It introduces buySAFE, a service that certifies merchants in these areas with a third-party guarantee. This reassures shoppers and has led to increased sales and profits for merchants, with some seeing a 5-15% boost in conversions. BuySAFE provides a comprehensive solution from the start of shopping through purchase completion and has over 4,000 merchant customers.
Presentación Antony McGregor Dey - eRetail Day México 2015eCommerce Institute
Diapositivas presentadas por Antony McGregor Dey, Director of Marketing and Global Lead Gen Emarsys, en el eRetail México 2015 en la plenaria "TREND PITCH RETAIL ECOMMERCE I >>COMO MEJORAR EL ROI A TRAVÉS DE ESTRATEGIAS DE PERSONALIZACIÓN, CLUSTERIZACION Y SEGMENTACION".
For many, ecommerce means selling products through major online marketplaces, bowing to the whims of someone else’s pricing strategy. But a growing number of retailers and brands are realizing that their own sites are the keys to real, sustained, scalable growth. How are they achieving it? First, these rebels are finding the right traffic and bringing the right people to their site. Second, they’re converting the right people with the right offers, delivered with perfect precision. On April 5th, we’ll take you through their playbook so that you too can skip the marketplace markup.
Join us for a Free Live Webinar on April 5th featuring Navah Hopkins, Sr Innovation Strategist at WordStream, and Josh Mendelsohn, VP of Marketing at Privy. These two experts will share real examples of how to grow an ecommerce site with the right customers and the right offers working in tandem. You’ll learn:
An Overview of Product Ads on AdWords, Bing, and Facebook
PPC Bidding and Targeting Strategies to Find More of the Right Customers
Onsite Segmentation and Offer Delivery
Best Performing Offers: Discounts, BOGOs, and Free Gifts
Plus Much More!
The millennial generation commands the labor force, consumer spend and content creation across digital platforms. This generation’s rise has led to a wide range of theories and studies designed to help brands engage and court millennials -- often with mixed results. Go “beyond the meme” to understand the real behaviors and motivations of this key demographic. Using their experiences in retail, strategy and marketing, these young gun millennials highlight relevant research and share examples of meaningful millennial engagement to spark ideas, strategies and action. This highly visual presentation breaks down leading practices to help bring you greater results. Presentation from Retail's Digital Summit 2016.
Presentación Antony McGregor Dey - eRetail Day México 2015eCommerce Institute
Diapositivas presentadas por Antony McGregor Dey, Director of Marketing and Global Lead Gen Emarsys, en el eRetail México 2015 en la plenaria "TREND PITCH RETAIL ECOMMERCE I >>COMO MEJORAR EL ROI A TRAVÉS DE ESTRATEGIAS DE PERSONALIZACIÓN, CLUSTERIZACION Y SEGMENTACION".
For many, ecommerce means selling products through major online marketplaces, bowing to the whims of someone else’s pricing strategy. But a growing number of retailers and brands are realizing that their own sites are the keys to real, sustained, scalable growth. How are they achieving it? First, these rebels are finding the right traffic and bringing the right people to their site. Second, they’re converting the right people with the right offers, delivered with perfect precision. On April 5th, we’ll take you through their playbook so that you too can skip the marketplace markup.
Join us for a Free Live Webinar on April 5th featuring Navah Hopkins, Sr Innovation Strategist at WordStream, and Josh Mendelsohn, VP of Marketing at Privy. These two experts will share real examples of how to grow an ecommerce site with the right customers and the right offers working in tandem. You’ll learn:
An Overview of Product Ads on AdWords, Bing, and Facebook
PPC Bidding and Targeting Strategies to Find More of the Right Customers
Onsite Segmentation and Offer Delivery
Best Performing Offers: Discounts, BOGOs, and Free Gifts
Plus Much More!
The millennial generation commands the labor force, consumer spend and content creation across digital platforms. This generation’s rise has led to a wide range of theories and studies designed to help brands engage and court millennials -- often with mixed results. Go “beyond the meme” to understand the real behaviors and motivations of this key demographic. Using their experiences in retail, strategy and marketing, these young gun millennials highlight relevant research and share examples of meaningful millennial engagement to spark ideas, strategies and action. This highly visual presentation breaks down leading practices to help bring you greater results. Presentation from Retail's Digital Summit 2016.
Three Proven Ways to Increase Consumer Confidence and Drive RevenueBlue Acorn
During Blue Acorn's September webinar we spoke to Riskified, Norton Shopping Guarantee and Affirm about the importance of building consumer confidence during the ecommerce customer journey.
SERIES RECAP: As you start planning for 2015, it’s more important than ever to develop real relationships with your customers—creating customer journeys like never before. Over the past 5 months, we hope you were inspired to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! On December 4th, join Joel Book as he recaps the webinar series and delivers the top 5 things you need to keep in mind when planning for a successful new year.
Speakers: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
The Power of Customer Reviews in Retail #SLIConnectFeefo
Feefo CCO, Matt Eames, spoke at SLI Connect 2016, an annual eCommerce event hosted by SLI Systems. His talk was on the power of customer reviews in retail. Learn how to enhance your retail offering with Customer Feedback from Feefo.
With Increase of eCommerce shopping, persuading a customer to make a purchase often comes down to trust. That means more than simply having high data security; it means building a connection and confidence with potential customers. Here are trust-building tactics to increase user retention and establish trust with consumers:
Maximize the Moment with Real-Time EngagementErin Jaeger
It's no secret that the best marketers deliver personalized, dynamic content to their customers in real time. How can your brand start on the real-time path? I delivered this presentation at IBM Connect in Orlando, Florida, in January 2013. It lays out five questions to ask when laying the foundations for a real-time marketing strategy.
Want to increase your conversion rates? Some of the most effective marketing strategies stem from psychology and a deep-seeded understanding of how people think and what makes them tick.
Marketers at top performing websites understand the impact that marketing their sites security certification has on conversion rates. Learn more about how McAfee SECURE can help show you an average 10% more sales! - Reach out to me and I can help get you started 100% FREE!
Three Proven Ways to Increase Consumer Confidence and Drive RevenueBlue Acorn
During Blue Acorn's September webinar we spoke to Riskified, Norton Shopping Guarantee and Affirm about the importance of building consumer confidence during the ecommerce customer journey.
SERIES RECAP: As you start planning for 2015, it’s more important than ever to develop real relationships with your customers—creating customer journeys like never before. Over the past 5 months, we hope you were inspired to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! On December 4th, join Joel Book as he recaps the webinar series and delivers the top 5 things you need to keep in mind when planning for a successful new year.
Speakers: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
The Power of Customer Reviews in Retail #SLIConnectFeefo
Feefo CCO, Matt Eames, spoke at SLI Connect 2016, an annual eCommerce event hosted by SLI Systems. His talk was on the power of customer reviews in retail. Learn how to enhance your retail offering with Customer Feedback from Feefo.
With Increase of eCommerce shopping, persuading a customer to make a purchase often comes down to trust. That means more than simply having high data security; it means building a connection and confidence with potential customers. Here are trust-building tactics to increase user retention and establish trust with consumers:
Maximize the Moment with Real-Time EngagementErin Jaeger
It's no secret that the best marketers deliver personalized, dynamic content to their customers in real time. How can your brand start on the real-time path? I delivered this presentation at IBM Connect in Orlando, Florida, in January 2013. It lays out five questions to ask when laying the foundations for a real-time marketing strategy.
Want to increase your conversion rates? Some of the most effective marketing strategies stem from psychology and a deep-seeded understanding of how people think and what makes them tick.
Marketers at top performing websites understand the impact that marketing their sites security certification has on conversion rates. Learn more about how McAfee SECURE can help show you an average 10% more sales! - Reach out to me and I can help get you started 100% FREE!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
3. “64% of identity theft originates online” eCommerce merchant non-performance = 61% of all complaints FBI What Causes Consumer Uncertainty? Three Big Concerns… Security of personal information / ID Theft Merchant reliability & performance 45% of shoppers view price as most important BizRate Research Getting the best price
4. A large majority of online shoppers are concerned about both information security & merchant reliability “Indicate your concern when shopping on a website you are not familiar with” * And when shoppers feel concerned, they don’t buy = Lower sales Lower profits * Internet Shopper Survey, August 2009, 959 respondents
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6. 75% of U.S. Internet users don’t like giving out personal information over the Internet - The Pew Internet Project
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8. 73% of consumers say shopping is riskier online than offline – CyberSource
9. 85% of consumers state that trusting the (web) site is most important – VeriSign
10. 92% of shoppers have concerns when shopping on a new and unknown website - McAfee Secure
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12. And the profit impact is even more substantial If just 1 more shopper in every 1,000 feels confident and buys…
13. Shoppers feel confident when they are both Assured there won’t be a problem and Guaranteed if a problem does happen Merchant Reliability (Non-Performance) Information Security (ID Theft) Assurance (Prevention) Guarantee (Resolution)
14. Ways to Increase Shopper Confidence Reassure & Guarantee Merchant Performance The basics: Professional website design/usability Look like a real business: About Company page with real world address Be accessible: telephone number and/or live chat support Clear return policies and assurances of reliability Customer testimonials, ratings, comments Utilize a credible 3rd party signal and guarantee of merchant performance (buySAFE) Reassure & Guarantee Information Security Demonstrate use of good site security: SSL certificate, “https”. EVSSL = green bar in browser Website security validation (3rd party validation - McAfee, VeriSign) Visible privacy & security policy (3rd party certification – TRUSTe) Payment options that limit access to personal info (e.g. PayPal, Google Checkout) Provide protection for information security/ID theft issues (buySAFE) Reassure & Guarantee Best Price Lowest price guarantee (vs. other stores vs. same stores) Your own vs. 3rd party
15. buySAFE eliminates consumer uncertainty via a unique customer confidence & website conversion solution How buySAFE works Merchants are certified and endorsed by a respected 3rd party buySAFE conversion graphics are displayed Endorsement of merchant reliability, stability & good performance Eliminates any uncertainty Shoppers receive broad 3-in-1 Guarantee Purchase guarantee covering all terms of sales, including authenticity Identity protection for 30 days, for any reason Lowest price guarantee for 30 days Everyone wins Consumers receive added peace of mind Merchants enjoy higher website conversion, sales & profitability buySAFE Guaranteed
16. Home Page Shopping Cart A comprehensive brand building and consumer confidence solution from start to purchase 3-in-1 Certificate of Guarantee Email Purchase Confirmation Page
17. Another perspective on increasing conversions through checkout… Alaa Hassan, General Manager
18. Questions? … and Thank You! Jeff Grass, CEO, buySAFE jeff@buysafe.com 703-778-4445 x102
19. buySAFE provides significant value for many of the biggest online merchants buySAFE is now used by over 4,000 merchants, including many of the Top 1000 Internet Retailers
20. The kind of feedback merchants receive from their buyers Public company $150M+/yr sales IR Top 500 #125 www.bidz.com