This document discusses the importance of building better product data for e-commerce businesses. It notes that high-quality product data can help businesses stand out from competitors, reduce customer confusion, and increase sales and traffic. The document then provides tips on how to implement improvements such as setting data standards, separating attributes into new fields, asking vendors for better data, and leveraging technology and outsourcing to help with data entry. Real-world examples are presented and factors like keywords, colors, and formatting are discussed. The key takeaways are to not take shortcuts, make a plan, use available tools and resources, and understand there is no single solution.