This document discusses leveraging social media for marketing. It begins with an overview of the digital marketing landscape and the role of social media. It emphasizes that properly understanding and embracing social media marketing is critical for businesses. It then discusses how to measure social media success and provides examples of social media analytics tools to create a social media dashboard to track goals and measure performance. The presentation concludes by stating that social media is an effective tool to increase search visibility, brand awareness, and sales when used properly.
1) Arnie Kuenn discusses the convergence of search, social, and content marketing and outlines an 8 step process for an effective content marketing strategy.
2) The 8 steps include developing a strategy, conducting keyword and market research, creating optimized content, promoting and distributing content, building links, and measuring results.
3) Following the 8 steps can lead to positive results like increased traffic, more indexed pages, and content comprising the top landing pages.
A Structured and Scalable Approach to Solving the Integration Challenge - Nig...AspDotNetStorefront
A Structured and Scalable Approach to Solving the Integration Challenge discusses Vortx's approach to integration challenges. It advocates for a canonical integration model using OAGIS standards to provide flexibility, scalability, and lower cost of ownership. The Vortx Integration Platform addresses prior limitations of point-to-point integrations by utilizing a service bus architecture, common integration technologies, and message processing to allow different systems to communicate seamlessly.
Are You Ready For M-Commerce? -Steven Leitch, Music Factory DirectAspDotNetStorefront
Stephen Leitch, Director of E-commerce at Music Factory Direct, discusses how mobile commerce is growing rapidly and will reach $14B by 2015. While mobile shopping is becoming more popular, most multichannel retailers still do not have a mobile presence. Music Factory Direct partnered with a company to build a mobile-optimized site with the goals of offering a similar look and feel to their main site while keeping it simple. Their mobile site has seen success with 5% of visitors and sales coming from mobile, higher average sale amounts, and longer browsing times on mobile.
The document discusses some of the advantages of being a web developer in 2013, including new capabilities in CSS3 and HTML5 that allow for improved theming. It also mentions benefits of frameworks like ASP.NET MVC, including separation of UI and business logic. The document concludes with a note that the author will provide a demo of some of these concepts.
AspDotNetStorefront and DNN Reunited - Jim Duwel & Lori McDonald, Brilliance ...AspDotNetStorefront
This document discusses options for users of the AspDotNetStorefront ecommerce solution who want to integrate it with the DotNetNuke content management system. It announces a new solution called InnestoNuke that will provide a professionally supported ecommerce module for DNN, allowing shared membership and single sign-on between ASPDNSF and DNN. InnestoNuke is designed to let existing ASPDNSF and DNN users upgrade to the latest versions of both platforms while keeping their sites and features integrated.
Building Shopper Confidence for Increased Conversions and Profit - Jeff Grass...AspDotNetStorefront
This document discusses how providing assurances of information security, merchant reliability, and price guarantees can increase consumer confidence and website conversions. It introduces buySAFE, a service that certifies merchants in these areas with a third-party guarantee. This reassures shoppers and has led to increased sales and profits for merchants, with some seeing a 5-15% boost in conversions. BuySAFE provides a comprehensive solution from the start of shopping through purchase completion and has over 4,000 merchant customers.
The Design of Motion - Creating Movement without Flash - Jesse Hodges, AspDot...AspDotNetStorefront
This document discusses using AJAX and HTML5 to enhance the user experience on e-commerce sites. It provides examples of how to use AJAX to asynchronously load content and animate elements on a page. Specifically, it demonstrates using AJAX to asynchronously update a mini cart and animate a product image moving to the cart. It also discusses using HTML5 features like client-side storage, drag and drop, and CSS animations to engage users.
This document discusses leveraging social media for marketing. It begins with an overview of the digital marketing landscape and the role of social media. It emphasizes that properly understanding and embracing social media marketing is critical for businesses. It then discusses how to measure social media success and provides examples of social media analytics tools to create a social media dashboard to track goals and measure performance. The presentation concludes by stating that social media is an effective tool to increase search visibility, brand awareness, and sales when used properly.
1) Arnie Kuenn discusses the convergence of search, social, and content marketing and outlines an 8 step process for an effective content marketing strategy.
2) The 8 steps include developing a strategy, conducting keyword and market research, creating optimized content, promoting and distributing content, building links, and measuring results.
3) Following the 8 steps can lead to positive results like increased traffic, more indexed pages, and content comprising the top landing pages.
A Structured and Scalable Approach to Solving the Integration Challenge - Nig...AspDotNetStorefront
A Structured and Scalable Approach to Solving the Integration Challenge discusses Vortx's approach to integration challenges. It advocates for a canonical integration model using OAGIS standards to provide flexibility, scalability, and lower cost of ownership. The Vortx Integration Platform addresses prior limitations of point-to-point integrations by utilizing a service bus architecture, common integration technologies, and message processing to allow different systems to communicate seamlessly.
Are You Ready For M-Commerce? -Steven Leitch, Music Factory DirectAspDotNetStorefront
Stephen Leitch, Director of E-commerce at Music Factory Direct, discusses how mobile commerce is growing rapidly and will reach $14B by 2015. While mobile shopping is becoming more popular, most multichannel retailers still do not have a mobile presence. Music Factory Direct partnered with a company to build a mobile-optimized site with the goals of offering a similar look and feel to their main site while keeping it simple. Their mobile site has seen success with 5% of visitors and sales coming from mobile, higher average sale amounts, and longer browsing times on mobile.
The document discusses some of the advantages of being a web developer in 2013, including new capabilities in CSS3 and HTML5 that allow for improved theming. It also mentions benefits of frameworks like ASP.NET MVC, including separation of UI and business logic. The document concludes with a note that the author will provide a demo of some of these concepts.
AspDotNetStorefront and DNN Reunited - Jim Duwel & Lori McDonald, Brilliance ...AspDotNetStorefront
This document discusses options for users of the AspDotNetStorefront ecommerce solution who want to integrate it with the DotNetNuke content management system. It announces a new solution called InnestoNuke that will provide a professionally supported ecommerce module for DNN, allowing shared membership and single sign-on between ASPDNSF and DNN. InnestoNuke is designed to let existing ASPDNSF and DNN users upgrade to the latest versions of both platforms while keeping their sites and features integrated.
Building Shopper Confidence for Increased Conversions and Profit - Jeff Grass...AspDotNetStorefront
This document discusses how providing assurances of information security, merchant reliability, and price guarantees can increase consumer confidence and website conversions. It introduces buySAFE, a service that certifies merchants in these areas with a third-party guarantee. This reassures shoppers and has led to increased sales and profits for merchants, with some seeing a 5-15% boost in conversions. BuySAFE provides a comprehensive solution from the start of shopping through purchase completion and has over 4,000 merchant customers.
The Design of Motion - Creating Movement without Flash - Jesse Hodges, AspDot...AspDotNetStorefront
This document discusses using AJAX and HTML5 to enhance the user experience on e-commerce sites. It provides examples of how to use AJAX to asynchronously load content and animate elements on a page. Specifically, it demonstrates using AJAX to asynchronously update a mini cart and animate a product image moving to the cart. It also discusses using HTML5 features like client-side storage, drag and drop, and CSS animations to engage users.
The document outlines the key components and features of an integration API, including input and storage of item data from various sources using common protocols like GET, POST, PUT, and DELETE, monitoring of integration events and item types, real-time transformation of data using JavaScript, and output of data through various transports like FTP, HTTPs, and APIs to other applications. It also covers the terms, onboarding, permissions, reporting, charging models, and support aspects of the integration API.
The document discusses how the Transform/Transport Engine can move and transform data between different sources and destinations. It pulls data from sources on a scheduled or on-demand basis, transforms it by filtering, breaking into items, and applying rules, and outputs it to destinations. Current sources include e-commerce platforms and POS systems, and current destinations include shopping engines, spreadsheets, and other stores. The engine uses connectors to integrate with sources and APIs, allows setting transforms and schedules, and provides a user interface for owners to control the data. It can enable syncing data between different systems and platforms.
This document discusses integrating AspDotNetStorefront with DotFeed Cloud to add new features while minimizing disruption during upgrades. It explains how DotFeed is a service-oriented framework that can pull data from AspDotNetStorefront and transform it for output to other applications and business systems. This allows e-commerce owners to more easily manage and analyze their data across different destinations in the cloud. Examples are provided of how DotFeed could transform and transport product data to systems like Google and Amazon. Overall, the integration aims to give store owners more freedom to work with their data and expand the capabilities of the AspDotNetStorefront.
How 5 Sites Got More Traffic & More Sales by Building Trust - Bob Angus, VersignAspDotNetStorefront
This document discusses how five websites were able to increase traffic and sales by building trust with customers. It notes that trust is more important than ever online due to security threats. The document then profiles five sites and the strategies they used to build trust, such as displaying trust seals, having a professional design, and securing websites with SSL certificates. These trust-building techniques helped increase metrics like registrations, revenues, and repeat visitors for the profiled sites. The document advocates that websites focus on building trust from the first interaction with customers through transactions to drive more traffic and sales.
Live Chat Insight: Online Customer Engagement has Evolved - Ian Rowley, Who's OnAspDotNetStorefront
Parker Software develops live chat and email automation software. Their live chat software allows companies to monitor website visitors in real time, provides analytics on visitor behavior, and facilitates direct engagement through chat. It can also integrate with CRMs to update records and include chat logs. Live chat benefits include improved sales conversion, customer satisfaction and support through real-time communication. Good live chat design that focuses on the user experience can produce faster results.
Engaging the Right Visitor with the Right Message at the Right Time - Michael...AspDotNetStorefront
This document discusses how live chat can increase conversion rates on websites. It provides data showing that live chat leads to higher conversion rates compared to websites without chat features. The document then describes how tracking visitor behavior and engaging visitors at points of frustration, such as failed searches or abandoned carts, can prevent losses. It emphasizes the importance of a strategic approach to proactive chat invitations, customized messaging, and quality agent interactions to increase sales and realize a return on investment.
Master Pages for All Ages - George Solomon, Vibe CommerceAspDotNetStorefront
Master pages allow for consistent layouts across pages by defining common elements in one place and content placeholders that can be replaced dynamically. AspDotNetStorefront's implementation separates layout from styling for increased flexibility and performance. This benefits developers through familiar technology, designers through easier theme application, and users through faster site changes.
Switzerland: The Ideal Location for the International Distance Seller - Aless...AspDotNetStorefront
This document discusses establishing an international distance selling business in Switzerland and using Swiss Post for shipping to European markets. Switzerland is presented as an ideal location due to its central location in Europe, access to major markets, reputation for quality, and business-friendly tax rates and regulations. Swiss Post is highlighted as offering reliable delivery to European countries within 2-8 days for mail and 2-7 days for parcels. Their services help distance sellers comply with European VAT regulations and take advantage of low value consignment relief for low-cost shipments. The presentation encourages attendees to visit the Swiss Post stand to learn more.
The Value of Building Better Product Data - Ryan Douglas, SingleFeedAspDotNetStorefront
This document discusses the importance of building better product data for e-commerce businesses. It notes that high-quality product data can help businesses stand out from competitors, reduce customer confusion, and increase sales and traffic. The document then provides tips on how to implement improvements such as setting data standards, separating attributes into new fields, asking vendors for better data, and leveraging technology and outsourcing to help with data entry. Real-world examples are presented and factors like keywords, colors, and formatting are discussed. The key takeaways are to not take shortcuts, make a plan, use available tools and resources, and understand there is no single solution.
Automated Shopping Cart Abandonment - Ross Kramer, ListrakAspDotNetStorefront
This document discusses using email marketing to recapture shopping cart abandonment on ecommerce sites. It notes that 60-75% of online shoppers abandon their carts. By capturing email addresses of abandoners and sending targeted emails with offers, sites can see a 10-30% recovery rate, translating to hundreds of additional orders per month. The document provides best practices for email campaign design, timing, content, and testing different promotional offers and messaging to optimize recovery rates.
The document outlines the key components and features of an integration API, including input and storage of item data from various sources using common protocols like GET, POST, PUT, and DELETE, monitoring of integration events and item types, real-time transformation of data using JavaScript, and output of data through various transports like FTP, HTTPs, and APIs to other applications. It also covers the terms, onboarding, permissions, reporting, charging models, and support aspects of the integration API.
The document discusses how the Transform/Transport Engine can move and transform data between different sources and destinations. It pulls data from sources on a scheduled or on-demand basis, transforms it by filtering, breaking into items, and applying rules, and outputs it to destinations. Current sources include e-commerce platforms and POS systems, and current destinations include shopping engines, spreadsheets, and other stores. The engine uses connectors to integrate with sources and APIs, allows setting transforms and schedules, and provides a user interface for owners to control the data. It can enable syncing data between different systems and platforms.
This document discusses integrating AspDotNetStorefront with DotFeed Cloud to add new features while minimizing disruption during upgrades. It explains how DotFeed is a service-oriented framework that can pull data from AspDotNetStorefront and transform it for output to other applications and business systems. This allows e-commerce owners to more easily manage and analyze their data across different destinations in the cloud. Examples are provided of how DotFeed could transform and transport product data to systems like Google and Amazon. Overall, the integration aims to give store owners more freedom to work with their data and expand the capabilities of the AspDotNetStorefront.
How 5 Sites Got More Traffic & More Sales by Building Trust - Bob Angus, VersignAspDotNetStorefront
This document discusses how five websites were able to increase traffic and sales by building trust with customers. It notes that trust is more important than ever online due to security threats. The document then profiles five sites and the strategies they used to build trust, such as displaying trust seals, having a professional design, and securing websites with SSL certificates. These trust-building techniques helped increase metrics like registrations, revenues, and repeat visitors for the profiled sites. The document advocates that websites focus on building trust from the first interaction with customers through transactions to drive more traffic and sales.
Live Chat Insight: Online Customer Engagement has Evolved - Ian Rowley, Who's OnAspDotNetStorefront
Parker Software develops live chat and email automation software. Their live chat software allows companies to monitor website visitors in real time, provides analytics on visitor behavior, and facilitates direct engagement through chat. It can also integrate with CRMs to update records and include chat logs. Live chat benefits include improved sales conversion, customer satisfaction and support through real-time communication. Good live chat design that focuses on the user experience can produce faster results.
Engaging the Right Visitor with the Right Message at the Right Time - Michael...AspDotNetStorefront
This document discusses how live chat can increase conversion rates on websites. It provides data showing that live chat leads to higher conversion rates compared to websites without chat features. The document then describes how tracking visitor behavior and engaging visitors at points of frustration, such as failed searches or abandoned carts, can prevent losses. It emphasizes the importance of a strategic approach to proactive chat invitations, customized messaging, and quality agent interactions to increase sales and realize a return on investment.
Master Pages for All Ages - George Solomon, Vibe CommerceAspDotNetStorefront
Master pages allow for consistent layouts across pages by defining common elements in one place and content placeholders that can be replaced dynamically. AspDotNetStorefront's implementation separates layout from styling for increased flexibility and performance. This benefits developers through familiar technology, designers through easier theme application, and users through faster site changes.
Switzerland: The Ideal Location for the International Distance Seller - Aless...AspDotNetStorefront
This document discusses establishing an international distance selling business in Switzerland and using Swiss Post for shipping to European markets. Switzerland is presented as an ideal location due to its central location in Europe, access to major markets, reputation for quality, and business-friendly tax rates and regulations. Swiss Post is highlighted as offering reliable delivery to European countries within 2-8 days for mail and 2-7 days for parcels. Their services help distance sellers comply with European VAT regulations and take advantage of low value consignment relief for low-cost shipments. The presentation encourages attendees to visit the Swiss Post stand to learn more.
The Value of Building Better Product Data - Ryan Douglas, SingleFeedAspDotNetStorefront
This document discusses the importance of building better product data for e-commerce businesses. It notes that high-quality product data can help businesses stand out from competitors, reduce customer confusion, and increase sales and traffic. The document then provides tips on how to implement improvements such as setting data standards, separating attributes into new fields, asking vendors for better data, and leveraging technology and outsourcing to help with data entry. Real-world examples are presented and factors like keywords, colors, and formatting are discussed. The key takeaways are to not take shortcuts, make a plan, use available tools and resources, and understand there is no single solution.
Automated Shopping Cart Abandonment - Ross Kramer, ListrakAspDotNetStorefront
This document discusses using email marketing to recapture shopping cart abandonment on ecommerce sites. It notes that 60-75% of online shoppers abandon their carts. By capturing email addresses of abandoners and sending targeted emails with offers, sites can see a 10-30% recovery rate, translating to hundreds of additional orders per month. The document provides best practices for email campaign design, timing, content, and testing different promotional offers and messaging to optimize recovery rates.
7. • Epsum factorial non deposit quid pro quo hic escorol. Marquee selectus non provisio incongruous feline nolo contendre Olypian quarrels et gorilla congolium sic ad nauseum.
9. • Lor separat existentie es un myth. Por scientie, musica, sport etc, li tot Europa usa li sam vocabularium.
10. • Omnicos directe al desirabilita; de un nov lingua franca: on refusa continuar payar custosi traductores.
11. • It solmen va esser necessi far uniform grammatica, pronunciation e plu sommun paroles. Ma quande lingues coalesce, li grammatica del resultant lingue es plu simplic e regulari quam ti del coalescent lingues.
12. • It va esser tam simplic quam Occidental: in fact, it va esser Occidental.
13. • A un Angleso it va semblar un simplificat Angles, quam un skeptic Cambridge amico dit me que Occidental es. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
14. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
15. • Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum.
19. • Glorious baklava ex librus hup hey ad infinitum. Non sequitur condominium facile et geranium incognito.
20. • Marquee selectus non provisio incongruous feline nolo contendre Olypian quarrels et gorilla congolium sic ad nauseum.
21. • Souvlaki ignitus carborundum e pluribus unum. Li Europan lingues es membres del sam familie.
22. • Por scientie, musica, sport etc, li tot Europa usa li sam vocabularium.
23. • Li lingues differe solmen in li grammatica, li pronunciation e li plu commun vocabules. Omnicos directe al desirabilita; de un nov lingua franca: on refusa continuar payar custosi traductores.
24. • Ma quande lingues coalesce, li grammatica del resultant lingue es plu simplic e regulari quam ti del coalescent lingues.
25. • Li nov lingua franca va esser plu simplic e regulari quam li existent Europan lingues. It va esser tam simplic quam Occidental: in fact, it va esser Occidental.
26. • Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
27. • Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
29. • Souvlaki ignitus carborundum e pluribus unum. Defacto lingo est igpay atinlay. • Gratuitous octopus niacin, sodium glutimate.
30. • Quote meon an estimate et non interruptus stadium. Sic tempus fugit esperanto hiccup estrogen.
31. • Non sequitur condominium facile et geranium incognito.
32. • Epsum factorial non deposit quid pro quo hic escorol. Marquee selectus non provisio incongruous feline nolo contendre Olypian quarrels et gorilla congolium sic ad nauseum.
33. • Li Europan lingues es membres del sam familie.
34. • Lor separat existentie es un myth. Por scientie, musica, sport etc, li tot Europa usa li sam vocabularium.
35. • Omnicos directe al desirabilita; de un nov lingua franca: on refusa continuar payar custosi traductores.
36. • It solmen va esser necessi far uniform grammatica, pronunciation e plu sommun paroles. Ma quande lingues coalesce, li grammatica del resultant lingue es plu simplic e regulari quam ti del coalescent lingues.
37. • It va esser tam simplic quam Occidental: in fact, it va esser Occidental.
38. • A un Angleso it va semblar un simplificat Angles, quam un skeptic Cambridge amico dit me que Occidental es. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
39. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
40. • Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum.