1.0 - The Opportunity
                            2.0 - Consumers Are Waiting
                            3.0 - Social Med...
Social Media is a term for a plethora
                                         of technologies, tools and strategies
     ...
Consumers are waiting for brands to engage:

                                     –  Three on four of US online adults now...
Social Media offers an inexpensive
                           way for organizations and brands to:
Social Media Strategy

...
Social Intent builds custom
                                       technologies and programs
                             ...
We will help you:

                                 –  Make sense of your opportunities from social sites
                ...
•  Business Model
                  How we work:                                           Organizational Facts
          ...
•  Define
                          How we work:                                           Propose candidates for programs...
•  Social media strategy
                             Opportunity identification
                         
              ...
Social Applications Best Practices
                                             Offer experiences that drive user actions...
Vidar Brekke, CEO
                                      –  Past positions: Strategist at Ogilvy, VP Marketing at
         ...
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Brands Can Make Friends Too

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Social Media is a term for a plethora of technologies, tools and strategies that leverages the connectedness of people.

New tools appear every day which makes the market seem chaotic for marketers and corporations.

However, there are amazing opportunities for companies that manage to see the forest for the trees.

Published in: Business, News & Politics
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Brands Can Make Friends Too

  1. 1. 1.0 - The Opportunity 2.0 - Consumers Are Waiting 3.0 - Social Media Strategy 4.0 - About Social Intent 5.0 - Our Promise 6.0 - How We Work 7.0 - Program Development 8.0 - Our Services 9.0 - Social Applications Best Practices 10.0 - Senior Team Brands can Make Friends Too © 2008 Social Intent, LLC
  2. 2. Social Media is a term for a plethora of technologies, tools and strategies that leverages the connectedness of The Opportunity people. New tools appear every day which makes the market seem chaotic for marketers and corporations. However, there are amazing opportunities for companies that manage to see the forest for the trees. © 2008 Social Intent, LLC 1
  3. 3. Consumers are waiting for brands to engage: –  Three on four of US online adults now use social tools to Consumers Are Waiting connect with eachother1 –  85 percent of US consumers believe companies should interact with them via social media2 –  1/3 of hard-to-reach consumers (ages 18-34) and 1/3 of the wealthiest households believe companies should actively market to them via social networks2 Forrester research, October 2008 1 “Business in Social Media” Study, 2008 Cone. 2 © 2008 Social Intent, LLC
  4. 4. Social Media offers an inexpensive way for organizations and brands to: Social Media Strategy •  Create brand awareness •  Generate leads •  Introduce a product/campaign •  Improve reputation •  Collect data/content •  Keep an ongoing dialogue with customers What’s your Social Media Strategy? Organizations from the Humane Society to Dunkin’ Donuts have Facebook Pages © 2008 Social Intent, LLC 3
  5. 5. Social Intent builds custom technologies and programs that help companies About Us leverage the social web to ‘friend’ customers and achieve their marketing and business goals. © 2008 Social Intent, LLC 4
  6. 6. We will help you: –  Make sense of your opportunities from social sites like Facebook, MySpace and YouTube to niche communities like LinkedIn and Eons. Our Promise –  Align your marketing with established online social media conventions. –  Uncover opportunities that span marketing & sales, recruiting and product development. –  And finally build your applications in ways that harness network effects to get better the more people use them! © 2008 Social Intent, LLC 5
  7. 7. •  Business Model How we work: Organizational Facts –  Core Offering & Customers –  Sales & Business Model –  Environmental Factors –  Business How We Work Model •  Marketing Status Strategic Goals –  Brand Promise –  Competitive Landscape –  Existing & Previous Efforts –  Discovery •  Project Resources Project Marketing Budget & Personnel Allocations –  Resources Goals Materials & Content –  Design & Branding Requirements –  Technical & Functional Requirements –  © 2008 Social Intent, LLC 6
  8. 8. •  Define How we work: Propose candidates for programs –  Outline schedule with benchmarks –  and cost estimates Program Development Define a metrics & measurement plan –  Define •  Develop Design, build & test program –  components Frequent reviews to make certain that –  Program client expectations are met Debrief Develop Development •  Deploy Implementing the solution and ensure –  it scales to expected traffic levels Collecting performance metrics –  Deploy •  Debrief Analyze results & recommend next –  steps © 2008 Social Intent, LLC 7
  9. 9. •  Social media strategy Opportunity identification   Educate stakeholders   Outline outreach and engagement programs   •  Social application development Social network applications (Facebook, MySpace, Eons, OpenSocial, Orkut, Ning, etc.)   Our Services Google Gadgets   iPhone applications   New platform development   •  Develop content for online audiences Copywriting   Audio & Video production (via partners)   •  Social marketing & application distribution Design Interactive Ads (Social Ads)   Media buying   Installs buying   PR (via partners)   © 2008 Social Intent, LLC 8
  10. 10. Social Applications Best Practices   Offer experiences that drive user actions in line with your marketing goals   Build programs around a ‘what’s in it for the user’ paradigm   Enable users to communicate your story through established social media channels and conventions   Track, measure, analyze & optimize (set aside funds for mid-course tweaks)   Constantly seed traffic – viral doesn’t just happen •  Reach influencers •  Buy installs   Tout your success. Nothing breeds success like success •  Marketing & PR   Build an opt-in database of participants •  Complete with measurements of each person's influence level. A person's influence level should be based on that person's connectivity, propensity to share your content and ability to drive action among the people with whom they share. •  Multi-channel value of identifying your vocal & engaged influencers: priceless   Keep your influencers engaged •  Give them reasons to keep engaging and sharing - reward them for doing so © 2008 Social Intent, LLC 9
  11. 11. Vidar Brekke, CEO –  Past positions: Strategist at Ogilvy, VP Marketing at JPMorgan, VP Marketing Linkstorm, Strategist/ Creative Director Kurani Interactive. –  Clients: Coca-Cola, IBM, Vonage, Cisco, General Senior Team Motors, American Express, Wal-Mart, E*Trade Vineel Shah, CTO –  Past positions: Senior Technical Yahoo at HotJobs, Manager of Software Development at MTV Online, Software Developer/architect at iVillage, Citibank, ProgrammableWeb. www.socialintent.com 30 Christopher St. Suite 4C. New York, NY 10011 contact_us@socialintent.com +1 (646) 465-2965 © 2008 Social Intent, LLC 10

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