Prepared for the Outsourcing Institute, 04.28.09




Vidar Brekke,
CEO Social Intent
Social media is not
 
     another opportunity for
     you to talk about your
     company
     ◦  If people want to hea...
Social Networking for
 
     businesses
     ◦  We’re listening to customers

     ◦  We’ve got smart people who
        ...
It’s not just marketing & PR
  Internal   social networking
  ◦  Uncovering latent
     knowledge
  ◦  Engage subject matter
     experts
  ◦  Coordin...
What distinguishes social media
 
     tools from previous technologies
     such as ERP and CRM, is the
     high degree...
Vidar Brekke, CEO
www.socialintent.com

vidar@socialintent.com
Linkedin.com/in/vidarbrekke
Twitter: @social_vidar
Social Media for Business - Presentation for Outsourcing Institute
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Social Media for Business - Presentation for Outsourcing Institute

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Presentation given at the Outsourcing Institute's NY Service Provider Summit 04.23.09

Published in: Business, Technology
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Social Media for Business - Presentation for Outsourcing Institute

  1. 1. Prepared for the Outsourcing Institute, 04.28.09 Vidar Brekke, CEO Social Intent
  2. 2. Social media is not   another opportunity for you to talk about your company ◦  If people want to hear you talk about yourself, they can go to your website Social media is another   way to service your clients ◦  It’s about bringing your brand promise to life
  3. 3. Social Networking for   businesses ◦  We’re listening to customers ◦  We’ve got smart people who can help you out Social Networking for   business people ◦  I’m a smart and I’m proud to work for my company ◦  I’m making friends and influencing people
  4. 4. It’s not just marketing & PR
  5. 5.   Internal social networking ◦  Uncovering latent knowledge ◦  Engage subject matter experts ◦  Coordination   Vendor relations social networking ◦  Private networks between business partners
  6. 6. What distinguishes social media   tools from previous technologies such as ERP and CRM, is the high degree of participation they require to be effective. While inherently disruptive and   often challenging to an organization’s culture, they are not technically complex to implement. - 2009 McKinsey study
  7. 7. Vidar Brekke, CEO www.socialintent.com vidar@socialintent.com Linkedin.com/in/vidarbrekke Twitter: @social_vidar

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