Social media monitoring tools allow companies to track conversations about their brand across various online platforms without having to manually search each site. These tools provide in-depth analytics on over 150 million online sources, including blogs, social networks, forums and news sites. They analyze data on multiple levels to spot trends and generate reports. Engagement features let users track, manage and respond to relevant posts to better engage with audiences. Workflows can be customized to assign and classify posts for follow up actions.