The document outlines a webinar featuring Caspar de Bono from the Financial Times and Dawn Conway from Cision, discussing the impact of web and social media on traditional publishing. Key topics include changes in customer interaction, tools for content distribution, the rationale for paywalls, and insights gained from the FT's licensing model. The session also invites audience questions to be addressed at the end.

1. Copyright for Content Owners
Caspar de Bono, Managing Director, The Financial Times Group
Dawn Conway, Senior VP of Global Content Licensing, Cision
Saturday, 27 October 12

2. Follow Us!
Webinar Hashtag #cision
2
Saturday, 27 October 12

3.  If you are
How to participate today
experiencing
audio issues,
please contact:
GoToWebinar:
1-800-263-6317
 Submit text
questions Q&A
addressed at
the end of
today’s session
3  Everyone will
Saturday, 27 October 12

4.  If you are
How to participate today
experiencing
audio issues,
please contact:
GoToWebinar:
1-800-263-6317
 Submit text
questions Q&A
addressed at
the end of
today’s session
3  Everyone will
Saturday, 27 October 12

5. About our guest
 Caspar is the Financial Times (FT) Board
member responsible for the FT's relationship
with corporate subscribers, news
aggregators and syndication customers.
 The FT now has over 2,400 corporate
customers worldwide who have licensed
rights to access FT journalism across any of
40 different media platforms.
 Caspar joined the FT in 1995. He has
worked across the FT group in a variety of
roles including product development,
marketing, strategy and publishing. He has
an MBA from London Business School and
a degree in Psychology from Oxford
University.
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Saturday, 27 October 12

6.  How has the web and social media
changed the way traditional publishers
interact with customers?
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Saturday, 27 October 12

7. What are the tools that publishers have
developed to meet the distribution needs of the
communications professional?
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Saturday, 27 October 12

8. Why are publishers putting more of
their content behind a paywall?
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Saturday, 27 October 12

9. What has the FT learned from its
licensing model and how has that
benefited the customer?
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Saturday, 27 October 12

10. QUESTIONS?
Caspar de Bono, Managing Director, The Financial Times Group
Dawn Conway, Senior VP of Global Content Licensing, Cision
Saturday, 27 October 12