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Holistic Information Architecture - Oz IA 2010
1) Holistic information architecture is about designing integrated experiences across channels, platforms, and the digital and physical worlds. 2) Information, not technology, should be the foundation to connect experiences as users transition between different touchpoints. 3) An effective information architecture provides consistent and predictable pathways of information to tie together a user's experience holistically as they engage with a brand through various channels over time.
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Holistic Information Architecture - Oz IA 2010
- 1. Holistic Information Architecture Designingfor an Integrated Experience OZ IA 2010 @samanthastarmer http://www.flickr.com/photos/alexeik/4119235148
- 2. me UX & IArelated work for places like Amazon, Microsoft REI – Recreational Equipment, Inc. US Outdoor co-op Create and lead IA, UX, IxD teams Masters of Library & Information Science Teach at University of Washington
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- 4. stuff I’ve been thinkingabout…
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- 7. information is going everywhere,bleeding out of we thought was cyberspace and back into the real world... Andrea Resmini, Luca Rosati http://pervasiveia.com/
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- 9. Huh. An electronicVisa. Well, that’s pretty cool.
- 10. except that Ican’t check in online
- 11. even though Ibought my tickets (and my Visa) online
- 12. http://www.flickr.com/photos/mkooiman/787191703 damn, have totalk to a person
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- 16. but, it hasofficial stuff and numbers and … Censored!
- 17. “I’m a human,not a machine”
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- 19. thank god I’mold school
- 20. what about myvisa?
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- 22. “Change screens, PillowPillow” “Where’s the Pillow?” “Didn’t they cover that in training?” “Backslash Backslash” “Okay, tietac” “What?” “Tietac” “huh?” “Like Tie” “carrot backslash” “United States” “Pillow Pillow” “Change Screens”
- 23. 10 minutes ofthis, still couldn’t find it
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- 25. design for thespace between… http://www.flickr.com/photos/mrxception/4999592715
- 26. don’t design forjust a website
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- 29. consider the experience oftransitions http://www.flickr.com/photos/mcdemoura/2209204939 /
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- 31. 70% of USonline consumers research products online and purchase them offline Forrester, Profiling The Multichannel Consumer, July 2009
- 32. 65% of visitorsto an online search engine were looking for further information in relation to a product or service they saw in a television commercial or in a newspaper advertisement. Pubblicita offline e ricerche nei motori, 2007 From ‘Information Architecture for Ubiquitous Ecologies’, Andrea Resmini and Luca Rosati
- 33. digital and physical arecolliding
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- 38. ‘integrated experiences are few and far between’ AlexandraDeschamps-Sonsino http://www.slideshare.net/designswarm/creating-the-internet-of-things
- 39. don’t design for technology,design for the holistic experience
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- 42. information, not technology,is the foundation for closing the gap between experiences
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- 47. across channels across platforms acrossdigital & physical
- 48. …predictable pathways of informationare changing: the physical world itself is becoming a type of information system. http://www.mckinseyquarterly.com/The_Internet_of_Things_2538
- 49. recently, I hadhigh hopes…
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- 57. there is anenormous demand right now to have information on the go…people are living their lives on the move, and that is increasingly how they want their real estate information. Amy Bohutinsky, VP of Marketing for Zillow
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- 59. reporters now writefor digital first => extensibility
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- 61. NYT brand nowcontent provider, not a newspaper
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- 72. all the sameproduct but inconsistent information MEANS inconsistent experience
- 75. it's not aboutthe channel, it’s about what information is needed to provide the holistic experience
- 76. I’m the samecustomer in every interaction
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- 82. Think about onramps and off ramps
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- 85. signage in washroomstall
- 86. the design ofa physical space can and should take advantage of information architecture (IA) deliverables, in particular when designing an integrated model of IA. Apple, Ikea and their integrated Information Architecture Davide Potente & Erika Salvini – University for Foreigners of Perugia, Italy
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- 88. information is blurringthe lines between products and services to create multi-channel, cross-platform, trans-media, physico-digital user experiences Peter Morville
- 89. Signage with VisualMerchandising
- 90. What is myjourney?
- 91. Holistic experiences require holisticinformation architecture. Across channels, platforms, devices and touchpoints.
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Editor's Notes
- #3 But most importantly (at least to this conversation), I spent 10 years in the restaurant and bar business and waited on a LOT of customers.
- #25 Door picture
- #27 Ritz carlton
- #28 Ritz carlton
- #29 Ritz carlton
- #50 Picture of me
- #77 Regardless of how I was interacting with the Parker – whether it was making a reservation online, calling them to check something about my reservation or physically at the hotel. I was the same person, the same customer interacting with them.
- #91 Regardless of how I was interacting with the Parker – whether it was making a reservation online, calling them to check something about my reservation or physically at the hotel. I was the same person, the same customer interacting with them.