Network Values and Valuable Networks: Do we need SDN in a Twitter-LinkedIn world


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Presentation for Service Design Network Members Day, Paris, October 28, 2012. SDN was created by people who believe in the value of service design. In a social networked world, is this the best way to support and encourage a new profession? What value do we bring to our networks and what values do our networks bring to us?

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Network Values and Valuable Networks: Do we need SDN in a Twitter-LinkedIn world

  1. 1. Network Values and Valuable NetworksDO WE NEED SDN IN A TWITTER-LINKED-IN WORLD?Prepared by:Paul Kahn – Experience Design DirectorOctober 28, 2012Service Design Global Conference
  2. 2. Am I like Rip Van Winkle? 2
  3. 3. Where I Came From• English literature (1971)• Version 7 Unix, nroff/troff (1977)• Word Processing & phototypesetting (1982)• Newspaper Morgues & Text Databases (1984) 3
  4. 4. Hypertext Research (1986-1994)• Computer-Supported Cooperative Work (CSCW) Conference• Object-Oriented Programing Languages (OOPL) Conference• Hypertext (HT) Conference and European Conference on Hypertext (ECHT) 1987-present• Electronic Publishing, Document Manipulation, and Typography (EP) Conference• SIGLINK  SIGWEB 4
  5. 5. The Research Network 5
  6. 6. Contributing to the Network• Sharing results in Conference Presentations• Presenting Conference tutorials• Submitting papers to scholarly journals• Serving on Conference organizing committees• Reviewing papers for publications 6
  7. 7. Benefits from the Network• Growing personal relationships with scholars and pioneers in the field• People to talk to, friendships• Common interests with colleagues at universities and research institutions in North America and Europe• Visiting research and speaking opportunities 7
  8. 8. Design for the Computer Screen (1990-present)• Create a company: Dynamic Diagrams• Affiliate with a design school: Rhode Island School of Design• Develop a practice area: Interaction Design via graphic design and industrial design programs• Information Architecture (1996)• International Conference on Hypermedia and Interactivity in Museums (ICHIM)  Museums and the Web (MW)• Technology Entertainment Design (TED) Conference 8
  9. 9. Contributing to the Network• Sharing our work and offering tutorials at Professional Conference Presentations• Writing papers for design journals• Training design interns from US, UK, Germany, Japan, Korea• Conference talks  book: Mapping Websites (2000) 9
  10. 10. Benefits from the Network• Growing personal relationships with other practitioners in the field• Attracting new employees through the teaching network• People to talk to, friendships• Common interests with colleagues at design firms in North America, Europe and Asia• Attracting new business clients 10
  11. 11. The State of the Network when I left the US(2001)• The Dot-Com boom spawned enormous web agencies which soon collapsed• Professionalization of new disciplines: • International Institute for Information Design (IIID) Vision conferences bringing together interaction design, information design, ergonomics, typography • Information Architecture Institute (IAI), 2002 • Interaction Design Association (IxDA), 2005 • IDEA conference (IAI), 2006 • EuroIA conference (ASIS&T + IAI) 11
  12. 12. Some Years in France (2001-2011)• Teaching at • Media Lab, Aalto University • Master 2 Multimédia interactif, Université Paris 1 Panthéon-Sorbonne • Mastère Spécialisé « Création et Production Multimédia », Télécom ParisTech• Designer Interactif (2006)• UX Paris (2009) 12
  13. 13. Back in Boston• What’s New?• Did I miss the American Revolution? 13
  14. 14. Back in Boston• Everyone is either staring at or talking to their phone 14
  15. 15. 15
  16. 16. Back in Boston: What’s Going On• Multi-channel communication strategy: web, mobile, tablet, SMS, email• Social media and SEO strategy• Responsive Web Design (RWD)• Gamification 16
  17. 17. Mad*Pow’s Thought Leadership StrategyLearning from the Community Network Model• Writing articles for professional journals and presentations at professional conferences• Sponsorship for conferences and local organizations (Design Museum Boston)• Organizing annual conference: Healthcare Experience Design (HxD)• Webinars: free, online• Educational Workshop Series: not free, in Boston 17
  18. 18. Do we need SDN in a Twitter-Linked-In world?Some User Research:• Michael Hawley and Usability Professionals Association (UPA, now UXPA) 18
  19. 19. Mike’s Network Story (1)• Got involved through interest in user testing and psychology• UPA provided a forum, a place to converse with like- minded people• Became president of the local UPA chapter• Participation gave context to involvement and supported critical thinking• Found value in a by-invitation email digest: U-Test 19
  20. 20. Mike’s Network Story (2)• Finds less to learn today from UPA conferences and discussions• Professional interest has shifted to managing design• Now interested in Design Management Institute• Looking at workshops, seminars, course offerings from this organization 20
  21. 21. Mike’s Network Story (3)• There are three factors that combine to make involvement in a network valuable: Practical/Functional Entertaining Inspirational 21
  22. 22. Do we need SDN in a Twitter-Linked-In world?Some User Research:• Adam Conner and Twitter 22
  23. 23. Adam’s Network Story (1)• Got involved in IxDA to share and post ideas• Living in a rural area where creating local chapter was not possible• Conversations did not progress, same topics came up over and over again• Connections made via Twitter to IxDA colleagues proved to be more personal and useful than discussion groups• Tweets are an outlet listen and to vent• Twitter dialog + profiles are a way to meet people 23
  24. 24. Adam’s Network Story (2)• Through Twitter, started to follow known people in design• When their tweets show up in your feed, you would see who they are talking to• From that, click on that name, look at profile, look at tweets, choose to follow• Starting fairly passive and blind, dialog grows into significant connections• When you meet your correspondent at conferences you know each other and it builds 24
  25. 25. Adam’s Network Story (3)• There are three factors that combine that make using Twitter worthwhile: Mutual Interest Quality Immediacy 25
  26. 26. Adam’s Network Story (4)What makes Twitter such a useful networking tool?• Twitter is like hanging out with friends• Discussion groups form around existing shared interest while Twitter is more organic• The walls are not there, you are talking to anybody, about any topic, topics can diverge and converge• Those conversations may evolve into something serious and focused (beyond 140 characters): “love to continue this conversation…” 26
  27. 27. Do we need SDN in a Twitter-Linked-In world?Conclusions (1):Organizations attract with the values they project• Local-Global organization• Inclusion and participation opportunities• Sharing of values, resources, tools• Education opportunities 27
  28. 28. Do we need SDN in a Twitter-Linked-In world?Conclusions (2):• Online profiles (Linked-In, Twitter, etc.) are a way people judge each other’s value• Discussion forums, email digests, posting comments are not great, but they never seem to go away• Twitter, email, publications, conferences, workshops, webinars, web sites are all parts of the same professional ecosystem 28
  29. 29. Do we need SDN in a Twitter-Linked-In world?Professional Conferences: the moment when you maystart a relationship that could last for the rest of yourlife.High schooldance, Amarillo, Texas, 1967 29
  30. 30. ThankContact Information Paul Kahn Experience Design Director Mad*Pow Portsmouth | Boston | Louisville 30