Social norms are unwritten rules that dictate acceptable behavior within a group or society, such as greeting with a handshake and punctuality. They are characterized by being group-shared expectations, universal, and often internalized by individuals, while conformity is sometimes enforced through sanctions. Various types of social norms, including technical and institutional norms, serve to guide behavior and maintain social order.

1. SOCIAL NORMS

2. MEANING OF SOCIAL NORMS
The unwritten rules of behavior that are considered
Acceptable in a group or society.
 Shake hands when you meet someone.
 Arrive to appointments on time .
 Don’t talk with your mouth full of food .

3. DEFINITION OF SOCIAL NORMS
• According to young and Mack: Norms refer
to the group-shared expectations.
• According to H.M. Johnson,: A norms is an
abstract pattern held in the mind, that sets
certain limits for behavior .

4. Characteristics of Social Norms
Norms are group-shared expectations.
Social norms are universal.
Social norms are related to normative and factual
orders.
Social norms are related to situation and groups.
Social norms are not always obeyed by all.
Conformity to social norms is secured through
sanction.
Social norms normally internalized by the people.

5. Types of social norms
Technical norms
Hedonic norms
Personality-integrative norms
Institutional norms

6. A normless society is impossible.
Norms guide human behavior in group.
Norms provide practical solutions to everyday
problems.
Social norms help to maintain the social order.
social norms are helpful to keep self-control
IMPORTANCE OF SOCIAL NORMS

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