The document discusses strategies for social media marketing of the Marco Beach Ocean Resort. It covers using Facebook, Twitter, Yelp, Foursquare and TripAdvisor to build relationships with customers, gather customer data and metrics, and launch targeted marketing campaigns. The goal is to increase customer satisfaction, engagement and word-of-mouth referrals through personalized communication across multiple online platforms.
Kristin Yantis of Malen Yantis Public Relations will take you through the 2019 Greater Zion public relations and influencer marketing program. We’ll discuss how PR can work for you to drive quality visitors to Greater Zion. You’ll learn about various PR resources and how you can get involved in the overall effort, which ranges from your content promoted on quarterly media tip sheets to hosting media as part of the visiting journalists program.
We’ll also dive in to a very buzz-worthy topic – influencer marketing. We’ll provide Greater Zion’s strategy when it comes to working with influencers. We also will share how our team can help you wade through the numerous requests you get for influencer comps.
PRIMETIME PODCASTING - How the QueensCast Podcast BeganJustice Mitchell
Here's a quick story to get you moving on your podcast. We begin QueensCast.com as an idea of helping more people connect to Women's Soccer — from there it was just blood, sweat and tears.
Crimson Creations is a public relations firm helping Bellevue Brewing Company (BBC) increase sales of their 425 pale ale. Their campaign will use research on craft beer drinkers, events sponsorships, and social media strategies to build awareness and loyalty. The budget is $2,500, with 40% spent on print/digital ads and promotions. Success will be measured by social media engagement, website traffic, and sales metrics.
This presentation will outline strategies for engaging the online influencers community, hosting a successful blogger event, and measuring success. The presentation will discuss leveraging resources, repurposing and integrating content, and how to make the most out of your user generated content.
Steve Smith Assistant: Latoya Williams
O: 404.207.4745 O: 404.207.4745
E: Steve@rashidbrown.com E: Latoya@rashidbrown.com
Tour Director: Terrance Jones
O: 404.207.4745
E: Terrance@rashidbrown.com
Tour Manager: Jasmine Green
O: 404.207.4745
E: Jasmine@rashidbrown.com
Tour Coordinator: Shamika Brown
O: 404.207.4745
E: Shamika@rashidbrown.com
Tour Videographer:
Is data the enemy of creativity, or in today's world is it the guiding light which will it bring us closer to being able to design and develop the 'leapfrog' products of tomorrow? These days, you can’t do anything without being told that data can help you. But however useful it can be, a battle is currently being fought between data and human instinct – ‘hunch’, or ‘gut feel’ if you prefer. Data can tell you ‘what’ the world will look like but it’s only a creative human being that can interpret the ‘how' we will interact in this world. Explore the opportunity that data and creativity present us in the design process to move past creating products that just give us 'parity' to creating products that could potentially disrupt in the future.
Kristin Yantis of Malen Yantis Public Relations will take you through the 2019 Greater Zion public relations and influencer marketing program. We’ll discuss how PR can work for you to drive quality visitors to Greater Zion. You’ll learn about various PR resources and how you can get involved in the overall effort, which ranges from your content promoted on quarterly media tip sheets to hosting media as part of the visiting journalists program.
We’ll also dive in to a very buzz-worthy topic – influencer marketing. We’ll provide Greater Zion’s strategy when it comes to working with influencers. We also will share how our team can help you wade through the numerous requests you get for influencer comps.
PRIMETIME PODCASTING - How the QueensCast Podcast BeganJustice Mitchell
Here's a quick story to get you moving on your podcast. We begin QueensCast.com as an idea of helping more people connect to Women's Soccer — from there it was just blood, sweat and tears.
Crimson Creations is a public relations firm helping Bellevue Brewing Company (BBC) increase sales of their 425 pale ale. Their campaign will use research on craft beer drinkers, events sponsorships, and social media strategies to build awareness and loyalty. The budget is $2,500, with 40% spent on print/digital ads and promotions. Success will be measured by social media engagement, website traffic, and sales metrics.
This presentation will outline strategies for engaging the online influencers community, hosting a successful blogger event, and measuring success. The presentation will discuss leveraging resources, repurposing and integrating content, and how to make the most out of your user generated content.
Steve Smith Assistant: Latoya Williams
O: 404.207.4745 O: 404.207.4745
E: Steve@rashidbrown.com E: Latoya@rashidbrown.com
Tour Director: Terrance Jones
O: 404.207.4745
E: Terrance@rashidbrown.com
Tour Manager: Jasmine Green
O: 404.207.4745
E: Jasmine@rashidbrown.com
Tour Coordinator: Shamika Brown
O: 404.207.4745
E: Shamika@rashidbrown.com
Tour Videographer:
Is data the enemy of creativity, or in today's world is it the guiding light which will it bring us closer to being able to design and develop the 'leapfrog' products of tomorrow? These days, you can’t do anything without being told that data can help you. But however useful it can be, a battle is currently being fought between data and human instinct – ‘hunch’, or ‘gut feel’ if you prefer. Data can tell you ‘what’ the world will look like but it’s only a creative human being that can interpret the ‘how' we will interact in this world. Explore the opportunity that data and creativity present us in the design process to move past creating products that just give us 'parity' to creating products that could potentially disrupt in the future.
The document provides information about the Day of Caring event organized by United Way of East Central Iowa. It summarizes that Day of Caring is a one-day volunteer event where local businesses help nonprofit agencies with projects. In 2012 over 1,200 volunteers from over 50 agencies completed over 100 projects. It provides details on how companies can sign up to participate and examples of potential projects agencies need help with.
This document discusses the cost of living for families in the Cedar Rapids, Iowa area and compares it to poverty guidelines and family-supporting wages. It finds that a high proportion of Iowa families, especially single parents, live on incomes below what is needed for basic needs. While education increases earnings and decreases poverty, many Iowans currently struggle to afford basic necessities even when working full time. Investing in postsecondary education generates tax revenues that offset program costs.
The document provides information about the Day of Caring, an annual one-day volunteer event for local businesses and non-profits. It discusses planning projects, registering projects online, matching volunteers to projects, and ensuring volunteers have a positive experience. Key aspects include brainstorming skill-based projects, completing online forms, receiving interested volunteers by email, and emphasizing safety, clear instructions, and thanking volunteers.
This document recognizes an individual or business with multiple awards including an event sponsor excellence award, pacesetter award, membership in the million dollar club and half million dollar club, and being named business of the year on three occasions. The recipient is also thanked for their participation in a loaned executives program and received honorable mentions.
The Maori are the indigenous people of New Zealand, an island country in the South Pacific Ocean located off the southeast coast of Australia. According to Maori tradition, the first people were Rangi and Papa, who had six sons including Tane Mahuta, the god of the forest. Traditional Maori culture includes performing the haka war dance for ceremonial purposes instead of war and ta moko tattooing or painting intricate patterns on faces and bodies. However, like other indigenous groups, many Maori now struggle with issues such as poverty, alcoholism, and drug abuse.
Leveraging Social Media (For Attorneys)
slideshare • This presentation is designed to help attorneys navigate social media in order to better represent their clients, build their books of business, and grow their professional networks.
Travel Oregon is the official agency charged with promoting travel to and within Oregon. Its mission is to inspire travel to Oregon and help travelers have a great time. Travel Oregon uses social media like Facebook, Twitter, blogs, and Foursquare to boost sharing of Oregon travel stories and engage with travelers. Some of its social media strategies include recruiting passionate bloggers to write about Oregon, answering traveler questions on Twitter, and partnering with local experts for its "Ask Oregon" customer support initiative. Travel Oregon measures the success of its social media efforts through engagement metrics like comments, shares, and clicks.
This document discusses how Visit Indiana integrated location-based apps like Foursquare and a live webcam feature called the Indiana Leaf Cam into their 2010 fall marketing campaign. They created Foursquare venues for Leaf Cam locations to trigger discount emails to friends who checked in. Challenges included API changes and low usage, but check-ins resulted in a 76% redemption rate on coupons. Lessons included building on owned rather than rented platforms, capturing customer data, and ensuring offers are relevant to drive engagement with location-based networks.
V Resort provides accommodations in offbeat, less explored locations with limited amenities to keep costs low for customers. They aim to give travelers authentic information about each destination to help with planning. The founder started the business to offer value vacations through an affordable business model focused on location rather than extra facilities like pools or multi-cuisine restaurants. Social media is a key part of promotion, leveraging large user bases on Facebook, Twitter, Instagram and YouTube to connect with travelers.
Facebook has over 1.39 billion monthly users who spend an average of 21 minutes per day on the platform. It contains over 300 petabytes of user data including 250 billion uploaded photos. An understanding of Facebook's algorithms and features is important for digital marketers to effectively reach audiences and drive traffic. Content is key, and marketers should post engaging, relevant, timely, and shareable content across multiple platforms while monitoring performance metrics.
Winning Listings and Converting Buyers with Facebook Part 5HSA Home Warranty
Everyone is looking for ways to measure the effectiveness of their social media spending and the truth is Facebook provides you with more information about your page than you could ever dream of using. The hardest part isn't getting the numbers but sorting through this data to find the important insights that are driving engagement among your fans. Join us as we explore Facebook Insights to show you the number of people you're reaching on a weekly basis, the engagement score of every post you've made and much more.
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchElly Deutch Moody
Learn about the hospitality industry in social, best practices, and specific strategy suggestions for The Bricton Group from my presentation on August 19, 2013
The document provides an overview of social media and its opportunities for businesses. It discusses how social media has impacted customers and their purchasing decisions. While many businesses want to utilize social media, some lack resources, clear goals, or knowledge. The document then covers various social media platforms like Facebook, Twitter, location-based apps and online deals. It provides best practices for engagement on each platform and content creation. It emphasizes the importance of measurement to define objectives and track key metrics for each social channel.
VenueWorks was kind enough to host me at their yearly conference where I presented on creating a comprehensive marketing strategy for location-based marketing.
The document provides guidance on using social media for businesses, recommending establishing a brand personality on platforms like Facebook and Twitter, engaging target audiences and influencers, and using metrics like followers, comments, and website traffic to drive qualified leads and increase sales. It also stresses listening to customers and communities, determining specific social media goals, and integrating social media efforts with the overall business strategy.
Social Media & Why it Matters, Part 1- Chester County Chamber of CommerceBad Rhino Inc
Social Media & Why it Matters, Part 1
Bad Rhino, Inc led an awesome presentation today at the Chamber on Social Media & Why it Matters. This was only part 1. Part 2 takes places on March 27. Thanks to Marty and Rich for making this seminar extremely beneficial to everyone who attended. See you guys next month.
The document discusses strategies for using social media and mobile devices to promote events. It recommends spending 70% of time on Facebook, using an app to cross-post to Twitter, and spending 15% on YouTube. The document provides tips for using hashtags on Twitter to organize topics and gain visibility. It also recommends using Pinterest and Instagram for sharing photos but notes they are lower priorities than Facebook and Twitter.
This document outlines a 7 step process for developing an effective social media strategy:
1. Design your social media profiles and pages.
2. Generate leads and grow your audience through sharing engaging content.
3. Create and curate high-quality content for your target audience.
4. Engage your followers through questions, comments and sharing their content.
5. Run promotions and contests to further engage your audience.
6. Convert leads and followers into customers through targeted offers and calls-to-action.
7. Track and measure your social media performance and ROI through various analytics.
The document discusses why mobile is important for businesses and provides tips on getting started with mobile marketing. It notes that there are over 1.7 billion mobile users and that mobile search and traffic are growing significantly. It then gives options for developing a mobile site such as using a web design service, content management system, or building it yourself. Tips provided include keeping the mobile site simple with fewer pages and less time spent per page.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
The document provides information about the Day of Caring event organized by United Way of East Central Iowa. It summarizes that Day of Caring is a one-day volunteer event where local businesses help nonprofit agencies with projects. In 2012 over 1,200 volunteers from over 50 agencies completed over 100 projects. It provides details on how companies can sign up to participate and examples of potential projects agencies need help with.
This document discusses the cost of living for families in the Cedar Rapids, Iowa area and compares it to poverty guidelines and family-supporting wages. It finds that a high proportion of Iowa families, especially single parents, live on incomes below what is needed for basic needs. While education increases earnings and decreases poverty, many Iowans currently struggle to afford basic necessities even when working full time. Investing in postsecondary education generates tax revenues that offset program costs.
The document provides information about the Day of Caring, an annual one-day volunteer event for local businesses and non-profits. It discusses planning projects, registering projects online, matching volunteers to projects, and ensuring volunteers have a positive experience. Key aspects include brainstorming skill-based projects, completing online forms, receiving interested volunteers by email, and emphasizing safety, clear instructions, and thanking volunteers.
This document recognizes an individual or business with multiple awards including an event sponsor excellence award, pacesetter award, membership in the million dollar club and half million dollar club, and being named business of the year on three occasions. The recipient is also thanked for their participation in a loaned executives program and received honorable mentions.
The Maori are the indigenous people of New Zealand, an island country in the South Pacific Ocean located off the southeast coast of Australia. According to Maori tradition, the first people were Rangi and Papa, who had six sons including Tane Mahuta, the god of the forest. Traditional Maori culture includes performing the haka war dance for ceremonial purposes instead of war and ta moko tattooing or painting intricate patterns on faces and bodies. However, like other indigenous groups, many Maori now struggle with issues such as poverty, alcoholism, and drug abuse.
Leveraging Social Media (For Attorneys)
slideshare • This presentation is designed to help attorneys navigate social media in order to better represent their clients, build their books of business, and grow their professional networks.
Travel Oregon is the official agency charged with promoting travel to and within Oregon. Its mission is to inspire travel to Oregon and help travelers have a great time. Travel Oregon uses social media like Facebook, Twitter, blogs, and Foursquare to boost sharing of Oregon travel stories and engage with travelers. Some of its social media strategies include recruiting passionate bloggers to write about Oregon, answering traveler questions on Twitter, and partnering with local experts for its "Ask Oregon" customer support initiative. Travel Oregon measures the success of its social media efforts through engagement metrics like comments, shares, and clicks.
This document discusses how Visit Indiana integrated location-based apps like Foursquare and a live webcam feature called the Indiana Leaf Cam into their 2010 fall marketing campaign. They created Foursquare venues for Leaf Cam locations to trigger discount emails to friends who checked in. Challenges included API changes and low usage, but check-ins resulted in a 76% redemption rate on coupons. Lessons included building on owned rather than rented platforms, capturing customer data, and ensuring offers are relevant to drive engagement with location-based networks.
V Resort provides accommodations in offbeat, less explored locations with limited amenities to keep costs low for customers. They aim to give travelers authentic information about each destination to help with planning. The founder started the business to offer value vacations through an affordable business model focused on location rather than extra facilities like pools or multi-cuisine restaurants. Social media is a key part of promotion, leveraging large user bases on Facebook, Twitter, Instagram and YouTube to connect with travelers.
Facebook has over 1.39 billion monthly users who spend an average of 21 minutes per day on the platform. It contains over 300 petabytes of user data including 250 billion uploaded photos. An understanding of Facebook's algorithms and features is important for digital marketers to effectively reach audiences and drive traffic. Content is key, and marketers should post engaging, relevant, timely, and shareable content across multiple platforms while monitoring performance metrics.
Winning Listings and Converting Buyers with Facebook Part 5HSA Home Warranty
Everyone is looking for ways to measure the effectiveness of their social media spending and the truth is Facebook provides you with more information about your page than you could ever dream of using. The hardest part isn't getting the numbers but sorting through this data to find the important insights that are driving engagement among your fans. Join us as we explore Facebook Insights to show you the number of people you're reaching on a weekly basis, the engagement score of every post you've made and much more.
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchElly Deutch Moody
Learn about the hospitality industry in social, best practices, and specific strategy suggestions for The Bricton Group from my presentation on August 19, 2013
The document provides an overview of social media and its opportunities for businesses. It discusses how social media has impacted customers and their purchasing decisions. While many businesses want to utilize social media, some lack resources, clear goals, or knowledge. The document then covers various social media platforms like Facebook, Twitter, location-based apps and online deals. It provides best practices for engagement on each platform and content creation. It emphasizes the importance of measurement to define objectives and track key metrics for each social channel.
VenueWorks was kind enough to host me at their yearly conference where I presented on creating a comprehensive marketing strategy for location-based marketing.
The document provides guidance on using social media for businesses, recommending establishing a brand personality on platforms like Facebook and Twitter, engaging target audiences and influencers, and using metrics like followers, comments, and website traffic to drive qualified leads and increase sales. It also stresses listening to customers and communities, determining specific social media goals, and integrating social media efforts with the overall business strategy.
Social Media & Why it Matters, Part 1- Chester County Chamber of CommerceBad Rhino Inc
Social Media & Why it Matters, Part 1
Bad Rhino, Inc led an awesome presentation today at the Chamber on Social Media & Why it Matters. This was only part 1. Part 2 takes places on March 27. Thanks to Marty and Rich for making this seminar extremely beneficial to everyone who attended. See you guys next month.
The document discusses strategies for using social media and mobile devices to promote events. It recommends spending 70% of time on Facebook, using an app to cross-post to Twitter, and spending 15% on YouTube. The document provides tips for using hashtags on Twitter to organize topics and gain visibility. It also recommends using Pinterest and Instagram for sharing photos but notes they are lower priorities than Facebook and Twitter.
This document outlines a 7 step process for developing an effective social media strategy:
1. Design your social media profiles and pages.
2. Generate leads and grow your audience through sharing engaging content.
3. Create and curate high-quality content for your target audience.
4. Engage your followers through questions, comments and sharing their content.
5. Run promotions and contests to further engage your audience.
6. Convert leads and followers into customers through targeted offers and calls-to-action.
7. Track and measure your social media performance and ROI through various analytics.
The document discusses why mobile is important for businesses and provides tips on getting started with mobile marketing. It notes that there are over 1.7 billion mobile users and that mobile search and traffic are growing significantly. It then gives options for developing a mobile site such as using a web design service, content management system, or building it yourself. Tips provided include keeping the mobile site simple with fewer pages and less time spent per page.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
The document outlines a social media strategy for a travel insurance company. It discusses objectives of increasing brand awareness and traffic through social media. It recommends key influencers to follow on platforms like Twitter, Facebook, YouTube and blogs. Guidelines are provided for producing and posting engaging content regularly across different platforms. Tools are suggested for monitoring engagement and measuring ROI through metrics like sales correlations and brand perceptions. The overall aim is to translate social media activity into tangible returns for the business.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
This document provides tips for small businesses on marketing their products on social media. It begins by defining social media as websites based on user participation and user-generated content. It then discusses the implications of social media for businesses, customers, and society. The document provides seven tips for social media marketing, including sharing engaging content, posting at peak traffic times, asking open-ended questions, using social media for customer support, choosing the right platform, focusing efforts, and measuring performance. It also covers some legal issues to consider with social media advertising.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
2. Social Media Marketing
(Hospitality-Driven Marketing)
• Relationship building & customer satisfaction
• Long-term value over short-term sales
• Seeking permission & Serving Needs
– Spam vs. mailing list
• Metrics
• Extremely Targeted & Heavily personalized
– one-to-one relationship that the customer expects
– Tracking customer behavior
• Direct engagement to create brand advocates and
spread word-of-mouth
3. Facebook - Overview
• 800 million active users
• USERS amass an online network of
friends, family, acquaintances & then post content/info
that gets shared with them
– Profile – display your personal info and keeps record of all
your posts
– News Feed –constantly-updating stream of your friends’
posts
• Pages – business profile
– “Friend” the person, “Like” the page to subscribe
– The posts of the business show up in the news feed of the
subscribers
4. Facebook - Hotels
• Marco Island
– Marco Beach Ocean Resort – 567 likes
– Marco Island Marriott – 5,659 likes
– Marco Island Hilton – 847 likes
– The Boat House – 279 likes
• Naples
– Naples Beach Hotel – 4,016 likes
– Ritz Carlton of Naples – 16,689 likes
– Naples Grande – 1,994 likes
– Bellasera Hotel – 557 likes
– LaPlaya – 4,597 likes
– Inn on Fifth – 679 likes
9. Facebook – Status Updates
(or: what the hell do we post?)
• Hotel
– Engaging Content – Pictures & Videos
• Holidays, Staff, Beach
– Seasonal deals & Specials
– Facebook Fan Promotions
– Upcoming events, concierge’s tips
• Sale e Pepe
– Post new menus, pictures of special dishes
– Special deals – ½ off Happy Hour Bar Bites
– Click Rate
– Number & Quality of Reviews (not necessarily the star value)
– Paid Listing
14. Facebook – Status Updates
What do people like to share w/ friends?
• Pictures
– Family – spouse, kids, parents, pets
– Special Events, Social Life, Holidays
– Themselves (exercise in narcissism)
• Share Content
– News articles – political, business, entertainment
– Videos & Pictures – funny, inspiring things they find online
• Personal News & Announcements
– Where they are, what they’re doing – Vacation & Travels
– Random quotes, happenings & observations about life
• Feedback
– Emotional: praise, condolences, anger
– Critical: complaints, suggestions, appreciation
17. Who are our customers?
Jonathan Hill Stephen C
• Miami, Florida • Columbus, Ohio
• Professional Videographer • Married
• Married (Chari Meltzer)
• Dog-owner & pet-lover
• Anniversary (Jan 18, 1998)
• Two Kids • Very Political (Republican)
• Jewish • Likes going to Star Wars &
• Likes Boating/Fishing comic book conventions
• U.S. Army Vet • 232 Facebook Friends
• UMiami Football Fan
• 289 Facebook Friends
This is by just looking at their Facebook pages.
Imagine if we googled them!
21. Facebook – Actions
• Prepare Content for Posts
– Publishing Calendar
• Reply to all guest comments
– Reply to all guest comments, especially when
something special
– Answer any questions they may have
• Track Customers
– Demographically via “Insights” metrics
– Learn more about individual guests, especially repeat
visitors & active facebook participants
22. Facebook – Goals
• Set a milestone for subscriber base
– Push in-room and in-restaurant promo campaigns to
increase our Facebook fan-base
– Incentivize being active subscribers to our page
• Collect Relevant Customer Data
– Facebook info, Hotel visit & spending patterns
• Begin targeted marketing campaigns
– Via personalized e-mail blasts & one-to-one via
Facebook (for their friends to see)
– Reward guests for being advocates of our business
23. Twitter
• 300 million users
• Twitter users post messages openly or
directed toward other users – “tweets”
• Profile – list of all our tweets
• Stream – list of all our followed users’ tweets
• “tweets” are publicly searchable
– Returns up-to-moment results for who is talking
about “Marco Island”
24. Yelp - Overview
• Local Directory & Review Site
– Mobile App, Location-Based, Siri for iPhone
– 61 million site users, 5 million mobile app users
• Search Results & Ranking
– Location (mile proximity using phone app)
– Listing Content
– Click Rate
– Number & Quality of Reviews (not necessarily the star value)
– Paid Listing
• Yelp Review Filter – Authentic natural reviews
– Active “Elite” users carry high value
• User has a Yelp profile and reviewed multiple businesses in the area
• Value comes from how much time you invest in the site (number of friends & reviews)
– “Encouraged” reviews by the business have little or no value
– Fake Reviews negatively effect score
– Rare Extremes (1 star & 5 star) do not carry as much weight
25. Yelp – Review Filter
• Services filter what they believe are “Untrusted” reviews
• In order for reviewers to seem more legit, they most likely have to:
– Subscribe as user to Yelp & fill out as much personal content as possible
– Connect with friends
– Post multiple reviews at variety of venues & locations
– Post user picture
26. Yelp – Marco Island
• Hotels
– Marco Island Marriott*
Rank # 1, 4 stars, 35 reviews
– Marco Island Hilton*
Rank #2, 3.5 Stars, 9 reviews
– Eagle’s Nest Beach Resort
Rank #3, 5 stars, 1 review (very elite user)
– The Surf Club
Rank #4, 5 stars, 1 review (somewhat active user)
– Marco Beach Ocean Resort
Rank #5, 3.5 stars, 4 reviews
*Marriott & Hilton have special affiliations with Yelp
27. Yelp – Marco Island
• Italian Restaurants
– #1 Da Vinci Ristorante Italiano (4 stars, 28 reviews)
– #2 Arturo’s Ristorante Italiano (4 stars, 15 reviews)
– #5 Sale e Pepe (4 stars, 9 reviews)
• Restaurants
– # 1 Kurrent’s Restaurant (4 stars, 11 reviews)
– #2 Arturo’s Ristorante Italiano (4 stars, 15 reviews)
– #3 Verdi’s American Bistro (4.5 stars, 24 reviews)
– #4 Da Vinci Ristorante Italiano (4 stars, 28 reviews)
– #7 Sale e Pepe (4 stars, 9 reviews)
33. Yelp – Deals
• E.g. Groupon, Living Social
• Purchased online
• No upfront; Yelp retains 30% of the discounted
price from each deal sold
34. Yelp - Actions
• Make sure listings are accurate
– Hotel & Restaurant amenities, prices, hours of
operation
• Respond to ALL reviews
– Show appreciation and respect to ALL customers
– Comments are PUBLIC
– show efforts to correct a Negative experience
• Attract Elite Reviewers
– Yelp isn’t kidding about this (http://www.yelp.com/elite)
35. FourSquare - Overview
• 10 million registered users
• Completely Mobile location check-in app
• Using GPS, people check-in
• Users’ check-ins are announced to friends via
facebook & twitter (Hey, guys– I’m here now!)
• Businesses can reward regulars in the site via
running special deal campaigns
• Track overall check-ins & individual users
37. Trip Advisor - Overview
• 50 million users monthly
• Owned by Expedia
• Like Yelp, reviews are weighted:
– Contributor’s time on the site
– Number of reviews they’ve posted
– Variety of places they’ve reviewed
– Distribution of votes
38. Trip Advisor – Marco Island
• Hotels
– The Boat House Motel
Rank # 1, 4.5 Stars, 245 reviews
– Marco Island Marriott
Rank # 2, 4.5 stars, 696 reviews
– Marco Island Lakeside Inn
Rank #3, 4.5 Stars, 200 reviews
– Marco Beach Ocean Resort
Rank #4, 4.5 stars, 369 reviews
– Marriot’s Crystal Shores
Rank #5, 4.5 stars, 97 reviews
– Hilton Marco Island Beach Resort
Rank #7, 4 stars, 563 reviews
39. Trip Advisor – Marco Island
• Italian Restaurants
– Sale e Pepe (rank # 18, 4 stars, 55 reviews)
– Arturo’s Ristorante Italiano (# 21, 4 stars, 63
reviews)
– Da Vinci Ristorante Italiano (#8, 4.5 stars, 263
reviews)
• Restaurants
– Verdi’s (#4, 5 stars, 163 reviews)
– Café de Marco (#9, 4.5 stars, 133 reviews)
40. Customer Relationship Management
• Gather Metrics
– Top guests by number of visits & dollars spent per visit
– Top diners by number of visits & dollars spent per visit
• Build Customer Profiles
– Contact, relevant info, personal preferences
– Interactions that our staff has with guests
– Social Networking
• Launch New Marketing Strategies
– Integrated into service & customer experience
– Extends beyond the guests’ stay
Editor's Notes
We’re going to talk about our different social media tools that are out there, how we can use these sites,
ChefGuiliano on Chopped
Simple as a great photo
Holidays
Holidays
Creative, trying new things, taking risks
Next few months it will be even easierThe information that people make public – purposefully or mistakenly – will be so easily accessible that you literally be able to look at a map and see where a person likes to go.
Next few months it will be even easierThe information that people make public – purposefully or mistakenly – will be so easily accessible that you literally be able to look at a map and see where a person likes to go.
Next few months it will be even easierThe information that people make public – purposefully or mistakenly – will be so easily accessible that you literally be able to look at a map and see where a person likes to go.
Unlikefacebook, where a lot of the content is restricted, hard to access