Leveraging Social Media (For Attorneys)
slideshare • This presentation is designed to help attorneys navigate social media in order to better represent their clients, build their books of business, and grow their professional networks.
Social media as it relates to family practice attorneys Sue Koch
Social Media is becoming more relevant and impactful to attorneys of all kinds whether it be for marketing purposes, or for how it impacts their cases. It is critical law firms are aware of how they can build their practice as well as support their clients by understanding the relevance, and limitations, of social media.
www.soaringsolutions.net
This document provides an overview of best practices for small cities using social media. It discusses the major social media platforms, common costs associated with social media use, and industry estimates on costs. It outlines key principles for public engagement on social media, such as being inclusive, transparent, and ensuring accessibility. Best practices discussed include defining objectives, understanding target audiences, creating a social media plan, and establishing metrics for measuring success. Legal and policy considerations for government social media use are also reviewed.
Social Media Marketing SIIA Presentationmweisburgh
The document discusses how to get started with social media marketing including determining your goals, budget, and required resources. It provides information on costs for social media solutions such as full-service agencies, consultants, hiring in-house, or using a blended approach. Pros and cons of different social media solutions are presented along with tips on finding help through referrals or online directories.
This document provides guidelines for creating a social media policy for employees, including:
- Consider including the purpose of social media, responsibility for posts, authenticity, audience, good judgment, community, copyright, confidential info, value, and productivity.
- Decide if the policy will be short or long, how it will be distributed and enforced, and if there will be different rules for different employee roles.
- Organizations must consider how the policy will be drafted, distributed, enforced, and revised over time.
This document discusses marketing ethics and compliance. It notes that companies should follow ethical practices like transparency, privacy, and compliance with regulations to build trust and avoid legal and reputational risks. It also suggests that as influencer marketing programs grow in size and complexity, companies need to implement proper processes, policies, monitoring, and documentation to ensure ethical practices.
Context Optional CEO, Kevin Barenblat, takes the stage to discuss some of the ways that brands have successfully marketed to millennials and teens. Examples include: Kohl's, Wet Seal and Sears/Kmart.
This document summarizes a workshop on building a gigabit broadband network in Northern California. The workshop covers assessing stakeholders in the community, collecting data from constituents, and discussing options for ownership structure and funding the network. Sessions will focus on stakeholder assessment, data gathering, ownership and funding options, developing a marketing strategy, and finding the one thing to drive the project forward. The goal is to educate the community about broadband possibilities, relate benefits to different groups, and encourage support and investment.
Impact of Emerging Technology on Institutional Investing - FinanceConnect Sin...LinkedIn Singapore
Kevin Lim is a senior investment advisor at a hedge fund in Singapore who actively uses social media like LinkedIn to stay informed on industry news and topics. A survey found that institutional investors prefer using LinkedIn over other social platforms for subject matter education. The document provides tips for engaging institutional investors on LinkedIn, such as being consistently active, tailoring content for the audience, and planning posts in advance.
Social media as it relates to family practice attorneys Sue Koch
Social Media is becoming more relevant and impactful to attorneys of all kinds whether it be for marketing purposes, or for how it impacts their cases. It is critical law firms are aware of how they can build their practice as well as support their clients by understanding the relevance, and limitations, of social media.
www.soaringsolutions.net
This document provides an overview of best practices for small cities using social media. It discusses the major social media platforms, common costs associated with social media use, and industry estimates on costs. It outlines key principles for public engagement on social media, such as being inclusive, transparent, and ensuring accessibility. Best practices discussed include defining objectives, understanding target audiences, creating a social media plan, and establishing metrics for measuring success. Legal and policy considerations for government social media use are also reviewed.
Social Media Marketing SIIA Presentationmweisburgh
The document discusses how to get started with social media marketing including determining your goals, budget, and required resources. It provides information on costs for social media solutions such as full-service agencies, consultants, hiring in-house, or using a blended approach. Pros and cons of different social media solutions are presented along with tips on finding help through referrals or online directories.
This document provides guidelines for creating a social media policy for employees, including:
- Consider including the purpose of social media, responsibility for posts, authenticity, audience, good judgment, community, copyright, confidential info, value, and productivity.
- Decide if the policy will be short or long, how it will be distributed and enforced, and if there will be different rules for different employee roles.
- Organizations must consider how the policy will be drafted, distributed, enforced, and revised over time.
This document discusses marketing ethics and compliance. It notes that companies should follow ethical practices like transparency, privacy, and compliance with regulations to build trust and avoid legal and reputational risks. It also suggests that as influencer marketing programs grow in size and complexity, companies need to implement proper processes, policies, monitoring, and documentation to ensure ethical practices.
Context Optional CEO, Kevin Barenblat, takes the stage to discuss some of the ways that brands have successfully marketed to millennials and teens. Examples include: Kohl's, Wet Seal and Sears/Kmart.
This document summarizes a workshop on building a gigabit broadband network in Northern California. The workshop covers assessing stakeholders in the community, collecting data from constituents, and discussing options for ownership structure and funding the network. Sessions will focus on stakeholder assessment, data gathering, ownership and funding options, developing a marketing strategy, and finding the one thing to drive the project forward. The goal is to educate the community about broadband possibilities, relate benefits to different groups, and encourage support and investment.
Impact of Emerging Technology on Institutional Investing - FinanceConnect Sin...LinkedIn Singapore
Kevin Lim is a senior investment advisor at a hedge fund in Singapore who actively uses social media like LinkedIn to stay informed on industry news and topics. A survey found that institutional investors prefer using LinkedIn over other social platforms for subject matter education. The document provides tips for engaging institutional investors on LinkedIn, such as being consistently active, tailoring content for the audience, and planning posts in advance.
The document contains a detailed time plan for creating a magazine. It includes tasks such as drafting layouts, scheduling photo shoots, and assigning completion dates for different elements like the cover, contents page, and double page spread. The time plan is broken into sections by task and completion date to carefully coordinate the various components needed to produce the magazine.
The document discusses costume and prop organization for a music video. It describes Costume A as black jeans, vest, and shoes to look tough yet feminine. Costume B is described as a black dress with funeral connotations. A pebble is needed to be thrown in water, representing throwing troubles away. A damaged black teddy bear with X eyes and fluff pouring out is also required as a prop.
The music video for Michael Jackson's "Beat It" combines elements of performance and narrative. It shows Jackson singing to prevent an imminent knife fight between two gangs in a diner. Through its dark lighting, costumes, and use of long shots during tense scenes, the video draws on characteristics of the rock genre, while the inclusion of singing, dancing, and narrative resolution through music echoes pop music videos. The visuals correspond closely to but do not directly illustrate the lyrics, and editing matches the increasing pace of the music.
The document discusses version control and the Subversion (SVN) system. It defines what version control is and some key concepts in SVN like checkout, commit, update, and tags. It explains how to set up a new SVN repository from the command line or using TortoiseSVN and Eclipse. It also covers merging changes from branches back into the main trunk.
The document summarizes the steps taken to design an album advertisement, including using the album artwork as the background, adding text with release details and formats, and including logos from record labels and shops to make the advert look professional based on research of common conventions. Positioning and sizing of elements was done using Photoshop tools.
The document discusses strategies for motivating students to read informational texts, including building self-efficacy, using social motivation, and giving students choices over texts. It also presents questions for discussion about using informational texts and group reading assignments, and expresses that while literacy is important in science, teaching reading skills can feel unfamiliar to science teachers.
The document describes a laboratory exercise where students simulate a car collision to determine the speed of one vehicle. Students crash toy cars into a toy van at different velocities and measure the distance the van moves. By collecting multiple data points, students are able to graph the relationship between the velocity of the car and distance the van moves. The linear equation developed from the graph could then help police determine if the driver in a real collision was speeding based on the movement of vehicles after impact.
The document discusses audience feedback collected on an advertisement. Based on feedback from five people, changes were made to the placement and color of text in the ad. "Out Now" was moved down and changed to black. "Featuring" was changed in terms of wording, font, and placement. Continuous feedback from friends allowed for minor changes. More in-depth feedback could have improved the ad further.
The music video pitch is for the song "Circles" by Deuce, which is about grieving the death of someone close and struggling to recover. The video will have two characters, one (A) looking down from heaven, represented by a white drape, on the other (B) coping without A on Earth. B will attend A's funeral and try to recover, represented by a damaged teddy bear, but ultimately find a way to recover, unlike the grieving A stuck in circles above.
1) The document describes the process of creating a magazine front cover for a coursework assignment.
2) Key steps included creating a blank A4 page, adding a masthead with the magazine name and details in blue, importing a photo of a model and flipping it to face the inside of the magazine.
3) Additional elements were added like pulls highlighting content, a blue circle plug and red exclusive box, the main article title and teaser in black, and a bar code to complete the realistic magazine cover design.
The document provides feedback from an audience on the design of a digipack and advertisement for Henley College. It summarizes that the audience liked the simple front page design of the digipack but feedback suggested changing the photo layouts on inner pages and adding more color. For the advertisement, the audience liked the short, simple layout and clear font, but recommended making the font larger and adding color like red to match the album cover design.
This document summarizes a listening task about an interview between a stress therapist and a university student discussing causes of stress for university students. In the interview, the student acknowledges that going to bed late causes him to be late for classes. The therapist suggests the student create a schedule to manage his time better in order to reduce stress and have fewer assignments late. The student plans to work less this semester by only working weekends to focus more on his studies. He has started following a schedule this week and feels his life is less stressful now than last semester. Understanding how to properly manage the problem is seen as a good approach.
The document describes collecting feedback from 5 college students on an advertisement by having them write down what they liked and areas for improvement. The feedback indicated that the black and white design with high contrast was liked, as was using the same photo as the album cover. However, "Out Now" did not stand out enough and the album name and title needed to stand out more. The document then lists improvements that will be made based on this feedback.
- The author has a Bachelor's degree in Environmental Engineering from Syracuse University and worked as a civil engineer in Syracuse for 13 years.
- She was very involved with the local Society of Women Engineers and enjoyed working with students, which led her to pursue becoming a teacher.
- She now teaches three physics classes at LaFayette Junior/Senior High School - AP Physics, Regents Physics, and Applied Physics. The classes include juniors and seniors with varying math abilities.
This document contains an English language exam for teachers consisting of 8 tasks testing different skills such as listening, reading, vocabulary and writing. The exam covers topics related to famous tennis players, shops and cafes in small towns, the first moon landing and biographies of artists. It tests the ability to fill in gaps, match statements, identify true/false statements, correct errors, write summaries and letters. The exam aims to comprehensively evaluate English language proficiency for teaching purposes.
This document provides an overview of creating and executing a successful social media plan. It discusses defining objectives and goals, finding your target audience online, auditing resources, assigning roles and responsibilities, defining success metrics, constructing a strategy, executing the strategy, and measuring results. It also provides examples of corporate social media policies from Best Buy, Oracle, and others. Case studies are presented on social media campaigns for Dancing Deer Baking Co. and Heluva Good! that increased brand awareness, engagement, and sales. The document concludes by noting that 451 Marketing can help integrate public relations, social media, and search marketing into communications campaigns.
Developing a social media strategy 6 28 12 (francis)451 Marketing
This document provides an overview of developing a social media strategy. It discusses defining objectives and goals, finding your target audience online, auditing resources, assigning roles, defining success metrics, constructing the strategy, executing it, and measuring results. It also provides examples of social media policies from Best Buy, Oracle, Coca-Cola, and IBM. Finally, it presents case studies of how Dancing Deer Baking Co. and Heluva Good! successfully used social media strategies.
The document contains a detailed time plan for creating a magazine. It includes tasks such as drafting layouts, scheduling photo shoots, and assigning completion dates for different elements like the cover, contents page, and double page spread. The time plan is broken into sections by task and completion date to carefully coordinate the various components needed to produce the magazine.
The document discusses costume and prop organization for a music video. It describes Costume A as black jeans, vest, and shoes to look tough yet feminine. Costume B is described as a black dress with funeral connotations. A pebble is needed to be thrown in water, representing throwing troubles away. A damaged black teddy bear with X eyes and fluff pouring out is also required as a prop.
The music video for Michael Jackson's "Beat It" combines elements of performance and narrative. It shows Jackson singing to prevent an imminent knife fight between two gangs in a diner. Through its dark lighting, costumes, and use of long shots during tense scenes, the video draws on characteristics of the rock genre, while the inclusion of singing, dancing, and narrative resolution through music echoes pop music videos. The visuals correspond closely to but do not directly illustrate the lyrics, and editing matches the increasing pace of the music.
The document discusses version control and the Subversion (SVN) system. It defines what version control is and some key concepts in SVN like checkout, commit, update, and tags. It explains how to set up a new SVN repository from the command line or using TortoiseSVN and Eclipse. It also covers merging changes from branches back into the main trunk.
The document summarizes the steps taken to design an album advertisement, including using the album artwork as the background, adding text with release details and formats, and including logos from record labels and shops to make the advert look professional based on research of common conventions. Positioning and sizing of elements was done using Photoshop tools.
The document discusses strategies for motivating students to read informational texts, including building self-efficacy, using social motivation, and giving students choices over texts. It also presents questions for discussion about using informational texts and group reading assignments, and expresses that while literacy is important in science, teaching reading skills can feel unfamiliar to science teachers.
The document describes a laboratory exercise where students simulate a car collision to determine the speed of one vehicle. Students crash toy cars into a toy van at different velocities and measure the distance the van moves. By collecting multiple data points, students are able to graph the relationship between the velocity of the car and distance the van moves. The linear equation developed from the graph could then help police determine if the driver in a real collision was speeding based on the movement of vehicles after impact.
The document discusses audience feedback collected on an advertisement. Based on feedback from five people, changes were made to the placement and color of text in the ad. "Out Now" was moved down and changed to black. "Featuring" was changed in terms of wording, font, and placement. Continuous feedback from friends allowed for minor changes. More in-depth feedback could have improved the ad further.
The music video pitch is for the song "Circles" by Deuce, which is about grieving the death of someone close and struggling to recover. The video will have two characters, one (A) looking down from heaven, represented by a white drape, on the other (B) coping without A on Earth. B will attend A's funeral and try to recover, represented by a damaged teddy bear, but ultimately find a way to recover, unlike the grieving A stuck in circles above.
1) The document describes the process of creating a magazine front cover for a coursework assignment.
2) Key steps included creating a blank A4 page, adding a masthead with the magazine name and details in blue, importing a photo of a model and flipping it to face the inside of the magazine.
3) Additional elements were added like pulls highlighting content, a blue circle plug and red exclusive box, the main article title and teaser in black, and a bar code to complete the realistic magazine cover design.
The document provides feedback from an audience on the design of a digipack and advertisement for Henley College. It summarizes that the audience liked the simple front page design of the digipack but feedback suggested changing the photo layouts on inner pages and adding more color. For the advertisement, the audience liked the short, simple layout and clear font, but recommended making the font larger and adding color like red to match the album cover design.
This document summarizes a listening task about an interview between a stress therapist and a university student discussing causes of stress for university students. In the interview, the student acknowledges that going to bed late causes him to be late for classes. The therapist suggests the student create a schedule to manage his time better in order to reduce stress and have fewer assignments late. The student plans to work less this semester by only working weekends to focus more on his studies. He has started following a schedule this week and feels his life is less stressful now than last semester. Understanding how to properly manage the problem is seen as a good approach.
The document describes collecting feedback from 5 college students on an advertisement by having them write down what they liked and areas for improvement. The feedback indicated that the black and white design with high contrast was liked, as was using the same photo as the album cover. However, "Out Now" did not stand out enough and the album name and title needed to stand out more. The document then lists improvements that will be made based on this feedback.
- The author has a Bachelor's degree in Environmental Engineering from Syracuse University and worked as a civil engineer in Syracuse for 13 years.
- She was very involved with the local Society of Women Engineers and enjoyed working with students, which led her to pursue becoming a teacher.
- She now teaches three physics classes at LaFayette Junior/Senior High School - AP Physics, Regents Physics, and Applied Physics. The classes include juniors and seniors with varying math abilities.
This document contains an English language exam for teachers consisting of 8 tasks testing different skills such as listening, reading, vocabulary and writing. The exam covers topics related to famous tennis players, shops and cafes in small towns, the first moon landing and biographies of artists. It tests the ability to fill in gaps, match statements, identify true/false statements, correct errors, write summaries and letters. The exam aims to comprehensively evaluate English language proficiency for teaching purposes.
This document provides an overview of creating and executing a successful social media plan. It discusses defining objectives and goals, finding your target audience online, auditing resources, assigning roles and responsibilities, defining success metrics, constructing a strategy, executing the strategy, and measuring results. It also provides examples of corporate social media policies from Best Buy, Oracle, and others. Case studies are presented on social media campaigns for Dancing Deer Baking Co. and Heluva Good! that increased brand awareness, engagement, and sales. The document concludes by noting that 451 Marketing can help integrate public relations, social media, and search marketing into communications campaigns.
Developing a social media strategy 6 28 12 (francis)451 Marketing
This document provides an overview of developing a social media strategy. It discusses defining objectives and goals, finding your target audience online, auditing resources, assigning roles, defining success metrics, constructing the strategy, executing it, and measuring results. It also provides examples of social media policies from Best Buy, Oracle, Coca-Cola, and IBM. Finally, it presents case studies of how Dancing Deer Baking Co. and Heluva Good! successfully used social media strategies.
This document discusses leveraging social media for lawyers. It notes that social media is now relevant for legal practices due to clients using social media and posts being discoverable. It outlines benefits like marketing and professional development. It provides overviews of establishing an online presence through a website, blog, LinkedIn, Twitter and Facebook. It emphasizes developing a strategy, tone and engaging content while considering ethical obligations around privacy and inadvertent attorney-client relationships.
How to Effectively Use Social Media in Your Law PracticeMark Hewitt
Social attorneys are perceived as innovative and have a positive impact on their firm or organization's information sharing and reputation.
Social attorneys put a face on and create a voice for their firm or organization by delivering thought leadership and effective employee and customer communications.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
How to Use Blogging and Social Media to Build A Thriving Law PracticeGood2bSocial
Tips and best practices on how to start and build a blog, create a meaningful social media presence, and implement a digital marketing strategy to support your business development efforts and help you establish and nurture relationships and generate new leads and clients.
Developing a Social Media Strategy Workshop 2.16.12451 Marketing
AJ Gerritson, Founding Partner and Social Media Strategist at 451 Marketing, discusses the importance and steps of creating a corporate social media strategy.
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
This document summarizes a presentation about using social media to build reputation and business while remaining compliant. It introduces the presenters which include experts in social media, compliance, and the financial industry. It then addresses common questions around getting started with social media, platforms like LinkedIn and Twitter, creating engaging content, and developing a social media policy. The presentation provides financial advisors with strategies and best practices for leveraging social media successfully.
Finding the Fulcrum, Tipping Boulders: Strategic Approaches to Effecting ChangeJeff Willinger
This was presented at ILTA14. Strategic technology has great potential to tip business units (practice areas) toward opportunities to be efficient and profitable. Find the tipping points as we focus on approaches to developing and identifying opportunities for strategic change and ensuring the successful completion of these initiatives.
This document provides an overview of Dell's social media engagement strategies. It discusses the benefits of social media such as higher engagement, brand advocates, and real-time response. It then outlines Dell's history with social media and its Social Media and Community University program. The document provides top 10 ideas for social media engagement, such as tying social media to business goals and identifying influencers. It also lists top 10 questions executives should ask, such as how social media supports business goals. Finally, it emphasizes the importance of listening to customers and adopting a relationship-focused approach to social media.
The document summarizes a presentation on the power of social networking for human resources professionals. It discusses how pervasive social media has become, with half of Canadians using social networks. It addresses common questions around which social media platforms to use, how to get started, and the value social media can provide. Specific platforms like Facebook, Twitter, and LinkedIn are examined in terms of their usefulness for HR goals like recruitment, branding, and internal communications. Measurement of social media effectiveness and lessons learned are also covered.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
This document provides an overview of understanding social media and using it effectively. It defines social media as applications that facilitate social interactions based on shared identities, interests, and social networks. It then discusses personal profiles on social media and the different features, functions, and building blocks of social media platforms. The document contrasts social media with traditional media and provides tips for being effective on social media, such as understanding your audience, developing quality content, engaging your audience, and measuring your results. It emphasizes the importance of selecting the right platforms, defining your market and industry, and having a budget for your social media activities.
Best practices for association social mediaMaggie McGary
This document outlines 10 best practices for association social media. It recommends that organizations 1) meet members where they are online through surveys and audits, 2) recognize that younger generations are most active but all ages use social media, and 3) educate members on using social media for their profession. It also suggests 4) having a mix of content types rather than just marketing, 5) using analytics to be data-driven, 6) integrating social media into overall strategies, 7) encouraging members to share content, 8) focusing on top channels rather than trying to be everywhere, 9) keeping strategies flexible as platforms change, and 10) dedicating proper resources for social media to succeed. A bonus tip is to experiment without worrying too much
10 Best practices for association social mediaMaggie McGary
This document outlines 10 best practices for association social media. It recommends that organizations 1) meet members where they are online through surveys and audits, 2) recognize that younger generations are most active but all ages use social media, and 3) educate members on using social media for their profession. It also suggests 4) having a balanced social media strategy focused on both marketing and engagement, 5) using analytics to guide goals, 6) integrating social media strategically, 7) encouraging members to share content, 8) focusing efforts on top relevant channels, 9) staying aware of emerging platforms, and 10) dedicating proper resources for effective social media management.
Aall2013socialmediapresentation 130708171321-phpapp01Katie Brown
This document summarizes a panel discussion on using social media in law libraries. The panelists discussed understanding social media platforms like Facebook, Twitter, and LinkedIn; developing a social media strategy; and overcoming barriers to social media adoption. They provided tips for building influence on social media through engagement and sharing content. The document also included examples of how law libraries have used blogs, Twitter, and Facebook and prompted attendees to discuss how they would address a negative social media post about their library.
Social Media and Your Library: Strategies to Lead the WaySteven Lastres
Social media is ubiquitous in our society, and, as a result, a new culture of sharing and transparency exists. The concept of open leadership builds upon this new cultural engagement in social media and challenges us to use social media as a leadership tool. This program provides an overview of how to develop an open leadership strategy that can be applied to effectively and productively use social media for both personal and professional purposes.
Takeaway 1: Participants will be able to list the 10 elements of open leadership and explain why social media can play an important role in leadership and management.
Takeaway 2: Participants will be able to identify at least four examples of how social media can be applied strategically as a leadership tool in the work place.
Takeaway 3: Participants will be able to explain how to conduct an openness audit and use those results to develop a personal or professional social media strategic plan.
Who should attend: Managers and leaders in the field of law librarianship
Track(s): Library Management, Information Technology, Reference, Research and Client Services
Presenters:
Jennifer S. Murray (Coordinator & Moderator)
Kathleen Brown (Speaker)
Steven Antonio Lastres (Speaker)
Topics: Programs, Programs and Workshops
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Social Media Strategies for Partner Development by Francine AllaireFrancine Allaire
Proven Social Media Strategies & Tools for Partner Recruitment and Development. Why is it important for companies to engage in social media.. and most specifically in this case with their partners? Find out!
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CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
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On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
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writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
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On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
Leveraging social media 2016 final
1. Presented by:
Debbie Bridges Duffy, President,
Bridges Court Reporting
Kimber Russell, Esq., Senior
Discovery Consultant, BlueStar
Leveraging
Social Media
2. Prologue: Why Lawyers Must Educate
Themselves on Social Media
• Ethical
obligation/Competence
• Business Development
• Client Retention
3. • Competence
– Client posts
– Discoverability
– Service
• NY divorce court judge allowed
husband to be served through
Facebook because he had no fixed
address (Baidoo v. Spinnell)
Relevance to practice of law
4. • Competence
– In 2012, the ABA amended Model Rule 1.1
Comment 8:
“To maintain the requisite knowledge and skill, a lawyer
should keep abreast of changes in the law and its practice,
including the benefits and risks associated with relevant
technology, engage in continuing study and education and
comply with all continuing legal education requirements to
which the lawyer is subject.”
Relevance to practice of law
5. (by Findlaw) 2014 2005
Internet 38% 7%
Consult local bar
association
10% 13%
Ask friend/relative 29% 65%
Yellow pages
4%
10%
How do clients find attorneys?
6. Agenda:
• Most widely-used platforms
• Benefits of developing social
media strategy
• Getting the most from each
social media platform
• Best practices/avoiding
pitfalls
8. Benefits of developing social media strategy
• Increased SEO/ROI
• Branding
• Business Development
– How are clients finding you
– Incorporating social media into
client lifecycle
13. Getting the most from:
• Proper profile
configuration
• Headshot
• Endorsements
• Recommendations
• Becoming an influencer
• What to share as an
update
– Use of easy-to-share
imagery
14. Getting the most from:
• Personal page
v. Fan Page
• About us page
• Status updates
15. Getting the most from:
• Trending topics
• Hashtags
• @ Mentions
• Following
• Gaining
followers
16. Best practices: LinkedIn
• Content to share
• Don’t treat like Facebook
• Subjects to avoid discussing/sharing
24. • Make sure to keep personal/professional accounts
separate
• Adopt a social media policy to ensure ethical
compliance
• Professional responsibility rules still apply to
online behavior
– Maintaining privacy & client confidentiality
– Adherence to solicitation & advertising
guidelines
– Using cautionary language to avoid
unintentionally forming attorney-client
relationships
Ethical Considerations
25. Develop your social media strategy
• Identify your goals
• New business
• Expand client base or practice area
• Expand into new geographical market
• Choose audience
• Prospective clients
• Clients in new practice area
• Referrals
• Create targeted messages
• Demonstrate expertise with useful content—not repetitive sales pitches
• Share
• Interact
27. Final considerations:
– Anything can go viral
• All updates are immediately
visible to all your connections
• Even deleted posts are cached
or are otherwise searchable
long after deletion
– Privacy is not guaranteed
• Other members can see when
you view their profiles
28. Q & A
• For a copy of this presentation, or if you have
any questions about incorporating social
media into your legal practice, email
krussell@bluestarcs.com or
debbie@bridgescourtreporting.com