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Travel Selection
Local travel agent’s first steps into social media.
                    http://www.travelselection.us
About Travel Selection
• Founded in 1993
• Women-Owned and Operated
• Packages for:
   – Exotic Destinations
   – Tours
   – Cruises
   – Customized Packages
• Russian Specialties
   – Visa Assistance
Competitors

• Local
   – Millennium Tours
   – Best World Travel
   – Travel Team
• National
   – Expedia
   – Travelocity
   – Airlines
Objectives

• Expand audience base
   – All Baby-Boomers
   – Group Sales
   – Corporate Sales
• Interaction with customers
• Feedback on programs
Social Media Landscape
Primary Tools

• Twitter
   – Regular tweets about deals
• Facebook
   – Get to know the travel agents
• Blogger
   – Tips to travelers
• Website
   – Deal details, Satisfied Customers
Metrics
• Twitter
   – 100 followers within year 1
• Facebook
   – 100 likes within first 2 months.
   – 200 likes within year 1
• Blogger
   – 100 views per post within 1 year
• Website
   – 1 positive rating per curator application before
     2013
Posting Schedule

• Initial
   – Once per Day per Channel
      • Blogger – three posts / week
• Long-term
   – TBD
   – Increase use of effective channel
   – Predictable Content Scheduling
      • E.g. Travel Tip Wednesdays
Content

•   Daily Deals
•   Travel Tips
•   What’s Happening at the Agency?
•   Destination Recommendations
•   Travel Polls or Questions
•   Coupons/Promos
•   Contests
•   Special Giveaways
Adoption Plan

                • Initial Setup
                   – DONE!
                • Training
                   – Account
                     Administration
                   – Posting Content
                   – Monitoring Metrics
                • Ongoing Support
Changes Needed

• Website Maintenance
   – Adding social media feeds
   – Adding Facebook, Twitter links
   – Adding curation buttons
• Social Media Integration
   – Cross-promote between channels
• Content Commitment
   – Create new, useful content regularly
Lessons Learned

• Commitment is Key!

• Content is King!

• Marketing integration at the start

• Design with the goal in mind
Thank you for beginning the journey with
                  us.

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Sm final presentation 04 02-12

  • 1. Travel Selection Local travel agent’s first steps into social media. http://www.travelselection.us
  • 2.
  • 3. About Travel Selection • Founded in 1993 • Women-Owned and Operated • Packages for: – Exotic Destinations – Tours – Cruises – Customized Packages • Russian Specialties – Visa Assistance
  • 4. Competitors • Local – Millennium Tours – Best World Travel – Travel Team • National – Expedia – Travelocity – Airlines
  • 5. Objectives • Expand audience base – All Baby-Boomers – Group Sales – Corporate Sales • Interaction with customers • Feedback on programs
  • 7. Primary Tools • Twitter – Regular tweets about deals • Facebook – Get to know the travel agents • Blogger – Tips to travelers • Website – Deal details, Satisfied Customers
  • 8. Metrics • Twitter – 100 followers within year 1 • Facebook – 100 likes within first 2 months. – 200 likes within year 1 • Blogger – 100 views per post within 1 year • Website – 1 positive rating per curator application before 2013
  • 9. Posting Schedule • Initial – Once per Day per Channel • Blogger – three posts / week • Long-term – TBD – Increase use of effective channel – Predictable Content Scheduling • E.g. Travel Tip Wednesdays
  • 10. Content • Daily Deals • Travel Tips • What’s Happening at the Agency? • Destination Recommendations • Travel Polls or Questions • Coupons/Promos • Contests • Special Giveaways
  • 11. Adoption Plan • Initial Setup – DONE! • Training – Account Administration – Posting Content – Monitoring Metrics • Ongoing Support
  • 12. Changes Needed • Website Maintenance – Adding social media feeds – Adding Facebook, Twitter links – Adding curation buttons • Social Media Integration – Cross-promote between channels • Content Commitment – Create new, useful content regularly
  • 13. Lessons Learned • Commitment is Key! • Content is King! • Marketing integration at the start • Design with the goal in mind
  • 14. Thank you for beginning the journey with us.