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Social Media & Sustainability - HEC


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Social Media & Sustainability - HEC

  1. 1. Social media & Sustainability #HECParis Photo source: – Here’s looking at you
  2. 2. The Network Effect And many more countries….
  3. 3. Source: Masmi Research -
  4. 4. Social capital & citizen journalism…. Source:
  5. 5. A shift in the balance of power Corporations & Governments Citizens Consumers Activists
  6. 6. What’s changed? Source : Adapt ed from Neil Perkin ‘What’s Next in Media’ Traditional Media Brands/service create the content Brands/service control everything “ We publish you listen” (all push) Single read & copyright Repeat same message Focused on the brand/service Social Media Content created by consumer/ or co-created Consumer controls Part of the conversation (push and pull) Add/modify/some rights reserved (notion of Creative Commons) Adapt/improve the message/beta Focused on the consumer
  7. 7. Social media & the circle of trust Source: Faris Yakob
  8. 8. – Social network for sustainability
  9. 9. Automatically Tweeted Automatically Indexed by Google Pushed out via RSS Feeds Your event, org solution or resource Auto-Publish on partner site accessed by 250,000 people Inside WiserEarth and Outside Sharing knowledge & creating visibility for sustainable development work Spread Virally via Friend Feed Push Email Recommendations to our 60,000+ members Available to add to 3,000 Online Groups WiserEarth Search (over 2 million / year)
  10. 10. Collective intelligence & a shift in balance of power Launched 2001 Crowdsourced Free Closed 2009 Classic business model $
  11. 11. Crowdsourced, open source, crisis mapping
  12. 12. … 1000s of sustainability-related, social media initiatives
  13. 13. We need to scale global solutions fast
  14. 14. … unleashing solutions for a sustainable world EVERYBODY NEEDS TO WORK WITH EVERYBODY! Collective Intelligence Collaboration & sharing Empowered citizens, consumers & activists NETWORK EFFECT
  15. 15. One thing you could change in the world? Access to basic public services Treat others as you, yourself want to be treated Destruction of resources Living conditions of the poorest Short-sightedness No more greed No more poverty Inequality Educating people in business, human sciences, art and science Awareness about the pollution Social entrepreneurship in developing countries Ethnical mixity and social mixity Increase collaboration between people
  16. 16. One thing WE could change in the world? Social media
  17. 17. Social media & sustainability
  18. 19. List of a few resources <ul><li>The Networked Nonprofit: Beth Kanter & Allison Fine (2010) </li></ul><ul><li>Wikinomics: How mass collaboration changes everything - Don Tapscott & Anthony Williams: Wikinomics (2006) & MacroWikinomics (2010) </li></ul><ul><li>Here Comes Everybody: The power of organizing without organizations - Clay Shirky (2008) </li></ul><ul><li>The Social Pulpit – Barack Obama’s social media toolkit </li></ul><ul><li>Designing for the Social Web – Joshua Porter (2008) </li></ul><ul><li>The Packard Foundation: “Working Wikily” report </li></ul><ul><li>a few blogs & websites </li></ul><ul><li>Beth’s Blog: </li></ul><ul><li>Mashable: </li></ul><ul><li>GreenBiz: </li></ul><ul><li>Treehugger: </li></ul>Contact me: Twitter: CamillaWiser