Social Network Marketing for e-Commerce
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This document discusses using social networks for e-commerce marketing. It defines social networks as structures of nodes (individuals) connected by relationships. Popular social networks like Hi5 and Facebook allow individuals to share interests and activities, represented as profiles. The document suggests marketing products to 1% of profiles on Hi5, noting glitter and ads in comments are common. On Facebook, apps are popular. It also describes social shopping sites like ThisNext that allow users to recommend products to others and include links to purchase them.
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Social Network Marketing for e-Commerce
- 1. Social Network Marketing for e-Commerce 06/04/09
- 2. I am Apisilp Trunganont, consultant for online business and online marketing strategies. 06/04/09
- 3. What is Social Network? 06/04/09
- 4. Is it Hi5 or Facebook? 06/04/09
- 5. (From Wikipedia) A social network is a social structure made of nodes that are tied by one or more specific types of interdependency, 06/04/09
- 6. such as values, visions, ideas, financial exchange, friends, trade, web links, sexual relations, disease transmission, or airline routes. 06/04/09
- 7. Social network analysis views social relationships in terms of nodes and ties. 06/04/09
- 8. Nodes are the individual actors within the networks, and ties are the relationships between the actors. 06/04/09
- 9. Social Network Diagram 06/04/09
- 10. So what is Hi5 or Facebook? 06/04/09
- 11. They are called Social Network Service. Then what is Social Network Service? 06/04/09
- 12. (From Wikipedia) A social network service focuses on building online communities of people who share interests and activities, 06/04/09
- 13. or who are interested in exploring the interests and activities of others. 06/04/09
- 14. It means the node in Social Network Diagram represents interests and activities of itself. 06/04/09
- 15. Hi5 node (Profile) represents interests (favorite music, movies, books, etc.), photos, and comments. 06/04/09
- 16. Today there are 1,500,000 Hi5 profiles from Thailand. 06/04/09
- 17. Let’s think about your product or service in just 1% of Hi5 profile. 06/04/09
- 18. What is the most widely appear product or service in Hi5? 06/04/09
- 19. Glitter 06/04/09
- 20. Advertisement in Hi5 Comment 06/04/09
- 21. Then, what about Facebook? 06/04/09
- 22. The funniest thing on Facebook is ‘App’. 06/04/09
- 26. Another interesting model is Social Shopping. 06/04/09
- 27. (From Wikipedia) Social shopping is a method of e-commerce in which consumers shop in a social networking environment. 06/04/09
- 28. Using the wisdom of crowds, users communicate and aggregate information about products, prices, and deals. 06/04/09
- 30. Searching for a product on web site (marketathome.com in this case) 06/04/09
- 31. Click on ‘Add to ThisNext’ and write a recommendation. 06/04/09
- 32. Recommendation on ThisNext.com provides original URL to buy a product. 06/04/09
- 33. Read my articles at www.macroart.net. Thanks. 06/04/09