Preview van de presentatie die binnenkort wordt gegeven bij de Social Media Workshop www.socialmediacongres.nl door Daniel Kok van Doctor Dialogue. Sociale netwerken zijn ideale vehikels voor het voeren van een dialoog tussen bedrijven en klanten.
The document summarizes the findings of a Danish research and development program on chat counseling from 2007-2011. It discusses how chat counseling is a useful way to provide counseling services to children and youth, as it allows for anonymity, control over the interaction, and can be accessed independently of time and location. The typical user of chat counseling services is described as a girl in puberty who has serious or complex problems and prefers the anonymity and control provided by online chat to discuss her issues. Research on chat counseling services in multiple countries found they can be as or more effective than telephone counseling. Developing rapport and alliance with the user is important for positive outcomes. The presentation concludes chat counseling is an effective way to provide support to at-risk
Break-Out: How My Experiments Might Help w/ the Post Pandemic Resignation Boo...SocialHRCamp
There are a lot of predictions about what workplaces will look like once we are all out of hiding. There is one thing common to all the predictions... Change. We’re going to want to change everything. Including our jobs and what role they play in our lives. Heavens to betsy! HR leaders thought the last 15 months were intense? We’re just entering into a new phase, the employee revolution that will wage war on our precious employee engagement and retention rates. In my 20 years of working in mission-based social enterprise tech shops, I’ve witnessed the value of impact on engagement. My brief yet disastrous time working at the wrong company taught me two things (1) employee engagement is substantially boosted by impact and (2) you can’t inject impact when it’s not real. As penance, I spent 11 months as an undercover millennial studying the role of impact on employee engagement. Join me to explore the results of my experiments and what might help to inoculate against the upcoming post-pandemic revolution of change. Perhaps we’ll even touch on Basecamp’s recent (now infamous) statement. Proving the revolution is already starting. Bring a piece of paper and pencil - we’ll do a short exercise to discover what crazy, reckless, short-sighted, wonderful, and beautiful things you might want to change. Sharing is optional.
The document discusses online video consumption habits of mothers. It finds that mothers spend more time online than the general female audience. Mothers structure their daily digital routines around online video, often watching in short spurts between other tasks. Popular video sites for mothers include Hulu, Netflix, and YouTube due to their video quality, lack of buffering, and tolerance for ads. Videos are shared through social networks and meet mothers' needs for social connection, mental breaks, and stress relief. The document recommends that online video focus on short, shareable clips and extras that allow mothers to catch up on shows and feel less isolated.
The document discusses key competencies in e-learning. It summarizes that the New Zealand curriculum is proving to be a major influence on how teachers are using information and communication technologies in education. Teachers from ICT professional development clusters met at a conference to share ideas and explore how they are using e-learning to enact the revised curriculum. The curriculum is seen as the key driver of professional development for teachers in how they integrate technology into learning. A variety of e-learning tools and their potential for being efficient or effective for learning are also discussed.
Audience engagement in the new digital. Audience first conference, 16 July 2014CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Este documento presenta las herramientas IMPRESS y CMAPTOOLS de LibreOffice. Explica cómo crear y formatear diapositivas en IMPRESS, incluyendo la inserción de texto, imágenes, videos e hipervínculos. También describe cómo crear mapas conceptuales en CMAPTOOLS mediante la identificación de conceptos clave, su jerarquización y la elaboración de proposiciones utilizando frases de enlace entre los conceptos. El objetivo final es diseñar presentaciones y mapas conceptuales para su uso en el aula.
MemExpo offre un avanzato sistema di tracciabilita' per eventi fieristici ed espositivi in genere, unitamente ad un network di condivisione delle informazioni fortemente radicato nei social network.
A empresa de tecnologia anunciou um novo smartphone com câmera avançada, tela grande e bateria de longa duração por um preço acessível. O aparelho tem como objetivo atrair mais consumidores para a marca e aumentar sua participação no competitivo mercado de smartphones.
The document summarizes the findings of a Danish research and development program on chat counseling from 2007-2011. It discusses how chat counseling is a useful way to provide counseling services to children and youth, as it allows for anonymity, control over the interaction, and can be accessed independently of time and location. The typical user of chat counseling services is described as a girl in puberty who has serious or complex problems and prefers the anonymity and control provided by online chat to discuss her issues. Research on chat counseling services in multiple countries found they can be as or more effective than telephone counseling. Developing rapport and alliance with the user is important for positive outcomes. The presentation concludes chat counseling is an effective way to provide support to at-risk
Break-Out: How My Experiments Might Help w/ the Post Pandemic Resignation Boo...SocialHRCamp
There are a lot of predictions about what workplaces will look like once we are all out of hiding. There is one thing common to all the predictions... Change. We’re going to want to change everything. Including our jobs and what role they play in our lives. Heavens to betsy! HR leaders thought the last 15 months were intense? We’re just entering into a new phase, the employee revolution that will wage war on our precious employee engagement and retention rates. In my 20 years of working in mission-based social enterprise tech shops, I’ve witnessed the value of impact on engagement. My brief yet disastrous time working at the wrong company taught me two things (1) employee engagement is substantially boosted by impact and (2) you can’t inject impact when it’s not real. As penance, I spent 11 months as an undercover millennial studying the role of impact on employee engagement. Join me to explore the results of my experiments and what might help to inoculate against the upcoming post-pandemic revolution of change. Perhaps we’ll even touch on Basecamp’s recent (now infamous) statement. Proving the revolution is already starting. Bring a piece of paper and pencil - we’ll do a short exercise to discover what crazy, reckless, short-sighted, wonderful, and beautiful things you might want to change. Sharing is optional.
The document discusses online video consumption habits of mothers. It finds that mothers spend more time online than the general female audience. Mothers structure their daily digital routines around online video, often watching in short spurts between other tasks. Popular video sites for mothers include Hulu, Netflix, and YouTube due to their video quality, lack of buffering, and tolerance for ads. Videos are shared through social networks and meet mothers' needs for social connection, mental breaks, and stress relief. The document recommends that online video focus on short, shareable clips and extras that allow mothers to catch up on shows and feel less isolated.
The document discusses key competencies in e-learning. It summarizes that the New Zealand curriculum is proving to be a major influence on how teachers are using information and communication technologies in education. Teachers from ICT professional development clusters met at a conference to share ideas and explore how they are using e-learning to enact the revised curriculum. The curriculum is seen as the key driver of professional development for teachers in how they integrate technology into learning. A variety of e-learning tools and their potential for being efficient or effective for learning are also discussed.
Audience engagement in the new digital. Audience first conference, 16 July 2014CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Este documento presenta las herramientas IMPRESS y CMAPTOOLS de LibreOffice. Explica cómo crear y formatear diapositivas en IMPRESS, incluyendo la inserción de texto, imágenes, videos e hipervínculos. También describe cómo crear mapas conceptuales en CMAPTOOLS mediante la identificación de conceptos clave, su jerarquización y la elaboración de proposiciones utilizando frases de enlace entre los conceptos. El objetivo final es diseñar presentaciones y mapas conceptuales para su uso en el aula.
MemExpo offre un avanzato sistema di tracciabilita' per eventi fieristici ed espositivi in genere, unitamente ad un network di condivisione delle informazioni fortemente radicato nei social network.
A empresa de tecnologia anunciou um novo smartphone com câmera avançada, tela grande e bateria de longa duração por um preço acessível. O aparelho tem como objetivo atrair mais consumidores para a marca e aumentar sua participação no competitivo mercado de smartphones.
La pandemia de COVID-19 ha tenido un impacto significativo en la economía mundial. Muchos países experimentaron fuertes caídas en el PIB y aumentos en el desempleo debido a los cierres generalizados y las restricciones a los viajes. Aunque las vacunas han permitido la reapertura de muchas economías, los efectos a largo plazo de la pandemia en sectores como el turismo y los viajes aún no están claros. Se espera que la recuperación económica mundial sea desigual y dependa de factores como el control
Este documento presenta diferentes herramientas web 2.0 como blogs, wikis, páginas web y redes sociales. Explica brevemente cómo crear y usar blogs en Blogger, WordPress y La Cocelera. También describe wikis y cómo crear una en WikiSpaces o Pbwiki. Finalmente, distingue entre herramientas de comunicación síncronas como chats y videoconferencias, y herramientas asíncronas como foros y correo electrónico.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Las leyes de limón de California proporcionan protecciones para los consumidores que compran vehículos, mascotas, equipos electrónicos u otros productos defectuosos. La ley se aplica si un producto no puede ser reparado después de múltiples intentos durante el período de garantía y permite a los compradores recibir reembolsos, reemplazos u otras formas de compensación. El sitio web proporciona información sobre los derechos de los consumidores y los abogados especializados que pueden ayudar a las personas a hacer valer
Los formularios son plantillas o páginas con espacios vacíos que se utilizan para recopilar y almacenar información de una manera organizada. En Access, los formularios permiten introducir, modificar o ver datos de tablas o consultas de una manera más cómoda que editar directamente las tablas. Se pueden crear formularios en Access usando un asistente y luego modificarlos en modo diseño.
El documento resume la evolución de la salud ocupacional a través de la historia, desde el Paleolítico hasta la actualidad. Describe los primeros avances en el reconocimiento de enfermedades relacionadas con el trabajo en el Antiguo Egipto, Mesopotamia y Grecia. Explica cómo la Revolución Industrial condujo a un aumento en los accidentes y enfermedades laborales, lo que llevó al desarrollo gradual de leyes y organizaciones para proteger la salud de los trabajadores. Finalmente, resume las principales leyes y
O documento descreve os objetivos e serviços de uma empresa de tecnologia chamada SIL TECNOLOGIA. A empresa fornece soluções em sistemas de informação focados na gestão municipal, com ferramentas para facilitar a tomada de decisões dos clientes e promover a interação com os contribuintes. O sistema integrado de gestão tributária da empresa permite o controle de lançamentos, arrecadação, dívida ativa e execução fiscal.
El documento habla sobre los fundamentos de la estructura organizacional. Explica conceptos como la especialización laboral, departamentalización, cadena de mando, tramo de control, centralización y diseños organizacionales comunes. También discute la cultura organizacional y factores que contribuyen a una cultura fuerte o débil.
O documento discute as identidades no Brasil e como elas são historicamente construídas. Apresenta como a identidade nacional brasileira vem sendo definida ao longo dos anos por meio de personagens literários como Iracema e Macunaíma e datas comemorativas como o Dia do Índio. Também aborda como alguns grupos se identificam por características como etnia, classe social ou gênero e como isso os coloca em posição de minoria ou discriminação.
Este documento establece el reglamento de seguridad e higiene de Petróleos Mexicanos y sus organismos subsidiarios. Incluye artículos sobre la subdirección de almacenamiento y reparto, así como disposiciones sobre seguridad en los artículos 1 al 16.
El documento describe la literatura infantil, incluyendo que es un arte creativo y lúdico que crea mundos imaginarios. Explica que los géneros principales son la narrativa, poesía y teatro. También presenta criterios para seleccionar obras de calidad literaria y gráfica que sean adecuadas para los intereses y características psicológicas de los niños según su edad. Finalmente, enumera los derechos de los niños a interactuar libremente con los libros.
El documento proporciona una descripción detallada de las diferentes pruebas de atletismo, incluyendo carreras de velocidad, medio fondo y fondo, saltos como salto de altura y longitud, y lanzamientos como lanzamiento de peso, disco, martillo y jabalina. Explica los objetivos, reglas y técnicas de cada prueba.
Este documento describe varias distribuciones de Linux, incluyendo Debian, creada en 1993 y que trabaja con programas precompilados en paquetes; Fedora, una distribución RPM respaldada por Red Hat y con la versión más reciente siendo Fedora 15; y Kubuntu, que utiliza KDE y proporciona un sistema operativo actualizado y fácil de usar para el usuario promedio. También describe a Mandriva, que ofrece software libre como Firefox y reproductores multimedia, no requiere controladores y está orientada a usuarios nuevos en Linux y software libre.
Zwitsal launched a new baby care product line called Zwitsal Goedemorgen to address parents' stress during morning rush hour. They conducted a poll and survey through the parenting platform Volgens Mama which identified morning stress as a common problem among mothers. Over 3000 mothers provided feedback showing a need for time-saving products in the morning. Zwitsal then launched Zwitsal Goedemorgen throw-away washcloths to solve this issue. They had Volgens Mama members test the products for free to generate awareness. The successful product launch demonstrated the value of gathering consumer insight through social media to develop products that address consumer needs and build loyalty.
How to Effectively Incorporate Quizzes in Your Content StrategyUberflip
People love taking quizzes—we love testing our mettle and understanding ourselves through these fun pieces of interactive content.
In fact, according to BuzzSumo, the average quiz gets shared 1900 times, making quizzes a reliably engaging component of any content marketing mix.
Even beyond BuzzFeed, both B2B and B2C brands can tap into the virality of quizzes as an opportunity to generate more engagement and capture quality leads.
Learn how to incorporate quizzes into your content marketing—the right way.
In this presentation, you will learn:
- Why quizzes are uniquely effective compared to other content formats
- What makes a great quiz and all the different types you can create
- How to channel the virality of quizzes to achieve your marketing goals
La pandemia de COVID-19 ha tenido un impacto significativo en la economía mundial. Muchos países experimentaron fuertes caídas en el PIB y aumentos en el desempleo debido a los cierres generalizados y las restricciones a los viajes. Aunque las vacunas han permitido la reapertura de muchas economías, los efectos a largo plazo de la pandemia en sectores como el turismo y los viajes aún no están claros. Se espera que la recuperación económica mundial sea desigual y dependa de factores como el control
Este documento presenta diferentes herramientas web 2.0 como blogs, wikis, páginas web y redes sociales. Explica brevemente cómo crear y usar blogs en Blogger, WordPress y La Cocelera. También describe wikis y cómo crear una en WikiSpaces o Pbwiki. Finalmente, distingue entre herramientas de comunicación síncronas como chats y videoconferencias, y herramientas asíncronas como foros y correo electrónico.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Las leyes de limón de California proporcionan protecciones para los consumidores que compran vehículos, mascotas, equipos electrónicos u otros productos defectuosos. La ley se aplica si un producto no puede ser reparado después de múltiples intentos durante el período de garantía y permite a los compradores recibir reembolsos, reemplazos u otras formas de compensación. El sitio web proporciona información sobre los derechos de los consumidores y los abogados especializados que pueden ayudar a las personas a hacer valer
Los formularios son plantillas o páginas con espacios vacíos que se utilizan para recopilar y almacenar información de una manera organizada. En Access, los formularios permiten introducir, modificar o ver datos de tablas o consultas de una manera más cómoda que editar directamente las tablas. Se pueden crear formularios en Access usando un asistente y luego modificarlos en modo diseño.
El documento resume la evolución de la salud ocupacional a través de la historia, desde el Paleolítico hasta la actualidad. Describe los primeros avances en el reconocimiento de enfermedades relacionadas con el trabajo en el Antiguo Egipto, Mesopotamia y Grecia. Explica cómo la Revolución Industrial condujo a un aumento en los accidentes y enfermedades laborales, lo que llevó al desarrollo gradual de leyes y organizaciones para proteger la salud de los trabajadores. Finalmente, resume las principales leyes y
O documento descreve os objetivos e serviços de uma empresa de tecnologia chamada SIL TECNOLOGIA. A empresa fornece soluções em sistemas de informação focados na gestão municipal, com ferramentas para facilitar a tomada de decisões dos clientes e promover a interação com os contribuintes. O sistema integrado de gestão tributária da empresa permite o controle de lançamentos, arrecadação, dívida ativa e execução fiscal.
El documento habla sobre los fundamentos de la estructura organizacional. Explica conceptos como la especialización laboral, departamentalización, cadena de mando, tramo de control, centralización y diseños organizacionales comunes. También discute la cultura organizacional y factores que contribuyen a una cultura fuerte o débil.
O documento discute as identidades no Brasil e como elas são historicamente construídas. Apresenta como a identidade nacional brasileira vem sendo definida ao longo dos anos por meio de personagens literários como Iracema e Macunaíma e datas comemorativas como o Dia do Índio. Também aborda como alguns grupos se identificam por características como etnia, classe social ou gênero e como isso os coloca em posição de minoria ou discriminação.
Este documento establece el reglamento de seguridad e higiene de Petróleos Mexicanos y sus organismos subsidiarios. Incluye artículos sobre la subdirección de almacenamiento y reparto, así como disposiciones sobre seguridad en los artículos 1 al 16.
El documento describe la literatura infantil, incluyendo que es un arte creativo y lúdico que crea mundos imaginarios. Explica que los géneros principales son la narrativa, poesía y teatro. También presenta criterios para seleccionar obras de calidad literaria y gráfica que sean adecuadas para los intereses y características psicológicas de los niños según su edad. Finalmente, enumera los derechos de los niños a interactuar libremente con los libros.
El documento proporciona una descripción detallada de las diferentes pruebas de atletismo, incluyendo carreras de velocidad, medio fondo y fondo, saltos como salto de altura y longitud, y lanzamientos como lanzamiento de peso, disco, martillo y jabalina. Explica los objetivos, reglas y técnicas de cada prueba.
Este documento describe varias distribuciones de Linux, incluyendo Debian, creada en 1993 y que trabaja con programas precompilados en paquetes; Fedora, una distribución RPM respaldada por Red Hat y con la versión más reciente siendo Fedora 15; y Kubuntu, que utiliza KDE y proporciona un sistema operativo actualizado y fácil de usar para el usuario promedio. También describe a Mandriva, que ofrece software libre como Firefox y reproductores multimedia, no requiere controladores y está orientada a usuarios nuevos en Linux y software libre.
Zwitsal launched a new baby care product line called Zwitsal Goedemorgen to address parents' stress during morning rush hour. They conducted a poll and survey through the parenting platform Volgens Mama which identified morning stress as a common problem among mothers. Over 3000 mothers provided feedback showing a need for time-saving products in the morning. Zwitsal then launched Zwitsal Goedemorgen throw-away washcloths to solve this issue. They had Volgens Mama members test the products for free to generate awareness. The successful product launch demonstrated the value of gathering consumer insight through social media to develop products that address consumer needs and build loyalty.
How to Effectively Incorporate Quizzes in Your Content StrategyUberflip
People love taking quizzes—we love testing our mettle and understanding ourselves through these fun pieces of interactive content.
In fact, according to BuzzSumo, the average quiz gets shared 1900 times, making quizzes a reliably engaging component of any content marketing mix.
Even beyond BuzzFeed, both B2B and B2C brands can tap into the virality of quizzes as an opportunity to generate more engagement and capture quality leads.
Learn how to incorporate quizzes into your content marketing—the right way.
In this presentation, you will learn:
- Why quizzes are uniquely effective compared to other content formats
- What makes a great quiz and all the different types you can create
- How to channel the virality of quizzes to achieve your marketing goals
This document summarizes lessons learned from Carla Borsoi's career journey in analytics. Some key lessons include paying attention to where you spend your time and your health, cultivating relationships, working on products you're passionate about, being willing to take on extra responsibilities to learn, continuously learning new skills, working hard to advance your career which can be helped by having sponsors, developing soft skills, having a clear vision of your goals, and prioritizing what's important at different career stages. The presentation includes examples from Borsoi's experiences at various companies and transitions to illustrate these lessons.
Other people might want to know this too - Angela Brady (Aston University)CONUL Conference
The document describes changes made to improve an academic library's enquiry services. It summarizes:
1) The library previously had an "Enquiry Desk" approach with 22 staff answering questions inconsistently, lacking accountability and ability to gather statistics.
2) They reorganized, creating a new team to handle enquiries, marketing and social media. This team refers in-depth questions to subject specialists and uses various channels to promote services.
3) The new approach aims to pre-empt user needs through data analysis and continuous improvement, led by a small dedicated team.
In this comprehensive Lead Gen Clinic presentation, I share concepts such as Agile Marketing, Cold Warm and Hot Traffic and how to run effective marketing tests. It all rolls up into a system I use in my business. Enjoy!
Crisis communication in the social media age Andrea Walker
The document discusses crisis management and social media strategies. It notes that many people deny crises could happen to them. It then outlines fundamentals of a crisis plan, including situational awareness, operations, message development, and victim management. The document discusses lessons from past crises like FedEx and BP and why social media has changed crisis communications. It provides tips for protecting online reputation such as tracking discussions, measuring impact, participating in conversations, being authentic, listening, and acting quickly. Finally, it discusses training employees on appropriate social media use.
This document discusses the use of social marketing and digital technologies to facilitate behaviour change. It defines social marketing and differentiates it from education and social advertising. Smartphones and apps are increasingly being used as they allow for personalized, tailored interventions that facilitate self-monitoring and peer support. Case studies on apps that promote breastfeeding and smoking cessation in pregnant women showed positive behavioural outcomes. A proposed digital strategy to reduce energy consumption among low-income households focuses on an experiential learning approach using gamification, feedback and rewards.
Meeting Content Demand in Regulated Industries through Social MediaPhilip Calvert
This document summarizes a presentation by Philip Calvert on using social media in regulated industries to meet content demand. Calvert discusses how adults now use mobile devices hundreds of times per day and how content through social media is important for customer service, engagement, and differentiation. He emphasizes the need for high-quality, valuable content that helps people rather than just promotions, and addresses common concerns for regulated industries like compliance.
Growth Hacking by Jordan Schlipf for Startupbootcamp Alumni CEO Summit 27 & 2...Startupbootcamp
Jordan Schlip - Partner at Founder Centric - gave a workshop about Growth Hacking at Startupbootcamp Alumni CEO Summit on 27 & 28 June '14 in Berlin.
Jordan Schlipf twitter: https://twitter.com/jordups
Jordan Schlipf linkedin: http://uk.linkedin.com/pub/jordan-schlipf/74/551/b8
Founder Centric: http://www.foundercentric.com/
Startupbootcamp: www.startupbootcamp.org
Maternity experience is integral to 'Patient Safety'Whose Shoes?
'How the inclusive #MatExp community is building positive change' by Gill Phillips at the Human Factors and Safer Births event at CHFG, Birmingham on 11th May 2017.
How to increase brand awareness with social media? Kristine Bezbaile
The purpose of the research is to determine how ByLykke, can establish awareness for its brand as a whole and with a focus on distributing the products by using innovative measures as opposed to the traditional channels customarily chosen.
We choose particularly these online marketing platforms, because they benefit cost efficiency, each of these channels have its own purpose, they also are completely different from each other and therefore are the interest of the ByLykke to develop business and product wise.
ByLykke provides products with a unique ingredient and is based on natural substances.
By selectively choosing online platforms for consideration,this research provides an innovative way how to gain brand awareness and subsequently broaden the consumer base.
An introduction to how and why childminders can use social media, with a look at Facebook, Pinterest, Twitter and blogging.
This presentation was made to the Devon Association of Childminders in October 2014.
Laying out the 'why' and 'how' of social media success, especiallly Facebook strategy and tactics. These slides are visual support for lengthy remarks, so get in touch if you have questions! Thanks!
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
This document summarizes alternatives to using Facebook for digital marketing. It discusses using Instagram stories and profiles, influencer marketing on Instagram, Facebook Messenger, Messenger bots, LinkedIn, YouTube, podcasting, voice assistants like Alexa, and email. It acknowledges Facebook is still important but recommends focusing on groups, live video, and stories. The document provides tips for increasing engagement on Facebook and argues high-quality, meaningful content and interactions will be prioritized over meaningless viral videos. It promotes attending upcoming workshops on these topics.
This webinar presentation discusses how to create viral quizzes. It explains that quizzes are an engaging content format that people enjoy taking and sharing. Key tips for making quizzes go viral include choosing compelling titles, crafting shareable outcomes for outcome quizzes or ensuring quizzes are fair for graded quizzes. The presentation also provides examples of viral quizzes and recommends promoting quizzes on social media and other online channels. The goal is to drive traffic, collect leads, and present offers through entertaining quizzes.
The document discusses using social media monitoring and analysis to provide business value and calculate return on investment (ROI). It outlines common misconceptions around ROI calculation and provides case studies of companies that have successfully used social media insights. The case studies demonstrate how insights informed marketing campaigns, new product development, competitive evaluation, and messaging strategies. Calculating ROI involves determining costs of the social media program and quantifying related benefits in terms of increased sales, cost savings, market expansion, and other metrics. The document advocates setting up a formal social media monitoring program to continuously analyze insights and inform business decisions.
Virginia Nonaca Chavez presented a webinar on youth leadership and development. The webinar covered key principles of youth success including treating youth as equal partners, providing a safe environment, positive relationships, opportunities to be involved, and developing important life skills. Participants engaged in activities to evaluate their own programs and identify areas for improvement. The webinar highlighted the importance of mentoring, training, and engaging youth as leaders to achieve positive outcomes such as high school graduation, further education, community involvement, and career success. Resources for developing effective youth models and programs were also provided.
This document outlines 6 common reasons companies give for not wanting dialogue with customers or stakeholders: 1) Lack of human resources, 2) Being too busy with other tasks, 3) Lack of knowledge on implementation, 4) Concern over negative feedback, 5) Current efforts are not providing results, 6) Belief customers don't need dialogue. It then states there is good news and provides links for why companies will engage in dialogue anyway.
Een dialoog opgestart met 20.000 zoldergeinteresseerden. We hebben hun laten vertellen over hun wensen en hun situatie t.a.v. hun zolder. Inzet van verschillende media zoals printadvertorials, online, databases en als hoogtepunt een succesvolle beursstand op de Woonbeurs 2009. Ubbink, Velux en CityBox waren partners in dit concept
Are you competing for those expensive Adwords? And by doing so, driving the prices up even more?
Well don't...
Turn it around. Leave the competing to the competitors. Open up your product to the customers. Let them testdrive your products and services. Let them share their motivations and before you know it other customers will bump into the reviews -in the best spot in Google- Example http://tinyurl.com/34huabf
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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https://www.oeconsulting.com.sg/training-presentations
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14. Het onthouden van 1 onderdeel
van deze presentatie
Het leren van een formule voor het starten
en onderhouden van klantdialogen
(via sociale netwerken)
Het plan
20. V1
= Vragen
• Als je iets vraagt krijg je
sneller (re)actie dan als je
wat vertelt
• Vragen laat mensen
nadenken
• Vragen stellen komt
sympathieker over omdat
je interesse toont in
diegene die antwoordt
• Door vragen stellen
vergaar je kennis
34. G3
= Gelijkwaardigheid
• Een passende toon
• Liefst geen anonimiteit
• Transparantie,
toegankelijkheid
• Minder controle
• Verhoudingen zijn
veranderd. Het bedrijf
bepaalt niet meer alleen
het tempo van het contact
• 1 voorbeeld…
35.
36.
37. L4
= Luisteren
• Door luisteren ontstaat de
connectie
• Als je luistert maak je een
keuze uit wat je hoort
• Luisteren is een activiteit:
het is het actief duiden
van verkregen informatie
• Luisteren is niet alleen
horen maar alle signalen
interpreteren; dus ook
kijken naar gedrag
43. • In 2004 the Zwitsal-brand came to a point where they were relying on
their heritage too much and were losing ground to the competition and
(even worse) were losing touch with the people who grew up with the
brand
• They came up with a new positioning ‘We know how it feels’. But even
more crucial was the strategy to involve young moms more in the
Zwitsal brand
• This was the challenge that was posed. Our solution was (and still is):
so start the dialogue...
– Facilitate young moms to connect with their peers
– And join in the conversation at the right time
• We built an online community (an online system) that connects young
moms with their peers, just like in pregnant-mom- meetupgroups moms
are connected instantly on basis of geography, age, kids-age,
working/not working, pregnant or not
(According to Mum)
44.
45. Target group
• Subscriptions* 99.194
• Total active members 48.203
Messages
• No. of posted messages* 463.341
• Per mom* 4,48
• Total no. responses* 2.779.706
• Average per mum* 28
* Since the launch in 2005
Facts & Figures Volgens Mama
46. Volgens Mama moms live here…
2965
1593
2629
2150
4825
2316
3258
2985
2082
3577
2269
1961
1854
2677
2685
3882
3235
2422
2312
2773
xxx
xx
= Area’s en Provinces
= Cities and regions
47. Product introductie
Zwitsal Goedemorgen
New baby care product range that
includes throw-away washcloths
especially for parents who are in a
hurry, or for travelling parents
48. • The topic of stress moments during the day was ‘seeded’ on
the Volgens Mama platform
• A small poll question was posted on the Volgens Mama
homepage
“What do you think?”
50. • The outcome of the poll-question identified the
‘morning rush hour’ as the main stress moment,
hereby making it a collective problem for the moms
• More than enough reason to run a more elaborate
survey among the Volgens Mama-members
• All moms got the results of the poll by e-mail and
were immediately asked to participate with the
survey
54. The survey results were used for a
press-release and were picked up
by marketing blogs online
55. • Within 2,5 days Zwitsal had a valuable insight in the opinion of
more than 3000 moms on the matter of morning stress
• The survey results indeed showed that moms needed a product
that would save time during the morning rush hour
• Zwitsal subsequently launched the product line Zwitsal
Goedemorgen that offered a solution for this problem
Volgens Mama followed up:
• The Volgens Mama moms were triggered to test these products
for free. 50 moms were invited to test the new product range
Results
56. About 22% (10.000) Volgens Mama
moms submited! While doing so they
were introduced to the new products
57. 3
6
7
5
15
14
16
28
32
79
3
5
8
8
20
20
35
38
45
50
0 20 40 60 80 100
other
Advertising on the radio
At an event
On another internetsite
On the Zwitsal internetsite
Article in a magazine
On the internetsite
www.volgensmama.nl
In a pharmacy or supermarket
Advertising in a magazine
Advertising on television
0-measurement
1-measurement
Awareness Zwitsal Goedemorgen
Target group: women with children 0-5 years in household
and who saw/heard advertising for Zwitsal Goedemorgen
Question: How did you hear of Zwitsal Goedemorgen?
High score of awareness via
Volgens mama (before start TVC).