Social Media Week: Social Media University

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The document summarizes the results of a survey of college students' use of social media. It finds that most respondents attend American University and use Facebook daily to interact with friends. While most follow brands on social networks, they view advertising as more annoying than useful. The majority of students use social media primarily to see what others post rather than posting their own content.

Technology

Wednesday, February 20th 2013

Social Media
University:
A College Student’s
Online Mind

university / college

American University 81%

George Washington 5%

Georgetown 1%

UMD 1%
Large # of responses from Florida:
T

Florida State, FSU, University of Florida

social media platforms used on
on a daily basis?
53%

49%

26%
68%
74%
26%
10%
9%

98%

favorite platform for
interacting with friends
Instagram,
Pinterest,
Tumblr,

4%
1%
2%

Twi@er,

9%

Facebook,

82%

Favorite platforms for
listening to music iTunes

YouTube

Spotify
3%
4%

Pandora

Songza
21%

38%

8track

27%
7%

do you use your social media
accounts primarily to post content
or to see what others are posting?

Mostly to See/Hear
“It’s About What Others Are
Mostly to Post Saying [ 31% ]
Content [ 5% ]
50/50”
[ 62%]

how do you feel about
advertising on social
networks?
VERY ANNOYING VERY USEFUL

9% 6%

17%
28%
40%

THANKS FOR ALL THOSE WHO
PARTICIPATED IN THE SURVEY!

1) The document shows charts depicting the average share of media consumed during a day for various locations and activities. 2) When at home, people spend most of their media day watching TV (62%), followed by using the internet (15%) and listening to the radio (17%). 3) When at work, people spend most of their media day using the internet (45%), followed by listening to the radio (47%) and watching a small amount of TV (5%).

I Social Media @UNIURB.IT

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Social Media Week: Social Media University

1. Wednesday, February 20th 2013 Social Media University: A College Student’s Online Mind

2. gender 70% 30%

3. university / college American University 81% George Washington 5% Georgetown 1% UMD 1% Large # of responses from Florida: T Florida State, FSU, University of Florida

4. social media platforms used on on a daily basis? 53% 49% 26% 68% 74% 26% 10% 9% 98%

5. favorite platform for interacting with friends Instagram, Pinterest, Tumblr, 4% 1% 2% Twi@er, 9% Facebook, 82%

6. Do you follow/like a brand on Twitter or Facebook? Yes 86% No 13% N/A (I don’t have Facebook or Twitter) 1%

7. Favorite platforms for listening to music iTunes YouTube Spotify 3% 4% Pandora Songza 21% 38% 8track 27% 7%

8. do you use your social media accounts primarily to post content or to see what others are posting? Mostly to See/Hear “It’s About What Others Are Mostly to Post Saying [ 31% ] Content [ 5% ] 50/50” [ 62%]

9. how do you feel about advertising on social networks? VERY ANNOYING VERY USEFUL 9% 6% 17% 28% 40%

10. THANKS FOR ALL THOSE WHO PARTICIPATED IN THE SURVEY!

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