This survey of 1,430 tablet users from March 2011 found that:
- 43% spend more time on their tablet than their desktop and 1 in 3 spend more time on their tablet than watching TV.
- The most popular tablet activities are gaming, searching for information, and emailing.
- 68% spend at least an hour per day on their tablet, mostly at home.
- Tablets are used more on weekdays than weekends and more at night than during the day.
- 77% reported decreased desktop/laptop usage after getting a tablet, and 28% said their tablet is their primary computer.
2012 Online User Behavior and Engagement Study - Harris InteractiveHemant Charya
More than seven in 10 US tablet owners ages 18 to 34, and more than eight in 10 tablet owners ages 35 to 44, looked up product information on their devices after seeing something interesting about it on TV. The behavior was significantly less common among older tablet owners (and, in addition, older consumers are already less likely to own tablets), but still, more than half of those 45 and older did the same.
The purpose of this presentation is to provide a deeper understanding of the attitudes and opinions of students on dictaphones and derive relevant marketing recommendations for decision-makers. The findings are based on a quantitative study conducted with students living in Austria.
American kids and their gaming devices - from iPads to Gameboys Dubit
As part of a broader look into American children's online gaming habits, Dubit also investigated what devices they are using and to what extent they are used for gaming.
Lee Rainie will describe the latest findings of the Pew Internet Project about libraries and the new mix of services they are offering their patrons – and considering offering.
2012 Online User Behavior and Engagement Study - Harris InteractiveHemant Charya
More than seven in 10 US tablet owners ages 18 to 34, and more than eight in 10 tablet owners ages 35 to 44, looked up product information on their devices after seeing something interesting about it on TV. The behavior was significantly less common among older tablet owners (and, in addition, older consumers are already less likely to own tablets), but still, more than half of those 45 and older did the same.
The purpose of this presentation is to provide a deeper understanding of the attitudes and opinions of students on dictaphones and derive relevant marketing recommendations for decision-makers. The findings are based on a quantitative study conducted with students living in Austria.
American kids and their gaming devices - from iPads to Gameboys Dubit
As part of a broader look into American children's online gaming habits, Dubit also investigated what devices they are using and to what extent they are used for gaming.
Lee Rainie will describe the latest findings of the Pew Internet Project about libraries and the new mix of services they are offering their patrons – and considering offering.
The Changing World of Libraries: Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest research about how people use technology and how people use libraries. He will discuss the implications of this work for libraries.
2. Tablet Survey Summary
Tablet usage is growing and sometimes surpasses time spent on desktop and TV
• 43% of respondents spend more time with their tablet than with their desktop/laptop
• 1 in 3 respondents spends more time with their tablet than they do watching TV
Tablets are used widely for playing games, searching for information and emailing
• Most popular activities on tablets include gaming (84%), searching for info (78%) and emailing (74%)
• Least popular include shopping (42%), reading e-books (46%) and consuming entertainment (51%)
People are spending at least an hour a day on their tablet and using it primarily at home
• 68% of respondents spend at least 1 hour a day on their tablet
• 82% of respondents primarily use their tablet at home
Tablets are used mostly on weekdays and in the night
• 69% of respondents said they use their tablet more frequently on weekdays relative to weekends
• Tablets are used more during the night according to 62% of respondents
Tablets are replacing time spent with desktops/laptops
• 77% of respondents reported that their desktop/laptop usage decreased after getting a tablet
• 28% of respondents said that the tablet is their primary computer
This report includes results from a tablet survey that was run in the US in March 2011. The survey had
1,430 respondents.
Google Confidential and Proprietary 2
3. 43% spend more time with their tablet than with their desktop;
1 in 3 respondents uses their tablet more than watching TV
I spend more time each day on my tablet than I: (select all that apply)
% of respondents
80%
59%
60%
52%
43% 41%
40% 34%
20%
11%
0%
Read a paper book Listen to the radio Use my Use my Watch TV None of the above
desktop/laptop smartphone
Google Confidential and Proprietary 3
4. Tablets are used widely for playing games, searching for
information and emailing
Select all the ways in which you use your tablet:
% of respondents
100%
84%
78%
80% 74%
61%
60% 56%
51%
46%
42%
40%
19%
20%
0%
Playing Searching for Emailing Reading the Accessing a Consuming Reading e- Shopping Other
games information news social entertainment books online
network (music,
videos)
Google Confidential and Proprietary 4
5. 68% of respondents spend at least 1 hour a day on
their tablet
On average, how much time do you spend using your tablet per day?
% of respondents
40% 38%
30%
21%
20%
7%
4%
0%
Less than 15 minutes 15-30 minutes 30 minutes-1 hour 1-2 hours 2+ hours
Google Confidential and Proprietary 5
6. 82% of respondents primarily use their tablet at home
When do you primarily use your tablet? (select one)
% of respondents
100%
82%
80%
60%
40%
20% 11%
7%
0%
When I'm at home When I'm on the go When I'm at work
Google Confidential and Proprietary 6
7. The vast majority of respondents use their tablet more
frequently on weekdays
Do you use your tablet more frequently on weekdays or weekends?
% of respondents
80%
69%
60%
40%
31%
20%
0%
Weekdays Weekends
Google Confidential and Proprietary 7
8. 62% of respondents use their tablet more frequently at night
Do you use your tablet more frequently during the day or during the night?
% of respondents
80%
62%
60%
40% 38%
20%
0%
Day Night
Google Confidential and Proprietary 8
9. 77% of respondents reported that their desktop/laptop
usage decreased after they started using a tablet
Since you started using a tablet, has your desktop/laptop usage
decreased?
% of respondents
100%
80% 77%
60%
40%
23%
20%
0%
Yes No
Google Confidential and Proprietary 9
10. 28% of respondents said that the tablet is their primary computer
Is the tablet your primary computer?
% of respondents
80%
72%
60%
40%
28%
20%
0%
Yes No
Google Confidential and Proprietary 10