1) The document shows charts depicting the average share of media consumed during a day for various locations and activities. 2) When at home, people spend most of their media day watching TV (62%), followed by using the internet (15%) and listening to the radio (17%). 3) When at work, people spend most of their media day using the internet (45%), followed by listening to the radio (47%) and watching a small amount of TV (5%).

1. Share of media day charts
Average week

2. Share of media day
Reading Reading
Newspapers Magazines
4% 1%
Using the
Internet
19% Listening to
the Radio
26% Watching TV
50%
Source: Touchpoints 3

3. Share of media day – at home
Reading Reading
Newspapers Magazines
Using the 5% 1%
Internet Listening to
15% the Radio
17%
Watching TV
62%
Source: Touchpoints 3

4. Share of media day – at work
Reading Reading
Newspapers Magazines
Watching TV
3% 0% Listening to
5%
the Radio
Using the 47%
Internet
45%

5. Share of media day – travelling
Using the Reading Reading
Internet Magazines Newspapers
Watching TV 1% 4%
3%
4%
Listening to
the Radio
88%

6. Share of media day – working/studying
Reading Reading
Magazines Newspapers
Watching TV0% 1% Listening to
5% the Radio
43%
Using the
Internet
51%

7. Share of media day – housework
Using the Reading Reading
Internet Magazines Newspapers
10% 1% 3%
Watching TV
Listening to 42%
the Radio
44%

8. Share of media day – household admin
Using the Reading Reading
Internet Magazines Newspapers
Watching TV
0% 1%
9%
8%
Listening to
the Radio
82%

9. Share of media day – childcare
Using the Reading Reading
Internet Magazines Newspapers
12% Listening to 1% 3%
the Radio
20%
Watching TV
64%

10. Share of media day – washing/dressing
Using the Reading Reading
Internet Magazines Newspapers
9% 1% 3%
Watching TV
Listening to 41%
the Radio
46%

11. Share of media day – cooking
Using the Reading Reading
Internet Magazines Newspapers
7% 1% 4%
Listening to
the Radio
38%
Watching TV
50%

12. Share of media day – sports/exercise
Using the Reading Reading
Internet Magazines Newspapers
8% 1% 3%
Watching TV
36%
Listening to
the Radio
52%

13. Share of media day – eating/drinking
Using the Reading Reading
Internet Magazines Newspapers
11% 1% 8%
Listening to
the Radio
23%
Watching TV
57%

14. Share of media day – shopping
Using the Reading Reading
Internet Magazines Newspapers
Watching TV
1% 4%
13%
8%
Listening to
the Radio
74%

15. Share of media day – hobbies/pastimes
Reading Reading
Magazines Newspapers
2% 6%
Using the
Internet
29% Watching TV
46%
Listening to
the Radio
17%

16. Share of media day – socialising
Using the Reading Reading
Internet Magazines Newspapers
21% 1% 3%
Listening to
the Radio
18%
Watching TV
57%