The document discusses the lack of accessibility of social media platforms and provides examples. It notes that while social media pushes for digital engagement, the platforms are generally not accessible for users with disabilities. Common issues include CAPTCHAs that cannot be accessed by screen readers and user interfaces not compatible with keyboard navigation. The document provides some examples of making social media more accessible, such as Facebook making site changes and YouTube offering closed captioning. It emphasizes that accessibility should not be a reason to avoid using social media but is important to understand and properly support. Organizations are encouraged to test accessibility and learn from mistakes.
I'm always updating my popular deck on creating content that works for social media. There are a lot of things to take into consideration in your content marketing efforts. These tips will give you a leg up.
What’s the secret to creating content that spreads like wildfire? There are no guarantees when it comes to going viral in social media, but there are certain types of content that do better than others. This presentation was adapted from previous presentations of Amy Vernon's on the topic, for the first of a three-part webinar series with Bill Belew and Phill Hollows.
I'm always updating my popular deck on creating content that works for social media. There are a lot of things to take into consideration in your content marketing efforts. These tips will give you a leg up.
What’s the secret to creating content that spreads like wildfire? There are no guarantees when it comes to going viral in social media, but there are certain types of content that do better than others. This presentation was adapted from previous presentations of Amy Vernon's on the topic, for the first of a three-part webinar series with Bill Belew and Phill Hollows.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Outline of a panel discussion for the SMPS (Society for marketing professional services) on March 14, 2007, about how architecture firms can use social media.
Think You Know Great Content? Fugghedaboutit. Here's What Really CountsAmy Vernon
Content is king, blah blah blah. Fact is, there's no magic formula for good content, but there are some basic things you can do to make your content more attractive to both readers/consumers and search engines.
Selfish Accessibility: WordCamp Toronto 2014Adrian Roselli
We can all pretend that we’re helping others by making web sites accessible, but we are really making the web better for our future selves. Learn some fundamentals of web accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This isn’t intended to be a deep dive into ARIA, but more of an overall primer for those who aren’t sure where to start nor how it helps them.
Tumblr: The Marketing Powerhouse Your Nonprofit May Be OverlookingAmanda McCormick
Tumblr -- since it's billion dollar sale to Yahoo in May, it's been all over the tech press, yet to many nonprofits, the red hot blogging network remains an inscrutable barrage of fashionable hipsters and wacky cat GIFs. Tumblr has many payoffs for those looking to get the word out about their organization on a small budget, especially those who are already adept at cultivating micro-networks on Facebook, Twitter and Pinterest. In this session, we'll talk about the myths, misconceptions and powerful opportunities of this growing platform -- with a special focus on transferring strategies you may already use to create an active army of supporters on Tumblr.
Join us and learn:
Inspiring examples of how nonprofits are using Tumblr to create new followers and engage existing ones
What Tumblr strategy shares with that of Facebook, Twitter, Pinterest and conventional blogging -- and where it diverges.
A framework for a solid start on Tumblr
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Outline of a panel discussion for the SMPS (Society for marketing professional services) on March 14, 2007, about how architecture firms can use social media.
Think You Know Great Content? Fugghedaboutit. Here's What Really CountsAmy Vernon
Content is king, blah blah blah. Fact is, there's no magic formula for good content, but there are some basic things you can do to make your content more attractive to both readers/consumers and search engines.
Selfish Accessibility: WordCamp Toronto 2014Adrian Roselli
We can all pretend that we’re helping others by making web sites accessible, but we are really making the web better for our future selves. Learn some fundamentals of web accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This isn’t intended to be a deep dive into ARIA, but more of an overall primer for those who aren’t sure where to start nor how it helps them.
Tumblr: The Marketing Powerhouse Your Nonprofit May Be OverlookingAmanda McCormick
Tumblr -- since it's billion dollar sale to Yahoo in May, it's been all over the tech press, yet to many nonprofits, the red hot blogging network remains an inscrutable barrage of fashionable hipsters and wacky cat GIFs. Tumblr has many payoffs for those looking to get the word out about their organization on a small budget, especially those who are already adept at cultivating micro-networks on Facebook, Twitter and Pinterest. In this session, we'll talk about the myths, misconceptions and powerful opportunities of this growing platform -- with a special focus on transferring strategies you may already use to create an active army of supporters on Tumblr.
Join us and learn:
Inspiring examples of how nonprofits are using Tumblr to create new followers and engage existing ones
What Tumblr strategy shares with that of Facebook, Twitter, Pinterest and conventional blogging -- and where it diverges.
A framework for a solid start on Tumblr
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
110219 Introduction to social media for Oxford Voluntary ActionMark Walker
This is the presentation to accompany a workshop for staff and volunteers from local charities organised by Oxford Voluntary Action and delivered by Mark Walker of SCIP on 3 March 2011
Presentation given by Eddie Byrne at the Western Regional Section, Library Association of Ireland, Annual Seminar, 11 June 2012, Oranmore, Galway, Ireland.
Social Media Strategy: Mission, Tool, Metrics, TeachJeffrey Levy
Slide deck for a 1/2-day workshop that includes several times when small groups discuss and report out. Accompanying handout: http://www.slideshare.net/levyj413/handout-mission-tool-metrics-teach
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
Presentation by Jason Harper of KC Digital Drive for 2015 Hall Center for the Humanities Applied Humanities Bootcamp. (Photo credit on slide 11: Thibaut Oskian)
This slide serve as a guide to people who have just joined a Social Media and does not know about Social Media Etiquettes. It focuses on the point that Social Media is also like a society and so we must be responsible for what we speak on social media and we must not spam.
Extending Your Voice Online: Navigating the Social WebSara Holoubek
Sara Holoubek's presentation on the the Social Web as part of the Woodhull dinner series.
From blogging to facebook to twitter, self-publication has never been more accessible to the general public. However, most of these powerful tools don't come with instructions. Learn best practices for extending your voice, building your platform and creating a personal brand.
I was asked by a colleague to do a Web conference for some of his national peers in the air medical transport industry, to help people understand some ways social media can be used in this environment. These are my slides for the Webinar.
We can all pretend that we’re helping others by making web sites accessible, but we are really making the web better for our future selves. Learn some fundamentals of web accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This isn’t intended to be a deep dive into ARIA, but more of an overall primer for those who aren’t sure where to start nor how it helps them.
Social Media Marketing Tools and Strategies for Master Gardener coordinatorsKim Kruse
Social media provides a unique platform for Extension professionals to share information about programs, including the Florida Master Gardener Program.
Presented at the 2010 continuing education meeting for Master Gardener coordinators.
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
1. Social Media vs. Accessibility
PSF Buzz
Jack Pickard
07 July 2009
2. Social Media vs. Accessibility
Welcome To St James’ Park
• Yes, our new away kit
is horrible
• Yes, we got relegated
• Yes, we are a bit of a
laughing stock at the
moment
• Yes, I know our new
away kit is really, really
horrible
• Yes, this isn’t St James’
Park,
3. Social Media vs. Accessibility
Accessibility
• Legal – DDA
• Moral – Responsibility to citizens
• Financial – the disabled dollar
4. Social Media vs. Accessibility
Accessibility
• Specific Public Sector Requirements
• DED (Disability Equality Duty)
• EU Riga Declaration
• Cabinet Office Requirements
5. Social Media vs. Accessibility
The Social Media ‘Push’
• Push towards digital engagement
• They won’t come to you
• ‘I’m Not Listening’
• Like it or not, it’s happening
7. Social Media vs. Accessibility
But Is It Accessible?
• Well, not really
• What are the problems?
• CAPTCHA
• AJAX
• User Generated Content
8. Social Media vs. Accessibility
But Is It Accessible?
• Not yet, but it is improving
• Facebook to Make Site More
Accessible to Blind
http://508portal.com/?q=node/598
14. Social Media vs. Accessibility
What Can You Do?
• Which parts can you make accessible?
• What parts are your responsibility?
• What can you do?
• Ensure that information is available elsewhere
in a more accessible format
• Help people make the best of their
experience
• If people can’t use that service, they won’t
come to that service to find you
15. Social Media vs. Accessibility
Facebook Accessibility
• How do I register with Facebook using a screen
reader?
• Do you provide a HTML only version of the site?
• How can I report a problem with the assistive
technology (i.e. screen reader) I'm using?
• How do I access the Gift Shop using a screen reader?
• How do I increase/decrease the font/text sizes on
Facebook?
• How do I use Facebook Chat with a screen reader?
17. Social Media vs. Accessibility
Accessible Twitter
• @AccessibleTwitr designed by @dennisl of the
@webaxe podcast
• Features:
• All links are keyboard accessible
• Simple, consistent layout and navigation
• Headings and page titles are implemented for
optimal accessibility
• Works great with or without JavaScript
18. Social Media vs. Accessibility
Accessible Twitter
• More Features:
• Ajax actions are concluded with an alert
• Large default text size and high color contrast
• When entering tweets, audio cues indicate when the
character limit is almost reached
• Forms and data tables are marked up for optimal
accessibility
• Code is semantic, light, and adheres to best practices in
Web Standards.
• If a tweet is in response to another (and marked as such in
the data), a clearer link is provided to the that tweet
• Tested on all major browsers: IE6, IE7, IE8, Firefox, Safari,
Opera, and Chrome
19. Social Media vs. Accessibility
You Tube
• Bob’s House:
http://www.youtube.com/watch?v=
• If a video has no sound
• Caption
• Transcript/Description
20. Social Media vs. Accessibility
You Tube
• Captioning:
• When uploading a video to YouTube now
you also have the option to upload a
closed caption file for the video
• Easy You Tube Caption Creator
http://www.youtube.com/watch?v=_Tp6hgAE
• http://accessify.com/tools-and-wizards/access
21. Social Media vs. Accessibility
The fault is
…default
• Social media/networking
applications by default aren’t
very accessible
22. Social Media vs. Accessibility
The Verdict
• No Excuses
• Accessibility is not a reason not to
use social media
• It’s a reason to understand and use
social media properly and provide
support
23. Social Media vs. Accessibility
Testing
• Test your sites
• Test your usage of social media
• Disability Equality Duty
24. Social Media vs. Accessibility
You’ll Fail
• You’ll fail
• You’ll make mistakes
• But by ignoring the whole thing, you’ll
make more mistakes
• Experiment, monitor, set policy
• Won’t reach everyone
• Over 1000 over 60s renewed their travel
passes online (Nexus)
• Just Do It
25. Social Media vs. Accessibility
Resources
• WebAIM
• Accessify
• AccessifyForum
• WAI
• WebCredible
26. Social Media vs. Accessibility
…and then I walked
on down the hall…
