2. Social media training in Azerbaijan
I was invited by the Danish NGO International Media Support to
conduct a four day training course in social media for human
rights defenders and activists in Azerbaijan.
Based on the needs of the participants I created a course which
was based on the methodological foundation of my book ”Den
perfekte storm”. The objective of the course was to give the
participants a high-level understanding of social media strategy
combined with a very low-lewel practical understanding of
relevant tools and cases from the NGO world.
The course program for the week looked as follows:
3. Tuesday Introduction to social media strategy: The Perfect
Storm!
Wednesday Part 1: Social media NGO cases
Part 2: Listening to and monitoring the social media
Thursday Tool day: Learn about and try working with the 14
most important social media tools
Friday Strategy day: Develop a social media strategy for your
organization or for yourself
4. Teaching tools
As part of the course I used the collaboration platform
Podio, which both showed the participants the value of using
social collaboration tools and provided a very practical tool for
conducting the four day course.
5. Results
All of the participants completed the course and were certified
in the use of social media. But more importantly the
participants developed unique social media strategies for their
organizations, which were presented on the final day of the
course.
