1. Social Media Training
for the Pump Industry
Marketers: Facebook
by
Charli K. Matthews
Founder & President of Empowering Pumps, LLC

2. Charli K. Matthews
 Thank you for joining us to learn about Social Media for the
Pump Industry!
 I am the President of Empowering Pumps, LLC and
Publisher of EmpoweringPumps.com
 I have been in the industry for 9 years! The majority of my
career I was spent as an Account Executive for Pumps &
Systems Magazine. This is where I fell in love with the
Pump Industry.
 For the last two years, I watched and learned from leaders
the Pump Industry. I could see there was a need for online
platform to utilize social media. This is why I built
EmpoweringPumps.com and designed every page to use
social media in some way.

3. CONTENT
 The backbone of social media is content. So, START
WRITING now…
 Start a Blog
 Create a Email Newsletter
 Join other Social Media Platforms
 Define your audience
 Think about your customers, then think about their
customers…

4. Outline
 Facebook
 Facebook Basics
 What is the most important thing you do on FB?
 How much time should you spend posting?
 What pages should you like?
 What are the best things to post on Facebook?
 How do you measure the success?!?!
 Where’s the ROI?

9. Let’s go to Facebook
I have a couple favorites I would like to share with you!
http://www.facebook.com/empoweringpumps

10. What did I accomplish?
How do you measure the success?!?! Where’s the ROI?

11. Let me know what you would
like to see next!
IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME:
CHARLI@EMPOWERINGPUMPS.COM