Social Media is the #2 driver for perception of value. Learn how residents are using social media and 5 easy steps to mapping out a strategy for your community.
1. The document proposes social media strategies to promote a book series and increase sales, including targeting young urban audiences on platforms like Twitter, Facebook, and video.
2. Specific tactics recommended are running a video trailer contest for film students, tweeting as the author to build their brand and buzz, and testing targeted Facebook ads.
3. The strategies aim to engage current and new fans through an interactive online community across multiple social media channels.
Social media usage has increased the most on Pinterest at 23% and Facebook at 20% while decreasing 10% on Twitter. Different social media platforms have varying levels of penetration and impact across different regions with North America, Europe, and Asia being analyzed. The document discusses social media usage trends broken down by platform and geographic region.
This document proposes a social media campaign to connect with a wider audience, spread its message and monitor online reputation and trends. It discusses using social media for advertising, reporting, trend analysis and monitoring in Southeast Asia. The proposal outlines digital media advertisement, content creation and administration through status updates, comments, pictures and overseeing design. It also discusses using different levels of influencers for the campaign and provides a campaign sample.
John Mayer aims to grow his online following in 2016 by sharing more intimate, revealing content on social media to engage fans. His strategy includes increasing social media post volumes by 40% over six months and driving more traffic to his website, specifically by boosting unique visitors from social platforms by 20% in five months through expanded use of hashtags. Key roles in executing his plan include a social media manager and coordinator.
Social Media as a Relationship Management ToolMaureen Kuether
This presentation will define the public relations theory of relationship management and identify how it can be utilized through social media by examining social analytics applications. Moving away from traditional measurements focused on quantity, organizations should measure their success based on the quality of the relationship between an organization and its publics and can do so using social analytics.
Training presented at #Toastmasters District 37 Fall Conference November 1, 2014.
This presentation covers the 5 major social media networks: Facebook, Twitter, LinkedIn, Pinterest, Google Plus. Includes selecting the right social media for your target market, common buzzwords, and best examples of posts.
Social Strategy: A Conversation Around Challenges in Social BusinessSocial Distillery
Hahn, Texas, a public relations & communications firm in Austin, Texas, welcomes Social Distillery, a social media marketing agency, into their home with a happy hour celebration & conversation around social media.
1. The document proposes social media strategies to promote a book series and increase sales, including targeting young urban audiences on platforms like Twitter, Facebook, and video.
2. Specific tactics recommended are running a video trailer contest for film students, tweeting as the author to build their brand and buzz, and testing targeted Facebook ads.
3. The strategies aim to engage current and new fans through an interactive online community across multiple social media channels.
Social media usage has increased the most on Pinterest at 23% and Facebook at 20% while decreasing 10% on Twitter. Different social media platforms have varying levels of penetration and impact across different regions with North America, Europe, and Asia being analyzed. The document discusses social media usage trends broken down by platform and geographic region.
This document proposes a social media campaign to connect with a wider audience, spread its message and monitor online reputation and trends. It discusses using social media for advertising, reporting, trend analysis and monitoring in Southeast Asia. The proposal outlines digital media advertisement, content creation and administration through status updates, comments, pictures and overseeing design. It also discusses using different levels of influencers for the campaign and provides a campaign sample.
John Mayer aims to grow his online following in 2016 by sharing more intimate, revealing content on social media to engage fans. His strategy includes increasing social media post volumes by 40% over six months and driving more traffic to his website, specifically by boosting unique visitors from social platforms by 20% in five months through expanded use of hashtags. Key roles in executing his plan include a social media manager and coordinator.
Social Media as a Relationship Management ToolMaureen Kuether
This presentation will define the public relations theory of relationship management and identify how it can be utilized through social media by examining social analytics applications. Moving away from traditional measurements focused on quantity, organizations should measure their success based on the quality of the relationship between an organization and its publics and can do so using social analytics.
Training presented at #Toastmasters District 37 Fall Conference November 1, 2014.
This presentation covers the 5 major social media networks: Facebook, Twitter, LinkedIn, Pinterest, Google Plus. Includes selecting the right social media for your target market, common buzzwords, and best examples of posts.
Social Strategy: A Conversation Around Challenges in Social BusinessSocial Distillery
Hahn, Texas, a public relations & communications firm in Austin, Texas, welcomes Social Distillery, a social media marketing agency, into their home with a happy hour celebration & conversation around social media.
The document provides an overview of using Twitter in 10 minutes, outlining that Twitter is best used for listening and community building rather than direct marketing. It discusses how to identify goals for using Twitter, develop engaging content, grow a community on the platform, and effectively measure success against objectives rather than just the number of followers. The presentation aims to inspire new ways to leverage Twitter and get questions answered about using the social media platform.
The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
In this deck, you'll learn:
- How to create your ideal social media mix
- The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, etc.
- When to adopt new networks (and when to ignore)
- Where companies like yours spend time on social media (and where the missed opportunities are)
The document outlines 9 key social media trends for 2020 as presented by Alice Fuller of Sheer Social. The trends include: 1) social video will dominate platforms, 2) more engagement in groups and less on pages, 3) Instagram domination, 4) Facebook and Instagram hiding like counts, 5) rise of microinfluencers with 1,000-100,000 followers, 6) use of chatbots for customer service, 7) better governance of social media platforms, 8) growth of e-commerce on social media, 9) continued boom in podcasts. The document promotes contacting Alice Fuller to learn more.
This document discusses strategies for unifying public relations and social media. It provides guidance on building an effective social media strategy, including finding and defining target audiences, engaging with and connecting to those audiences, building and maintaining a social media presence, and understanding and optimizing performance. Specific tips include using the Social Technographics Ladder to segment audiences, creating a conversation calendar to plan social media activities, and learning from Coca-Cola's successful viral video campaign that drove over 2.7 million YouTube views primarily through Facebook sharing. The document aims to help practitioners maximize the benefits of an integrated PR and social approach.
Social media what's all the chat about ? by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
What 2016 Holiday Shopping Trends Mean for 2017 Social Ecommercetracx
The document outlines an agenda for a presentation on social media and shopping trends, including introductions, a holiday 2016 wrap-up, and 5 key social shopping trends. The presenter is Robyn Showers, Director of Content Marketing from Tracx, and she will be joined by a special guest. Key points from the holiday wrap-up include the top 5 online shopping days led by Cyber Monday and Black Friday, and overall desktop holiday sales of $63.1 billion. The 5 social shopping trends discussed are the growth of Instagram for holiday shopping, Amazon's large market share of online sales, the relationship between social and brick-and-mortar retail, social media's role in discovery over direct purchases, and the increasing importance
This document contains analytics data from Facebook Insights for a page called CharityCharity, including metrics on total likes, new likes, people talking about the page, weekly reach, top performing posts by engagement, likes by region and demographic, daily likes trends, languages of people who like the page, and sources of likes. It provides insights into the page's performance on Facebook and engagement with different types of posts and audiences.
Social media is changing how public affairs is conducted. It increasingly influences search results, drives traffic to news sites, and makes mobilizing support easier. Content must be optimized for search engines, social networks, and sharing in order to be effective. This requires a new set of skills around search optimization, social networking, community building, and online reputation management rather than traditional public affairs approaches. Politicians and journalists are embracing social media and Twitter in particular, though its influence is still evolving.
Masterclass 2015: How to Get (a bit) More From BrandwatchBrandwatch
This document discusses using Brandwatch to gain insights from social data. It emphasizes that integrating multiple data sources like surveys, search, and social can provide stronger insights than any single source alone. It also stresses analyzing topics and sentiments beyond just direct brand mentions to understand influences and disconnects. Cutting the data in various ways like by time of day, context, or categories can reveal interesting patterns. The conclusion recommends not relying on a single methodology, experimenting with different starting points, using Twitter Insights to find resonating opinions, and looking beyond just brand/product mentions for research.
Social media optimization (SMO) strategies were presented by Ranjeet from Sumedha Global IT Solutions. SMO involves using social media platforms to generate publicity and increase awareness of products, brands or events. It can increase customer loyalty and website visitors by making content more shareable and engaging on public social media sites like Facebook, Twitter, LinkedIn and YouTube. The top six original rules of SMO are to increase linkability, enable easy tagging and bookmarking, reward inbound links, help content travel, connect communities, and use viral marketing techniques like email, blogging, audio/video and photo sharing.
This document discusses the evolution of social media from isolated online interactions to networked communities. It defines key social media concepts like memes, networks, and different types of online media tools. The rest of the document provides guidance on developing a social media strategy, including setting goals, identifying audiences, selecting appropriate tools, implementing a strategic plan, and evaluating impact. The overall message is that social media has transformed how people connect and share information online through various platforms and must be approached strategically to achieve desired outcomes.
These are the slides I stood in front with @Brian_Wong during a presentation we gave at SXSW 2018 in Austin on March 12, 2018.
The presentation was a high level 45 minutes attempting to explain the cause, effects and opportunities of the Facebook+Google Duopoly in 2018 and beyond.
The SXSW session description was:
"Facebook & Google have created an advertising duopoly predicted to wipe out smaller adtech companies & continue the decline of VC funding in adtech. Brands spend millions every year collecting consumer data they should rightfully own & be able to use while Google & Facebook are profiting. This panel explores why competition reform is needed for the overall ecosystem, what makes data consolidation bad for adtech and how brands can own their own data to elevate the consumer experience."
(I used to be able to export from keynote with a full size slide and the presenter notes (apple please fix this!)...
Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense)
This document discusses Drew Steinbeck's research on the representation of transgender individuals in the media. It includes links to articles about how the media fails to represent all types of transgender people, debates around Caitlyn Jenner's photoshoot, and how Chaz Bono helped normalize transgender surgeries by appearing in mainstream media. It also lists Illustrator tools and shows logo sketches for a fictional organization called "TransBook" aimed at transgender people on Facebook.
Hear what our multifamily industry panelists have to say about how they use their communities' social media accounts to successfully maximize resident retention, communication, and satisfaction!
Taking Your Social Media Presence to the Next LevelJustin Wise
The document discusses how churches can take their social media presence to the next level. It finds that church websites are important for many people in deciding which church to attend. Effective social media strategies for churches focus on awareness, community, and engagement. Churches need goals, audience research, and metrics to make social media effective. Resources, relevant content, and adding value are keys to success.
5 Social Media Storytelling Trends for NonprofitsJulia Campbell
Julia Campbell is a digital marketing consultant and author who runs the social marketing agency JC Social Marketing. She provides insights on current social media trends for nonprofits. Some key trends she discusses include the growing popularity of TikTok and social media stories across platforms like Instagram and Facebook. She also covers livestreaming, emerging audio platforms, and takeovers as effective social media storytelling techniques for nonprofits.
1) Measuring social media impact requires tracking key metrics like impressions, clicks, conversions, and value per fan or follower. Regular reporting of data helps inform business decisions.
2) Engagement can be increased before, during and after events through hashtags, extending the event lifecycle on social platforms, and providing ongoing value to participants.
3) Social media serves multiple purposes beyond just marketing, including community building, customer service, social intelligence, and enhancing the participant experience. Metrics should reflect these varied goals.
Fundraising Trends and the Next Generation of Canadian Giving hjc
Fundraising Trends in 2013
Michael and Danielle focussed on fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
We'll walk you through a prospect's journey to understand how reviews are used at each touch point of a renter's decision-making process.
In just 30 minutes, you'll find out:
How reviews play into a prospect's decision throughout the search journey
What to do to help prospects choose your community as their next apartment home
This document provides an overview of using social media in a business-to-business context. It begins by showing statistics on the widespread adoption of social media platforms. It then provides examples of how large companies like GE, Veolia, and Degrémont use social media for business purposes. This includes sharing content on platforms like SlideShare, Pinterest, LinkedIn and videos. The document discusses how the goals for B2B social media differ from mainstream uses, focusing more on awareness, affinity and relationships than direct sales. It also covers best practices for developing a social media plan and gaining CEO support.
This document summarizes key findings from the 2016 Social Admissions Report about how high school students use mobile technology and social media during their college search and selection process. Some of the main findings include:
- 86% of students own a smartphone and use social media frequently, making mobile the primary way colleges can communicate with them.
- Students expect quick responses from colleges - 53% expect to hear back within a day of contacting an admissions representative.
- 82% of students have visited a college website on their mobile device, while only 12% have submitted an application through mobile.
- Facebook is still widely used but visual platforms like Instagram, Snapchat, and YouTube are seeing increased growth among students.
The document provides an overview of using Twitter in 10 minutes, outlining that Twitter is best used for listening and community building rather than direct marketing. It discusses how to identify goals for using Twitter, develop engaging content, grow a community on the platform, and effectively measure success against objectives rather than just the number of followers. The presentation aims to inspire new ways to leverage Twitter and get questions answered about using the social media platform.
The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
In this deck, you'll learn:
- How to create your ideal social media mix
- The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, etc.
- When to adopt new networks (and when to ignore)
- Where companies like yours spend time on social media (and where the missed opportunities are)
The document outlines 9 key social media trends for 2020 as presented by Alice Fuller of Sheer Social. The trends include: 1) social video will dominate platforms, 2) more engagement in groups and less on pages, 3) Instagram domination, 4) Facebook and Instagram hiding like counts, 5) rise of microinfluencers with 1,000-100,000 followers, 6) use of chatbots for customer service, 7) better governance of social media platforms, 8) growth of e-commerce on social media, 9) continued boom in podcasts. The document promotes contacting Alice Fuller to learn more.
This document discusses strategies for unifying public relations and social media. It provides guidance on building an effective social media strategy, including finding and defining target audiences, engaging with and connecting to those audiences, building and maintaining a social media presence, and understanding and optimizing performance. Specific tips include using the Social Technographics Ladder to segment audiences, creating a conversation calendar to plan social media activities, and learning from Coca-Cola's successful viral video campaign that drove over 2.7 million YouTube views primarily through Facebook sharing. The document aims to help practitioners maximize the benefits of an integrated PR and social approach.
Social media what's all the chat about ? by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
What 2016 Holiday Shopping Trends Mean for 2017 Social Ecommercetracx
The document outlines an agenda for a presentation on social media and shopping trends, including introductions, a holiday 2016 wrap-up, and 5 key social shopping trends. The presenter is Robyn Showers, Director of Content Marketing from Tracx, and she will be joined by a special guest. Key points from the holiday wrap-up include the top 5 online shopping days led by Cyber Monday and Black Friday, and overall desktop holiday sales of $63.1 billion. The 5 social shopping trends discussed are the growth of Instagram for holiday shopping, Amazon's large market share of online sales, the relationship between social and brick-and-mortar retail, social media's role in discovery over direct purchases, and the increasing importance
This document contains analytics data from Facebook Insights for a page called CharityCharity, including metrics on total likes, new likes, people talking about the page, weekly reach, top performing posts by engagement, likes by region and demographic, daily likes trends, languages of people who like the page, and sources of likes. It provides insights into the page's performance on Facebook and engagement with different types of posts and audiences.
Social media is changing how public affairs is conducted. It increasingly influences search results, drives traffic to news sites, and makes mobilizing support easier. Content must be optimized for search engines, social networks, and sharing in order to be effective. This requires a new set of skills around search optimization, social networking, community building, and online reputation management rather than traditional public affairs approaches. Politicians and journalists are embracing social media and Twitter in particular, though its influence is still evolving.
Masterclass 2015: How to Get (a bit) More From BrandwatchBrandwatch
This document discusses using Brandwatch to gain insights from social data. It emphasizes that integrating multiple data sources like surveys, search, and social can provide stronger insights than any single source alone. It also stresses analyzing topics and sentiments beyond just direct brand mentions to understand influences and disconnects. Cutting the data in various ways like by time of day, context, or categories can reveal interesting patterns. The conclusion recommends not relying on a single methodology, experimenting with different starting points, using Twitter Insights to find resonating opinions, and looking beyond just brand/product mentions for research.
Social media optimization (SMO) strategies were presented by Ranjeet from Sumedha Global IT Solutions. SMO involves using social media platforms to generate publicity and increase awareness of products, brands or events. It can increase customer loyalty and website visitors by making content more shareable and engaging on public social media sites like Facebook, Twitter, LinkedIn and YouTube. The top six original rules of SMO are to increase linkability, enable easy tagging and bookmarking, reward inbound links, help content travel, connect communities, and use viral marketing techniques like email, blogging, audio/video and photo sharing.
This document discusses the evolution of social media from isolated online interactions to networked communities. It defines key social media concepts like memes, networks, and different types of online media tools. The rest of the document provides guidance on developing a social media strategy, including setting goals, identifying audiences, selecting appropriate tools, implementing a strategic plan, and evaluating impact. The overall message is that social media has transformed how people connect and share information online through various platforms and must be approached strategically to achieve desired outcomes.
These are the slides I stood in front with @Brian_Wong during a presentation we gave at SXSW 2018 in Austin on March 12, 2018.
The presentation was a high level 45 minutes attempting to explain the cause, effects and opportunities of the Facebook+Google Duopoly in 2018 and beyond.
The SXSW session description was:
"Facebook & Google have created an advertising duopoly predicted to wipe out smaller adtech companies & continue the decline of VC funding in adtech. Brands spend millions every year collecting consumer data they should rightfully own & be able to use while Google & Facebook are profiting. This panel explores why competition reform is needed for the overall ecosystem, what makes data consolidation bad for adtech and how brands can own their own data to elevate the consumer experience."
(I used to be able to export from keynote with a full size slide and the presenter notes (apple please fix this!)...
Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense)
This document discusses Drew Steinbeck's research on the representation of transgender individuals in the media. It includes links to articles about how the media fails to represent all types of transgender people, debates around Caitlyn Jenner's photoshoot, and how Chaz Bono helped normalize transgender surgeries by appearing in mainstream media. It also lists Illustrator tools and shows logo sketches for a fictional organization called "TransBook" aimed at transgender people on Facebook.
Hear what our multifamily industry panelists have to say about how they use their communities' social media accounts to successfully maximize resident retention, communication, and satisfaction!
Taking Your Social Media Presence to the Next LevelJustin Wise
The document discusses how churches can take their social media presence to the next level. It finds that church websites are important for many people in deciding which church to attend. Effective social media strategies for churches focus on awareness, community, and engagement. Churches need goals, audience research, and metrics to make social media effective. Resources, relevant content, and adding value are keys to success.
5 Social Media Storytelling Trends for NonprofitsJulia Campbell
Julia Campbell is a digital marketing consultant and author who runs the social marketing agency JC Social Marketing. She provides insights on current social media trends for nonprofits. Some key trends she discusses include the growing popularity of TikTok and social media stories across platforms like Instagram and Facebook. She also covers livestreaming, emerging audio platforms, and takeovers as effective social media storytelling techniques for nonprofits.
1) Measuring social media impact requires tracking key metrics like impressions, clicks, conversions, and value per fan or follower. Regular reporting of data helps inform business decisions.
2) Engagement can be increased before, during and after events through hashtags, extending the event lifecycle on social platforms, and providing ongoing value to participants.
3) Social media serves multiple purposes beyond just marketing, including community building, customer service, social intelligence, and enhancing the participant experience. Metrics should reflect these varied goals.
Fundraising Trends and the Next Generation of Canadian Giving hjc
Fundraising Trends in 2013
Michael and Danielle focussed on fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
We'll walk you through a prospect's journey to understand how reviews are used at each touch point of a renter's decision-making process.
In just 30 minutes, you'll find out:
How reviews play into a prospect's decision throughout the search journey
What to do to help prospects choose your community as their next apartment home
This document provides an overview of using social media in a business-to-business context. It begins by showing statistics on the widespread adoption of social media platforms. It then provides examples of how large companies like GE, Veolia, and Degrémont use social media for business purposes. This includes sharing content on platforms like SlideShare, Pinterest, LinkedIn and videos. The document discusses how the goals for B2B social media differ from mainstream uses, focusing more on awareness, affinity and relationships than direct sales. It also covers best practices for developing a social media plan and gaining CEO support.
This document summarizes key findings from the 2016 Social Admissions Report about how high school students use mobile technology and social media during their college search and selection process. Some of the main findings include:
- 86% of students own a smartphone and use social media frequently, making mobile the primary way colleges can communicate with them.
- Students expect quick responses from colleges - 53% expect to hear back within a day of contacting an admissions representative.
- 82% of students have visited a college website on their mobile device, while only 12% have submitted an application through mobile.
- Facebook is still widely used but visual platforms like Instagram, Snapchat, and YouTube are seeing increased growth among students.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
This is an overview of what you should be focusing on in 2020 to maximize your online marketing efforts. In the slides, I go over platform overview, and necessary items to focus on in 2020. Slide Deck from Digital Marketing Trends for 2020 workshop.
How Travel and Tourism Brands Can Market Through the Visitor Behavior CycleOff Madison Ave
Roger Hurni, partner and Chief Creative Office at Off Madison Ave discusses how travel and tourism brands can better segment audiences for more relevant, timely and powerful communications.
Marketing through the behavior cycle. @RogerHurni @OffMadisonAveRoger Hurni
Marketing Through the Behavior Cycle was presented first at the 2014 the Arizona Governors Conference of Tourism. It focuses on using behavior triggers to align messaging and remove a funnel driven approach.
This document provides an overview of social media strategies for photo and video professionals. It discusses defining social media and exploring its growth and impact. It recommends becoming an enlightened social media user by listening, following, curating, and creating original content. Guidelines are presented for creating a genuine personal presence, avoiding oversharing, and developing posting strategies through consistency and adding value for one's audience.
This document summarizes a presentation about using social media for real estate agents. It discusses defining personal brands and buyer personas, setting goals for social media use, establishing profiles on key networks, listening to learn industry trends, creating valuable content, and measuring results. Case studies show how other agents have integrated social media into their businesses. The presentation aims to help agents overcome fears about social media and provide steps to get started engaging audiences and building their careers.
Translating Social Insights-DAWSG August 2015Aman Sandhu
Social media is changing the marketing game. It represents a goldmine for marketers as consumers express themselves more, with greater depth and across a broader range of topics. By harnessing the power of social media insights – by the hundreds of millions of daily posts on global and regional social networks (e.g., Facebook, Twitter, etc.) as well as blogs, and forums – marketers can surface meaningful and fresh consumer insights.
Winning in a social world requires a far more intimate understanding of the consumer. By using social insights to inform our social strategy and execution, this will help us target our audience better and appear relevant to them.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
Uber's social media strategy prioritizes growing its audience on mobile-focused platforms like Instagram, Facebook, and Twitter. The strategy involves increasing engaging content and paid/owned media to convert followers into customers. An audit found Instagram had the highest engagement rate. Objectives include a 15% follower increase across platforms through awareness campaigns. Strategies include more paid ads, owned posts, and partner endorsements. Progress will be measured quarterly including follower growth, traffic sources, and sentiment analysis of hashtag campaigns.
In 2012 we saw the rise of Pinterest, Facebook go public, the proliferation of niche networks and a growing emphasis on visual content. 2013 is sure to be a year in which social media marketing is redefined and marketers are forced to adapt even more to the constantly evolving landscape.
The rise of visual web, the end of the social silo, the necessity of agile marketing, show vs. tell your brand story in the social space, and more will define social media marketing in 2013. Now is the time to prepare.
Presentation of key trends across APAC markets and generations as well as actionable strategic implications of these trends on brands’ social media strategies. Video of real people talking about their experiences and what they really think about social connectivity and conducting commerce through social media
Social media usage continues to grow rapidly. 73% of online adults now use social media, with the highest usage rates among 18-29 year olds at 90%. The most popular sites are Facebook with over 1 billion users, Twitter with 560 million registrants, and Google+ with 400 million users. Marketers are now integrating social data with other customer data to deliver more personalized and relevant experiences across multiple channels. Video, especially short-form micro-videos, is also becoming increasingly important on social media.
Social media usage continues to grow rapidly. 73% of online adults now use social media, with the highest usage rates among 18-29 year olds at 90%. The most popular sites are Facebook with over 1 billion users, Twitter with 560 million registrants, and Google+ with 400 million users. Marketers are now integrating social data with other customer data to deliver more personalized messaging. Key 2014 trends include a focus on video content, the rise of micro-videos on platforms like Vine and Instagram, and more data-driven marketing across social media and other channels.
The document discusses how consumer technology is radically changing our lives and the digital trends of cloud, mobile, and social media are changing industries. It highlights how the world has gone social and mobile, with over 1.7 billion people on social networks. It also discusses how consumer expectations have changed with the rise of digital, and that traditional distribution models are outdated. The opportunities that social media provides for finding new clients and recruits are also covered.
Welcome to Emerging and Social Media (ADPR4300) at Marquette University.
In this class, we examine and explore the strategic use, impact and implications of social media as it relates to marketing and communications.
Similar to Social Media Success PART 1: Examining The Resident Disconnect (20)
Episode Date: June 13, 2024. Understanding the current role of AI in multifamily, how to enhance your knowledge and use of AI, and how to ensure resident satisfaction with AI and new technology with featured guest, Lisa Russell.
Ready, Set…Respond! [Ep. 15: Prospect Expectations: Strategies For Leasing Al...SatisFactsEducation
Episode Date: May 16, 2024. Gain expert tips for seamless tour scheduling, personalized tour follow up, and increased tour conversions and closing rates with featured guest, Ronald Harrington.
Ready, Set...Respond! [Ep. 14: Reputation Equation: The Asset Management Pers...SatisFactsEducation
Learn from Director of Asset Management, Michaela Daniel Smith, how asset management uses online reviews to assess the reputation of apartment communities within their portfolio, the value of authenticity in review management and response, and the correlation between reputation and budget outcomes.
Host and Director of Client Performance, Carla Alicea, and featured guest, Sara Leduc, to discuss the importance of responding to reviews and strategies for aligning review responses with renter expectations using data from the 2024 Online Renter Study. Learn the value of review response and how you can ensure you're meeting renter expectations from verified renter data.
Thousands of renters across the country were asked to rank ten elements of an online review in order of importance.
Host, Carla Alicea, and featured guest, Lia Nichole Smith, to dicuss the data to determine what makes an online review most valuable to your renters when it comes to standing out from the competition and securing the lease.
This episode discussed the breakdown of apartment brand guidelines, including: logo usage, typography, design elements, photography, iconography, and illustrations. Stacey provided free resources for finding imagery, fonts, and color pairing. Additionally the episode offered great examples for how to use your brand elements to target your audience and capture the vibe of your brand.
In this episode, SatisFacts' Director of Client Performance, Carla Alicea, and well respected, long-time sales leader and current VP of Sales, Mark Lacey, discuss the Power of Gratitude. The episode provided wisdom from years of experience on how to incorporate gratitude and kindness into your daily personal life as well as in the workplace. The session includes the PAUSE method, 12 tips for creating a harmonious resident experience, 12 tips for creating a hormonious employee experience, and other free resources for promoting gratitude and kindness to improve relationships with employees and customers.
Learn the statistics around the leading causes behind residential building fires and their significant impact on losses, proactive strategies for enhancing awareness and preventing fire incidents, and get free resources to help spread fire safety awareness to residents and employees.
In this episode, our host, Carla Alicea, spoke with multifamily consultant and keynote speaker, Maria Pietroforte, about effectively managing resident communication and using the Top 3 value drivers to enhance the resident experience. Maria provided expert tips through her multifamily experience to improve communication, sense of community, and perception of value to drive increased resident referrals and retention.
Learn from Jason Kae, a multifamily professional and author of "Journey to a Rainforest Team Culture: A Leadership Story About Fostering Employee Satisfaction & Engagement."
This episode discusses toxic team culture in the workplace and how the rainforest team culture leadership framework supports healthy boundaries, fosters a culture of proactive
communication and sustained productivity, and teaches how to effectively balance workloads and drive productivity.
Hosts Lia Nichole Smith and Carla Alicea announced the epIQ Top 10 Communities Nationwide, Top 10 Companies by Portfolio Size, the Top 3 epIQ Streak Communities, and Most Improved epIQ Hot Streak Communities from the July 2023 epIQ Biannual Report. They also shared Bigos Management success story, a company whose epIQ Grade increased 81% in just 6 months, placing them in the Top 100 companies in their portfolio size.
This document contains a series of polls asking respondents about their pet ownership and preferences for pet-friendly rental communities. It also provides three brief examples highlighting legal cases where individuals with disabilities were denied accommodation for their support animals or faced additional fees, which is illegal under the Fair Housing Act.
Ready, Set...Respond! [Ep. 5: Marketing Beyond The Obvious].pdfSatisFactsEducation
In this episode of "Ready, Set...Respond!," Carla J. Alicea was joined by Lia Nichole Smith, a National Speaker, Multifamily Influencer, and Thought Leader. They discussed data driven strategies for attracting future renters by using operational data to influence marketing techniques. Lia offered 5 initiatives for attracting the renters of 2025. Tune in to learn more about Marketing Beyond The Obvious!
In this month's episode of "Ready, Set...Respond!" Carla J. Alicea was joined by Valerie M. Sargent, a National Speaker, Emotional Intelligence Strategist, and Executive Consultant. They discussed emotional intelligence and techniques for recognizing and reacting to your own heightened emotions as well as recognizing mental health symptoms in others and how to respond to them. Tune in to learn more about EQ and Mental Health!
The document contains questions about how communities celebrate Earth Day and promote recycling. It asks about recycling ordinances, resident knowledge of recyclable materials, and methods used to educate residents on recycling. Questions also address programs for hazardous waste disposal and how apartments dispose of bulky items. Statistics note the large amount of private waste generated per capita in the US.
In the second episode of our brand new monthly education series: Ready, Set...Respond!, Founder of The Transparency Company, Curtis Boyd, and Carla Alicea discuss deceptive review practices and how his company uses 150 different metrics, including: AI, duplicate content, behavior metrics, category diversity, and more, to detect fake revies. Learn why they are harmful to consumers and how you can recognize, flag, and/or report them to help mitigate these deceptive review practices and help consumers make better spending decisions.
In the first episode of our brand new monthly education series: Ready, Set...Respond!, Ashley Smith and Carla Alicea offer actionable best practices for dealing with difficult people. The episode also provides interesting information on the personality traits of a difficult person, the opportunity to test your own difficult people response skills, and play a Fact or Fiction game.
There's a thin line between facts and fiction when it comes to generating online reviews. Getting your residents to talk about their experiences can make all the difference when you are competing for leads and courting prospects. Hear what our panel of experts share the facts about review cultivation and the importance of having an authentic brand.
Hear from two industry leaders as they weigh in on how to be proactive in your marketing, follow up and retention efforts to beat the slow leasing season blues.
In this month's webinar, our industry experts shared their experience with building an engaging and fulfilling learning environment for their company’s employees.
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
Reliable Structure:
With 1+1, 2+1, and 3+1 apartment options, Yeni Eyup Evleri 2 is designed with first-class materials and craftsmanship. The doors to a safe and comfortable life are here! Choose the option that suits you best and step into your dream home.
Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
If you're Planning to Build a House in Haldwani, Understanding the House Construction Cost in Haldwani is crucial. It's important to grasp the direct and indirect cost factors entailed in the Construction process before Initiating any work. This Understanding is pivotal for Efficient Budget allocation, allowing you to plan your finances more Effectively. Construction expenses can vary Significantly, Influenced by Diverse Elements such as site Location, raw material prices, Labour charges, and various other variables. Here at Geomatrix, we pride Ourselves on offering competitive rates for house construction in Haldwani, ensuring affordability without Compromising on quality and providing the best options within your budget. For a precise evaluation of the cost involved in constructing your dream home, consult our team of architects and construction experts.
For more information visit:
https://geomatrix.co.in/services/real-estate-project-management-in-haldwani/
BEST FARMLAND FOR SALE | FARM PLOTS NEAR BANGALORE | KANAKAPURA | CHICKKABALP...knox groups real estate
welcome to knox groups real estate company in Bangalore. best farm land for sale near Bangalore and madhugiri . Managed farmland near Kanakapura and Chickkabalapur get know more details about the projects .Knox groups is a leading real estate company dedicated to helping individuals and businesses navigate the dynamic real estate market. With our extensive knowledge, experience, and commitment to excellence, we deliver exceptional results for our clients. Discover the perfect foundation for your agricultural aspirations with KNOX Groups' prime farm lands. These aren't just plots; they're the fertile grounds where vibrant crops flourish, livestock thrives, and unique agricultural ventures come to life. At KNOX, we go beyond selling land we curate sustainable ecosystems, ensuring that your journey toward agricultural success is seamless and prosperous.
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
At Geomatrix, we Pride Ourselves on our Commitment to Superior Craftsmanship and client satisfaction. Our team Consists of Highly Qualified specialists including Architects, Engineers, project Managers, and skilled labourers who work seamlessly together to achieve ourclients' Objectives. Geomatrix is recognized as the Best Construction Company in Haldwani, Dedicated to bringing visions to life with unparalleled Expertise and Professionalism.
For more information visit:
https://geomatrix.co.in/
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Serviced Apartment Ho Chi Minh For RentalGVRenting
GVRenting is the leading rental real estate company in Vietnam. We help you to find a serviced apartment for rent in Ho Chi Minh & Saigon. Discover our broad range of rental properties in Vietnam.
For more details https://gvrenting.com/
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
AVRUPA KONUTLARI ESENTEPE - ENGLISH - Listing TurkeyListing Turkey
Looking for a new home in Istanbul? Look no further than Avrupa Konutlari Esentepe! Our beautifully designed homes provide the perfect blend of luxury and comfort, making them the perfect choice for anyone looking for a high-quality home in the city.
With a wide range of apartment types available, from 1+1 to 4+1, we have something to suit every need and budget. Each apartment is designed with attention to detail and features spacious and bright living areas, making them the perfect place to relax and unwind after a long day.
One of the things that sets Avrupa Konutlari Esentepe apart from other developments is our focus on creating a community that is both comfortable and convenient. Our homes are surrounded by lush green spaces, perfect for enjoying a peaceful stroll or having a picnic with friends and family. Additionally, our complex includes a variety of social and recreational amenities, such as swimming pools, sports fields, and playgrounds, making it easy for residents to stay active and socialize with their neighbors.
https://listingturkey.com/property/avrupa-konutlari-esentepe/
6. 2013 2014 2015 2016 2017
Sense of
community
Sense of
community
Sense of
community
Sense of
community
Sense of
community
Quality of maintenance
Apartment appearance
and condition
Apartment appearance
and condition
Apartment appearance
and condition
Social media
Apartment appearance
and condition
Community appearance
and condition
Community appearance
and condition
Community appearance
and condition
Apartment appearance
and condition
Staff responsiveness and
dependability
Safety and security Neighbors Neighbors Community events
Community appearance
and condition
Staff responsiveness and
dependability
Safety and security Community events Neighbors
7. OPPORTUNITY
2017 Social Media Study
Yes No Doesn’t Have
Facebook 30.99% 64.44% 4.58%
Instagram 14.61% 75.33% 10.07%
LinkedIn 2.15% 83.46% 14.39%
Pinterest 1.24% 81.40% 17.36%
Snapchat 1.36% 81.13% 17.51%
Twitter 3.64% 82.28% 14.08%
Do You Follow Your Community?
8. OPPORTUNITY
not a major
source of
information
for
prospects
residents are
turning their
attention to
social media
does not
impact a
prospect’s
decision
#2 driver for
perception
of value
residents
are not
engaged
with the
community
10. 1 – CHOOSING A PLATFORM
89.58% 66.40%
2017 Social Media Study
11. SOCIAL MEDIA IN MULTIFAMILY
How frequently do you
use the following
social media services?
12. SOCIAL MEDIA IN MULTIFAMILY
Daily Weekly Less than weekly
Facebook 75.81% 13.64% 10.55%
Instagram 71.57% 17.10% 11.33%
LinkedIn 19.49% 36.90% 43.61%
Pinterest 18.58% 34.79% 46.63%
Snapchat 60.87% 21.12% 18.01%
Twitter 37.26% 19.11% 43.63%
2017 Social Media Study
13. 1 – CHOOSING A PLATFORM
WHERE TO START?
• Look at your current resident demographics
• Set up as a business page
• List website, phone number and office hours
• Community description
• Stick with it for 90 days
14. 2 – OWNERSHIP
Multiple People HOW TO CHOOSE
• Seek out who enjoys social
media
• Rotate one person a day
• Include maintenance