Social Media Strategy for Digital Public Relations course at University of Central Arkansas. Fall 2016 with Dr. Riva Brown

1. MAUMELLE
ANIMAL
CLINIC
S O C I A L M E D I A
2 0 1 6 S O C I A L M E D I A S T R A T E G Y

2. A B O U T U S | M A U M E L L E A N I M A L C L I N I C
SERVING THE
MAUMELLE
AREA FOR THE
PAST 20 YEARS
Maumelle Animal Clinic has been serving
Maumelle for the past 20 years. We have
two sister offices in Little Rock, Arkansas.
Maumelle Animal Clinic is not limited to
dogs and cats. but provides care for birds
and other small mammals. We are a
complete veterinarian facility, along with
boarding and grooming.

3. SOCIALMEDIA
ASSESSMENT

4. M A U M E L L E A N I M A L C L I N I C | S O C I A L M E D I A S T R A T E G Y 2 0 1 6
SOCIAL MEDIA
OBJECTIVES
Maumelle Animal Clinic has two smart goals.
The first smart goal is to answer questions and reply to comments on original
Maumelle Animal Clinic posts on Facebook, Twitter and Instagram within 12
hours of the post. The second smart goal is to grow the Facebook, Twitter, and
Instagram followers by 50 people by February 2017.

5. M A U M E L L E A N I M A L C L I N I C | S O C I A L M E D I A S T R A T E G Y 2 0 1 6
ONLINE BRAND
AND PERSONAMaumelle Animal Clinic has a distinct online brand and persona to
achieve.
When interacting with our audience we are kind-hearted, courteous, experienced, reliable. and
prepared.

6. MAUMELLE ANIMAL CLINIC
FACEBOOK PAGE

7. TWITTER POSTS

8. INSTAGRAM
POSTS

9. AudienceAssessment

10. Strategies & Tools

11. PILLARS OF
CONTENT
#MuttMonday
#TooCuteTuesday
#WashYourPetWednesday
#TakeYourAnimalToTheVetThursday
#FreebieFriday

12. social media roles
Social Media Manager:
Oversee that social media coordinator
is doing their job & there to make final
decisions.
Social Media Coordinator:
Create content, in charge of
correcting any mistakes.
Social Media Team Member:
In charge of posting content,
and replying to comments on
content.

13. Social MediaPOLICIES
Be respectful to all/Be nice to strangers.
Be helpful with customers.
Don't slag competition.
Respect copyright laws.
Make sure it's acceptable to post pictures of all employees.
Make sure it's acceptable to post pictures of customer's pets.
Reply to posts/comments in a timely manner.
Don't forget your day job.

14. CRITICAL RESPONSE PLAN
Inappropriate Post: When
inappropriate post is put on
social media, remove
content. Message the content
creator and let them know it
is not allowed on Maumelle
Animal Clinic's social media.
Inappropriate Reply/Comment:
Unless the reply or comment contains degrading
words we can keep the content on our page. If the
action keeps continuing, remove content and block
said person from the page for inappropriate usage of
the site.
Unsatisfied customer on social media: Reply to the
customer's post within a 12 hour time period in which
the content was posted. Then, privately message
customer about their experience and offer the exact
same service at no cost to them to ensure that their
satisfaction is important to us.

15. Key Takeaways
2016 Social Media Strategy
Key takeaway from assignment:
Maintaining a social media account for a business is a lot
harder than it looks.
Key takeaway from the class:
Digital Public Relations is a demanding field.