Social media strategies to promote
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This document outlines social media strategies for promoting "Hindustan Wellness" campaigns. It discusses using Facebook, Twitter, LinkedIn, and other social networks for advertising campaigns. Facebook allows sharing on personal pages and suggesting pages to friends. Twitter allows interactive discussions with hashtags. LinkedIn allows basic text and video ads under 30 seconds. The document proposes a strategy of using CPC/CPM advertising, blog posts, forums, Google forms, events, YouTube videos, and free ad sites for lead generation at a low daily cost. Benefits include direct and indirect promotion through social media at a lower cost than advertising with long term brand building results.
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Social media strategies to promote
- 1. Social Media Strategies to Promote “Hindustan Wellness” Campaigns -Yuvaraj
- 2. Available Social Media Networks: • We have a plenty of available social media for campaigning. Facebook Twitter LinkedIn Drop Box Google+ . . .
- 3. Facebook: • Social portal for interacting with friends and family in relatively closed environment • More allowable characters than Twitter • Offers ads • Share your new professional page on your personal page • Directly suggest your page to personal networks
- 4. Twitter: • Open portal: anyone can follow anyone else • 140 character limit • Very interactive • Instantaneous responses • Topical discussions are pooled in one stream with hash tags • Offer ads
- 5. LinkedIn: • LinkedIn allows two media type which include a basic text ad, and a video ad. Keep in mind videos must be 30 seconds or less. • Headline of your ad cannot be more than 25 characters. • Body of a LinkedIn ad can be up to 75 characters long.
- 6. Examples of Ad Campaigns
- 7. Examples of Ad Campaigns
- 8. • Facebook, LinkedIn, Twitter… -Daily Basis charges. • CPC, cost per click or CPM cost per thousand - calculated as the amount spent divided by the number of clicks received. • As little as $10/day. Cost for Ad Campaigns
- 9. Our Strategy: • CPC / CPM (Cost per click / Cost per Thousand) • Form & Blog Postings. • Sharing links of blogs & Forums over Social Media Networks. • Google forms to generate leads. • Sharing links of Google forms. • Generating Events & YouTube Videos • Sharing Event Links & YouTube links over Social Media Networks. • Free Ads posting like moreshare.com, sokule.com…etc • Referral policies.
- 10. Our Strategy:
- 11. Benefits: • Both Ad Campaigns directly & indirectly through Social Media Network requires manpower. • Search Engine Optimization. • Directory Submission & Brand Building. • But using these link building techniques won’t require any payment to the Social Networking Sites. • Better ROI with Long term results. • Similar and improved results over low costs of Advertising.
- 12. Benefits: