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Integrating SEO & Social
    Like • Comment • Share




1
Why did we merge our teams?
 Search has changed over the last few years.




Quality of content/ signals of       Bing & Google now incorporate Social
quality become most important    &   Signals as key factors in determining
to search engines                    rankings
 2
Bing & Google will expand the use of social signals
    on the search results pages and social’s impact is
    only growing!




3
Twitter & Facebook, App Search, etc are siloed,
but we still need to compete to rank well on these
new platforms.




4
Increasing share of voice in SERPS with branded
social properties




5
Still, Most Consumers Still Start with Engines…
…But, Use Social in Consideration & Evaluation
Using search optimization tools and tactics in
social publishing: More important than ever.
What you need to do.
Succeed in 2012 by Taking a holistic approach to Social Media & Optimization
to:



• Improve social signals & positively impact
  rankings
• Rank well within siloed platforms
• Ensure that content is discoverable in all
  platforms and all channels
• Continually optimize social content and
  execution

9

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Social media & seo

  • 1. Integrating SEO & Social Like • Comment • Share 1
  • 2. Why did we merge our teams? Search has changed over the last few years. Quality of content/ signals of Bing & Google now incorporate Social quality become most important & Signals as key factors in determining to search engines rankings 2
  • 3. Bing & Google will expand the use of social signals on the search results pages and social’s impact is only growing! 3
  • 4. Twitter & Facebook, App Search, etc are siloed, but we still need to compete to rank well on these new platforms. 4
  • 5. Increasing share of voice in SERPS with branded social properties 5
  • 6. Still, Most Consumers Still Start with Engines…
  • 7. …But, Use Social in Consideration & Evaluation
  • 8. Using search optimization tools and tactics in social publishing: More important than ever.
  • 9. What you need to do. Succeed in 2012 by Taking a holistic approach to Social Media & Optimization to: • Improve social signals & positively impact rankings • Rank well within siloed platforms • Ensure that content is discoverable in all platforms and all channels • Continually optimize social content and execution 9