A school's website is essential for student recruitment and enrollment. In this presentation, PlattForm reveals the secrets to making your website accessible to the right people searching for it.
The document discusses how digital media and social media are impacting colleges. It notes that people now use technology to connect with each other rather than just get information from corporations. It provides statistics on digital media usage and discusses how the rules of engagement have changed from one-way broadcasting to two-way conversations. It also discusses how social media can impact businesses, non-profits, political campaigns, and higher education institutions, specifically around areas like marketing, fundraising, recruitment, and more. It raises challenges for Lynchburg College in comparing itself to other schools' social media presence and in how it can better implement social media across the organization.
Trends, Success Stories & Emerging eBook Business Modelsnzl
The document discusses trends, challenges and emerging business models in the eBook industry. It highlights key trends such as declining print sales and increased online reading and searching. Challenges mentioned include multiple formats, high costs and risks of experimentation. The document also summarizes several case studies of publishers experimenting successfully with eBook strategies, including the World Bank, HarperCollins and O'Reilly Media. It emphasizes the importance of experimentation, visibility, relationships and control for publishers formulating eBook strategies. Finally, the document introduces iPublishCentral as a low-cost Software as a Service platform to help publishers run and control their own eBook programs.
This document provides background information on Huffington Post and the potential opportunity for a "College Edition" targeted towards college students. It discusses Huffington Post's company information, demographics of the target audience, readership of college newspapers, and the competitive landscape. The target demographic of 18-24 year old college students is growing and spends significant time online daily. While college newspaper readership is declining, the majority of college students still read their school newspaper regularly. There is an opportunity to engage this audience through a college-focused Huffington Post site.
Technology allows companies to target advertisements to specific demographics and audiences. Various online marketing methods like web banners, social media, mobile ads, and email use technologies like images, video and text to promote products. These methods can be measured and targeted to reach intended audiences. While privacy and ad-blocking present challenges, online marketing provides benefits like low cost, measurability and ability to target specific groups. Demographic groups like teens, seniors and baby boomers are increasingly using technologies and social media, making them important targets for online advertising.
This document discusses social media and its applications for business. It provides an overview of social media, why businesses should use social media, how to run a successful social media campaign, key social media platforms, and how to measure the results of social media campaigns. Some of the main benefits mentioned for businesses include listening to customers, engaging with customers to build relationships and trust, and acquiring customers at a relatively low cost. The document also provides a case study of how Dell improved its social media presence in response to negative blogs.
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesBob Johnson, Ph.D.
The document discusses opportunities for using social media and mobile marketing in graduate program recruitment strategies. It provides examples of how universities can connect with prospective students on platforms like Facebook, YouTube, and LinkedIn by monitoring discussions and responding to questions. It also emphasizes the importance of having a mobile-friendly website as more prospective students access information on their phones. Key recruitment tasks like applying and paying deposits need to be simple on mobile. The document concludes with recommendations to prioritize a mobile-optimized website over separate apps and to engage in ongoing social media participation and monitoring.
The document summarizes the key characteristics of social networks and e-commerce in China. It finds that Chinese social networks are highly personalized through groupthink and word-of-mouth recommendations. They are also highly integrated, allowing e-commerce transactions directly through social platforms. Additionally, minority influencers known as key opinion leaders have significant power to shape public opinion. The model has proven effective, in contrast to the separate social media and e-commerce spheres that still dominate in the United States.
The document discusses how digital media and social media are impacting colleges. It notes that people now use technology to connect with each other rather than just get information from corporations. It provides statistics on digital media usage and discusses how the rules of engagement have changed from one-way broadcasting to two-way conversations. It also discusses how social media can impact businesses, non-profits, political campaigns, and higher education institutions, specifically around areas like marketing, fundraising, recruitment, and more. It raises challenges for Lynchburg College in comparing itself to other schools' social media presence and in how it can better implement social media across the organization.
Trends, Success Stories & Emerging eBook Business Modelsnzl
The document discusses trends, challenges and emerging business models in the eBook industry. It highlights key trends such as declining print sales and increased online reading and searching. Challenges mentioned include multiple formats, high costs and risks of experimentation. The document also summarizes several case studies of publishers experimenting successfully with eBook strategies, including the World Bank, HarperCollins and O'Reilly Media. It emphasizes the importance of experimentation, visibility, relationships and control for publishers formulating eBook strategies. Finally, the document introduces iPublishCentral as a low-cost Software as a Service platform to help publishers run and control their own eBook programs.
This document provides background information on Huffington Post and the potential opportunity for a "College Edition" targeted towards college students. It discusses Huffington Post's company information, demographics of the target audience, readership of college newspapers, and the competitive landscape. The target demographic of 18-24 year old college students is growing and spends significant time online daily. While college newspaper readership is declining, the majority of college students still read their school newspaper regularly. There is an opportunity to engage this audience through a college-focused Huffington Post site.
Technology allows companies to target advertisements to specific demographics and audiences. Various online marketing methods like web banners, social media, mobile ads, and email use technologies like images, video and text to promote products. These methods can be measured and targeted to reach intended audiences. While privacy and ad-blocking present challenges, online marketing provides benefits like low cost, measurability and ability to target specific groups. Demographic groups like teens, seniors and baby boomers are increasingly using technologies and social media, making them important targets for online advertising.
This document discusses social media and its applications for business. It provides an overview of social media, why businesses should use social media, how to run a successful social media campaign, key social media platforms, and how to measure the results of social media campaigns. Some of the main benefits mentioned for businesses include listening to customers, engaging with customers to build relationships and trust, and acquiring customers at a relatively low cost. The document also provides a case study of how Dell improved its social media presence in response to negative blogs.
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesBob Johnson, Ph.D.
The document discusses opportunities for using social media and mobile marketing in graduate program recruitment strategies. It provides examples of how universities can connect with prospective students on platforms like Facebook, YouTube, and LinkedIn by monitoring discussions and responding to questions. It also emphasizes the importance of having a mobile-friendly website as more prospective students access information on their phones. Key recruitment tasks like applying and paying deposits need to be simple on mobile. The document concludes with recommendations to prioritize a mobile-optimized website over separate apps and to engage in ongoing social media participation and monitoring.
The document summarizes the key characteristics of social networks and e-commerce in China. It finds that Chinese social networks are highly personalized through groupthink and word-of-mouth recommendations. They are also highly integrated, allowing e-commerce transactions directly through social platforms. Additionally, minority influencers known as key opinion leaders have significant power to shape public opinion. The model has proven effective, in contrast to the separate social media and e-commerce spheres that still dominate in the United States.
TxGAP Webinar: Sizing Up A Monumental Task: Building Your Recruitment Funnel ...Marcus Hanscom
Presented on behalf of the Texas Association of Graduate Admissions Professionals on December 14, 2011.
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
The document summarizes key findings from a survey of library users about their satisfaction with and use of online library databases. It finds that library database users are generally satisfied, trust the content more than Google, and are likely to return and recommend the databases. However, only 29% of users find the databases through the library website, indicating opportunities to improve communication and promotion. The top user questions relate to health, hobbies, genealogy, and homework help.
College research happens online every day for high school students of all grades as well as their parents.Your website is the source students trust most for information and where they go before they even step foot on campus or apply. According to Google, higher education marketing dollars (as a percent) spent on digital recruitment strategies lag way behind compared to the increasing student shift from traditional media consumption to digital.
In this session we explore how to drive your target prospects to your website, continue a digital relationship with them, while advancing them through the funnel towards enrollment.
Lessons of the Apartment Internet Marketing ConferenceAppFolio
This webinar highlights the very best of the AIM 2012 Conference and reveals the cutting edge topics slated for 2013 so you can get a jump on the competition and market like a rock-star. This complimentary webinar will provide you with action-oriented information that you can use in your marketing and training efforts today.
This document provides guidance on effectively engaging with social media. It emphasizes listening first before talking, and monitoring conversations to understand audiences and identify where they are engaging online. It also stresses the importance of integration across different communication channels and tools for listening, as well as focusing on outcomes over outputs when measuring the value of social media efforts.
Tech Competency Institute for College Student EducatorsPaul Brown
The document discusses social and digital technology competencies for student affairs educators. It presents an implementation model for these competencies consisting of 10 areas: technology, advising and support, justice and inclusion, leadership, organizational and human resource, assessment, evaluation and research, personal and ethical foundations, law, policy and compliance, student learning and development, and social justice and inclusion. For each area it provides foundational, intermediate and advanced competency outcomes and suggestions for professional development. It emphasizes using technology to enhance student learning, development and success through leadership, assessment and inclusion.
The document discusses the importance of online consumer reviews for businesses and provides tips on how to get and manage reviews. It notes that word-of-mouth is changing as most consumers now conduct online research before purchases. It then provides advice to three hypothetical businesses - "Good Kid, Bad Rep" who has poor reviews, "Hidden Gem" who has no online presence, and "The Proactive One" who wants more reviews than competitors. The key tips discussed are to claim online business listings, ask customers for reviews, address any negative reviews, and avoid fake or paid reviews. The goal is to build an accurate online reputation to attract new customers and conversions.
This document provides an overview and strategy for SolFusion's marketing, branding, advertising, and social media efforts. It discusses the California solar industry landscape, consumer behavior trends, and how SolFusion compares to competitors. The goals are to generate qualified solar leads through an improved online presence and build a trusted brand known for simplicity. Recommendations include overhauling social media with high-quality, engaging content and running integrated online and offline marketing campaigns.
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...Sparkroom
Drawing from a blend of academic research and real-world campaigns, CUnet's social media strategist, Jeff Berg, will discuss how social media can play a key role throughout the school selection and application process and provide attendees with practical tactics to implement in their social media strategies today.
This document discusses Ruby conditionals and control flow statements including if/else, unless, case, and truth values. It provides examples of using if/else statements with different conditions and modifiers. It also demonstrates using unless, case statements with ranges, regular expressions, and different data types, and truth values in Ruby.
Seven incentives are provided for following The Stream including 13,000 square feet of professional space with work stations, meeting spaces and conference rooms along with building and technology security. Professional networking opportunities are offered through chamber membership and monthly events along with mentoring and professional development resources. Marketing and promotion are provided along with access to community resources and on-site administrative support and resources allowing one to work locally and reduce costs while gaining a productive environment.
This document discusses strings and symbols in Ruby. It describes how to concatenate, interpolate, format and modify strings. It also covers iterating over strings using methods like each_char. The document explains that symbols represent names efficiently and are immutable and unique, unlike strings which can be modified and multiple string objects can have the same value.
This document discusses input/output (IO) and file handling in Ruby. The IO class is the basis for all input and output in Ruby. File objects allow reading and writing files and are a subclass of IO. Common file opening modes are described like "r" for read-only. The File class can open files and a block can be passed to File.open. Methods like gets, read, rewind, each are used to read files. Directories can be accessed using the Dir class and its methods like entries.
The document provides an overview of creating and running a basic Rails application. It discusses generating a new Rails app called "roster" and the directory structure it creates. It describes the development, test, and production environments in Rails and additional configuration files. It also introduces the model-view-controller (MVC) pattern used in Rails applications and using scaffolds to quickly generate models, views, and controllers.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Broadband and Impact on the Business Bottom Line March 2014WI Broadband
This document outlines an agenda for a presentation on the importance of an online presence and website design for businesses. The presentation covers: (1) statistics showing the importance of a web presence for business revenues and customer acquisition; (2) basics of good website design like usability, keywords, and responsiveness; (3) what search engine optimization (SEO) is and how it has changed; and (4) how social media fits into an online presence strategy and customer referrals. The goal is to demonstrate how an optimized online presence and website can boost a business's visibility and bottom line.
ACCE Conference - Trends in Association Web Marketing TechnologyCaitlin Jeansonne
I presented this to the Association of Chamber of Commerce Executives. They were a great crowd and I loved talking trends in websites, social media, analytics, and more with them!
This document summarizes trends in association technology for 2013. It discusses 5 key trends: 1) Mobile trends like increased mobile traffic and the need for responsive design. 2) Content trends like creating more visual and shareable content. 3) Membership trends like using targeted social media ads. 4) Social media trends like new networks and the importance of visual content. 5) Web analytics trends like using heat maps and A/B testing. The document provides tips and examples for how associations can adapt to these trends.
This document discusses internet marketing strategies for seniors. It notes that seniors are increasingly online and using social networks. Various internet marketing methods are described, including banner ads, search engine optimization, paid search ads, and directory listings. Paid search can be expensive while directories offer predictable costs. The document emphasizes measuring results of marketing efforts and provides examples of key metrics. Overall it promotes using a variety of online methods, especially search engine optimization, to reach seniors cost-effectively.
Feb 2009 - These slides are from a presentation I gave to the Home Builders Association of Maryland, helping the attendees to identify and be aware of what shifts they should be making in their marketing focus.
The document discusses search engine optimization (SEO) strategies for websites. It explains that search engines aim to provide relevant results to users in order to attract return visitors and earn advertising revenue. To achieve high search rankings, a website needs relevant and easily readable content, inbound links from other sites, social media engagement, and mobile compatibility. The document provides tips for on-page SEO including keyword optimization, links, social media integration, and conversion rate optimization testing.
TxGAP Webinar: Sizing Up A Monumental Task: Building Your Recruitment Funnel ...Marcus Hanscom
Presented on behalf of the Texas Association of Graduate Admissions Professionals on December 14, 2011.
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
The document summarizes key findings from a survey of library users about their satisfaction with and use of online library databases. It finds that library database users are generally satisfied, trust the content more than Google, and are likely to return and recommend the databases. However, only 29% of users find the databases through the library website, indicating opportunities to improve communication and promotion. The top user questions relate to health, hobbies, genealogy, and homework help.
College research happens online every day for high school students of all grades as well as their parents.Your website is the source students trust most for information and where they go before they even step foot on campus or apply. According to Google, higher education marketing dollars (as a percent) spent on digital recruitment strategies lag way behind compared to the increasing student shift from traditional media consumption to digital.
In this session we explore how to drive your target prospects to your website, continue a digital relationship with them, while advancing them through the funnel towards enrollment.
Lessons of the Apartment Internet Marketing ConferenceAppFolio
This webinar highlights the very best of the AIM 2012 Conference and reveals the cutting edge topics slated for 2013 so you can get a jump on the competition and market like a rock-star. This complimentary webinar will provide you with action-oriented information that you can use in your marketing and training efforts today.
This document provides guidance on effectively engaging with social media. It emphasizes listening first before talking, and monitoring conversations to understand audiences and identify where they are engaging online. It also stresses the importance of integration across different communication channels and tools for listening, as well as focusing on outcomes over outputs when measuring the value of social media efforts.
Tech Competency Institute for College Student EducatorsPaul Brown
The document discusses social and digital technology competencies for student affairs educators. It presents an implementation model for these competencies consisting of 10 areas: technology, advising and support, justice and inclusion, leadership, organizational and human resource, assessment, evaluation and research, personal and ethical foundations, law, policy and compliance, student learning and development, and social justice and inclusion. For each area it provides foundational, intermediate and advanced competency outcomes and suggestions for professional development. It emphasizes using technology to enhance student learning, development and success through leadership, assessment and inclusion.
The document discusses the importance of online consumer reviews for businesses and provides tips on how to get and manage reviews. It notes that word-of-mouth is changing as most consumers now conduct online research before purchases. It then provides advice to three hypothetical businesses - "Good Kid, Bad Rep" who has poor reviews, "Hidden Gem" who has no online presence, and "The Proactive One" who wants more reviews than competitors. The key tips discussed are to claim online business listings, ask customers for reviews, address any negative reviews, and avoid fake or paid reviews. The goal is to build an accurate online reputation to attract new customers and conversions.
This document provides an overview and strategy for SolFusion's marketing, branding, advertising, and social media efforts. It discusses the California solar industry landscape, consumer behavior trends, and how SolFusion compares to competitors. The goals are to generate qualified solar leads through an improved online presence and build a trusted brand known for simplicity. Recommendations include overhauling social media with high-quality, engaging content and running integrated online and offline marketing campaigns.
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...Sparkroom
Drawing from a blend of academic research and real-world campaigns, CUnet's social media strategist, Jeff Berg, will discuss how social media can play a key role throughout the school selection and application process and provide attendees with practical tactics to implement in their social media strategies today.
This document discusses Ruby conditionals and control flow statements including if/else, unless, case, and truth values. It provides examples of using if/else statements with different conditions and modifiers. It also demonstrates using unless, case statements with ranges, regular expressions, and different data types, and truth values in Ruby.
Seven incentives are provided for following The Stream including 13,000 square feet of professional space with work stations, meeting spaces and conference rooms along with building and technology security. Professional networking opportunities are offered through chamber membership and monthly events along with mentoring and professional development resources. Marketing and promotion are provided along with access to community resources and on-site administrative support and resources allowing one to work locally and reduce costs while gaining a productive environment.
This document discusses strings and symbols in Ruby. It describes how to concatenate, interpolate, format and modify strings. It also covers iterating over strings using methods like each_char. The document explains that symbols represent names efficiently and are immutable and unique, unlike strings which can be modified and multiple string objects can have the same value.
This document discusses input/output (IO) and file handling in Ruby. The IO class is the basis for all input and output in Ruby. File objects allow reading and writing files and are a subclass of IO. Common file opening modes are described like "r" for read-only. The File class can open files and a block can be passed to File.open. Methods like gets, read, rewind, each are used to read files. Directories can be accessed using the Dir class and its methods like entries.
The document provides an overview of creating and running a basic Rails application. It discusses generating a new Rails app called "roster" and the directory structure it creates. It describes the development, test, and production environments in Rails and additional configuration files. It also introduces the model-view-controller (MVC) pattern used in Rails applications and using scaffolds to quickly generate models, views, and controllers.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Broadband and Impact on the Business Bottom Line March 2014WI Broadband
This document outlines an agenda for a presentation on the importance of an online presence and website design for businesses. The presentation covers: (1) statistics showing the importance of a web presence for business revenues and customer acquisition; (2) basics of good website design like usability, keywords, and responsiveness; (3) what search engine optimization (SEO) is and how it has changed; and (4) how social media fits into an online presence strategy and customer referrals. The goal is to demonstrate how an optimized online presence and website can boost a business's visibility and bottom line.
ACCE Conference - Trends in Association Web Marketing TechnologyCaitlin Jeansonne
I presented this to the Association of Chamber of Commerce Executives. They were a great crowd and I loved talking trends in websites, social media, analytics, and more with them!
This document summarizes trends in association technology for 2013. It discusses 5 key trends: 1) Mobile trends like increased mobile traffic and the need for responsive design. 2) Content trends like creating more visual and shareable content. 3) Membership trends like using targeted social media ads. 4) Social media trends like new networks and the importance of visual content. 5) Web analytics trends like using heat maps and A/B testing. The document provides tips and examples for how associations can adapt to these trends.
This document discusses internet marketing strategies for seniors. It notes that seniors are increasingly online and using social networks. Various internet marketing methods are described, including banner ads, search engine optimization, paid search ads, and directory listings. Paid search can be expensive while directories offer predictable costs. The document emphasizes measuring results of marketing efforts and provides examples of key metrics. Overall it promotes using a variety of online methods, especially search engine optimization, to reach seniors cost-effectively.
Feb 2009 - These slides are from a presentation I gave to the Home Builders Association of Maryland, helping the attendees to identify and be aware of what shifts they should be making in their marketing focus.
The document discusses search engine optimization (SEO) strategies for websites. It explains that search engines aim to provide relevant results to users in order to attract return visitors and earn advertising revenue. To achieve high search rankings, a website needs relevant and easily readable content, inbound links from other sites, social media engagement, and mobile compatibility. The document provides tips for on-page SEO including keyword optimization, links, social media integration, and conversion rate optimization testing.
PCAM: The New Marketing Paradigm - Moving From Push to PullBiznet Digital
The document discusses new marketing trends moving from traditional "push" marketing to "pull" or inbound marketing. It defines inbound marketing and discusses various inbound marketing tactics like search engine marketing, content marketing, and social media marketing. Search engine marketing includes both organic search engine optimization and paid search advertising. Content marketing involves creating and sharing valuable content to engage customers. Social media marketing uses online tools to build relationships and share brand information. Measurement of these inbound tactics is also covered.
This document provides information on building an online presence through social media and websites. It discusses establishing goals and strategies for using platforms like Facebook, LinkedIn, Twitter, and YouTube. Key aspects include having a complete online picture, being active on social networks, providing value to customers, and maintaining credibility. Metrics for measuring success and resources for online marketing are also outlined. The overall message is that businesses need a comprehensive social media strategy to connect with customers and build their online reputation.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?mRELEVANCE
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?Carol Morgan, MIRM
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Analytics Academy 2015 Presentation SlidesHarvardComms
This document discusses how analytics can inform digital strategies and operations at NPR. It begins by outlining some key goals of NPR's digital and social media presence, such as informing the public and tracking changing audience behaviors. It then discusses how NPR analyzes various metrics like website traffic, mobile usage, social media engagement, and email effectiveness to understand what content and platforms resonate best with audiences. Insights from analytics are used to optimize strategies, like prioritizing mobile-friendly content or creating local Facebook stories that drive higher engagement. The document emphasizes using data to continuously learn and improve offerings, rather than just focusing on short-term optimizations. Context is also important to make data meaningful.
This document discusses building an online presence through social media. It recommends having a complete online profile across platforms like Google, Facebook, Twitter, and LinkedIn. It emphasizes being active online by regularly updating profiles and providing valuable content through blogging. It also stresses the importance of credibility and managing one's online reputation through positive reviews. The overall goal is to educate customers, engage with them, and entertain them through an integrated online and social media strategy.
This document provides an overview of digital marketing fundamentals for non-profit organizations. It discusses various digital marketing strategies including content strategy, search engine optimization (SEO), blogging, social media, email marketing, and pay-per-click advertising. For each strategy, it provides best practices, examples, and factors to consider for implementation and success. The overall document aims to educate on developing an integrated digital marketing plan to engage donors, volunteers and constituents online.
Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it's so powerful, it's difficult to know how to begin understanding all of the information it makes available. Join us for this primer on Google Analtyics for nonprofits. We’ll show you how to measure the performance of your website with this powerful and free tool, understand who your web site visitors are, where they come from, and what they’re doing on your site.
Topics we’ll cover:
- Introduction to Google Analytics for nonprofits
- How to use web analytics to understand the performance of your website
- How to measure progress toward organizational goals
- How to turn your accumulated data into actual site improvements
Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
Education Marketing Online: Social Media, Search Marketing & WebsitesLessing-Flynn
Schools are now creating vital online homes for their communities, including parents, students, staff, community leaders, donors and administration. Knowing how to harness the power of your community is key to drive marketing, search engine results and rankings and develop online engagement through social media for your school. Here’s a peek at how Oxiem helps marketers and communicators in education tell their stories.
Schools are now creating vital online homes for their communities, including parents, students, staff, community leaders, donors and administration. Knowing how to harness the power of your community is key to drive marketing, search engine results and rankings and develop online engagement through social media for your school. Here's a peek at how Oxiem helps marketers and communicators in education tell their stories.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
4. Help Them FIND You
• Importance of inbound marketing
– More cost-effective - 62% lower cost-per-
inquiry
• SEO (Search Engine Optimization)
• PPC (Pay-Per-Click Advertising)
• Traditional media integration
HubSpot 2011 State of Inbound Marketing Report
5. How Do You Find a School Online?
Top three answers:
• Google or other search engine to find schools
by name – 44%
• Use a site to match me, like My College Options
or The College Board – 30%
• Enter words or phrases into Google – 20%
Noel-Levitz, Inc. E-Expectations Report 2010
7. SEO
• Objective: Maximize relevant, organic search
traffic to your website
• Strategy
– Give target market what they want
– Make search engines aware
• Why?
– Slow, but effective
– Lowest cost-per-enrollment, highest inquiry-to-
enrollment, greatest return on investment
– Test your site
– This isn‟t peer pressure, but everyone‟s doing it…
9. On-Site SEO
• Crawlable Architecture
• Keyword Research
• Content
• Title Tags
• Meta Data
• URL Structure
• Interlinking
• Image Optimization
10. Off-Site SEO
• Linkbuilding
– A vote for your site
– Relevant, authoritative &
diverse
– Anchor text
– Time intensive
• Local Optimization
– Google Maps
– Bing Local
– Yahoo! Local
– Yelp
– And more…
11. Off-Site SEO: Linkbuilding
• Local websites • Social bookmarking
• Blogs articles websites
• Blog comments – Linkbait articles
• Directories – Linkbait videos
• Government websites • Widgets
• Social media • Niche sites
• Press releases • Alumni linkbuilding
• Widgets • Be a sponsor
13. PPC Strategy
• Objective: Maximize cost-effective paid search
traffic to your website
• Strategy
– Keyword research and refinement
– Keep high quality score
– Geo-target by radius or DMA when applicable
– Use mini-sites
• Why?
– Immediate results
– Broad/specific in keywords and location
– Low cost-per-enrollment
– Pay-per-click
15. Traditional Media Integration
• Over 40% of smartphone and Tablet
users use them while watching tv*
• It‟s not one or the other, it‟s a
perfect harmony
• QR Codes
– 72% of smartphone users would
likely recall ad**
• Social Media
– Understand your goals
• Tracking
– Unique URLs/Phone Numbers
– Branded search correlation
testing
*Nielsen, October 2011
**MGH, February 2011
17. Help Them LIKE You
• Your website
• Mobile
• Social
• Reputation management
18. Imagine if a Student Visited Your
Campus and…
• They were swarmed by several faculty and staff
telling them to do different things
19. Imagine if a Student Visited Your
Campus and…
• They couldn‟t find anyone to answer their
questions
20. Imagine if a Student Visited Your
Campus and…
• They got lost
21. Imagine if a Student Visited Your
Campus and…
• They were handicapped, but the school didn‟t
have wheelchair access
22. Your Website
• 92% of college bound high school students said they
would be disappointed with a school or remove it
entirely from their lists if they didn‟t find the information
they needed on the school‟s website*
• 1 in 5 students removed a school from their list because
of a bad experience on the school‟s website**
*Noel-Levitz, Inc. E-Expectations Report 2010
**Noel-Levitz, Inc. E-Expectations Report 2011
23. Your Website
• It starts with the homepage
– The facts: 55% of prospective students land
on your homepage
– The catch: It needs to work for everyone
• Usability
• Aesthetics
• Content
• SEO–friendliness
• Call-to-action
24. Your Website: Usability
• What is most important to prospective students?
– List of programs (38%)
– Enrollment and admissions information (21%)
– Cost (8%)
• What pages are most important on your
school‟s website?
– What pages do search engines find most valuable?
Noel-Levitz, Inc. E-Expectations Report 2011
25. Your Website: Usability
• Navigation is key
– Global, local, footer, breadcrumb, dropdown
functionality
• Strike balance between simple and busy
• Interlinking
• Most important pages
– Few clicks from homepage
– Several ways to get there
• Sitemap
• Custom 404 page
• Review analytics data
• Usability testing
26. Your Website: Aesthetics
• Your website = face of your brand
• Modern is key
– Wide template, large footer, social media
integration
• Color (or lack of)
• Images
• Continuity
• Above the fold
• Don‟t sacrifice SEO and usability
27. Your Website: Content
• Recognize your audience
• Text separators
– Headings, bulleted and numbered
lists, paragraph breaks
• Pagination
– What about with mobile?
• Color and font
• Interlinking
28. Your Website: SEO Friendly
• What not to do (or at least limit)…
– Flash
– JavaScript
– I-frames
– Code heavy
– Image-based links
– External links
– CMS – choose wisely
31. Net Price Calculator
• October 29, 2011 deadline
• Default vs. customized
– Default: Pros
• Meets law‟s minimum requirements
• Free
– Default: Cons
• Does not consider key components in Federal
Methodology Expected Family Contribution (EFC)
calculation
• Does not allow school to capture prospective
students‟ contact information
32. Net Price Calculator
Net Price Calculators 36% of students have used them
Mostly positive (school perception) 21%
Both 22%
Mostly negative 8%
No influence 50%
Scholarship Calculators 28% of students have used them
Mostly positive (school perception) 47%
Both 0%
Mostly negative 3%
No influence 51%
Noel-Levitz, Inc. E-Expectations Report 2011
34. Mobile
• General Mobile Data
– 33% of American households (11% in „08)*
– 40% of Americans that do not own a smartphone
plan to in the near future*
• Education-specific Mobile Data
– 23% of prospective students reported searching
college sites from their smart phones**
– PlattForm SEO clients have seen a roughly 400%
average increase from last year in mobile traffic
*Deloitte State of Media Democracy, 2011
**Noel-Levitz, Inc. E-Expectations Report 2010
35. Mobile
• Mobile friendly vs. mobile site
• Mobile site
– Mobile browser detected
– Customized theme & navigation
– Most important information
– Unique phone number
• Mobile friendly
– Limit Flash
– Incorporate click-to-call
– Try it out!
36. Social Media
“Companies not actively engaging are missing a
huge opportunity and are saying something to
consumers, intentionally or unintentionally,
about how willing they are to engage on
consumers‟ terms.”
Josh Mendelsohn
VP, Chadwick Martin Bailey
37. Social Media: Activity
• Facebook now has over 750 million users*
• 93% of U.S. adult internet users are on
Facebook**
• 1 out of every 8 minutes online is spent on
Facebook***
• People share almost twice as much on
Facebook as they did a year ago*
*Mark Zuckerberg, Facebook CEO, July 2011
**Blogher, April 2011
***Comscore, February 2011
38. Social Media: Activity
• More than ½ of active Twitter users follow
companies, brand or products on social networks
• 79% of U.S. Twitter users are more likely to
recommend brands they follow
Edison Research, 2010
39. Social Media: Consumers
• 40% of customers who use search in their path
to purchase are motivated to use social media
to complete their decision
• 53% of people admitted that content on social
media websites changed their mind on a brand
they were considering buying
Group M Search and Comscore, 2011
40. Social Media: Students
• 33% of prospective students said they had searched
for schools on social networking sites*
• 74% thought schools should have a presence on
social media sites*
• 80% wanted official and non-official social media
content about the school*
• 53% said comments from current students were
most appealing**
*Noel-Levitz, Inc. E-Expectations Report 2010
**Noel-Levitz, Inc. E-Expectations Report 2011
41. Social Media
• Why/Why not?
– Social media = a School‟s website in 1998
• Strategy and measurement
– Have a purpose, and a way to measure results
– Develop guidelines
– Determine your audience
– Monitor, monitor, monitor
– Allocate resources
• Create social media advocates
• LISTEN: qualitative market research
42. Social Media: Guidelines
• Content
– Who?
– What mediums?
– What kind?
– Frequency
– Promotional/non-promotional ratio
• Creating accounts
• Comment discovery and response system
43. Social Media: What Should We Say?
• Engage, show you care and have a pulse
• Share interesting news
– This does not have to be about your school
• Take customer service to a new level (be
helpful)
• Provide an outlet for a community
• Ask and listen
• Create a content calendar and stick to your
guidelines
53. Reputation Management
• Two types
– Search result focused
– Customer service focused
• Allocate resources (people and programs)
• Change expectations customers have for
companies
• Turn complainers into companions
• The social media connection
54. Reputation Management: In Action
• The Challenge:
– Student threatens to drop out of school via a Twitter tirade
– Growing use of social media among students
– If people feel wronged by a brand, it‟s payback time online
• The Solution:
– Daily social media monitoring
– Crisis management protocol
• The Results:
– Student who would have dropped stays in school
– School savvy with social media even if they‟re not
– Positive social media mentions about school‟s handling of the
situation
“You guys are great. What a social
media team. Sounds like we have a
student.” Rich Schechter, Medtech
55. You‟re a believer, but what about
the Board, VP, and President?
• “They can‟t find us and they don‟t like us!”
• Not in the phonebook?
• Showing the value
56. Show the Value
• Tracking
– Do you know where your online traffic/inquiries
are coming from, how they‟re performing, and
how they impact the bottom line?
• Redefining the competition
– Online vs. traditional
• Crunching the numbers
57. Show the Value: Tracking
• Branded vs. non-branded traffic
• Traffic to inquiry conversion rate
• Inquiry to enrollment conversion rate
• Mobile traffic percentage and conversion rate
• Filter out irrelevant traffic (ex. student portal, email
campaigns)
• Individual page conversion rates
• Contact form pages: conv %, exit %, browsing %
58. Key Takeaways
• Realize the importance of inbound marketing and
adjust your marketing mix accordingly
– Help them FIND you
• Maximize your reach qualitatively by improving the
website and social media performance
– Help them LIKE you
• Use the data you have to show the opportunity
– Showing the value