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Social Media Savvy
- 1. Social Media Savvy “EssentialSteps for Success” An Upper Lakes Foods Seminar Presented by: Cara Lindberg Marketing Specialist, Upper Lakes Foods
- 2. What is SocialMedia? http://www.youtube.com/watch?v=QUCfFcchw1w
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- 4. One billionactive users currently on Facebook More than 50% of active users log on to Facebook everyday Average user has 130 friends Average user is connected to 80 community pages, groups and events Facebook’s faster growing group is those over 50
- 5. Twitter is anonline social networking service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets". Dairy Queen @DairyQueen 19 Apr Dragging today? Add a boost, to your #OrangeJulius smoothie. Afterwards, you’ll be ready to high five a unicorn.
- 6. Instagram is anonline photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as Facebook or Twitter.
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- 8. How to choosethe best platform for your business • Content • Commitment • Culture
- 9. Content • It’s toughto manage an Instagram presence, for instance, if you never plan to take any photos. • It’s tough to grow a YouTube presence if you never create any video content. • Content comes in many forms. The type of content you are willing to create dictates what platforms you should be on.
- 10. Commitment • How muchtime are you willing to commit to this endeavor? • Be realistic about how much time you’re truly willing to devote. Social media success is largely dependent on consistency. • Biting off more than you can chew can lead to burnout. Picking the platform that fits your time commitment will make all the difference in being able to be successful.
- 11. Culture What culture areyou looking to create? For example: • Are your Social Media sites a place for employees to engage? • Are your Social Media sites a place to advertise to potential customers? • Are your Social Media sites a place to define your company branding?
- 12. The 5 EssentialSteps for Success 1. Determine who is going to manage 2. Listen to your audience 3. Define your goals 4. Plan your content 5. Engage
- 13. Who is going tomanage? The most important role will be the manager of this initiative! 1. Develop the strategy 2. Assist in development of content 3. Schedule postings 4. Measure results
- 14. Listen to your audience 1. Followconversations about your brand and products and also that of your key competitors. 2. What do people think about you and your brand? 3. Who are the key people who influence others and which ones should you engage with?
- 15. Define your goals When planning yourstrategy, your business objectives must be understood. For example, do you want to: 1. Drive traffic to your website? 2. Increase your “fans” or “followers?” 3. Create a positive employee culture?
- 16. Plan Content Communicating with theright “tone” 1. Plan your topics and themes carefully. 2. Plan a varied range of content to showcase the personality and voice of your company. 3. Post content at the right time, in the right way to the right people.
- 17. Measure your success 1.Set specific milestones so that you can track your success. 2. Develop achievable goals and let these direct the path you follow. For example: We will get 10 new “likes” each month.
- 18. Now you are readyto engage your audience! If you follow these 5 essential steps for success you will: 1. Be armed with a smart objective 2. Have a solid timeline to measure success 3. Produce great content 4. Keep your schedule and be consistent 5. Drive more business to your restaurant!
- 19. Remember, you haveto stick with this to build your following & community!
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