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Engage or die.


           Brian Solis in his book “Engage!”
What YOU think




Attitudes
                                  Predicts
                              actual beh
                                         aviour



                 Behavioural
                                                     Behaviour
                  intention

Subjective
 norms            What
               YOUR FRIENDS
                  think




                                                  Theory of Reasoned Action   @jeroenpaco redleafs.nl
Public domain                      Forums, blogs, 3rd party Facebook pages,             Social Media
 3rd party moderates                            campaigns, ads.                       Monitoring, SEA, SEO.
(surrounding) content.



                                       Corporate Facebook page, Twitter          Google Analytics, Facebook
                                       account, LinkedIn group, e-mailing.        Insights, Bit.ly, Hootsuite.



               Owned domain                                                   Google Analytics,
                100% ownership of         Website & Facebook page.           Facebook Insights.
                    content.




                                             Phone / Appointment         CRM.




                                                                                                        @jeroenpaco redleafs.nl
fakecorp.com
/fakecorp




            /fakecorp                  /fakecorp




@fakecorp   Mr. Fake




                                                   @jeroenpaco redleafs.nl
@jeroenpaco redleafs.nl
Page Likes     Click       Likes    Page Likes
Comments      Reply      Comments   Comments
Wall post    Retweet      Shares    Wall post
 shares                              shares
             Followers     Poll
Post likes                          Post likes
             Favourite
Wall views                          Wall views
  Viral




                                            @jeroenpaco redleafs.nl
Your online eco system. Everything can be
measured.
redleafs.nl
   @jeroenpaco

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Engagement framework, jeroenpaco, jeroen heydendael, tam tam

  • 1. Engage or die. Brian Solis in his book “Engage!”
  • 2. What YOU think Attitudes Predicts actual beh aviour Behavioural Behaviour intention Subjective norms What YOUR FRIENDS think Theory of Reasoned Action @jeroenpaco redleafs.nl
  • 3. Public domain Forums, blogs, 3rd party Facebook pages, Social Media 3rd party moderates campaigns, ads. Monitoring, SEA, SEO. (surrounding) content. Corporate Facebook page, Twitter Google Analytics, Facebook account, LinkedIn group, e-mailing. Insights, Bit.ly, Hootsuite. Owned domain Google Analytics, 100% ownership of Website & Facebook page. Facebook Insights. content. Phone / Appointment CRM. @jeroenpaco redleafs.nl
  • 4. fakecorp.com /fakecorp /fakecorp /fakecorp @fakecorp Mr. Fake @jeroenpaco redleafs.nl
  • 6. Page Likes Click Likes Page Likes Comments Reply Comments Comments Wall post Retweet Shares Wall post shares shares Followers Poll Post likes Post likes Favourite Wall views Wall views Viral @jeroenpaco redleafs.nl
  • 7. Your online eco system. Everything can be measured.
  • 8. redleafs.nl @jeroenpaco

Editor's Notes

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