Social Media Research Webinar 3 of 3 - Social media intelligence. Qual, quant or both?
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Social Media conversations are by most account a form of big data, but do big data approaches always work? Listen to the recording on NewMR.org to hear Gaelle and Ray discuss social media intelligence, and if it is qual, quant or both? Gaelle Bertrand uses specific use cases to demonstrate when and how to use qualitative and quantitative approaches to answer specific business/marketing questions.
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The recording of this presentation can be access via NewMR.org/Play-Again.
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The advent of large language models (LLM's) and generative AI has brought great opportunity to change this.
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